white label seo report 3

How to Create a White-Label SEO Report Tool for Your Clients

So you’re getting good at tracking your ranks, and you’re starting to sell SEO services as a white-label SEO provider.

As an SEO provider, your most important role is to keep your customers informed. If your customers feel like you’re leaving them out of the loop, they’ll:

  • Get upset (because they don’t know what you’re even working on)
  • Stop trusting you
  • Switch to another provider

In other words, keeping your clients in the loop is one of the FIRST things you need to get sorted out when you start selling SEO services.

Luckily, keeping your clients comfortable, happy, and informed is easy if you know how to take advantage of white-label reports.

In this article, we’re going to show you how to use white-label SEO reporting tools to improve your business and impress your clients.

We’ll cover:

What Are White-Label SEO Reports?

How do you currently keep your clients informed of their ranks’ progress?

  • Send them an email with important updates?
  • Periodically update them when you remember to?
  • Never update them at all?

Here’s my point: most people aren’t sufficiently reporting progress to their clients, and it costs them dearly.

Let’s take a quick look at what a white-label SEO report SHOULD look like before diving into how to make one.


First and foremost, your white-label reports should be comprehensive.

How would you feel if you only got updates on 5-10 of your ranks if you were tracking hundreds?

How would you feel if you only saw 1 type of data about your ranks?

You’d probably feel like you weren’t getting your money’s worth.

If the reports you send your clients aren’t detailed and comprehensive, I can guarantee you that they feel the same way.

No matter how you choose to send white-label reports, make sure you aren’t leaving your clients in the dark about any of their progress (or failures, which is even more critical).


Any reporting tool you choose to use should allow you to customize your white-label SEO reports.

Imagine sending your client a report that’s branded with another company’s logo!

Not only should the looks of the report be customizable, but the data should, too.

You should have complete control over the data that you show your clients. For example, if you want to highlight specific data points, you should be able to customize the reports for that purpose easily.

Reports need to be customizable for 3 reasons:

  • It makes you look good.
  • It gives you more control over your clients’ perception of your work.
  • If your clients ask you to show additional info, it allows you to change your reports.

Why You Should Be Using White-Label SEO Reports

If you aren’t already using white-label SEO reports to keep your SEO clients updated, I have an essential piece of advice for you:


Trust me: your clients will thank you for the increased flow of information. Let’s look at 4 reasons you should start using white-label SEO reports TODAY!

Increase Transparency

Have you ever worked with someone that gave you the heeby-jeebies? Most of the time, it’s because they don’t share enough information with you.

When you think people are hiding something from you, you’re far less likely to trust them.

Reports keep an open line of communication between you and your clients, which helps them trust you and your work.

Trusting clients = long-term relationships = more cashflow

In other words, reports keep information flowing between you and your white-label customers, which improves your relationship with them over time.

Improve Accuracy

Unfortunately, it’s really easy to make mistakes when manually checking and reporting ranks.

Using white-label reports fixes this issue entirely. Simply automate reports to send out every day, week, or month. 

Then, the white-label SEO reporting tool will report those 100% accurate ranks to your clients whenever you choose.

Making sure your clients have access to entirely accurate data allows them to give you better input about strategy, and it helps them play a more significant role in the SEO process.

Impress Clients

Let’s be honest. We all want to impress our clients.

Not only does it make us feel good, but it’s helpful for our relationships with our clients too.

If your clients are consistently impressed by the quality of your work, they will:

  • Stick with you instead of switching to another provider
  • Refer their friends to you
  • Increase the amount of work that they purchase from you

Using white-label reports is very impressive to most SEO clients because it makes it look like you have your own SEO tool.

Using customizable reports from ProRankTracker looks professional and polished, which is more impressive than typing up your reports in Word or Google Docs.

Grow Your Business

What good would reporting be if it didn’t ultimately help you grow your business?

Anything you do that provides your clients with higher-quality service will help your business grow over time.

A satisfied customer is one of the best advertisements for your white-label SEO business, and great white-label reports help you get more satisfied customers.

Over time, you will generate referrals, positive reviews, and connections that will help you grow your SEO business. Reports form the backbone of your relationship with your clients, so it’s impossible to overstate how important they are for growing your business.

Using ProRankTracker’s White-Label SEO Reporting Tool

Now that we’ve gone through the basics of why white-label reporting is so important, let’s look at some specifics of how to generate the best reports using ProRankTracker.

ProRankTracker uses the most accurate SEO data available to help you help your clients improve their ranks.

Along with its accurate data, ProRankTracker also provides more than 20 customizable and comprehensive reports.

We’ll look at 5 areas where ProRankTracker provides excellent tools for your white-label SEO business:

  • Customizable reports
  • How to generate and automate reports
  • Trigger notifications
  • MyRanks App
  • Live Reports

Customize Your Reports

All of ProRankTracker’s reports are customizable so you can brand them with your colors and logo.

To customize reports, go to the Reports Center, then click “Templates” at the top of the page. Next, click “Add New Template.”

From this page, you can customize the colors, headers, footers, and cover letters of your white-label reports. 

For further customization, go to the settings page. Here, you can customize:

  • The default customization template, which will be applied to reports.
  • Logos
  • Sender emails (so your clients get reports from your business’s email address)
  • Display settings

How to Generate and Automate Reports

To generate a white-label report on ProRankTracker:

1. Go to the Report Center on the left-side toolbar.

2. Select from the list of available reports. All of the reports are customizable.

3. Name the report and select how often you want to generate that report.

4. Input the client’s email address and the sender’s email address.

5. Select the template that you want to apply to the report. You can have multiple templates that give you quicker customization options.

6. Each report will ask for specific info. Fill in the boxes according to what you want to be included in the report, then click “Save.”

That’s all there is to it! Just repeat that process for any report that you want to generate.

For example, you might choose to send a daily progress report, a monthly summary, and a historical report every quarter or every year.

Trigger Notifications

One of the most important things you can do to keep clients and grow your white-label business is to avoid disasters for your clients (duh!).

Trigger notifications are a type of report that is only generated when certain conditions are met.

For example, you might create a notification that is triggered when one of your ranks drops by 10%. You could create another notification that triggers when a rank jumps into a top-10 position.

To set up a trigger notification, just select “Trigger Notification” from the Reports Center. Then, choose the parameters that you want.

You can trigger notifications based on:

  • Terms reaching the top position on the SERP
  • Keywords reaching a certain threshold rank
  • Terms ranking at a specific level
  • An increase or decrease of a specified value

Trigger notifications will quickly become one of the one-personessential tools in your arsenal.

MyRanks App

If you want to impress your clients, how about introducing them to your rank tracking app?

That’s right! ProRankTracker includes access to the MyRanks app, which allows you to create custom logins for your clients.

When they log in to their tracking account, they will see a dashboard branded with your logo.

You can edit the appearance of the MyRanks app for your customers by using the settings within the Reports Center.

Using MyRanks makes you look like you have the resources and know-how of a larger company–even if you’re just a one-man show.

Take advantage of this app to impress your clients!

Live Reports

Live Reports are generated on a webpage that only you and your clients have access to. By sharing these reports, they can check their ranks as often as they want.

The live report webpage is updated every day, and you control what information it contains.

To add a new Live Report:

  1. Go to the Reports Center
  2. Click on “Shared Reports” at the top of the page
  3. Click on “Add New Report”
  4. Fill in the details, including the password if you want one and the data you wish to share.

Once you share the link and password with your client, they will have instant access to up-to-date ranking data whenever they want–just by clicking on the link!


There is no way to impress your SEO clients more than high-quality, comprehensive reports. If you aren’t already using customizable reports to keep your white-label clients up-to-date, NOW is the time to start!

ProRankTracker gives you a ton of reporting options that will help you impress clients with your professionalism and accuracy.

We highly recommend trying ProRankTracker’s free trial to see how much the automated reporting features can help your white-label SEO business.

Happy reporting!