Getting started in SEO can feel like starting out at the base of Mount Everest. It might feel like you have a never-ending journey ahead of you. Even worse, it can feel like you HAVE to climb to the top before you start getting any traffic. If you’re a novice mountain climber, that challenge seems […]
Have you ever read reviews for a business or product, and something just felt off? Maybe the wording was strange, the vocabulary was wrong, or the reviewer’s name looked weird. If so, there’s a good chance you stumbled across a fake Google review. More and more people are turning to online reviews to help them […]
Keyword strategies are a tricky business. There are so many questions to answer to be successful: What are people searching for right now? What will people be searching for in the future? How can I outperform the other pages competing for these keywords? For a long time, there wasn’t a reliable way to get answers […]
You’ve spent weeks on your SEO strategy, and everything is finally in place. Excited, you check your ranks daily, waiting to for them shoot through the roof! But when they eventually change, it’s not the change you’d hoped for. Your ranks plummeted. Ay Yai Yai! Why? There’s a good chance you’ve been hit by a […]
A potential client reaches out to you and asks if you can handle their SEO strategy in addition to your regular services offered. Booyah! (Pop the champagne and cue the confetti) And then you’re smacked with reality — you don’t have SEO operations in place. SEO isn’t even part of your standard service package. Is […]
If you’ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo. We focus so much on SEO for our websites because 68% of online experiences begin with a search on a search engine (with over 90% coming through Google). But […]
Should you use Schema markup? Are the claims that it’ll help your search engine ranks true? In this article, we’ll cover the basics of the Schema markup along with its perks. Since more than 92% of all web searches are made on Google, we’ll focus on Schema markup’s functionality within Google. By the end of […]
Before search engines, we had web directories that cataloged websites like the good old-fashioned Yellow Pages. (Are you old enough to remember phone books?) To find a website, you’d browse the list of websites alphabetically or by category. In fact, one of the reasons Jeff Bezos named his website “Amazon” is because it starts with […]
When a consumer wants to research before purchasing, their first stop is most likely search engines. Their search might include their specific pain points, a range of available product options, or familiar brands. If you’ve been focusing on your organic SEO, you may not have made it to the top of SERPs yet, which could […]
You’ve been plugging away at your SEO strategy. Your website is on-point — and your content creation is solid. You strut into your monthly marketing meeting and inform the bosses your SEO train is picking up steam. They respond with the familiar question: “What are we getting from this?” How do you answer? Your analytics […]
As digital marketers, we know it’s essential to stand out. Competition for traffic has surged. It’s crucial to attract prospects to your brand over your competitors. You can create top-notch content that goes unnoticed if people don’t click to see it. The first step to getting eyes on your content? A click-worthy title. A great […]
The world of SEO is dynamic. As Google and other search engines continually update their algorithms, your previous tricks that kept your website on top of SERPs may not work anymore. To stay relevant and a top search result, you’ll need to adapt constantly. There are many moving parts to keep an eye on, from […]
In this guide, you’ll learn how to get more SEO leads to convert into SEO clients so you can drastically increase your MRR. As an SEO professional, you’re an expert at getting other companies’ leads. What you might not be an expert in, however, is getting yourself leads. Many people who sell SEO services make […]
In this guide, you’ll learn how to choose essential eCommerce KPIs (key performance indicators) to ensure your eCommerce business is on track. Mapping out a strategy for eCommerce success accounts for a lot of moving parts… You start with your product and supply chain logistics like any other retail operation. Then you add layers on […]
In this enterprise SEO guide (for agencies and in-house marketing teams), you’ll learn how to pull off a large-scale enterprise SEO campaign. SEO is more important than ever for building a brand, generating leads, and improving customer experience. In 2020, there were nearly 2.3 trillion Google searches. And in those searches, the top 5 organic […]
In this comparison guide, we’ll compare Ahrefs Rank Tracker to ProRankTracker (an Ahrefs Rank Tracker alternative) so you can get the best tools for your SEO tracking needs. Ahrefs is a commonly known SEO tool used by many leading industry pros. However, that name recognition comes with a hefty price tag and steep learning curve. […]
In this guide, we’ll compare Rank Ranger to ProRankTracker (a competitive Rank Ranger alternative), so you can get the best tools for your SEO tracking needs. When you want to track and monitor your SEO performance, there’s no shortage of tools out there. They all claim endless features, competitive pricing, and best-in-class capabilities. But the […]
In this article, I’m going to walk you through 7 actionable SEO hacks to help you get the results you want — fast. If you want to get the fastest SEO results, you’re going to need to be doing two things: Using carefully executed short-term tactics. And… Implementing these short-term tactics into your long-term strategy. […]
In this article, I’ll be going over 13 crucial SEO KPIs that you need to be tracking if you want to climb the SERPs and dominate your competitors. Search-focused marketing is a marathon with numerous factors that are going to take you through highs and lows. And search engine optimization is a long-term strategy that […]
In this definitive guide, I’ll show you exactly how to do a website audit with my proven website audit checklist. Before any SEO technique is implemented onto a website, it’s crucial to have your site’s foundation squared away. You wouldn’t start building a house on a weak foundation, and it’s the same thing when it […]