local SERP checker

How to Use a Local SERP Checker (& Top 3 Tools!)

Have you put a ton of effort into SEO, but it just isn’t paying off in terms of traffic, conversions, and sales?

You’re not alone!

Many businesses sink dozens or HUNDREDS of hours into SEO without seeing any real benefits, and many never figure out why.

I’m about to let you in on the secret:

Local SEO.

Location is everything when it comes to maximizing your SEO efforts, and you have to constantly track the local SERPs if you want to succeed.

In this article, we’ll show you how to check your local SERPs and find out exactly what you need to do to beat your opponents online.

Let’s go!

What to Look for in a Local SERP Checker

As a business owner, keeping track of your website’s SERP rankings is critical.


Because SERP ranking is a critical factor determining your website’s visibility to potential customers!

That’s why you need a reliable local SERP Checker that can help you track your website’s rankings accurately. But with so many local SERP Checkers available (with so many feature sets), it’s hard to know what you need and what you don’t.

Before we get to our official local SERP checker recommendations, let’s look at what to look for to find the perfect local SERP Checker for your business.


The most important aspect of any local SERP Checker is its accuracy.

How accurate should your data be?

Let me ask that question in a slightly different way:

How often are you OK with having your ranks reported to you incorrectly?

If you care about your online success, your answer to that question is going to be “NEVER!”

You need a tool that can provide you with reliable and precise data 100% of the time.

Here’s a hint: If a tool isn’t willing to guarantee that its data is 100% accurate, it’s probably not.

Don’t settle for inaccurate ranks, because they can be even worse than having no ranks at all.

Reporting Features

Another critical factor in choosing a local SERP checker is the range of reporting features the tool offers.

After you check your local SERPs you may decide to transition some of the ranks you just checked to long-term tracking. If you choose to do that, you need the ability to generate many different types of reports if you truly want to stay on top of your ranks.

What reporting features should your tool include?

  • Unlimited reports
  • White-label features for agencies
  • Templates for various report types
  • Notifications
  • Other flexible reporting options as needed

Powerful Location-Specific Features

If you’re looking for a local SERP checker, it should be obvious that you need to find a tool that offers powerful LOCAL features.

Look for the following local features in any tool you consider:

  • Pinpoint location accuracy
  • Mobile tracking independent of desktop tracking
  • Search language
  • Google Business Profile tracking

If any tool you’re considering doesn’t offer these features to help you get the most out of your local SERP checks, just keep looking somewhere else.

Local SEO and general SEO are 2 different animals, so having these location-specific tools is an absolute MUST for any business interested in ranking on local SERPs.

Use Cases for an Instant Local SERP Checker

Everyone knows businesses are increasingly relying on the internet to reach local customers, and it’s no wonder why. There are now more than 130 MILLION Google searches with local intent being made every single hour of every single day.


That’s why it’s essential to have a tool that enables you to track your local search engine rankings accurately.

Let’s explore some of the use cases for an instant local SERP checker and why it’s an essential tool for any business.

Check progress

One of the main things you can (and should) do with a local SERP checker is just check your SEO progress regularly.

Staying up to date on your rankings allows you to make critical strategic decisions and improve your SEO in real time.

For example, if you notice that your website’s ranking has dropped in certain locations, you can investigate the cause and take steps to address the issue.

Track competitors

Keeping tabs on your competitors and making sure they don’t outpace you has always been a crucial part of conducting business.

An instant local SERP checker allows you to do just that. Using a local SERP checker, you can see how your website ranks against your competitors in various locations.

We talked above about how you should consistently be tracking your own progress, but you should be doing the same thing for your competitors to make sure they don’t have anything up their sleeve.

Additionally, you can identify areas where your business is doing well and leverage those strengths to gain a competitive advantage.

Check local rankings across various locations

If your business operates in multiple locations, it is essential to know how your website ranks in each of these locations.

An instant local SERP checker allows you to check your website’s ranking across various locations, even comparing multiple locations simultaneously.

Additionally, this feature allows you to identify the best-performing locations and allocate your marketing resources accordingly. In other words, you can find out which areas need more work and which ones are doing well and use that info to adjust your strategy over time.

How to Use a Local SERP Checker

The world of SEO can be overwhelming, especially if you’re just starting. 

We want to make it just a little bit less intimidating by giving you a 2-minute rundown of exactly how to use a local SERP checker to find out exactly where your pages are ranking on the local SERPs right now.

SERP checkers can help you evaluate your website’s search engine ranking position for specific keywords in a particular location, but there are a few things you need to know to get the most out of these tools.

Let’s look at 3 tips for using a local SERP Checker before we drop our top 3 local SERP checker picks.

Input Your Keywords/URLs With Location Data

To use a Local SERP Checker, the first step is to input your keywords/URLs with location data. You’ll need to specify the location you want to check for.

For example, if your website is for a local bakery in Portland, you should input your URL, the keyword “bakery in Portland,” and the location as Portland. 

It’s also highly recommended that you input the device type as “Mobile,” since most local searches are conducted on mobile devices.


Depending on which tool you use, there will be other data to fill in, like:

  • How much of the SERP you want to check (1 result, top 10, top 20, top 100, etc.)
  • Search engine
  • Export file type

Fill these out to your specifications, then generate your local SERP check!

Check Your SERPs Regularly

After running your first SERP check as outlined above, it’s time to start repeating that process regularly!

Remember that checking your ranks is only effective if you do it REGULARLY. Keep running these SERP checks to keep an eye on your rank development (and your competitors’).

This will help you determine if your website is ranking higher or lower for certain keywords in a particular location.

One helpful feature offered by ProRankTracker’s Insta-Check tool is the “Regenerate” button. It allows you to run a SERP check identical to a previous one, saving you time on rerunning your most common checks and making it easier to stay up to date.

Add Ranks to a Long-Term Tracking Tool

Using an instant local SERP Checker is a great way to evaluate your website’s current ranking position for specific keywords in a particular location.

However, you should also consider using a long-term tracking tool to monitor your website’s trends over time.

In fact, the most effective way to track your ranks is to use both types of tools in conjunction with one another in the following order:

  1. Frequently check your ranks with a local SERP checker.
  2. Move any ranks you want to keep a closer eye on to your long-term rank-tracking tool (both your own ranks and your competitors’ ranks).

By doing this, you may be able to identify patterns in your website’s ranking trends and adjust your SEO strategy accordingly.

The Top 3 Local SERP Checkers

Now that we’ve talked about how to identify the right SERP checker for your business and how to use a SERP checker for maximum benefit, let’s talk about which tools you should take a look at.

A quick Google search will reveal DOZENS of local SERP checkers, but many of them aren’t worth the bandwidth they take up. How do you know which is which?

Start with these 3 picks below! They are all highly regarded in the rank-tracking community, and you will most likely be able to find something that fits your needs among these 3.

1. ProRankTracker

ProRankTracker is a highly specialized rank-tracking tool, and it also offers a phenomenal local SERP checker called Insta-Check.

Insta-Check is a credit-based tool that allows you to instantly discover your URL’s rankings on the local SERPs.

Let’s talk about who might get the most use out of ProRankTracker and why it might be the right tool for you.


  • Local SERP checker tool (Insta-Check) integrates seamlessly with ProRankTracker’s full rank-tracking system
  • Competitive pricing
  • Unlimited reporting
  • Daily rank updates and unlimited reports for ALL plans
  • Insta-Check is a credit-based system, so you only have to pay for what you need–nothing more
  • If you sign up for a daily rank tracking plan, you get free monthly renewable Insta-Check credits
  • ProRankTracker is a highly specialized tool, so it offers more localization features than many of its competitors


  • ProRankTracker is hyper-focused on rank tracking and SERP checking, so it doesn’t offer some other SEO features that you may want
  • Reports are very detailed, so some users report needing some time to get everything dialed in like they want


ProRankTracker’s Insta-Check tool allows you to check your local SERPs with 100% accuracy whenever you need.

Yes, you read that right: WHENEVER you need. You don’t have a daily limit or a wait time to fetch your ranks. 

Whenever you’re ready to run a SERP check, ProRankTracker is too.


In addition, ProRankTracker’s full rank-tracking software has a suite of tools designed specifically to help you expand and improve your ranking strategy.

Finally, Insta-Check is highly detailed, allowing you to make your searches as granular as you want to get highly specific or very broad results.


ProRankTracker’s Insta-Check tool starts at just $1 for 40 credits, but you can buy as many as you need (or as few as you need).

ProRankTracker’s full plans also include at least 1000 Insta-Check credits and start at $39/month paid annually.


ProRankTracker consistently receives very positive reviews, with many people mentioning flexibility, accuracy, and the usefulness of the included tools.

ProRankTracker review

More critical reviews sometimes mention a learning curve and some features that they felt were missing for their specific needs.

ProRankTracker review

2. SerpWatch.io

SerpWatch is a rank tracking tool, but they also offer SERP checking features like their free SERP Checker tool.

SerpWatch’s SERP Checker is designed to be an instant solution for businesses that need the ability to quickly check their ranks for a given keyword/URL combination or to see how their competitors stack up against them.

Let’s take a look at some of the reasons why you should consider this tool for your business.


  • SERP Checker tool is free to use–even without a SerpWatch account
  • Extremely easy to use
  • SerpWatch also offers full tools to aid in other areas of SEO


  • Only 5 daily SERP checks if you aren’t a paying customer, so the free version is very limited
  • SERP check reports do not reveal much information other than the simple rank of the term/URL combination you’re investigating
  • Location is limited to country, which doesn’t do much good if you’re trying to target a state, city, or even a neighborhood of a particular city.


SerpWatch’s SERP Checker tool’s main draw comes from 2 very important details:

  • It’s free
  • It’s extremely easy to use


Another big draw of SerpWatch is that it’s easy to incorporate your data back into their full tool if you decide to upgrade.

Finally, SerpWatch guarantees accurate ranks and even allows users to update their ranks hourly if desired.


As mentioned above, SerpWatch’s instant SERP Checker tool is free for up to 5 searches per day. If you want more than that, you’ll have to become a paying subscriber, which starts at $29/month.


Some of the most frequent positive reviews received by SerpWatch have to do with just how easy it is to learn and use, along with its accuracy and reliability.

SERPWatch review


More negative reviews frequently mention missing features or features that are too simplified to provide exactly what customers need.

SERPWatch review

That being said, the overwhelming majority of the reviews of SerpWatch have only positive things to say about it.

It’s a great tool that’s worth a try!

3. SE Ranking

SE Ranking is another great all-in-one SEO tool, and they offer an instant SERP checker tool as well.

What does it mean that SE Ranking is an all-in-one SEO tool? It means you can not only track ranks and SERPs, but you can perform SEO audits, backlink checks, and other SEO tasks.

Let’s talk about why you might choose to use SE Ranking’s SERP checker for your business. 


  • FREE!
  • Extremely easy to use
  • Easy to combine their SERP checker tool with their other SEO tools if desired


  • You must make a free account to use the SERP checker
  • Location is limited to country–you can’t check SERPs down to your city or neighborhood
  • Specificity is limited to just top 3 or top 3. You can’t really perform a deep-dive SERP analysis with the free SERP checker.


SE Ranking’s SERP checker is a free tool that allows you to perform very basic SERP checks quickly and easily.

SE Ranking

To check a SERP, you just select the keyword, country, specificity, and device type, then click “Check SERP.” That’s really all there is to it!

Most of SE Ranking’s functionality lies in the other tools they offer to paying subscribers, but this SERP checker is a great tool for the small business that just wants to run a couple quick checks to see how they’re doing.


As mentioned above, the SERP checker tool is free.

SE Ranking pricing

However, if you choose to try SE Ranking’s other tools, you’re looking at a cost of at least $44/month.


SE Rankings gets consistently high reviews from its users. The most common praise it receives is for its ease of use. Customers constantly mention how quick and easy it is to conduct research on the SE Ranking platform.

SE Ranking review

SE Ranking’s critical reviews mention customer service issues as well as some small missing features here and there depending on the needs of the customers.

SE Ranking review


How do I check my SERP position?

The easiest (and most accurate) way to check your SERP position is with a SERP checker like one of the ones mentioned above!

What is a local SERP?

A local SERP is a search engine results page that shows results based on the searcher’s location. For example, if you and I both search for coffee shops, but I’m in NYC and you’re in Dubai, we’ll get two totally different SERPs!

What is a SERP checker?

A SERP checker does exactly what it sounds like–it checks SERPs! In other words, it shows you where each URL ranks on the SERP for a given keyword.


If you want to take your local SEO game to the next level, you’re going to have to use a local SERP checker.

Without one of these incredible tools, you’ll likely start to fall behind the competition and lose traffic.

The good news is that we’ve done the hard part for you! Just pick out one of the tools we mentioned above and try it out to see how much it can help your business!

Good luck!