daily rank tracking

Why You Need Daily Rank Tracking

How often do you check your ranks?

Twice a week?

Once a week?

Every other week?

Many people don’t realize how important it is to stay 100% up-to-date on all your ranks. 

After all, what could it hurt?

The reality is that falling behind on your rank tracking can be highly detrimental to your SEO and your ranks. It’s critical to check your ranks EVERY DAY!

This article will show you exactly why daily rank tracking is crucial to the success of your business. Then, we’ll show you how to track daily rankings like a pro.

Let’s get started!

We’ll cover:

Why Fresh Ranks Are Important

why daily rank tracking matters

Some people are using rank tracking tools that only update their ranks weekly. In some cases, it’s even less frequent than that.

Should you even spend the time it takes to find a rank tracker that offers daily updates? Do fresh ranks matter that much?


Fresh ranks are the backbone of any rank tracker tool. If your ranks are outdated, they’re worthless!

At a minimum, you should be looking for daily updates. In addition, your rank tracker should preferably give you the option to update your ranks even more frequently.

But why are fresh ranks so essential and crucial to business success?

Great question! Let’s talk about it.

Stay Up-To-Date

The whole point of tracking your ranks is to stay up-to-date on what your ranks are doing.

You want to know if your ranks are going up or down. Are you in the top 5? Did you drop to the second page? Did your competitor outrank you on your top keyword?

Those are critical pieces of information when it comes to tracking ranks!

Fresh ranks give you REAL answers to those questions. But, if your ranks are 2, 5, 7, or 10 days old, they’re just telling you what happened last week! You still don’t know what you should do to help improve your ranks TODAY.

Avoid Catastrophes

If you only get ranking updates once a week, how do you know if your competitors have passed you on the SERP during the week?

You DON’T!

You might not even immediately know if a true catastrophe strikes in the form of a Google penalty.

With fresh ranks, you don’t have to worry if something happens between the times your ranks are updated. Instead, you can be confident that your ranking tool shows you what is currently happening.

In other words, you can identify problems and react immediately! Adjust your strategy quickly, and you won’t fall off the top page. That keeps minor issues from turning into full-blown catastrophes.

Old Ranks Are Worthless

Let’s imagine that you’re using a ranking tool that updates every week. It’s been 6 days since your last update, and your tool is telling you that you’re in the number 1 spot.

Nice! The first position on Google gets almost a 30% CTR.

There’s only one problem: your competitor attacked that keyword 5 days ago, and you’re now down to the 5th spot–your tool hasn’t updated your ranks yet.

The 5th spot on the SERP only gets 7.2% CTR, which isn’t great for your traffic.

In this scenario, you spend almost a whole week thinking you’re on top of the SERP, when in reality, your ranks are dropping like a rock!

In other words, old ranks are worthless. They don’t reflect reality, which is the entire goal of a rank tracker in the first place.

What You Should Look for in a Keyword Rank Checker

Now that you know just how important it is to have super fresh ranks, let’s discuss what you need in a keyword rank checker.

There are tons of automated rank tracker options available. Many of them are good. Others are… not so good.

The best rank trackers all have a few things in common, though:

  • They’re accurate
  • They update (at least) daily
  • They have powerful automation features

Total Accuracy

How often do you want your car to start when you turn the key? What percentage of the time should your home security system alert the police when your home is being broken into?


Why do people settle for rank trackers with anything less than 100% accuracy?

Why put your business at risk with a tool that offers anything less than 100% accuracy?

ProRankTracker’s rank tracking algorithm is 100% accurate all the time. In other words, your ranks on the SERP are exactly what ProRankTracker says they are.

Daily Rank Updates

If you want to have an excellent idea of how well your SEO strategy is doing, you need daily keyword rankings updates at a minimum.

The good news is that you don’t have to pay an arm and a leg to get daily ranking updates! You can have a great tool AND a fair price.

ProRankTracker offers daily updates and has some of the best prices available anywhere. ProRankTracker provides more value per dollar than ANY other tool on the market.


One of the most helpful things about using a rank tracking tool is the ability to save time with automation.

Automation is beneficial if you’re working as a white-label agency and selling SEO to clients.

Automation comes in several forms, but you should especially look for powerful reporting tools. For example, reports allow your rank tracker to send you automatic updates on a preset schedule.

These reports keep you from having to do a deep dive into your ranks daily. Instead, they send you the pertinent information, which helps you make strategic decisions without wasting hours at your computer.

ProRankTracker offers over 20 reports, and every plan can generate unlimited monthly reports!

Why ProRankTracker Is the Perfect Daily Rank Checker

There are so many options for rank trackers on the market. How are you supposed to choose the one that’s best for you?

It boils down to a few key factors:

  • Can you afford it?
  • Does it offer what you need?
  • Are the ranks it provides fresh and accurate?

If you find a tool that meets all 3 of those criteria, we think it’s a winner. 

This section will show you why ProRankTracker is the best daily rank checker available.

Every Plan Gets Daily Updates

If you’re just starting in SEO, you probably don’t need 10,000 tracked terms. At the same time, you shouldn’t have to pay the same price as a huge agency just to get daily updates.

We think daily updates are a necessity, and every business deserves daily updates–even if they aren’t ready to shell out hundreds of dollars a month on a rank tracking tool.

ProRankTracker’s plans start at just $11/month and include daily rank tracking even at the most minor level! At the pro level and above, you’ll also get updates on-demand in addition to your daily updates!

In other words, even the smallest businesses can afford the freshest, most accurate ranks ProRankTracker has to offer (as long as they can spare $11/month).

100% Accurate Ranking Algorithm

ProRankTracker doesn’t give its users shoddy data. Even if you’re on the smallest plan ProRankTracker offers, you’re still getting 100% accurate data.

100% accurate data means 2 things:

  • Fresh ranks
  • Accurate ranking algorithm

We already talked about daily updates, so let’s talk about the ranking algorithm now.

Checking Google for ranks is a complex task. It involves:

  • Checking multiple search engines (Google, Bing, Yahoo, YouTube, Amazon)
  • Checking multiple device types (iPhone, Android, tablet, desktop)
  • Taking location into consideration
  • Considering Google Local Finder

ProRankTracker considers ALL of those factors and provides the most accurate ranks you can find anywhere!

Automation and White-Label Features

If you’re selling white-label SEO, there’s an entirely different set of features that you must have to be successful. Those features are customizable reports and automation.

ProRankTracker has many different report types. Each one is fully customizable, including:

  • Adding a cover letter
  • Changing colors
  • Adding your business’s logo
  • Changing the data that the report shows

ProRankTracker Reports

There are 2 basic types of automation on ProRankTracker: scheduled reports and triggered notifications.

Scheduled reports send on a preset schedule and include the information that you choose to include.

ProRankTracker Daily Report

On the other hand, triggered notifications only send when certain conditions are met. For example, you might choose to set up a triggered notification when any URL drops by more than 2 ranks.

How Do You Use ProRankTracker?

ProRankTracker has fresh, accurate ranks that are updated daily, but how do you use it to help your business get more traffic?

Even though ProRankTracker is a powerful tool capable of tracking ranks, discovering keywords, and tracking competitors, it’s also simple to learn how to use.

If you aren’t already signed up for ProRankTracker’s 30-day free trial, now is the perfect time to sign up. Then, follow along with this guide to see how easy it is to start improving your ranks with ProRankTracker’s data.

Add URLs and Keywords

The first step to getting ultra fresh ranking data from ProRankTracker is to add your URLs and the keywords you’re tracking for each URL.

The quickest way to get started doing this is with the Add Wizard tool. Just add a URL, then type the keywords you’re targeting with that URL.

In the next step:

  • Select a location
  • Choose which devices to track
  • Add all the search engines you’re targeting
  • Specify TLD

ProRankTracker Tracking: Settings

That’s all there is to it! After you add your URLs and keywords here, ProRankTracker will automatically populate all the fields on the Rankings Views pages, which is what we’ll talk about next.

Use Rankings Views

There are 5 Rankings Views you can use to get a deep look at your current and historical ranks.

The dashboard gives you a big-picture look at the overall health of all your ranks.

ProRankTracker: Rankings Views

The URL view shows you data about each rank organized by URL. In other words, you can see what keywords are being tracked for each URL as well as your ranking data for those keywords.

ProRankTracker: Keywords Data

The Term view is just like the URL view, but it is organized by keyword instead of by URL. This helps you compare how 2 URLs are ranking for the same keyword.

ProRankTracker: Keywords Tracking

The Daily View shows you a historical graph of each URL and keyword’s performance. It’s a great view to give you an understanding of your strategy’s success over time.

ProRankTracker: Keyword Performance

Finally, the Full SERPs page gives you a detailed look at the SERP for any of your URL and keyword combinations.

ProRankTracker: SERP Data

Make sure you use all 5 Rankings Views to maintain a well-rounded understanding of your ranking health! You can also generate reports that will send these Rankings Views directly to your email.

Create Reports and Notifications

If you really want to unlock the potential that ProRankTracker has to offer, you have to set up reports and notifications.

First, go to the Reports Center. Select the type of report you want to create. For this example, we’ll create an Overview Report.

Fill out the required information. Make sure to include the export type, the template, and the email that you want ProRankTracker to send the report from. Also determine the schedule that you want to set for the report.

ProRankTracker: Report

When you’re done, that report will start generating automatically on the schedule you set.

Every plan can set unlimited reports, so there’s no reason to just do a few. Go crazy and make as many reports as you want for you and your clients!

Use Filtering for Faster Rank Checking

One of the best ways to speed up your data-gathering process is to use filtering as much as possible.

At the top of each Ranking View, you will see the filtering tab. Clicking on it will allow you to set super detailed filters. Using filters allows you to work with a particular subset of your ranks instead of trying to sort through them all.

ProRankTracker: Data Filters

If you use a few filters repeatedly, save them on the Saved Filters tab. Doing so will allow you to use those filters with just a couple of clicks, making the process even faster.


Tracking your ranks is one of the most important parts of doing SEO well, but it only works when your ranks are fresh.

If you really want to get to the top of the SERP, you have to have access to daily rank tracking. Otherwise, your ranking data is just leading you astray.

Using ProRankTracker is a great place to get fresh, 100% accurate ranks at a low price. If you still aren’t sure, try signing up for a 30-day free trial to see how much it can help you!

Good luck!