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If you’re new to SEO, you’ve probably heard a ton of “keyword talk.”
Words like “short-tail,” “long-tail,” “volume,” and “difficulty.”
You probably have questions.
Like, “What do those words mean?”
And “How do I find keywords to track?”
More importantly, “How do I monitor keyword rankings for my web pages?”
Learning how to track keywords can be a daunting task, but we’ve got you covered.
In this article, we’ll give you 6 slam-dunk tips on using ProRankTracker’s keyword rank monitoring tools to get your site to the top of the SERP.
- How to Pick Keywords
- The Ultimate Keyword Research Method for Beginners and Experts
- 6 Tips for SEO Keyword Tracking
- How Do I Track Local Keywords?
- Keyword Management Solutions
How to Pick Keywords
Before we talk about how to track keywords, we need to go over how to pick them for 2 reasons:
- You can’t track keywords if you don’t have keywords (obviously).
- If you pick the wrong keywords, you won’t generate much traffic.
Since the first reason is self-explanatory, we’ll leave it at that.
However, the second reason has some learning involved.
Learning to find the RIGHT keywords for your pages is critical to your page’s success, but it’s tricky business.
In this section, we’re going to discuss:
- Keyword length
- Search volume
- Keyword difficulty
Each of these 3 factors directly influences your keyword success, and it has a significant impact on your keyword tracking down the road.
Keyword Length (Short-Tail vs. Long-Tail)
Don’t let the term “keyword” fool you — keywords often consist of more than 1 word.
**As a point of clarification, both “keyword” and “search term” mean the same thing for our purposes.**
Does keyword length affect whether you should choose a keyword or not?
Let’s talk about why.
A short-tail keyword is any search term with 1 or 2 words. For example:
- “Bike shop”
- “Running shoes”
- “Coffee mug”
Put yourself in the searchers’ blue suede shoes and think for a minute.
When you use short-tail keywords, what are you looking for?
Typically, people who use short-tail keywords aren’t ready to make purchases yet.
Instead, they’re in the early stages of research, which means 3 things:
- Short-tail keywords are challenging to rank.
- Clicks earned from short-tail keywords typically aren’t super valuable.
- Very few clicks on short-tail keywords lead to sales.
On the other hand, long-tail keywords consist of 3 or more words. For example:
- “Bike shop near me”
- “Running shoes for men over 40”
- “Coffee with extra caffeine”
- “Mug for over-the-road truckers”
- “Coffee mug with an extra-large handle”
When someone gets to the point where they’re using long-tail keywords, they’re usually ready to buy something, which means 3 things:
- Search volume is lower (we’ll get to search volume next), making it easier to rank.
- A click earned from a long-tail keyword is uber valuable.
- You’re more likely to get a click from a long-tail keyword than a short-tail keyword.
We aren’t saying that short-tail keywords are wrong — there’s a time and place for short-tail keywords.
However, businesses that are breaking into an SEO niche should typically focus on long-tail keywords first.
Search volume determines how many people search Google for a keyword in a month.
It isn’t a perfect indicator of how valuable a keyword is, but it does show that a particular keyword garners searcher interest.
Following the search volume of keywords on Google can reveal various trends in your niche.
You can gain insights into the economy, politics, tech trends, memes, and just about anything else you can imagine.
For example, I quickly searched for “SEO tips” on Google Trends, and the following graph came up:
So, why is search volume significant when picking keywords?
Search volume has a massive effect on how likely you are to rank for a specific keyword (and get clicks from it).
The search volume usually drops as the keyword becomes longer.
1-word keywords have a massive search volume and may look impressive at first but are useless for SEO in most cases.
Longer keywords with seemingly low search volume, however, usually are much more useful.
This is because they’re easier to rank for due to lower competition, and people searching for a long-tail keyword are often more focused on what they need.
Long-tail keywords account for about 60% of Google’s total search volume, but each one may only see a few dozen searches a month.
However, ranking for those searches is more manageable, and you’re more likely to see sales from those clicks.
In other words, keyword length affects search volume, which directly affects keyword difficulty.
Answer this question — would you rather get 100 clicks out of 10,000 low-quality monthly searches or 10 clicks out of 100 high-quality, valuable long-tail monthly searches?
That’s easy, right?
You take the 10 high-quality clicks every time.
But what’s that got to do with keyword difficulty, you ask?
When you target high-volume keywords (short-tail terms), you might get a few clicks, but they won’t be valuable.
When you target low-volume terms (long-tail keywords), you might get fewer clicks, but they’ll be more beneficial for your business.
Notice how long-tail keywords have low search volume but are precise searches that are likely to lead to sales:
Let’s put all this knowledge together:
- Find long-tail keywords specifically related to your niche.
- Target long-tail keywords with lower search volume.
- Target keywords with lower keyword difficulty (they usually produce higher quality clicks).
Now that you know how to pick the right keywords, it’s time to show you how to discover them for just about any niche in existence.
This is where things get cool.
The Ultimate Keyword Research Method for Beginners and Experts
When most people start learning about keywords, they assume they can develop a list of suitable keywords with no help.
Coming up with keywords out of nowhere can be a daunting and time-consuming task.
Even worse, it yields poor-quality results that won’t help your pages succeed.
These days, you must use an SEO tool to help you come up with keywords, no “ifs,” “ands,” or “buts” about it.
With the proper method and tools, keyword research can be enjoyable, and it’s not difficult to do (it’s certainly easier than promoting your keywords!).
The first step is finding as many specific keywords as you can for your website’s niche.
That sounds even MORE time-consuming than coming up with your own list, but we’ve got ways to speed it up.
ProRankTracker offers 2 tools to help you discover virtually all of your niche keywords almost instantly.
Sounds pretty fantastic, right?
Let’s look at ProRankTracker’s Keyword Suggestion Tool and Rankings Discovery Tool.
Both of these tools will help you expand your keyword list and find those magical long-tail keywords that’ll bring high-value traffic to your site.
Keyword Suggestion Tool
ProRankTracker’s first keyword tool is the Keyword Suggestion Tool, which works by looking for any keyword related to the keywords you’re already tracking.
However, unlike other keyword tools on the market, the Keyword Suggestion Tool finds highly relevant, long-tail keywords with good search volume.
To use this tool, just select the URL that needs new keywords and choose a keyword you’re already tracking.
ProRankTracker automatically generates hundreds of relevant keywords, AND it shows you the monthly search volume for each keyword.
Using this tool is much faster and easier than coming up with your own keywords.
Plus, the terms you discover with the Keyword Suggestion Tool will generate higher-quality traffic.
Rankings Discovery Tool
The Rankings Discovery Tool essentially reverse-engineers the search process and shows you high-quality, long-tail keywords already ranked for virtually any website in any niche.
Ranked keywords mean they’re tested and proven keywords that pack a powerful punch. Not only that, but the tool will also reveal various Google ranking factors such as:
- Search engine (Google, Yahoo!, and Bing)
- Location data (if it’s relevant to the keyword)
Bing’s SEO is considered easier than Google’s, and Bing has some unique demographics.
As a result, certain keywords can be more potent on Bing than Google, especially keywords targeting older and wealthier audiences.
You may be asking yourself, “If I’m already ranking for these keywords, why do I need to add them to my keyword tracking tool?”
Let’s take a closer look.
After initiating your SEO campaign, and as you publish high-quality and diverse content to promote a few long-tail keywords, other related long-tail keywords will be organically positively influenced.
For example, one of your main keywords might be “fitness center austin tx.” As you promote that keyword, your site might also start ranking for “best gym in austin” even though you weren’t targeting that keyword.
Organically influenced secondary long-tail keywords are sweet.
Those secondary keywords can then be promoted to higher positions with a bit of effort because they’ve already gained some initial traction.
That means you essentially get a second high-quality keyword for free!
With the Keyword Discovery tool, you’ll discover new keywords that enter Google’s top 100 that you didn’t promote directly.
For example, look at this Rankings Discovery screenshot showing how this website ranked in the top 10 for terms it wasn’t even targeting!
You can also use these two tools in incredible ways other than keyword research.
Such as helping you to close more deals and demonstrate more value for your potential clients!
6 Tips for SEO Keyword Tracking
Now that you’re familiar with ProRankTracker’s tools for discovering new long-tail keywords, you’re ready to kick off your keyword tracking.
Keyword tracking is beneficial for your business because it lets you keep tabs on how easily your website is found online.
If your keywords aren’t ranking in the top 100 (at least), you know that you need to rework your site’s content.
Websites used to be able to get by without tracking keywords, but those days are long gone.
Use these 6 tips for SEO keyword tracking to use keyword tracking tools like the pros and push your ranks to the next level.
Group Keywords Using Tags
As you add more keywords to your keyword tracking software, it can become challenging to keep up with them.
For example, if you own a gym, you may have some pages that deal with keywords related to weights and others dedicated to cardio.
What happens if you want to check on how you’re ranking for cardio-related keywords?
ProRankTracker offers a simple solution to make this a piece o’ cake — as you add keywords, just group them with tags.
Later, you can use filters to show you only keywords belonging to a specific tag.
For example, we created this tag that shows all the keywords we’d like to track that deal with sales.
Using filters to look at all keywords in this tag allows us to see how those sales-related keywords are ranking.
As your list of tracked keywords grows, take advantage of tags to dramatically speed up your keyword tracking process.
Monitor Ranks with Rankings Views
Keyword tracking isn’t quite as straightforward as simply saying, “You’re ranked X for this keyword.”
There are several different ways to look at the data, and each of them is vital for your success.
ProRankTracker offers 5 different Rankings Views that’ll help broaden your understanding of your ranks.
The Dashboard gives you a broad ranking overview across all your pages and keywords.
Use Dashboard when you just want to see general trends instead of specific data.
- URL View
The URL View breaks down your ranks by your pages rather than by keyword.
This view is helpful when you want to see how a specific page is performing across all tracked keywords.
- Term View
The Term View page breaks your ranks down by keyword.
Use this view if you want to see how you’re performing for a single keyword across multiple pages.
- Daily View
The Daily View page provides you with a graph of your keywords’ performance over several days.
This view is excellent for spotting trends in your ranks.
- Full SERP
Finally, the Full SERP view gives you a look at the search engine results page for a specific keyword.
This view is beneficial for seeing which pages are ranking higher than you or doing some stealthy recon on what your competitors are doing.
Make sure you use all 5 views to get a well-rounded grasp of your ranks!
Use Filters for Quick Access
We briefly mentioned filters earlier, but let’s take a closer look now.
Filters make everything faster.
As you continue using an SEO keyword rank tracker like ProRankTracker, you’ll find yourself repeating the same actions over and over.
For example, you might regularly check 1 specific page that’s struggling to rank.
And that’s where filters come in — they allow you to automate a repeated action and save time.
ProRankTracker allows you to use several pre-made filters (like groups, tags, or URLs), but Saved Filters are the powerhouse of the filters.
Saved Filters allow you to filter results by almost any parameter your beautiful mind can dream up.
You can filter by:
- Search engine
- And more
Creating Saved Filters for tasks you find yourself repeating is a killer way to boost efficiency and, in the process, get better results from your keyword tracking.
Generate Scheduled Reports
You might find yourself spending way too much time tracking your ranks (spoiler alert — it can be addicting!).
Reports are an excellent tool to save time by automating your process.
ProRankTracker offers more than 20 reports that can be fully automated!
Simply create your desired report, specify the schedule, and check it when it hits your email inbox.
Like having your own “Easy Button.”
For example, let’s say you want a weekly report summarizing your keyword tags:
- Click “Tags Summary” on the report page.
- Fill in the details of which tags to include.
- Finally, schedule the weekly report and click “Save.”
Now, you’ll get a weekly report of your tags without even having to log in to ProRankTracker.
The report includes valuable details about the keywords in each tag.
Reports guarantee you stay up-to-date on what your ranks are doing without draining a ton of your valuable time.
Set-Up Trigger Notifications
Trigger notifications work similarly to reports but are activated by specific triggers instead of operating on a consistent schedule.
For example, you can set up a Trigger Notification when 1 of your keywords:
- Hits the top 100, top 10, or another rank milestone
- Drops by a certain number of ranks
- Increases or decreases by a set percentage
Trigger Notifications help you avoid the catastrophes that inevitably occur when you’re in the dark on your ranks.
Once you have Trigger Notifications set up correctly, you’ll be able to adapt your keyword strategy whenever something unexpected happens.
Keep Up With Competitor Rankings
A significant benefit of using a keyword ranking tool like ProRankTracker is the ability to keep track of your competitors’ rankings.
To do this in ProRankTracker, use the Add Wizard to add your fiercest competitors.
Make sure to track the same keywords that you’re monitoring for your own site.
Then, use the Rankings Discovery Tool to determine if they’re ranking for keywords you’re unaware of.
Fun fact — you can use all keyword tracking strategies we’ve discussed for competitor analysis as well.
Competitor analysis is what separates the amateur rank trackers from the pros.
Make sure you’re keeping up with your competitors’ ranks so you can adapt your strategy as necessary.
How Do I Track Local Keywords?
Local businesses used to rely mostly on word-of-mouth advertising and visibility.
These days, they have to make sure they’re tracking keyword data that can help bring them new customers.
However, how much of the advice in this article also works for local businesses?
ALL OF IT!
Local businesses can and SHOULD follow these tips for keyword tracking.
It’ll help you:
- Discover new, locally relevant keywords
- Beat competitors in your area
- Get more traffic from Google Maps
However, there are a couple of differences between local keyword tracking and “normal” keyword tracking.
Let’s look at how to adapt this strategy for local businesses.
Add Location Data
The first way to track local keywords in ProRankTracker is to add location data to your URLs.
This is very straightforward in ProRankTracker’s Add Wizard.
All you have to do:
- Add a precise location (or multiple)
- Toggle the button to track on Google Snack Pack and Local Finder
That’s all there is to it!
Any keywords you add for that URL will automatically take the location into account.
ProRankTracker will also track your position in Local Finder and the Google Snack Pack, just like on the regular SERP.
Track Google My Business
The second way to do local keyword tracking with ProRankTracker is to add your Google My Business (GMB) info.
To add this info, use the Advanced Add tool, then click all 3 local tracking options:
- Organic Local
- Local Finder
- Snack Pack
Finally, add the URL to track followed by your GMB name.
This will allow ProRankTracker to track your GMB profile on the Google Snack Pack, Google Maps, and Local Finder.
Keyword Management Solutions
ProRankTracker offers multiple pricing plans with different keyword limits.
The smallest plans can track up to 100 keywords, and the largest can track more than 20,000 terms.
So for a small business just starting with keyword tracking, we recommend starting with the smallest plan.
If you discover more valuable keywords than your current monthly plan can handle, don’t sweat it — you don’t have to lose them!
ProRankTracker offers the Trash feature so you can easily manage your quota and store the keywords you currently don’t need.
“Store” them in the Trash for rifling through in a future time of need.
The Trash is even searchable, which makes it a perfect storage place for potential future keywords.
Plus, it can hold thousands of keywords.
That’s some pretty classy dumpster diving.
If you feel like you need more keyword-tracking capacity, you can always bump your plan up a level.
Following these tips will level up your keyword tracking and research.
You should now be able to find and track the best keywords for your business, driving more traffic than ever to your site.
The most important thing to remember is that keyword tracking is no longer optional!
Any business that wants to beat its competitors must regularly be using a keyword tracking tool.
Try ProRankTracker’s free trial to see how much it can help you discover new keywords and squash your competitors on the SERP!