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Fake Google Reviews: How to Combat Review Spam on Google

Have you ever read reviews for a business or product, and something just felt off? Maybe the wording was strange, the vocabulary was wrong, or the reviewer’s name looked weird. If so, there’s a good chance you stumbled across a fake Google review. More and more people are turning to online reviews to help them […]

How to Use Google Trends to Choose Hot & Upcoming Keywords

Keyword strategies are a tricky business. There are so many questions to answer to be successful: What are people searching for right now? What will people be searching for in the future? How can I outperform the other pages competing for these keywords? For a long time, there wasn’t a reliable way to get answers […]

Google Penalty Removal: How to Recover From 25 SEO Penalties

You’ve spent weeks on your SEO strategy, and everything is finally in place. Excited, you check your ranks daily, waiting to for them shoot through the roof! But when they eventually change, it’s not the change you’d hoped for.  Your ranks plummeted. Ay Yai Yai! Why? There’s a good chance you’ve been hit by a […]

How to Use White Label SEO to Scale & Boost Profitability

A potential client reaches out to you and asks if you can handle their SEO strategy in addition to your regular services offered. Booyah! (Pop the champagne and cue the confetti) And then you’re smacked with reality — you don’t have SEO operations in place.  SEO isn’t even part of your standard service package. Is […]

How to Use Amazon Keywords to Sell More Than Ever

If you’ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo. We focus so much on SEO for our websites because 68% of online experiences begin with a search on a search engine (with over 90% coming through Google). But […]

10 Types of Schema Markup & Rich Snippets (+Benefits)

Should you use Schema markup? Are the claims that it’ll help your search engine ranks true? In this article, we’ll cover the basics of the Schema markup along with its perks.  Since more than 92% of all web searches are made on Google, we’ll focus on Schema markup’s functionality within Google. By the end of […]

SEM Strategy: How to Leverage Search to Market Your Business

When a consumer wants to research before purchasing, their first stop is most likely search engines.  Their search might include their specific pain points, a range of available product options, or familiar brands.  If you’ve been focusing on your organic SEO, you may not have made it to the top of SERPs yet, which could […]

SEO ROI: How to Calculate the Value of SEO

You’ve been plugging away at your SEO strategy.  Your website is on-point —  and your content creation is solid. You strut into your monthly marketing meeting and inform the bosses your SEO train is picking up steam. They respond with the familiar question: “What are we getting from this?” How do you answer?  Your analytics […]

How to Get More SEO Leads to Convert to SEO Clients 101

In this guide, you’ll learn how to get more SEO leads to convert into SEO clients so you can drastically increase your MRR. As an SEO professional, you’re an expert at getting other companies’ leads. What you might not be an expert in, however, is getting yourself leads. Many people who sell SEO services make […]

12 eCommerce KPIs to Track for a More Profitable Business

In this guide, you’ll learn how to choose essential eCommerce KPIs (key performance indicators) to ensure your eCommerce business is on track. Mapping out a strategy for eCommerce success accounts for a lot of moving parts…  You start with your product and supply chain logistics like any other retail operation.  Then you add layers on […]

Enterprise SEO: How to Leverage Brand Authority in the SERPs

In this enterprise SEO guide (for agencies and in-house marketing teams), you’ll learn how to pull off a large-scale enterprise SEO campaign. SEO is more important than ever for building a brand, generating leads, and improving customer experience.  In 2020, there were nearly 2.3 trillion Google searches. And in those searches, the top 5 organic […]