You’ve spent weeks on your SEO strategy, and everything is finally in place. Excited, you check your ranks daily, waiting to for them shoot through the roof! But when they eventually change, it’s not the change you’d hoped for. Your ranks plummeted. Ay Yai Yai! Why? There’s a good chance you’ve been hit by a […]
A potential client reaches out to you and asks if you can handle their SEO strategy in addition to your regular services offered. Booyah! (Pop the champagne and cue the confetti) And then you’re smacked with reality — you don’t have SEO operations in place. SEO isn’t even part of your standard service package. Is […]
If you’ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo. We focus so much on SEO for our websites because 68% of online experiences begin with a search on a search engine (with over 90% coming through Google). But […]
Should you use Schema markup? Are the claims that it’ll help your search engine ranks true? In this article, we’ll cover the basics of the Schema markup along with its perks. Since more than 92% of all web searches are made on Google, we’ll focus on Schema markup’s functionality within Google. By the end of […]
Before search engines, we had web directories that cataloged websites like the good old-fashioned Yellow Pages. (Are you old enough to remember phone books?) To find a website, you’d browse the list of websites alphabetically or by category. In fact, one of the reasons Jeff Bezos named his website “Amazon” is because it starts with […]
When a consumer wants to research before purchasing, their first stop is most likely search engines. Their search might include their specific pain points, a range of available product options, or familiar brands. If you’ve been focusing on your organic SEO, you may not have made it to the top of SERPs yet, which could […]
You’ve been plugging away at your SEO strategy. Your website is on-point — and your content creation is solid. You strut into your monthly marketing meeting and inform the bosses your SEO train is picking up steam. They respond with the familiar question: “What are we getting from this?” How do you answer? Your analytics […]
As digital marketers, we know it’s essential to stand out. Competition for traffic has surged. It’s crucial to attract prospects to your brand over your competitors. You can create top-notch content that goes unnoticed if people don’t click to see it. The first step to getting eyes on your content? A click-worthy title. A great […]
The world of SEO is dynamic. As Google and other search engines continually update their algorithms, your previous tricks that kept your website on top of SERPs may not work anymore. To stay relevant and a top search result, you’ll need to adapt constantly. There are many moving parts to keep an eye on, from […]
In this guide, you’ll learn how to get more SEO leads to convert into SEO clients so you can drastically increase your MRR. As an SEO professional, you’re an expert at getting other companies’ leads. What you might not be an expert in, however, is getting yourself leads. Many people who sell SEO services make […]
In this guide, you’ll learn how to choose essential eCommerce KPIs (key performance indicators) to ensure your eCommerce business is on track. Mapping out a strategy for eCommerce success accounts for a lot of moving parts… You start with your product and supply chain logistics like any other retail operation. Then you add layers on […]
In this enterprise SEO guide (for agencies and in-house marketing teams), you’ll learn how to pull off a large-scale enterprise SEO campaign. SEO is more important than ever for building a brand, generating leads, and improving customer experience. In 2020, there were nearly 2.3 trillion Google searches. And in those searches, the top 5 organic […]
In this comparison guide, we’ll compare Ahrefs Rank Tracker to ProRankTracker (an Ahrefs Rank Tracker alternative) so you can get the best tools for your SEO tracking needs. Ahrefs is a commonly known SEO tool used by many leading industry pros. However, that name recognition comes with a hefty price tag and steep learning curve. […]
In this definitive guide, you’ll learn what to include in your SEO reports for clients, and how to create a winning SEO Report template to boost client retention. Mirror, mirror, on the wall: What is the best SEO report template of them all? Unfortunately, the answer isn’t so simple. A one-size-fits-all “template” doesn’t really exist. […]
In this guide, I’m going to teach you what a SERP analysis is, why they’re crucial for SEO, and how to do an in-depth analysis. “If you know the enemy and know yourself, you need not fear the result of a hundred battles. — Sun Tzu, The Art of War Now, while that’s a quote […]