CMS Showdown part 2: Wix and SquareSpace

About 13 years ago a small startup company from Israel called Wix decided to optimize website builders and make them as user friendly as possible. If you were scouting for website builders back in the day, you probably know how clunky and awkward website builders were. Especially native builders that some hosting services had in […]

CMS SEO showdown! Which is the best one for starting a website? Part 1: WordPress

Content management systems (CMS). A very popular approach many opt for when developing their website. There are many to be found on the market some more advanced than others, but in this series of articles we will focus on some of the more popular ones. WordPress vs. Joomla & Drupal vs. Shopify vs. Wix & […]

7 basic SEO principles to know for voice search

Voice search is a unique factor that influences your SEO potential. For some reason all too many webmasters still ignore this fact, which is why we will breakdown how voice search impacts search, your websites and potential customers.   This article has been a long time coming. We have reached a point in time where […]

How to swim the ocean of SEO data and not drown: An SEO lore guide

This is an article about articles. A guide of guides. The most meta topic we ever wrote about, and it might also be the most valuable piece of lore you will read today. Basically, we will list the prime locations where you can check out solid and free SEO advice and news.   This article […]

Google manual penalty recovery guide

We know you’re an A student of SEO that always attempts to do their best. But there was this one time you were tempted by that shady kid next to the SEO school cooler, to cheat your way to higher positions, using some black hat trickery.   Google was onto you, your ranks suffered, and […]

Google algorithm recovery tips and lore

So, you’re doing great in your SEO endeavors. Your websites rank fairly high for good keywords and organic traffic flows like the chocolate river at Willy Wonka’s factory. But suddenly you wake up to discover a bunch of fat kids were pushed into the river by Oompa Loompas and now the river is clogged, and […]

How much YMYL does your content EAT and is it healthy?

If this sounds like a strange question, that’s because it is. But it might also mean you are unfamiliar with two key acronyms and one of the most important guidelines for high quality content supported by Google.   E-A-T stands for “Expertise, Authority, Trust”   YMYL stands for “Your Money or Your Life“. Basically, all […]

The amazing benefits of using Schema markups and rich snippets on your websites

Should you use Schema markup? And will it actually help your search engine ranks like some claim? Let’s explore the topic! For those new to SEO and unfamiliar with the term yet, Schema.org is an initiative launched by Google, Bing (Microsoft), Yahoo! and Yandex back in June 2nd, 2011. It’s a form of structured metadata, […]

How does Googlebot and Crawling dynamics work according to Google (video)

Another “myth busting” video by Google, this time explaining the differences between Googlebot, crawling, indexing, rendering and the actual ranking process.      Once again, this is very general beginner’s lore and no actual myths are busted here. But we still get a bunch of nice explanations and insights, which is a step in […]

What elevators and airports can teach us about webpage loading speed

Or how to make your website appear faster than it actually is. Sounds strange, but it’s actually doable. And many websites and applications are using this approach (us included). Correct usage of this principle can improve conversions, enhance user experience, reduce bounce rates and ultimately improve your organic search engine ranks. So, most of you […]