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You’ve opened up a new bike shop in your hometown.
You worked for years to save enough cash, renovate the building, and finally open your doors for business.
You’ve done your research and spent countless hours working on your website’s SEO.
You included all the keywords imaginable for your business, and you’re even ranking on page 1 for the keyword, “best mountain bikes for bikepacking.”
But people aren’t pouring into your bike shop.
In fact, it’s kind of dead.
So you sign up for ProRankTracker to see what’s going on and quickly learn that the majority of your website visitors are coming from Portland, Oregon.
The problem? Your shop is in Providence, Rhode Island.
This scenario illustrates a common problem — many business owners focus on SEO but don’t realize the weight of local rank tracking.
Search trends vary widely by location, so working on your local ranking with Google Maps SEO is imperative to your shop’s success.
This article will show you how to demolish the competition in local SEO by tracking local SERPs on Google Maps.
- What is Google Local Rank Tracking?
- How do I Find My Google Maps Ranking?
- Do You Really Need Local Rank Tracking?
- How to Track Your Google Ranking with ProRankTracker
What Is Google Local Rank Tracking?
When people first step into the world of SEO, most don’t know there’s a massive difference between general SEO and local SEO.
If your business relies on local traffic, local SEO is a higher priority than general SEO.
The way your website appears to LOCAL searchers is more critical to your business’s success than how it appears to searchers across the country (or globe).
Google local rank tracking is how you track your local SEO success, and if you’re ranking high on local searches, your business will thrive.
There are 3 slices to the local SEO pie:
- Your Google My Business (GMB) profile
- The Google Snack Pack
- Google Local Finder
Let’s look at how each of these factors influences your Google Maps ranking.
Google My Business (GMB)
Your GMB profile is the first thing that any local searcher sees about your business — it’s also the primary source of local search traffic.
If anyone searches “bike shop near me,” you want your GMB profile to be the first thing they see!
Your GMB profile must ALWAYS be up to date — it should include your current website, phone, hours, and pictures.
A significant part of local rank tracking is ensuring that your GMB profile is visible to nearby searchers (which we’ll get to in a minute).
If you can get your GMB profile in the Google Snack Pack, you’re well on your way to boosting your local traffic.
Check out this Snack Pack:
The Google Snack Pack is the top 3 local GMB profiles that appear for any local search.
Any time someone does a location-based search, the first thing they see is the Google Snack Pack.
What does that mean for local SEO?
It means the Snack Pack is the most coveted SERP position if you’re trying to increase your local ranking and traffic.
Have you ever opened up Google Maps and searched for a local business?
Of course, you have.
Don’t believe me?
About a third of US consumers use Google to search for new local businesses EVERY SINGLE DAY.
In addition, 86% of people look up the location of a business on Google Maps.
And that’s why Local Finder is so essential — Local Finder is how your GMB profile appears on a Google Maps search.
Your Local Finder rank is directly affected by your LOCAL SEO efforts, and it can have a massive impact on your business.
How do I Find My Google Maps Ranking?
Now that you know what local rank tracking includes, let’s talk about how to figure out how high you rank on local searches.
There are really only 2 ways to do this:
- Using a tool
Let’s talk about both so you can decide which is right for you and your business.
Manual rank tracking is incredibly time-consuming, but it can work if you only target a couple of keywords for local searches.
For example, maybe you’re only targeting the keywords “bike shop near me” and “bike shop in Providence, RI.”
To manually track your rank for those keywords, search them both on Google, then scroll down until you find your business (hopefully, you won’t have to scroll for very long!).
If you’re tracking multiple keywords and multiple domains, this method quickly becomes unmanageable and unrealistic.
That’s why we highly recommend using a tool.
Using a Tool
A Google maps rank tracker will automatically track all of your domains’ ranking for every single target keyword.
A tool will simplify and accelerate your workflow.
It always knows where you’re ranking, keeps track of any changes, and displays historical graphs of rank changes.
Many tools can even set up alerts for you so you’ll get notified of any changes.
Do You Really Need Local Rank Tracking?
If you choose to subscribe to a tool for local rank tracking, plan on paying a subscription fee.
Is it worth it?
You can probably skirt by without knowing your Google Maps ranking, right?
The short answer is NO!
You ABSOLUTELY NEED to stay on top of your local rank — it’s nearly impossible to improve your local search traffic if you don’t know where you rank for all of your targeted keywords.
Less local search traffic = fewer page visits = less foot traffic in your store = fewer sales = less money.
How to Track Your Google Ranking with ProRankTracker
Using a tool to track your Google Maps ranking will simplify your life while improving the quality of your SEO.
We’ll go through how to use ProRankTracker to track your local SEO ranks, and if you follow these steps, you’ll be able to stay on top of your local SEO ranks easily.
Add Your URLs and Keywords for Tracking
Before you can track anything, you need to tell ProRankTracker what URLs you’re tracking and which keywords you’re targeting for those URLs.
The easiest way to add URLs and keywords for tracking is by going to the “Add Wizard” tab.
To add a new URL:
- Type in the URL to track. For example, “yourbikeshop.com.”
- Add any keywords to track for that URL.
- To stay organized, sort your URLs into groups and tags for easy searching.
- Click “Next Step,” then input where you want ProRankTracker to track your URL. **Make sure to select the option to track Snack Pack and Local Finder results as well.**
ProRankTracker will now keep track of that URL for you.
That’s it — you’re on easy street now.
Include Specific Location Data for Google Maps SEO
Here’s where it starts to get good.
You don’t particularly care whether your bike shop is appearing in searches made 500 miles away.
You’re only interested in how you’re performing on searches made nearby — those are the searches that matter.
That’s why you need to include specific location data on your URL.
Google Maps SEO is all about precise location data, so include the most accurate location possible.
Including precise location data will ensure that you can check your GMB profile’s current ranking on the Local Finder for your area.
Follow Your Data Using ProRankTracker’s Tools
You should now be tracking local SERPs and keeping up-to-date on all of your URLs and keywords.
Do you stop there?
You have to manage that data, or it won’t do you any good.
First, track your data in ProRankTracker’s URL View.
This will split up each URL and allow you to see how well it is performing for each keyword associated with it.
For example, you might be tracking “bike shop near me,” “best bike shop in Providence,” and “bike repair near me” for your home page.
If you want to see how your home page is ranking for each of those terms, this is where you go.
Second, you can use the “Term View” to see how all of your URLs are performing for a common keyword.
For example, you might be tracking “bike shop near me” for both your home page and your “About Us” page.
And third, I recommend using the “Full SERPs” view for tracking local SERPs.
This view will give you the lowdown on how your competitors are performing in comparison to your business.
Using this view shows you a complete SERP for a specific keyword — it highlights your page position so you can see how you’re stacking up against your competitors.
Set Up Reports for Easy Monitoring
It gets even better (and easier).
You can set up reports to be delivered to you — no need to log into your ProRankTracker page every day just to check your ranks.
To set up reports:
1.Go to the “Reports Center.”
2.Select a report to create (there are 20+ reports to choose from!).
3.Fill in the report details.
4.Enjoy the convenience of having your ranks delivered right to your inbox.
That’s all there is to it.
Using a tool like ProRankTracker simplifies your Google Maps SEO and makes tracking your ranks for local searches easier.
How’s Your Google Maps Ranking?
Local SEO is already critical, and each year it’s becoming more crucial to a business’s success.
One of the surest ways to fall behind is to ignore your Google Maps ranking.
If you’re like most businesses and want more customers, start paying close attention to your Google Maps ranking.
Your local business depends on it.
Use a Google Maps rank tracker like ProRankTracker to make your life easier, improve your ranks, and start dominating your local market.
May the odds be ever in your favor.