Google Business Profile website update

No More Google Business Profile Websites: What Now?

Just a few days ago, you were happily running your small business using a Google Business Profile website.

Suddenly, Google announced the shutdown of its Google Business Profile websites, leaving you no online presence or traffic.

With this change, businesses are left scrambling to find alternatives and ensure their online visibility remains intact.

If that describes you, don’t panic!

This article will provide clear, actionable steps to prevent this setback from defeating you.

Let’s get started!

Your Next Steps

You probably felt slightly panicked when you first read that Google is shutting down your website.

That’s OK, but it’s time to put your head down and get to work on fixing the issue.

Let’s discuss how to recover from your Google Business Profile website being shut down. And you never know–these steps might improve your traffic!

Create a New Website

Before you can do ANYTHING else, you need to create a new website.

Choosing a website creation platform is crucial because it will determine the amount of control you have over your website vs. the ease of creating something without prior technical experience.

Popular options include:

  • WordPress
  • Wix
  • Squarespace

These platforms offer user-friendly interfaces and a variety of templates to help you get started quickly.

As you create a new site, make sure you focus on:

  • Usability
  • Mobile friendly design
  • Page speed

Your website doesn’t have to be perfect, but it should help you put your best foot forward with visitors to help you make sales.

Link Your Website to Your Google Business Profile

Now that you have a shiny new website, linking it to your Google Business Profile is essential.

Log into your Google Business Profile account and update the website URL to your new site. This step ensures that users looking for your business through Google will be directed to the correct website when they click your Google Business Profile page.

Google Business Profile website

While updating your URL, it’s a great time to recheck all the other Google Business Profile details to ensure that all your online information is current.

Additionally, this is the ideal time to go through all the other web directories where it might be located. This includes:

  • Yelp
  • Yellow Pages
  • Trip Advisor
  • Facebook


Track Your Google Business Profile’s Ranks to Assess the Damage

Your new website should now be attached to your Google Business Profile and ready to be found by searchers.

You’re done, right?

Unfortunately, no.

It’s CRUCIAL to monitor how your business ranks in Google searches. Tracking your Google Business Profile’s ranks will help you understand the impact of the transition and identify any potential drops in visibility.

In other words, looking at historical ranking data for your Google Business Profile (not the website associated with it) will tell you how much you were affected by Google turning off your Google Business Profile Website.

The only way to get an in-depth look at this information is with a highly sophisticated rank-tracking tool. We’ll talk about the best way to track your Google Business Profile ranks later in this article.

Update Your SEO Tools to Reflect the Change

After completing all the steps above, you must ensure that ALL your SEO tools have updated information about your new website.

For example, your SEO tools are probably still trying to give you SEO tips for your old Google Business Profile website (which no longer exists).

To fix this issue, reconfigure tools like:

  • Google Search Console
  • Google Analytics
  • Any third-party SEO software you use

Each SEO tool should have your new website URL and keywords to ensure continuous monitoring of your website traffic and search rankings.

How to Use ProRankTracker to Track Your New Site

If you want to RECOVER from the damage done by these changes and IMPROVE your rankings and traffic, it’s time to start thinking about bringing out the big guns.

By big guns, we mean specialized rank-tracking tools that provide accurate data and help you make strategic decisions faster and more accurately.

ProRankTracker provides just that.

This tool can help you pinpoint the exact areas where your SEO and ranking strategies are weak.

Let’s discuss how to use ProRankTracker to recover from any damage that may have occurred during the Google Business Profile changes.

Edit Your URLs (If You’re Already a PRT User)

If you’re already a PRT user, your first step is to update your existing URLs. Otherwise, PRT will simply keep trying to track the website that got shut down.

If you’re going to be tracking the EXACT same keywords for your new website, all you have to do is change the URLs. Here’s how to do that:

1. Click “URLs” under “Manage” on the left-hand side toolbar.

2. Locate the URL that you want to edit.

Manage URLs in PRT

3. Click the edit button under “Action” (it appears when you hover over it).

4. Change the URL to your new URL and adjust any other tracking parameters you want.

Edit URL

What if you realize you need to start with totally different keywords?

In that case, follow the steps above, but click the red “Delete URL and Terms” button in the top right corner. Then, move on to the next section, where we’ll show you how to add new URLs and keywords.

Add New URLs and Keywords (If You’re Just Starting With PRT)

Most people must add some new URLs and keywords during this transition process. PRT makes it easy to do so.

1. Click “Add Wizard” under “Add to Track” in the toolbar.

Add Wizard

2. Click “New URL.”

3. Type in your new URL and the keywords you wish to track for it.

4. Select the tracking options, such as device type, location, search engine, and language.

5. MAKE SURE you click “Also track Google Snack Pack and Local Finder” to link this URL with your Google Business Profile.

Repeat these steps for as many URLs as you need to track.

If you want more control over your tracked terms, use the Advanced Add feature to add them in bulk and select more granular tracking options.

Track Your Ranks Using Rankings Views

Now that you’re done adding your URL/keyword combos, it’s time to track them!

PRT’s tracking features are divided into 5 Rankings Views, each giving you a slightly different view of your ranks.

  • The Dashboard shows a broad overview of how all your ranks have changed recently.


  • The URL and Term View pages show your ranks organized by URL or keyword. In other words, URL view shows you all the keywords being tracked for a single URL, and Term View shows you all the URLs associated with a specific keyword.
  • The Daily View gives you a graphical look at how your ranks change with time. You can adjust the time frame for a broad range or just a few weeks.

Daily view

  • The Full SERPs page shows you an incredibly detailed historical graph of the entire SERP for the keyword you’re tracking. You can also show a list view of the SERP as it currently exists, allowing you to find details about each URL on the SERP and better understand how to beat your competitors.

Full SERPs

Use all 5 Rankings Views to get the best and most complete understanding of your ranks!

Generate Historical Reports to Monitor Changes

Tracking your ranks is essential for moving up the SERP, but looking at your Rankings Views every now and then isn’t going to cut it if you want to truly understand your ranks.

That’s where reports come in.

As your ranks rebound from any damage done by Google’s recent changes, you need to be able to see exactly how those changes are occurring. Otherwise, knowing which pages need your attention and which are succeeding is impossible.

EVERY PRT user gets access to 20+ report types with NO LIMITS on how many you can generate each month.

20+ Ranking Reports

Generate multiple automated reports to help you keep track of changes and see how you’re progressing over time.

For example, here’s a sample reporting schedule:

  • A daily “Overview” report
  • A weekly “Daily Breakdown” report
  • A monthly “Weekly Breakdown” report
  • Quarterly “Monthly Breakdown” reports
  • Trigger notifications for any jumps/drops that occur with your ranks

Whatever your schedule looks like, just ensure that you completely understand what’s currently happening with your ranks!


Is Google shutting down Business Profile sites?

YES! Google has shut down all Google Business Profile sites, meaning your Google Business Profile “Website” link will now give a “Page not found” redirect! This is NOT the impression you want to leave your potential clients, so follow the instructions above to resolve this issue!

Ready to take back control of your business’s website?

Google’s recent decision to shut down all Google Business Profile sites is a massive blow to thousands of small businesses, but it doesn’t have to stop you from attracting customers.

Following the steps above will help you quickly rebound from any damage and even IMPROVE your traffic by better understanding what’s going on with your ranks.

If you aren’t already using PRT, it should be obvious by now how much it offers website owners when it comes to understanding their ranks and improving their strategies. Try signing up for a 14-day free trial to see everything it offers!

Good luck!