How to Set Up SEO Alerts to Adjust Your Strategy on a Dime

How to Set Up SEO Alerts to Adjust Your Strategy on a Dime

After you set up your SEO and target your keywords, it’s time to sit back and relax!


Unfortunately, SEO never stops changing, so businesses that want to stay at the top of the SERPs have to never stop adapting too.

SEO alerts are one of the most important ways businesses can stay on top of SEO changes.

SEO alerts will notify you when anything important happens to your ranks or other aspects of your SEO, meaning you’ll always be in the know and ready to adjust your strategy to adapt to changing conditions.

In the world of SEO, there are essentially 3 types of alerts that EVERYONE should have set up:

  • Alerts for how your business and content are being mentioned on the web
  • Alerts for how you and your competitors are ranking
  • Alerts for website performance

How do you use SEO alerts to ensure you never miss a significant development with your online ranks?

This article will answer all your burning questions about SEO alerts and put you well on your way toward establishing SEO alerts that help you improve your ranks.

Let’s get started!

We’ll cover:

Find SEO Opportunities with Google Alerts

When tracking what’s being said about your brand and your competitors online, Google Alerts is one of the first tools people mention.

Google Alerts allows users to set up alerts for anything being discussed online. You can customize your alerts’ frequency, location, sources, and other details, and Google Alerts takes care of the rest.

This tool has many valuable practical applications, so let’s discuss how to use it to find new SEO opportunities for your business!

Brand Monitoring

One of the easiest and most important uses of Google Alerts is brand monitoring, which means keeping track of what others say about your brand online.

Setting up alerts for your brand name allows you to monitor when and where it’s being mentioned online. This real-time tracking helps you monitor your brand’s reputation and swiftly manage negative publicity or other potential issues.

In other words, you have to KNOW what’s being said about your brand before optimizing future content to address customer needs directly.

However, Google Alerts isn’t just for tracking YOUR brand. It’s also a powerful tool for monitoring your competitors.

Brand Monitoring

Set up alerts for your competitors’ names or industry keywords to gain insights into their strategies and performance. Understanding their strengths and weaknesses can help you refine your strategy and identify new opportunities.

Content Ideas and Trends

One of your constant battles as a website owner is creating new content. Google Alerts can also help with that.

Just create an alert for some industry-specific keywords and monitor the content published in your niche. Then, you can tailor future blog posts to the topics that interest your audience the most.

Creating alerts for industry-specific keywords is also an excellent way to stay updated on your field’s latest trends, news, and topics.

This constant influx of information can inspire fresh, timely, and relevant content ideas, helping you attract and engage your audience with relevant content.

Keyword Monitoring

While Google Alerts won’t tell you which ranks your pages occupy (we’ll talk about another tool that does that), it’s still a great tool for monitoring keywords.

For example, let’s say you’ve discovered a high-value keyword that your competitors haven’t yet targeted, so you create a post for that keyword.

If you set up a Google Alert for that keyword, Google will notify you when your competitors publish something targeting the same keyword (as a side note, you need to put quotation marks around your keyword on Google Alerts if you want it to be 100% specific to your keyword instead of just similar).

You can refine your keyword strategy by tracking your highest-value keywords.

Keyword Monitoring

Repeat this process for multiple keywords, and you’ll quickly have a robust set of Google Alerts that’l help you stay on top of the SERPs.

Identify Content Gaps

No matter how much content is on the internet, certain topical areas always need more or better content.

But how can you find those areas so you can fill them?

Google Alerts can also help you identify content gaps within your industry by setting up alerts for various topics and seeing what types of content get posted.

For example, let’s say you set up alerts for 4 or 5 of your main focus areas, and you notice that one sees much less content than the others. You can combine that observation with keyword research to fill the content gap and quickly secure traffic.

In other words, monitoring discussions in your field allows you to spot topics that need more or better content coverage. Filling these gaps with your content can attract more traffic and engagement, positioning you as a thought leader in your niche.

How to Stay on Top of Your Keyword Rankings with ProRankTracker

Google Alerts are great for keeping you updated on what types of content are being posted to the Internet, but what about when you want to see how your content is performing against your competitors’ content?

That’s where ProRankTracker comes in.

ProRankTracker’s SEO alerts notify you whenever significant changes occur in your ranks.

That may seem like no big deal, but it’s impossible to overstate how important it is for businesses to assess and respond to ranking changes quickly and effectively.

In this section, we’ll show you how to do that with ProRankTracker. If you aren’t already using ProRankTracker, I highly recommend signing up for a free trial so you can follow along.

Keep an Eye Out for Ranking Drops

Every business owner dreads the day when they discover that their most important pages have “suddenly” dropped 5-10 ranks and caused them to lose traffic (and sales).

Here’s the thing, though: it’s rarely genuinely sudden. 

If you monitor your ranking changes closely, you can catch problems like this before they become serious, giving you time to fix them.

Using ProRankTracker, you can set up Trigger Notifications, to alert you whenever your ranks drop by a predetermined number of ranks.

For example, you can get alerts whenever your page drops by more than 1 rank.

Keep an Eye Out for Ranking Drops

I have an alert in this screenshot that will automatically notify me if my rank drops by more than 10 positions, but you can change it to any number.

Setting these alerts up helps you address minor issues before they become big.

Know When Your Content Jumps up the SERP

Similarly, you don’t want to be unaware if your content moves up the SERP.

“Why?” you might ask. “It’s not like you want to change something if it’s working!”

That’s a good point, but you DO want to know when things are moving up the SERP so you can repeat them with more content!

In other words, identifying the content that quickly moves up the SERP allows you to model new content based on the successful content.

This type of strategic change helps you move more content higher and higher up the SERP.

For example, you can make alerts that tell you when your content dropped, and ProRankTracker allows you to create alerts when your content jumps up the SERP. You can do this by selecting a predetermined number of positions or a position for which you want to receive a notification.

When Your Content Jumps up the SERP

For example, the screenshot above shows an alert that will be sent when any of my content breaks into the top 5 positions.

Monitor Your Competitors

You’re probably eyeing a few of your competitor’s best pieces of content and wishing you could dethrone them from the #1 spot, but you know the competition is too high.

But you never know when your opponents might slip up.

That’s why you should also set up ranking alerts on your competitors. If their ranks suddenly drop by 5 or 10 positions, that might give you the PERFECT window to quickly fill that content gap and steal their top spot right out from under them.

You should generally monitor your competitors as closely as you monitor your SEO. Doing so helps you take advantage of small mistakes they might make and get ahead of them on the SERPs.

How to Setup ProRankTracker SEO Alerts

Setting up your SEO alerts in ProRankTracker is easy.

1. Go to the Add Wizard tool and enter your URL/keyword combos with any other information you want to track.

Add Wizard tool

2. Go to the Reports Center and select the type of notification you want to create

Reports Center

3. Fill in the details needed to create your notification. Each type of notification will require slightly different info.

Fill in the details needed to create your notification

4. Repeat until you have as many SEO alerts as you need! ProRankTracker doesn’t limit how many you can generate, so go crazy!

Stay Up-to-Date on Your Overall Website Performance with GA4’s Custom Alerts

SEO alerts can also be applied beyond content and rankings: they’re potent tools for understanding your website’s performance.

Google Analytics 4 (GA4) is one of the most popular SEO tools because it helps you measure and track how users engage with your website.

If used right, GA4 can help you stay up-to-date on your website’s various performance metrics, giving you the insight you need to improve every aspect of your site.

Let’s discuss using GA4 alerts to take your website’s performance to the next level.

Traffic Monitoring

One of the most well-known ways to use GA4 is to monitor your website’s traffic. This feature is so well known because it’s essential to understand exactly how many visitors you bring to your site.

Traffic Monitoring

Even better, you can create SEO reports that will keep you updated on any critical changes in your traffic.

Here’s how:

  1. Open your reports menu
  2. Click on “Customization,” then “Custom Alerts”
  3. Click “Manage Custom Alerts.”
  4. Click “+ New Alert”
  5. Fill out the appropriate details, including timing, reporting views, etc.
  6. Click “Save alert.”

GA4 will automatically alert you whenever the parameters you set are met.

In other words, you can turn GA4 into a personal traffic-monitoring assistant with just a few simple clicks!

Keyword Performance

GA4 isn’t limited to just traffic, though. It can also monitor your keyword performance to tell you which keywords are doing their jobs and which aren’t.

Where ProRankTracker is focused on telling you where each of your keywords ranks on the SERP, GA4 is focused on telling you how much traffic each of your keywords brings to your site.

Both metrics are critical; using both is the best way to get a complete view of your SEO health.

Keyword Performance

In GA4, all the reports are generated from the same menu, so you can follow the steps above to create a report for your keyword performance. Adjust the parameters to focus on keyword performance instead of general website traffic.

Technical SEO

Finally, GA4 is a great way to monitor the health of your website’s technical SEO.

Technical SEO includes:

  • Page speed
  • Broken links
  • Navigability
  • Backlinks

This is where SEO starts to get deeply mysterious for many people, but it doesn’t have to be. Using GA4 to get alerts on what’s happening with these aspects (and more) is a great way to take action when things inevitably break.

Unlike the other categories, you don’t have to do anything to set up this type of alert in GA4. It will automatically send you emails when important things break! All you have to do is fix whatever issue they tell you occurred!


What is SEO monitoring?

SEO monitoring uses tools and alerts to keep an eye on any changes to your ranks or any other aspect of your SEO. Monitoring your SEO is the MOST IMPORTANT step you can take toward improving your website’s ranks and getting more traffic.

How do I set up SEO alerts on my website?

The three tools mentioned in this article are the best places to start: Google Alerts, ProRankTracker, and GA4! Just follow the instructions here, and you’ll be well on your way to better understanding your website’s SEO performance.

Ready to Set Up SEO Alerts?

Many businesses feel lost when it comes to their ranks–they want to beat their competitors, but they’re not even sure where to start.

The best place to start is by monitoring your ranks (and your competitors’ ranks) with ProRankTracker.

If you want to see how much a rank-tracking tool can help boost your website’s ranks on the SERP, try signing up for ProRankTracker’s 14-day free trial! As an industry-leading, highly specialized rank-tracking tool, it will help you fly past your competitors and boost your traffic.

Happy tracking!