SEO is about more than just Google.
There are other notable players in the field (we don’t mean just Bing), and tracking them is essential, depending on what types of clients you work with.
Having said that, even Google is more than just Google, as you are about to learn.
A well-rounded SEO expert often tackles more than one search engine, as the duty of this field requires, and efficiency becomes an issue once you discover you need to use several tools to accomplish just one task: tracking your search engine progress. Eventually, the tools begin to pile up, and with them the monthly bills of each rank-tracking plan, not to mention juggling all of them at once.
Even if your current clients only target Google, you can’t ignore the possibility that new clients will come who will require targeting for other search engines.
Simple market research will reveal that the majority of SEO tools focus on Google only for rank tracking (and very insufficiently at that), and very few will go the extra mile to give you some rudimentary Yahoo! and Bing rank tracking.
That’s just not enough for 2019 standards.
But, a tool exists that unifies all major search engine tracking required for SEO in 2019, and it’s the most complete SERP tracker on the market. Best of all – it comes at a price that’s lower than those single search engine rank trackers.
1st rank tracker: Google (*by 2019 requirements)
So, what do we mean by “Google is more than just Google”? Well, the troubling aspect of SERP trackers is that most tools you’ll find on the market will focus on Google as the main search engine for whatever SERP tracking they offer.
That’s fine, since Google is still the biggest general search engine, but those tools tend to stick to outdated standards that are not up to date. The absurdity here is that various tools focus on a single search engine, yet all the while they can’t even track it correctly (as we will prove shortly).
As we frequently mention here in our blog, Google has evolved way beyond just offering a different SERP for mobile and desktop users—it actually goes beyond geo-targeting as well.
Here are the standards to look for in a SERP tracker for tracking Google in 2019:
Desktop vs. Mobile
Almost everyone knows desktop ranks are different than mobile ranks, as per Google’s official Mobile-First approach, active since 2016. This is the most basic requirement that even the most obscure, low-level tools should have: at the very least, the ability to distinguish between mobile and desktop ranks. This might seem like a harsh statement, but if they don’t offer you that at a bare minimum, don’t even bother test driving them.
Because here is a small fact for you: 99% of mobile ranks will be different than desktop ranks (unless you magically achieve top-1 dominance on all Google fronts).
Ranks differ by location.
Even people from adjacent neighborhoods searching Google for the same keyword will most likely see a different SERP.
You need to be able to choose a relevant location for the website you’re promoting and see the ranks that people from that location see. For example, if you’re promoting a pub in San Francisco, you’d need to know what ranks people specifically from the San Francisco area see—and the more zoomed in, the better. With Pro Rank Tracker, you can see zoomed-in specific ranks that are unique to airport areas:
Pro Rank Tracker can easily handle tens of thousands of unique geo-targeted locations and show you their specific ranks.
Users will see different ranks based on their default Google UI language.
For example, let’s say two people from the same apartment building in San Francisco search for a pub from their desktop computer. One uses French as his default UI language, while his roommate uses English as their UI language. Each one, searching for the same keyword, will see a different SERP.
Pro Rank Tracker can differentiate ranks by UI language as well:
We cover all Google’s main UI languages.
Mobile OS type and screen size
This is the future of proper rank tracking.
Not only do people searching Google on mobile devices see a unique SERP tailored to [mobile users + their geo-targeted location + UI language], but it also goes even further than that.
Google also displays a unique SERP to users based on their mobile OS and screen size (whether they use a tablet or a phone)!
Here’s an example of that:
While the difference in ranks might seem negligible, the gaps observed are growing. And there have been several cases recorded where mobile visibility vanished completely for a certain OS and screen size:
This is very likely the future of SEO as well: targeting mobile by specific OS. Be sure you’re ready for 2019 with a rank tracker like PRT that can show you these vital differences.
Currently, we’re the only ones offering this ability, but we’re sure some of our rivals will catch up eventually (if you know of any tool that can track these layers, let us know in the comments below).
This is an important subject to get familiar with, so if you’re new to our blog, you can read all about it here:
|What Google isn’t telling us about their current (and future) mobile ranking algorithm|
Unique Google SERP elements
Specific SERP features can be tracked for their unique inner positions. The SERP elements Pro Rank Tracker can currently handle are:
- the top 3 Snack Pack positions by business name
- the top 100 Google map geo-targeted local results (Local Finder)
- the Video Carousel (we show the carousel’s position within the SERP as well as the poison of the video within the carousel itself).
This is just the beginning—we’ll add more SERP features in the future!
We cannot stress this enough. This is the MOST updated approach to tracking Google. Anything less than this is simply below standards.
If the SERP tracker you use doesn’t offer support for at least 2 of these layers, you might as well be going to a psychic to tell you your ranks, since it’ll be just as accurate!
2nd rank tracker: Amazon
Amazon is currently the number-one e-commerce search engine, surpassing Google in specific e-commerce-type searches. They have their own unique search index and ranking algorithm, which luckily can be tracked and monitored.
Amazon is expected to grow even more (and depending on who wins the super A.I. race, could potentially become the ruler of all humankind. But that’s for another post).
The chances of you getting a client that needs e-commerce as part of their SEO plan is very high. So, a tool that can display both the product’s Google rank and its respective Amazon rank progress in a single data table is going to give you an advantage with this useful feature.
It’ll save you the need to pay and use two separate tools for a single client.
This is how PRT does it:
The reason to track both Google and Amazon in tandem is that Amazon is well featured on Google. The product you’re marketing can rank high on Google for certain keywords, yet not so high on Amazon, and vice versa. Keeping an eye on both side by side will always keep you in the loop.
Pro Rank Tracker can handle not just Amazon.com, but also all of Amazon’s international versions, which have their own unique ranks!
You can read more about rank tracking for Amazon specifically here:
|How to track Amazon ranks correctly, efficiently and with 100% accuracy|
3rd rank tracker: YouTube
The opinions on YouTube are split. Some project YouTube will decline in its importance and popularity, while others predict it’ll remain strong for at least a few more solid years. Needless to say, the money is still there, but you need to use the platform wisely.
Being bundled with Google under the Alphabet umbrella certainly gives it a noticeable edge over any possible competitors, but make no mistake – YouTube’s ranking algorithm remains unique and separate from Google and should therefore be tracked separately.
Regardless of YouTube’s future, as far as video marketing and video creation goes, it’s still the number-one go-to source.
Like with Amazon, it’s highly recommended that you track your YouTube video on both YouTube and Google. Here’s an example:
4th rank tracker: Bing
This underdog search engine is sometimes neglected by SEO experts, and unrightfully so.
The savvy SEO professional will target Bing as well, since it has several advantages:
- It’s popular in English-speaking countries
- it has a more mature and economically stable user base
- SEO is easier
- it gets fewer devastating updates than Google
And this is just to name a few. The full story is here:
|Is Bing really a failure? Should you even track your Bing ranks?|
Pro Rank Tracker can monitor all the international versions of Bing, as well. It’s basically Bing’s version of geo-targeting – ranks will be different depending on which localized Bing is used.
5th rank tracker: Yahoo!
Yahoo! is currently being powered by Bing, so if you successfully promote a website on Bing, it should have favorable results for Yahoo! as well. While this search engine takes a smaller chunk of the general search-engine pie than Bing and Google, it should nonetheless be monitored and targeted for an overall high-quality SEO strategy.
Like with Bing, PRT can handle all of Yahoo!’s international ranking versions, since this is essentially their geo-targeting at play.
6th rank tracker: Yandex
Sometimes known as the ‘Google of Russia’, it certainly packs a punch for the Russian-speaking demographic. Being featured highly on Yandex can bolster your traffic with Russian visitors and be an additional source of potential income.
Yandex carries unique advantages of its own: it has less-brutal ranking algorithms than Google, unique demographics which are very loyal to the Yandex brand, less devastating updates, and much more (you can look up Yandex SEO and see all the possible perks).
PRT can track Yandex alongside Google, Bing and Yahoo! in a single data table
We track Yandex.com as well as Yandex.ru, with full support to Cyrillic-type keywords.
Search volume revealed for all keywords!
Here’s a sweet bonus feature you might not have known – we show you the search volume of all the keywords that you’ll track with us, and not just for Google!
We can also show you the global search volume of keywords for Bing, Amazon and YouTube with their respective localized search volumes! These are fairly accurate estimates we calculate using clickstream data, since these search engines are more cryptic about search volume than Google.
And all of this comes as part of PRT’s monthly plans with no additional fees!
Here is the full coverage of our Search Volume Reveal feature:
|You can now reveal the monthly search volume of ANY keyword for all the major search engines (even Amazon and YouTube!)|
How it can be used to monitor the promotion of a single product
To summarize how it all comes together conveniently, here is an example scenario:
It’s 2019. The awareness of Big Brother spying on us and the sudden advancement in camouflage tech has carved out a niche of a new type of clothing.
Let’s say you’re going all out to promote a new product for your client operating in this booming new niche. You declare an all-out offensive move to dominate every search engine mentioned here, since this is a high-paying client that wants the brand to be spread quickly and become well known.
This new revolutionary product is sold on Amazon, it has its own unique website, and you use video marketing to boost it even further. The keyword is “Vanishware invisibility cloak”. This scenario takes into account that at first, you will only tackle a single area – New York – since you determined from your market research that the demand for a real, functioning invisibility cloak will be highest there.
You track this keyword on Google for that website on all the ranking layers that we mentioned, as well as the Amazon URL.
Of course, you also need to add the keyword to be tracked inside Amazon as well.
Next, you add the supplementary search engines – Bing, Yahoo! and Yandex.
Now that you’ve got the organic SEO side covered, it’s time to handle the video marketing campaign. You make a video that – if all goes correctly – will become viral since the product is a potential game-changer in the niche of invisibility-promoting garments. You need to track the video URL on three fronts – YouTube, Google and Google’s video carousel.
With Search Volume Reveal on Google, Bing, YouTube and Amazon, you’ll also be able to see how the brand grows as more and more people will begin to search for Vanishware. Combined with the data for search volume on local fronts, you will also know specific areas of growth.
Finally, after adding all that data, you can begin the most complete and accurate rank tracking attainable on the market for a single SEO and marketing campaign.
Eventually, all those terms will enter the top 100 positions, and you’ll be able to visualize all that data in a single graph. You can add up 15 terms of any type and compare them in a single chart!}
Your client will be happy, not only because of the results of his growing business, but also because he will be receiving crisp, detailed, 100% white-label ranking progress reports with YOUR logo on them. Plus, we have more than 12 types of ranking reports for you to choose from and customize:
Now that you have all you need for just about any type of SEO campaign, go out and start tracking your progress the right way!
About Pro Rank Tracker
We are a powerful boutique SERP tracker with more than 50k users of all sizes – from novices to huge SEO agencies.
All the ranks for all the search engines that we mentioned will be 100% accurate because we’ve developed unique fast-response algorithms which adapt to any micro changes that happen in those search engines. Changes happen all the time, and not just through big updates!
Here’s a bit more about our methods of accuracy and why we stand behind our 100%-accuracy statement:
|The truth revealed! Why are some SERP trackers more precise than others?|
6 for the price of 1
We offer the widest and most comprehensive rank-tracking solutions for the lowest prices (this can be verified with some quick market research you can do yourself).
Our entry-level monthly plans start at only $17 a month for a quota of 300 terms!
No auto-renewal traps
Actions speak louder than words, which is why we created a REAL 7-day free trial with all features unlocked. Now you can experience all that we’ve talked about.
No credit card info is required to activate it!
Get a monthly income bonus
You can refer people to us via our affiliate program and enjoy a 20% recurring commission for the entire duration of the referred account. This can amount to a nice passive bonus to your income.