Do you have several SEO or marketing tools you use regularly and wish you could combine their power?
What if I told you that you could not only combine their power but also integrate it with other high-value apps to visualize and act on your SEO data?
Sounding too good to be true?
Actually, that’s just what a rank tracker API can do for you.
With an automated solution like a rank tracking API, it’s easy to take your SEO strategy to the next level with insights that are traditionally hard (or even impossible) to uncover through manual processes.
This blog post will teach you what a rank tracker API does, how to use it, and how it can help your business.
Let’s get started!
What Is a Rank Tracker API?
What exactly does that mean?
It means you can use some simple programming (normally explained fairly thoroughly in the documentation provided by your tool) to pull your rank tracking data and use it in other apps.
Likewise, you can edit your rank tracking URLs and keywords from other apps using the API.
That may sound pretty abstract, so let’s focus on how much an API can help you expand the utility of your rank tracker’s data.
The Benefits of Using a Rank Tracker API
You’ve probably read a lot about how much a rank tracker can help you improve your SEO strategy, but you might not be as familiar with how a rank tracker API can expand your capabilities even more.
Using an API allows you to take the power of your rank tracker and apply it in even more ways.
In this section, we’ll go through 3 of the most powerful benefits of using a high-quality rank tracking API.
Create Powerful Integrations
The fundamental benefit of using a rank tracker API is that it allows you to create integrations with several other tools.
For example, you can integrate the power of your rank tracker with the following:
- Data visualization tools
- SEO research tools (like Moz, Alexa, Ahrefs, etc.)
- Customer management platforms
Combining tools like this doubles the utility you get from your data, making the API one of the most essential tools in your SEO reporting arsenal.
If you use an SEO research tool and you want your rank tracker data in it, you can get it there by exporting it from your rank tracker and importing it into your research tool.
But that takes a long time.
An API saves you time by allowing instant and automatic updates across ALL of your integrated tools.
You can even customize HOW each tool pulls and updates your rank tracker data, meaning you’ll get custom integrations across your toolset.
Increase the Usability of Your Data
Your rank tracker is probably designed to do a few things REALLY well, and that’s a good thing (sometimes all-in-one tools suffer from “jack-of-all-trades” syndrome).
However, you can increase the usability of that high-quality data by using it in other tools.
For example, let’s say you want to better understand how your ranks change seasonally, so you create an integration with Tableau. You can visualize your data in custom tables and graphs using that integration.
Your data can become much more helpful by using an API, meaning your SEO will become much more powerful!
4 Ways to Use a Rank Tracker API
We’ve discussed WHY a rank tracker API is such a powerful tool. Now, let’s look at HOW to use it effectively.
We mentioned some of these strategies in the previous sections, but we’ll look closer in this section at how you can combine your API with other tools to boost your rank tracking efficiency.
It’s important to note that not every business will need to use every one of these strategies. Just pick the ones that work most with your company and use those! These are just some ideas to get you going, but there are plenty of other ways to use a rank tracker API.
Way #1: Create Powerful Visualization Dashboards
By visualizing this data in easily digestible graphics, companies can better understand how their online presence impacts their overall performance.
Additionally, you can use these visualization dashboards to report to your white-label clients. By using advanced reports like these, you can form better relationships with your clients and provide them with a better understanding of how you’re helping them.
With this powerful combination of tools, you can identify potential opportunities and areas for improvement, ultimately driving better results and helping to achieve your ranking goals.
Way #2: Focus Your Social Media Strategy
As businesses rely increasingly on social media for marketing and customer engagement, it’s important to understand its impact on search engine rankings.
This information can help you adjust your social media strategy to optimize for search, and ultimately improve online visibility.
By combining social media management tools with rank tracking capabilities through an API, you can also understand your online presence and make data-driven decisions to improve your performance.
Way #3: Do Better Competitor Analysis
In today’s competitive digital landscape, understanding your competitors’ SEO strategy is crucial to staying ahead.
This allows you to identify not only areas where your competitors are excelling but also areas where they may be falling short. For example, your API could pull keywords and URLs from your competitor analysis tool and add them to your rank tracking tool, automating the process of competitor rank analysis.
With this information, you can make informed decisions about your SEO strategy and gain a competitive edge in your industry.
Way #4: Manage Your Rank Tracking Data From Another App
If you run a website or manage its SEO, connecting other apps to your rank tracker using an API can significantly streamline managing your rank tracking data.
For example, let’s say you use 3 different apps for different aspects of your rank tracking strategy. If you have to manually update each app, it can be a pain in the butt.
APIs allow for efficient and automatic communication between different apps, making gathering and analyzing crucial information easier. With your rank tracking data integrated across several apps, tracking your website’s search engine performance becomes a breeze.
How to Use ProRankTracker’s API
What rank tracker API should you use?
ProRankTracker offers one of the most highly specialized rank tracking solutions on the market. ProRankTracker’s API is designed to be user-friendly and highly customizable, allowing you to fully integrate powerful rank tracking features into your workflow.
When you choose ProRankTracker, you get:
- API access with any ProRankTracker plan (available with all Agency plans. For other plans, customers can add it on here for about $28 USD per month.)
- Instant rank checker
- Daily rankings updates (or update on-demand)
- 20+ Reports (including shareable reports via link)
- Full SERP analysis
- Mobile app for clients
- White-label features
- Rankings discovery tool
- Keyword suggestions tool
- Value pricing that starts as low as about $39 per month (if paid annually)
There are 4 basic types of requests you can execute with the API that’ll allow you to fully customize your integrations:
Let’s look at the fundamentals of using these requests within ProRankTracker’s API to integrate your rank tracking data with your favorite apps.
If you want to use your ProRankTracker data on another app like Tableau or Sprout Social, you’ll need to get familiar with “get” requests.
In other words, a “get” request is how you retrieve your ProRankTracker data for use in other apps.
For example, let’s say you’re trying to create a data visualization in Tableau using your ProRankTracker data. You want it to compare how your URLs rank in different search engines, locations, and device types.
To accomplish that task, you would use several different “get” requests to pull the correct data from ProRankTracker into Tableau.
A “post” request is when you use ProRankTracker’s API to remotely change your ranking data from another app.
For example, let’s say you’re using Moz as a competitor research tool and integrated it using the ProRankTracker API. Using a “post” request allows you to instantly add, edit, or otherwise change your ranking data within ProRankTracker from your Moz dashboard.
In other words, you can instantly upload your Moz competitor research to your ProRankTracker account as URL/keyword combos for tracking.
This is a highly effective solution for getting data from another app you want to include in your rank tracking strategy. In addition, it allows you to automatically update your rank tracking list with new keywords and URLs that you discover using other sources.
There is only one type of “put” request in ProRankTracker’s API, and it allows you to edit a URL you’re tracking.
Using a “put” request to edit a URL can be a huge time saver for your business. Imagine you’re working with another tool, and you change some of the URLs for your website. Instead of going back to ProRankTracker to manually edit everything, a “put” request through the API makes this an automatic process.
Finally, “delete” requests allow you to remove tags, groups, and URLs from your ProRankTracker tracking lists.
In other words, they allow you to remotely edit how your ranking data is organized and what it includes.
For example, let’s say you’re working with a social media tool like Hootsuite, and you conclude that one of your tracking groups on ProRankTracker is no longer benefitting your strategy.
Using the “delete” requests on the API allows you to instantly delete the URLs or groups in question without even logging into ProRankTracker.
These 4 types of requests all come back to one simple point:
The ProRankTracker API gives you massive control over your rank tracking data by allowing you to create custom integrations with other tools. Combining these 4 requests means you can create a system that works perfectly for YOUR needs.
Other Rank Tracker APIs to Try
There are a lot of tools on the market that are all competing for your attention.
Which ones are actually worth your time?
The truth is that there are a lot of tools that aren’t worth it, but there are also plenty of great tools with a ton of satisfied customers available.
In this section, we’ll look at a few of the leading rank trackers with APIs and ask a couple of different questions about each:
- What features does it have?
- How much money do you have to spend to get access to the API?
SE Ranking is a powerful SEO tool that provides users with comprehensive information about their website’s performance and visibility.
What features does it have?
SE Ranking is an all-in-one tool, so it offers features such as:
- Keyword/URL rank tracking
- Website analytics and on-site SEO
- Competitor analysis
- Backlink monitoring
Additionally, SE Ranking provides an API, which allows you to integrate your own applications with the service as shown above. The API level also grants access to all of SE Ranking’s features, so you can create innovative ways to use your data.
To get access to the API plan, the cost is $191.20/month paid annually.
Accuranker is one of the most popular ranking tools available.
Some of the most noteworthy features are:
- Daily ranking updates with every plan
- Specialized rank tracking tools
- White-label reporting
- SERP feature tracking
- API access on every plan
Accuranker is one of the few tools that offers API access on every plan they have (although they don’t offer any truly low-cost plans for low-budget clients).
With Accuranker’s API, users can pull their accurate data and use it for any number of custom integrations. You get access to the API starting at $116/month paid yearly.
All of these features make Accuranker an invaluable tool for anyone looking to improve their website’s visibility in search engine results pages.
SEMRush is a powerful all-in-one SEO tool that allows users to track their website’s performance, uncover insights into competitors’ strategies, and manage campaigns.
Some unique features of SEMRush:
- Tools in ALL areas of marketing–SEO, content development, market research, advertising, and social media
- Competitor SEO and keyword analysis
- Analyze PPC ads and launch ideal advertising campaigns
Its API offers customizable solutions for developers, allowing them to integrate SEMRush’s data into their own applications. Through the use of the API, developers can access SEMRush’s functions such as domain reports, keyword data, backlinks, site audits, and more.
The downside is that you have to pay $374.95/month paid annually to get access to SEMRush’s API.
Rank Ranger is an SEO analytics tool that offers a wide range of features to its users.
Rank Ranger’s powerful keyword tracking capabilities allow users to track and analyze changes in website rankings over time. With its intuitive platform, users can easily customize searches, visualize results, and export white-label reports.
With the Rank Ranger API, developers can easily access the Rank Ranger data from their own applications. The API allows for both real-time and historical data retrieval, so users can access all the information they need about their website rankings over time.
Rank Ranger doesn’t publicize prices for its plans that include access to its API, which normally is a sign that they might be higher than competing.
All in all, Rank Ranger’s robust features and intuitive API make it a powerful tool for any SEO specialist looking to gain deep insights into their website performance.
Ready to Start Tracking Your Most Valuable Keyword Ranks?
Using a rank tracker API is one of the best ways to get a completely custom rank tracking experience. It allows you to take complete control over your data and use integrations to expand your ability to use data.
In other words, using an API can take your SEO to the next level, but it starts with finding the right rank tracking API and learning how to use it.
The tools mentioned in this article should be a great place to start you on your way to becoming an API master!