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Bing is mainly seen as Microsoft’s hopeless attempt at making a search engine and the distant runner-up to Google.
Have you ever wondered why Microsoft still keeps Bing around? At this point, it’s evident that Bing will never overtake Google. So what’s the point?
Does Bill Gates have so much money that he can run a search engine just as a pet project? That isn’t the case. No successful business would survive for long by making decisions like that.
The reality is that Microsoft has poured millions upon millions of dollars into Bing over more than a decade of competition with Google. They’ve done all that for a reason.
It may not be the top dog of the search world by far, but it’s PROFITABLE.
Ultimately, it doesn’t matter that Bing doesn’t lead the charts. It is consistently helping businesses make MONEY, and it can help yours too.
This article will show you how to start bringing in traffic from Bing to help your business grow!
- How big is Bing?
- Who uses Bing?
- Is Bing good for SEO?
- Why Bing tracking is important
- How to Use ProRankTracker to Tap Into Bing’s SEO Potential
How Big is Bing?
So how much revenue does Microsoft see from Bing, exactly?
Surprisingly, a lot.
Bing generated $8.53 billion in ad revenue for Microsoft in 2021. Contrary to popular opinion, Bing’s revenue is INCREASING every year.
To understand why Bing is successful, let’s look at the current worldwide search engine market share of the top 4 companies:
- Google is at the top with a whopping 91.4%
- Bing with 3.14%
- Baidu with 1.76%
- Yahoo with 1.53%
3.14% seems like a tiny fraction of what you could be getting on Google, but let’s break it down further.
Google handles 8.5 billion search queries a day, so that means Bing’s relative share, based on those stats, will be close to 300 million searches a day!
Anyone who tells you that Bing isn’t worth it hasn’t done their research! With around 900 million searches a day, Bing could be a HUGE traffic source for your business after some targeted SEO (more on that later).
Not to mention that if your primary target audience is in the US and UK, you should start caring about Bing SEO even more. Bing’s market share is MUCH more prominent in those 2 countries than worldwide, so you have the chance to get even more traffic.
In other words, Bing is still significant, and it’s still worth your effort.
Who Uses Bing (and Why)?
If you’re going to start using Bing in your business, you need to know WHO uses the search engine. Otherwise, you won’t get very far.
For example, you could target the wrong demographic with your keyword strategy.
Without careful consideration of the Bing audience, your Bing keyword tracking will all go to waste.
Let’s look at Bing’s user demographics and one of the primary reasons we see those users on Bing.
The Demographics of Bing
As you might imagine, Bing users are typically less tech-savvy than Google users.
First, Bing users tend to be older than Google users:
- More than 70% of all Bing users are over the age of 35
- Over 20% are between the ages of 45 and 54.
- 33% are over the age of 55.
An older audience means they’re more likely to have children (and grandchildren) and to be more financially secure than younger audiences.
38% of the Bing Ads audience has a household income of $100,000 or more! Older Bing users are more willing to spend money than younger audiences with less money.
In other words, you can make money by targeting Bing’s older demographic appropriately!
The Power of the Default Browser
Even though Macbooks have gained popularity in recent years, the vast majority of the computers in the world are still running Microsoft Windows.
Can you guess what search engine Windows runs by default?
You guessed it – it’s Bing!
Bing is running on more than 1.5 billion devices! Many people who get a computer use the default browser without even thinking about changing it.
That means a good portion of Bing users are on the platform simply because they haven’t taken the time (or they don’t know how) to change their search engine to Google.
Is Bing Good for SEO?
Is it even worth your time to work on your Bing SEO? Most people who get into SEO as some form of that same question.
For most businesses that don’t exclusively target young people, it’s worth your time to develop your SEO strategy on Bing.
Even though the audience is smaller, they’re more willing to click and make purchases. For example, the CTR for ads on Bing is 45% HIGHER than on Google!
For some businesses, Bing can make a huge difference in their traffic. It’s all about making sure that you’re targeting the Bing audience correctly. We’re going to show you how to do just that and more in the rest of this article.
Why You Shouldn’t Ignore Bing
Now that you know who uses Bing and why it’s worth your time, let’s focus on some of the reasons why it’s the perfect target for your next SEO campaign.
You will occasionally hear that it isn’t worth it to do Bing SERP tracking or exert any effort on Bing, but we disagree.
Not only can Bing bring in more traffic, but it can become one of your best sources of website traffic if you play your cards right!
Let’s look at 3 reasons why you CAN’T afford to ignore Bing in your SEO.
Access a Different Audience
We’ve already touched on the demographics of Bing, but let’s spend some more time focusing on its importance now.
The average user on Google is much younger than the average user on Bing, which means you can split your campaigns up and target 2 utterly different age groups.
On Google, you can use keywords that focus on young searchers.
On Bing, however, you can use keywords that focus on older searchers. Structuring your keyword strategy like this allows you to take full advantage of the Bing demographic – and with a good Bing Rank Tracker this is easy!
Ultimately, this different audience helps your business grow across multiple groups instead of just with Google’s audience.
As a business owner, I would never turn away an extra few visits to my site. After all, every visit is a potential sale.
So why do so many business owners turn away the opportunity to bring in extra traffic on Bing? So many people focus on the lower search volume on Bing, but they forget to mention that even a smaller number of visitors is still incredible!
If you saw a $100 bill on the street, you would pick it up and take it (after trying to return it to its owner, of course). Even though it’s not enough to pay your rent, it’ll definitely help!
Think of Bing like that $100 bill. It’s not a ton of traffic, but it’s definitely enough to make a difference in your business’s future!
Easier SEO Opportunities
Finally, Bing SEO doesn’t take as much effort as Google SEO. You can get a larger slice of the Bing pie without NEARLY as much competition as Google.
Why is that?
It’s simple. Most businesses don’t think to target Bing-specific keywords, so they end up ranking poorly.
If you spend a reasonable amount of time researching Bing keywords and targeting them, you can rank in the top 3 much more frequently than you can on Google.
Plus, we’re going to show you some great tips to find great Bing keywords later, which will make your Bing SEO even easier.
How to Use ProRankTracker to Tap Into Bing’s SEO Potential
So, you decided you’re doing some Bing SEO in addition to Google.
Regardless of your strategy, the first step is to know how you rank right now. After all, you can’t measure your progress or make strategic decisions if you don’t know where you stand now.
This is where ProRankTracker comes into play!
ProRankTracker can track any Bing rank with 100% accuracy (in addition to Google and other search engines). It offers several key features that will help you increase your Bing ranks:
- Keyword discovery tools
- Detailed breakdowns of your current ranks
- Historical rank reports to help you understand your progress
Let’s look at how you can use ProRankTracker as a Bing rank tracker online and improve your traffic quickly!
How to Add Bing Keywords to ProRankTracker
Before you do anything else, you’ll need to ensure that ProRankTracker is tracking all of your Bing keywords.
The fastest way to input your keywords is to use the Add Wizard on the left-side toolbar.
- Type in your URL
- Fill out the box with your keywords (separated by lines)
- Select where you want to track your keywords (remember to select Bing!)
- Click “Save”
If you have multiple URLs, repeat this process until they’re all uploaded.
Your rankings views will now show you data points for your Bing keywords.
How to Research Bing-Specific Keywords
What if you don’t have many keywords to track on Bing? Should you just make some up?
That’s probably a bad idea. Instead, try using ProRankTracker’s Keyword Suggestions tool.
The Keyword Suggestions tool takes the keywords you’re already tracking and helps you identify new keywords.
However, it doesn’t just pair random words together. It looks at search volume to help you find keywords that people are searching for.
Just select the keywords you want and add them for tracking. You will quickly start to see your list of tracked Bing keywords growing!
How Do I Check My Bing Ranking?
Now that you’ve got a solid list of keywords, you can use ProRankTracker’s Bing keyword tracking tools to help you understand your ranks (and improve them).
There are 5 rankings views offered on ProRankTracker’s Bing SERP tool. Each of them allows you to see your data in different ways.
For example, the Dashboard provides you with an overview of all your current ranks. It also gives you a look at how those ranks have changed over the last 24 hours, 7 days, and 30 days.
We recommend regularly checking all 5 rankings views to fully understand your Bing ranks.
You Might Already Rank on Bing (and Not Even Know It)
Did you know that you might already be ranking for some search terms on Bing without even realizing it?
Stranger things have happened.
Some underlying properties of SEO for both Google and Bing are essentially identical, meaning you might rank well on Bing even without actively promoting it. And best of all, there’s an easy way to find out.
ProRankTracker’s Ranking Discovery Tool can reverse engineer the search process for ALL reveal top100 ranks for virtually any website.
In other words, you can click a button and let ProRankTracker show you keywords that you’re already ranking for on Bing. Pretty neat, right?
Just click on the Rankings Discovery tool on the left-side toolbar, then select the URL you want to work with from the dropdown menu. ProRankTracker will pull up a list of all the keywords that you’re ranking for but not yet tracking.
Discovering your ranked keywords is half the battle to improve them. Once you know what you’re working with, you can start targeting those keywords on Bing to push your ranks even higher.
People often talk about Bing like it’s a search engine of the past because it’s so much smaller than Google. However, it has a lot to offer businesses that are looking to boost their web traffic.
By following the Bing rank tracking tips in this article and using ProRankTracker as a Bing rank checker, you will quickly start to see your ranks improve.
With its Bing SERP Tool, you can easily analyze Bing search engine results page (SERP) data and dive into Bing’s SEO potential like never before.
This powerful tool makes it easy to track Bing rankings and identify top-performing keywords, giving you in-depth insights into Bing search trends and consumer behavior. So what are you waiting for?
Signing up for ProRankTracker’s free 30-day trial is a great place to start taking advantage of Bing SEO!