If you’re in the market for SEO tools, you’ve certainly come across the name Ahrefs.
After all, if you search for the keyword “SEO tools” on Google, Ahrefs is the first organic result.
But what if you need something a bit more specific? What if you’re trying to find a tool to improve your rank-tracking ability?
Even though Ahrefs has good rank tracking tools, that doesn’t mean it’s the best option for every business’s rank tracking needs. There are ultra-specialized tools that can do more for less money.
What are those Ahrefs rank tracker alternatives, and how do you use them? That’s what this article will answer.
Let’s get started!
- Downsides of Using Ahrefs for Rank Tracking
- What to Look for in an Ahrefs Rank Tracker Alternative
- Best 5 Ahrefs Rank Tracker Alternatives
Downsides of Using Ahrefs for Rank Tracking
Ahrefs does some pretty incredible things. That’s why it’s earned its reputation as one of the best all-in-one SEO tools.
However, that doesn’t mean that it’s the best for EVERYONE.
Many businesses (especially small businesses and SEO agencies) will discover that they are served better by more specialized tools.
There are 3 significant reasons why Ahrefs might not be the best tool for your company. Let’s look at those before we move on to discuss the best Ahrefs alternative options.
Generalized Tools Can Lack Specificity
One of the first things you’ll notice when you start using Ahrefs is that it does a little bit of EVERYTHING.
- Discover keywords
- Track ranks
- Discover content ideas
- Audit the technical aspects of your site
Here’s the problem, though: is it the best tool in any of those areas? Or is it simply a tool that can do all those things reasonably well?
With a need as specific (and essential) as tracking ranks, many businesses find that their needs are better served by a highly specialized rank tracker instead of a general tool like Ahrefs.
As a small business, let’s face it: your funding probably isn’t exactly unlimited. Unfortunately, your SEO budget is close to nothing at first.
Good luck finding money to pay the $99/mo for Ahref’s smallest plan!
Many smaller businesses (and a few larger businesses) just don’t have the funds to spend hundreds a month on rank tracking tools.
That’s where specialized tools come in handy.
A specialized rank tracker can save you a ton of money. For example, ProRankTracker’s plans start at only $11/mo!
You can save all that money and get MORE rank tracking power than you could with a larger tool like Ahrefs.
Sounds like a win to me!
No Daily Updates (Without Paying Extra)
In my opinion, the biggest drawback to Ahrefs is that it doesn’t come with daily updates.
In today’s SEO climate, daily updates are a BARE MINIMUM. The SERP can change in a matter of hours or minutes, but some tools refuse to offer their clients daily updates to save money.
Ahrefs doesn’t include daily updates in ANY of its plans.
You have to pay $100 EXTRA monthly on the smallest plan just to get daily updates.
Compare that to ProRankTracker, which gives you daily updates even on its $11 plan!
Regarding something as crucial as tracking ranks, you need updates more frequently than weekly!
What to Look for in an Ahrefs Rank Tracker Alternative
A quick Google search for Ahrefs rank tracker alternatives yields 226,000 results with hundreds of possible tool options.
Which one should you use?
In reality, it’s not as simple as just clicking the first result and typing in your credit card details (unfortunately!). You should consider a few factors when looking for a rank tracking tool.
This section will focus on 5 crucial features that ANY alternative you consider should have. If a tool is missing any of these features, it may be better to keep looking.
Probably the most critical feature of all is accuracy and rank freshness. After all, your rank tracking tool will drive a lot of your strategic decision-making. If it’s giving you bad data, you’ll end up with a bad strategy.
Accuracy is about how well the rank-fetching algorithm reports ranks to you. (Hint: If it’s anything less than 100% accurate, it’s time to move on).
Rank freshness has to do with how RECENT your ranks are. If your tool only fetches algorithms once a week (or even less than that), you won’t be seeing accurate data.
Instead, you’ll see data that WAS accurate when it was fetched (whenever that was).
Don’t underestimate the importance of accuracy and rank freshness! If a software can’t back up its tools with a 100% accuracy guarantee, don’t use them!
Specialized Rank Tracking Tools
Rank tracking is a highly specialized subset of SEO, which means you need highly specialized tools to do it well.
In other words, you can’t use a generalized tool with rank tracking features and expect to get the best strategic data from it.
Any rank tracking tool you consider should be able to do all of the following:
- Track location, search engine, and device type
- Track your ranks and your competitors’
- Offer organization features to keep your strategy streamlined
- Offer extensive reporting features with white-label capabilities
- Deliver information in an easy-to-understand graphical presentation when relevant
In other words, it needs to be a proper rank tracker! So don’t settle for something that doesn’t have all of these features.
So why do so many tools limit how many of those reports you can generate?
- Save money
- Make their lower-priced plans just uncomfortable enough to push you toward higher-priced plans
Pretty nasty, right?
Every business needs reports, so we think you should look for a tool that doesn’t cap the number of reports you can generate. You should look for UNLIMITED reports, UNLIMITED notifications, and UNLIMITED full SERP analyses.
Easy and Reasonable Pricing
Some tools look like they have a reasonable price tag. Maybe the base price is $10/month. You think, “That’s great! We can afford that!”
But then you start using the tool, only to find out that:
- Each report costs $0.50
- If you want more than 50 keywords, you pay $0.50/keyword
- Each time you fetch your ranks, it costs $2
That’s right. Some tools make ADDITIONAL charges for things that are completely necessary for rank tracking. That $10 tool might turn into $30, $50, or $100 if you’re tracking your ranks well.
Instead, look for a tool with easy-to-understand pricing that fits within your budget.
Flexibility for Future Growth
Some tools are targeted toward small businesses. Some tools are targeted toward large businesses.
If you’re anything like most small business owners, you eventually want your small business to get larger (and larger, and larger).
If you anticipate growth in your future, make it easier on your future self by finding a tool that can grow with you.
What does that look like?
- Multiple plans for a range of business sizes
- Agency-level features for when your business is large enough to need them
- Dedicated customer support for larger companies that have highly complex needs
- Great starter-level plans that are affordable while still offering great features
In other words, the tool you choose shouldn’t limit your rank tracking ability at ANY point in your business’s future.
Best 5 Ahrefs Rank Tracker Alternatives
Ahrefs is a great tool, but we’ve established that there are excellent reasons to look for an alternative.
The problem is deciding which is best for YOUR business.
Using the criteria outlined above, we’ve chosen 5 excellent Ahrefs rank tracker alternatives. Below, you’ll find information about why these tools are great options for you (as well as which one is our TOP pick for rank tracking).
ProRankTracker’s features offer the best alternatives (and improvements) to Ahrefs rank tracking tools available anywhere. It provides all the features below even to its lowest paying members:
- Unlimited reports and notifications
- Daily updates
- 20+ white-label friendly reports
- Organization, customization, and filtering tools
Before reading our analysis of ProRankTracker, we highly recommend signing up for a 30-day free trial so you can follow along. You’ll be able to see how much each of its features can help your business grow and thrive.
This section will analyze 5 areas where ProRankTracker stands out as a fantastic Ahrefs alternative.
Here’s a simple fact: tools that can’t guarantee the accuracy of their data aren’t worth using.
However, as mentioned earlier, ranking accuracy isn’t just about fetching the right ranks. It also means that the tool you use should update its ranks frequently (at least once daily).
ProRankTracker’s data is ALWAYS 100% accurate. That even includes the cheapest plans they offer.
It also offers daily updates to every user. At the higher level plans, you can even update your ranks on demand more than once a day.
In other words, ProRankTracker removes ANY worry that the data you’re using is inaccurate. You can make confident strategic decisions using the data you get from any of its tools.
Rank Tracking Features
ProRankTracker offers 5 different Rankings Views to give you a complete picture of your ranks. Each provides a different view of your ranks so you can make the best strategic decisions possible.
For example, the Term View and URL View pages organize your ranks according to either keyword or URL.
That means you can compare how 2 URLs are performing for the same keyword (great for competitor analysis) or how 2 keywords are performing under the same URL (great for refining your content strategy).
In addition to advanced Rankings Views, ProRankTracker also offers advanced rank tracking features that help you understand your ranks on a deeper level:
- Location tracking
- Multiple search engine options (Bing, Yahoo, Amazon, Google, and YouTube)
- Multiple device types (Tablet, mobile, desktop, Android, Apple)
In other words, you can get an EXTREMELY detailed look at your ranks using ProRankTracker’s highly-specialized rank tracking tools.
Any ProRankTracker user can generate UNLIMITED reports each month!
I know what you’re thinking: it doesn’t matter how many reports you can generate if the reports themselves are garbage.
Fortunately, ProRankTracker offers industry-leading reporting features, including more than 20 types of reports and notifications!
One of the best ways to use reports is to help you manage multiple white-label clients. Many clients want to be updated frequently on their ranking progress. Setting up automated reports keeps them happy without adding anything to your plate.
On the other hand, you can also use reports and notifications to keep yourself up to date on your keyword strategy. It reduces the time you have to spend looking for data, giving you more time to analyze it and strategize.
Again, ALL ProRankTracker users get UNLIMITED reports and notifications. So you can grow your business and strategy as much as you want without ever running out of reports on ProRankTracker.
If you’re running an SEO agency, you need white-label features that help make you look professional.
Fortunately, ProRankTracker’s reports are all 100% white-label friendly, meaning you can:
- Add your business’s cover letter
- Change colors and logo to match your company’s aesthetic
- Customize the data that appears on each reports
- Change the “send-from” email address
Pro- and agency-level clients can also give their clients access to the MyRanks app. Having your own ranking app makes you look like you have the resources of a much larger company at your disposal, helping you impress and retain clients.
Using ProRankTracker’s full suite of white-label features, you’ll be able to keep even the pickiest clients happy with your reports.
Ahref’s smallest plan is $99/month plus an additional $100/month if you want daily rank updates. That means you get daily updates on 750 keywords for $199/month.
Compare that to ProRankTracker’s Starter-750 plan, which costs only $55/month!
You’ll save your business $144/month using ProRankTracker instead of Ahrefs for rank tracking!
And that doesn’t even take into consideration that ProRankTracker offers:
- Unlimited reports (just like Ahrefs)
- Daily Updates (just like Ahrefs, but free)
- More advanced tracking features
- White-label features (not offered by Ahrefs)
We’ll let you decide which is the best option for your business’s specialized rank tracking needs.
Mangools is a leader in the SEO industry for those looking for an easy-to-use and reasonably priced tool.
Since this article specifically discusses rank tracking, we’ll talk about Mangools SERPWatcher–their rank tracking tool.
Newer SEOs will certainly enjoy using Mangools and its easy-to-understand user interface. It’s well-designed and intuitive, meaning the learning curve isn’t as steep as some other tools.
Mangools also offers excellent features that are specialized for advanced rank tracking:
- Keyword suggestions
- Competitor research
- Full SERPs
Unfortunately, the cheaper plans that Mangools offers are limited in certain areas like:
- Competitor keywords
- Keyword Suggestions
RankTracker is another popular Ahrefs alternative for rank tracking. It is more of an all-in-one tool than some others on our alternatives list, but it still has good rank tracking features.
RankTracker includes the following advanced rank tracking features:
- Location tracking
- Desktop and mobile tracking
- GMB (Google Business Profile) tracking
- Email notifications
- White-label features
The dashboard is well designed, making it easy to navigate and use.
At the time of writing this article, RankTracker’s base plan (usually $18/month) was marked down to $8/month if you pay for a year upfront. However, that plan only includes 100 tracked terms and 10 reports per month.
While RankTracker is a great tool, we would like to see unlimited reporting since it’s so valuable for businesses.
SE Ranking is an all-in-one SEO like RankTracker. It includes a variety of SEO tools while also offering rank tracking tools.
My favorite aspect of SE Ranking is the interface. It’s sleek, modern, and super easy to navigate.
Additionally, SE ranking guarantees 100% accurate ranks. That means you can rest easy knowing your data is accurate.
One downside of SE Ranking is that it limits the reports it can generate, and the basic plans come with some unfortunate limitations.
The smallest plan includes 100 reports per day, and the largest contains 10,000 per day. Unfortunately, the lower-level plans also do not have historical data, which can be crippling for businesses trying to improve their strategy.
Make sure to look very carefully into these limitations before signing up for SE Ranking!
Google Search Console
Google Search Console is a rank-tracking classic. Almost every business (especially smaller businesses) uses this free software in some capacity.
It provides all sorts of details about your website’s performance on the SERP, including clicks, impressions, and keywords.
If you want to know how your keywords are doing, Google Search Console tells you which keywords are driving the most traffic to your website. You can also get information about your searchers, including location, devices, and which pages they visited.
If you’re just starting and don’t have any money to spend on rank tracking, Google Search Console gives you enough to get you started in the right direction.
You’ll quickly outgrow Google Search Console, at which point it will be time to upgrade to a specialized tool like ProRankTracker. However, it can be a lifesaver in the meantime.
Your rank tracking tool is one of your most important SEO assets. Without it, you don’t know how your ranks are performing or how you should change your strategy.
In other words, you need to find a GREAT rank tracking tool! Don’t settle for something that isn’t working for your business.
These 5 tools are excellent alternatives to Ahrefs regarding tracking ranks. Try them out and see which ones work the best for your business!