google maps rank tracker

Google Maps Rank Tracker: How to Check Local Rankings

Looking for a Google Maps rank checker? Try ProRankTracker for FREE today.

Imagine this.

You’ve opened up a new bike shop in your hometown. 

You worked for years to save enough cash, renovate the building, and finally open your doors for business.

You’ve done your research and spent countless hours working on your website’s SEO. 

You included all the keywords imaginable for your business, and you’re even ranking on page 1 for the keyword, “best mountain bikes for bikepacking.” 

Nice. 

But people aren’t pouring into your bike shop. 

In fact, it’s kind of dead. 

So you sign up for ProRankTracker to see what’s going on and quickly learn that the majority of your website visitors are coming from Portland, Oregon.

The problem? Your shop is in Providence, Rhode Island. 

Oops.

This scenario illustrates a common problem — many business owners focus on SEO but don’t realize the weight of local rank tracking. 

Search trends vary widely by location, so working on your local ranking with Google Maps SEO is imperative to your shop’s success.

This article will show you how to demolish the competition in local SEO by tracking local SERPs on Google Maps.

We’ll cover:

What Is Google Local Rank Tracking?

When people first step into the world of SEO, most don’t know there’s a massive difference between general SEO and local SEO. 

If your business relies on local traffic, local SEO is a higher priority than general SEO. 

The way your website appears to LOCAL searchers is more critical to your business’s success than how it appears to searchers across the country (or the globe). If your Google rankings are up in Oregon while you’re in Rhode Island, that just won’t translate to ROI!

Google local rank tracking is how you track your local SEO success, and if you’re ranking high on local searches, your business will thrive.

The 3 things you need to do for Local SEO

There are 3 slices to the local SEO pie:

  1. Your Google Business Profile
  2. The Google Snack Pack
  3. Google Local Finder

Let’s look at how each of these factors influences your Google Maps ranking.

Google Business Profile

Your Google Business Profile is the first thing any local searcher sees about your business — it’s also the primary source of local search traffic.

If you’re a bike shop, when anyone searches “bike shop near me,” you want your Google Business Profile to be the first thing they see!

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Your business profile must ALWAYS be up to date — it should include your current website, phone, hours, and pictures.

A significant part of local rank tracking is ensuring your profile is visible to nearby searchers. We’ll talk more about how to optimize this profile in the next section.

Snack Pack

If you can get your Google Business Profile in the Google Snack Pack, you’re well on your way to boosting your local traffic.

Check out this Snack Pack:

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The Google Snack Pack is the top 3 local business profiles that appear for any local search. 

Any time someone does a location-based search, the first thing they see is the Google Snack Pack.

What does that mean for local SEO?

It means the Snack Pack is the most coveted SERP position if you’re trying to increase your local ranking and traffic. Local Snack Pack rankings will make or break your SEO strategy.

Local Finder

Have you ever opened up Google Maps and searched for a local business? 

Of course you have!

EVERYONE has.

Don’t believe me?

About a third of US consumers use Google to search for new local and service area businesses EVERY SINGLE DAY. 

In addition, 86% of people look up the location of a business on Google Maps.

And that’s why Local Finder is essential — Local Finder is how your Google Business Profile appears on a Google Maps search.

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Your Local Finder rank is directly affected by your LOCAL SEO efforts, and it can have a massive impact on your business.

How Do I Find My Google Maps Ranking?

Now that you know what local rank tracking includes, let’s talk about how to figure out how high you rank on local searches.

There are only 2 ways to do this: 

  1. Manually
  2. Using a tool

Let’s talk about both so you can decide which is right for you and your business.

Manually

Manual rank tracking is incredibly time-consuming, but it can work if you only target a couple of keywords for local search queries.

For example, maybe you’re only targeting the keywords “bike shop near me” and “bike shop in Providence, RI.”

To manually track your rank for those keywords, search them both on Google, then scroll down until you find your business (hopefully, you won’t have to scroll for very long!).

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If you’re tracking multiple keywords and domains, this method quickly becomes unmanageable and unrealistic–especially if you’re also tracking multiple combinations of:

  • Search engine
  • Search location
  • Device type
  • Search language

That’s why we highly recommend using a tool.

Using a Tool

A Google Maps rank tracker will automatically track all of your domains’ rankings for every single target keyword.

A local rank tracker tool will simplify and accelerate your workflow. 

It always knows where you’re ranking, keeps track of any changes, and displays historical graphs of rank changes.

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Many tools can even set up alerts and reports for you so you’ll get notified of any changes in your local ranking

Do You Really Need Local Rank Tracking?

If you choose to use a Google Maps rank checker and plan on paying a subscription fee.

Is it worth it? 

You can probably skirt by without knowing your Google Maps ranking, right?

The short answer is NO!

You ABSOLUTELY NEED to stay on top of your local rank — it’s nearly impossible to improve your local search traffic if you don’t know where you rank for your targeted keywords.

Less local search traffic = fewer page visits = less foot traffic in your store = fewer sales = less money.

How to Track Your Google Ranking with ProRankTracker

Using a tool to track your Google Maps ranking will simplify your life while improving the quality of your SEO.

We’ll go through how to use ProRankTracker to track your local SEO ranks, and if you follow these steps, you’ll be able to stay on top of your local SEO ranks easily.

Add Your URLs and Keywords for Tracking

Before you can track anything, you need to tell ProRankTracker what URLs you’re tracking and which keywords you’re targeting for those URLs.

The easiest way to add URLs and keywords for tracking is by going to the “Add Wizard” tab.

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To add a new URL:

  1. Type in the URL to track. For example, “yourbikeshop.com.”
  2. Add any keywords to track for that URL.
  3. To stay organized, sort your URLs into groups and tags for easy searching.
  4. Click “Next Step,” then input where you want ProRankTracker to track your URL. **Make sure to select the option to track Snack Pack and Local Finder results as well.** 

ProRankTracker will now keep track of that URL for you.

That’s it — you’re on easy street now.

Include Specific Location Data for Google Maps SEO

Here’s where it starts to get good.

You don’t particularly care whether your bike shop is appearing in searches made 500 miles away. 

You’re only interested in how you’re performing on searches made nearby — those are the searches that matter.

That’s why you need to include specific location data on your URL. 

Google Maps SEO is all about precise location data, so include the most accurate location possible.

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Including precise location data will ensure that you can check your Google Business Profile’s current ranking on the Local Finder for your area.

Follow Your Data Using ProRankTracker’s Tools

You should now be tracking local SERPs and keeping up-to-date on all of your URLs and keywords.

Do you stop there?

Not exactly. 

You have to manage that data, or it won’t do you any good.

First, track your data in ProRankTracker’s URL View. 

This will split up each URL and allow you to see how well it is performing for each keyword associated with it.

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For example, you might be tracking “bike shop near me,” “best bike shop in Providence,” and “bike repair near me” for your home page. 

If you want to see how your home page is ranking for each of those terms, this is where you go.

Second, you can use the “Term View” to see how all of your URLs are performing for a common keyword. 

For example, you might be tracking “bike shop near me” for both your home page and your “About Us” page.

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And third, I recommend using the “Full SERPs” view for tracking local SERPs. 

This view will give you the lowdown on how your competitors are performing in comparison to your business.

Using this view shows you a complete SERP for a specific keyword — it highlights your page position so you can see how you’re stacking up against your competitors.

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Set Up Reports for Easy Monitoring

Impressed yet?

It gets even better (and easier).

You can set up reports to be delivered to you — no need to log into your ProRankTracker page every day just to check your ranks.

To set up reports:

  1. Go to the “Reports Center.”
  2. Select a report to create (there are 20+ reports to choose from!).
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3. Fill in the report details.

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4. Enjoy the convenience of having your ranks delivered right to your inbox.

That’s all there is to it. 

Using a tool like ProRankTracker simplifies your Google Maps SEO and makes sifting through local rankings easier.

Use Insta-Check for Quick Rank Checks

What if you want to see how your ranks stack up against your competitors for a certain keyword, but you don’t want to add it to your long-term tracking list?

This is a pretty common scenario, and ProRankTracker has a solution.

Insta-Check allows you to run quick checks for as many keywords as you’d like without needing to increase your monthly tracking allowance. Instead, you just pay for the checks you need, and then you keep the leftover credits until you need to do another quick check.

How to Check Your Website Ranking Right Now with Insta-Check

Fill in the required info (make sure to include an accurate search location, or you won’t get accurate results for your exact location!), then let ProRankTracker show you exactly what’s going on with your local SERP for those keywords.

How to Optimize Your Google Business Profile for Ranking

Now that you know how you rank on Google Maps, let’s talk about how to optimize your Google Business Profile for better ranks.

If you don’t start with an optimized Google Business Profile, you might as well not check your ranks at all – they’re going to be low.

Following these steps will give your profile a fighting chance against your competitors and ensure that you can take advantage of the traffic when it comes.

Keep Your Information Up to Date

If someone finds your business on Google Maps, but your address and phone number are outdated, what good did it do you?

NONE!

That’s why keeping your business’s info up to date on Google is the MOST CRUCIAL step of this entire process. 

Make sure to regularly check and update ALL of the following fields:

  • Business description
  • Hours
  • Phone number/other contact
  • Location
  • Menu/offerings (if applicable)
  • Photos

Keeping these bits of info up to date ensures that your Google Maps traffic can actually turn into new customers.

Target Local Keywords

When you’re updating your business description, be sure to target valuable local keywords that will bring traffic your way.

What do I mean by “valuable”?

Your keywords should reflect the search intent of your target customer. For example, compare the following keywords for your bike shop:

  1. Mountain bikes
  2. Best bike mechanic Providence

Which one is more likely to bring searchers looking for a local shop to get their ride tuned up?

Targeting these local keywords will match your searcher’s intent much closer, which increases the overall value of your traffic.

Post Regularly to Your Google Business Profile

Posting regular updates to your Google Business profile is another great way to optimize.

Regular posts to your profile enable you to stay at the top of your customers’ minds, but it also signals to Google that your business is highly active (which lets the algorithm know to rank your business higher).

Another valuable type of post on your Google Business Profile is responses to reviews. By responding promptly to customer reviews, you’ll show potential customers that you value their input and are committed to providing top-notch service. It’s also a good way to deal with fake Google reviews by catching them early.

Frequently Asked Questions About Tracking Your Ranks on Google Maps

How do I track my Google rankings?

The best way to track your Google ranking is with a highly specialized rank tracking tool. Make sure you look for a tool that can accommodate specific location data to make your tracking data as accurate as possible!

What is the best local rank tracker?

ProRankTracker offers the best value for most businesses looking to improve their rank tracking. It has the most accurate data on the market, daily updates, and white-label features for agencies without a price tag that will break the bank.

How do I rank on Google Maps with SEO?

If you’re having trouble ranking on Google Maps, make sure to follow the tips above to optimize your Google Business Profile. Then, start tracking your ranks and improving your keyword strategy to move your profile up the Google Maps SERP.

How’s Your Google Maps Ranking?

Local SEO is already critical, and each year it’s becoming more crucial to a business’s success.

One of the surest ways to fall behind is to ignore your Google Maps ranking. 

When you’re not showing up on your local search results and your local pack, you’re leaving money on the table.

If you’re like most businesses and want more customers, start paying close attention to your Google Maps rankings.

Your local business depends on it. 

Use a Google Maps rank tracker like ProRankTracker to make your life easier, improve your ranks, and start dominating your local market.

ProRank Tracker is the best Google Maps Rank Checker on the market.  It’s simple to use and provides accurate, up-to-date information on your local search ranking. 

With this SEO tool, you can track your progress over time and see which local ranking data and strategies are working for you. It doesn’t matter what search engines you use. We’ll do the heavy lifting for you.

May the odds be ever in your favor.

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