How to track Amazon ranks correctly, efficiently and with 100% accuracy

The global e-commerce market is expected to reach 2.774 trillion dollars in 2018. On top of that pile of money (which could cover the entire moon with a huge Victorian-style Jeff Bezos portrait made out of $1 bills), sits the current undisputed champion, Amazon. It’s the go-to source for everything, from over-hyped placebo supplements to this $1,000 diamond braided HDMI Cable and this watch that costs more than a Philippine fishing village. While AliExpress and eBay are trying their best to keep up, they are still runners-up to this behemoth. Amazon has a market valuation of $424 billion and a CEO who is currently the richest person on the planet (that we know of).

Amazon is the 17th-most-visited website on the internet, and it’s also the largest e-commerce search engine in the world, beating even Google by a large margin. As a search engine, it has its own unique search index and ranking algorithm that can be influenced by SEO and strategy. With those numbers in mind, it’s no wonder Amazon has become fertile ground for tens of thousands of SEO experts and marketers, all battling to have the products they promote featured on the first few pages.

Whether you already sell on Amazon, you’re doing Amazon SEO for a client, or you’re thinking of starting, you need to know how well your products are positioned in their search index. The good news is that you don’t have to rely solely on manual checks through Amazon. So today’s article is all about how you can easily keep track of all your Amazon products and your competitor’s products using PRT’s 100% accurate Amazon rank tracking algorithm.

The Basics

Adding Amazon products for rank tracking in Amazon sites is as easy as adding any other term for tracking on any of the search engines that PRT tracks:

Notice the format in the example above:

Simply enter your product’s ASIN and the related keywords, and you’re all set.

Bulk add! Want to add a huge batch of products really quickly in one move? Use our Bulk Add feature to simply upload all your data in a single XLSX file.

The Ranking Data Table

Once you’ve added the products, they will show up in our dynamic data table:

The data table is the big time saver where you see all your relevant data in one place, and you can either give it a quick glance or do an in-depth analysis. The beauty here is that because it’s dynamic, you can choose how much data you want to see. The main columns to know about are:

Term – the keyword being tracked for the product
Title – the title of your product as seen on Amazon. A lot of value rides on a well-phrased title.
Rank – the main attraction and what we came here to track – how your product ranks to the searched term.
Trend – a quick visual depiction of a product’s ranking progress over the past month. Clicking the cell will enlarge it into more detailed graph that can range from 1 week to the entire ranking history of the term being tracked:

Base and Top – these show the first rank and top rank that were recorded since tracking for that term began, respectively.
Day, Week and Month – what the term’s rank was a day ago, a week ago and a month ago.
Notes – You can add important notes about terms by clicking the pen icon, which will open the Notes console:

This is a great solution for keeping track of any important changes or actions that you or your team may need to reference about a product. Notes can be added to any date, even retroactively, and they’re easily edited at all times. If there are any notes, they will appear on the Trend graph by hovering over the exclamation marks:

Existing notes can be easily found by using our search filters.

Tags – It’s a quick navigation feature and an organizational property. By clicking a tag, you will be shown all that data associated with that tag. Multiple colored tags can be added to any term that you track with PRT, so don’t forget to add as many of those tags as you need!

Tags can also be accessed from any page using our Navigator Eye, visible at the top panel:

Add Google Rank Tracking to the Mix

Since Amazon products can rank high on Google, we recommend that you keep track of every Amazon keyword on Google as well, like so:

Notice that the URL Google uses is different than the inner Amazon ASIN URL. In the example above the Google URL is:

It’s important that you define a location and device type when you track your Google ranks since Google shows unique search results to users based on these factors!

The additional columns featured above:

Term Combination – a space-saving column that includes 4 columns in one: the search engine, device type, location, and language. You can also view these in separate columns.
Global – The global monthly search volume for that keyword on Google. This is a PRT feature available to all our paid users, no matter what plan you’re subscribed to. The search volume for the keyword in the pic above is only 20 a month, but then again, it’s for a USD $165,000 chandelier.

Graphs and Historical Progress

PRT offers detailed analytical graphs of your Amazon ranks (and every other search engine that we track). What better way to explore a rank’s journey and see overall progress than with a chart.


Notes will appear by hovering on the exclamation marks and in the daily-breakdown table below the graph:

You can analyze the notes in relation to the graph for a better understanding of what made a product rank rise or fall

Data will be collected from the moment you start tracking, so you’ll have the option of seeing the entire historic progress of a product!

If you want to know more about PRT’s graphs, you can find the breakdown here:

Enter PRT’s new ranking charts: The ideal way to track an SEO campaign

Product and Keyword Comparisons:

The Multiple Term Graph feature can compare up to 15 of any of the terms that you track (in any search engine):

That way, you can see how different keywords compare for the same products, how different products compare for the same keyword, how an Amazon rank compares to its Google rank, evaluate yourself vs. your competitors, and just about any other comparison you can think of.

White Label Reports

Sending reports to your clients is one of the ideal ways to keep them informed of how well their products are doing under your care. Any of the Amazon ranking data that you track can be compiled to reports that you can send to yourself, your clients or your colleagues. PRT has more than 11 different types of reports, but the most basic ones to know about is the overview report:


The reports are fully customizable. You choose what data to show, what the header and footer will be, and they are all 100% white label! This feature makes them suitable for SEO professionals with clients of their own who want their logo and details on the reports instead of PRT’s. You can also set up the reports to be automatically emailed out from a specific email address on a daily basis, keeping PRT fully backstage. Best of all,  you get an unlimited report quota with any of the monthly plans, so you don’t have to limit yourself and ration the reports that you generate.

Want to know more about PRT’s reports and white label solutions like MyRanks, Shared Reports, and Sub-Accounts?

The 11 types of SEO ranking reports you absolutely must know (+special premium features)
The Amazing Value of White Label Solutions for SEOs

Update Frequency

Like all search engines, Amazon updates their search index frequently to give their users the most relevant search results. Products such as fidget spinners are a great example of a sudden craze that can bump a product in rankings very quickly. To always stay on top of your marketing strategy, you need a rank tracker that will update your data frequently. This is why PRT updates your data at least once a day and up to 3 times on demand.

The Tactical Notification Tool (TNT)

To deal with the dynamic nature of ranks, you need to be notified when an important change to the ranks happens, such as a product suddenly rising or falling in rank. This is where TNT comes into the picture. With TNT, you can set a variety of triggers that will get you notified the moment the change happens:


Being informed at the moment a product drops in rank will allow you to react on time and take the necessary corrective measures, or to celebrate immediately when you reach the number 1 spot. To learn more about the possible application of the Tactical Notification Tool in SEO, check out this article:

PRT’s tactical Notifications Tool: Level up your SEO strategy


Just like the other search engines that we track, PRT rigorously monitors Amazon for any changes to its ranking algorithms and deploys fast response mechanisms to adapt, making us 100% accurate in all the ranks that we show you.

API – Tap into data straight from the source

Have a tool of your own you want to feed fresh and accurate Amazon ranking data to? With PRT’s API access you will enjoy the full benefits that come along with our SLA, such as reliability, stability, and security. You will have a dedicated API expert that will guide you along the way if necessary. This is the highest white label solution available since it gives you all the data but under your own branded tool. Other than Amazon, you will also get access to the SERP data we collect from the other major search engines that we support (full list).

Keep your account neat and organized 

You might require to track of hundreds of different terms for several products even for a modestly sized Amazon seller. That is a lot of data that needs to be organized. To help you keep things in check we have several solutions:

12 Awesome Organizational Properties Every SERP Tracker Should Have

Using PRT’s groups, tags and filters properties, keeping track of even thousands of different keywords for many campaigns can be easy and save you a lot of time!

Keyword Suggestions

Choosing the right keywords is a core principle of successful SEO. Such is the case with Amazon, too. To help you bolster your keyword bank, we have our Keyword Suggestion Tool that can add intelligent keyword ideas based on the keywords that you already track.

We hope that this article helped you better understand Amazon rank tracking. The web contains many SEO strategy and marketing guides on how to rank high, increase sales and generally boost your Amazon game—but regardless of which strategy you use, monitoring your progress accurately and reliably is always at the heart of the operation. This is why you must use an optimal rank tracker for the job.

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PRT is an SEO-centered, certified industry-standard SERP tracker with over 50k users that is capable of accurately tracking all the major search engines (not just Amazon). PRT has the higher rank-tracking resolution on the market and covers tens of thousands of different Google rank variations. We designed our tool with SEO experts in mind, which is why all of our features can be completely white label.

The market has its share of rank trackers, but none of them can track Amazon with 100% accuracy, have such a wide coverage of search engines, and do it at our prices. You can start today with our FREE plan and experiment with some of the features we talked about here. Your only regret will be that you didn’t try it sooner.

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