seo reporting software

5 Best SEO Reporting Software to Wow Clients

If you’re looking to reach the top of the SERP, what are the main steps to get there?

Identify keywords, write content, and buy some targeted ads, right?

Most people leave “reporting” out of their list. They consider it a nice add-on after you get all the essential SEO stuff out of the way.


SEO reporting is essential to progress on the SERPs because it helps keep you (or your clients) updated on critical developments, alerts you if your strategies aren’t working, and compares your progress to your competitors.

Every business should AT LEAST be using Google Analytics and Google Search Console for SEO reporting, but what if you need more reporting power than these tools can offer?

This article will show you 5 of the most powerful SEO reporting software tools you can use to augment your reporting and take your SEO to the next level.

Let’s jump in!

We’ll cover:

What to Look for in SEO Reporting Software

Staying ahead of the curve online requires implementing great SEO strategies AND effectively measuring their impact.

But measuring the effectiveness of your SEO strategies is easier said than done. Without the right tools, it can be a time-consuming and tedious process.

This is where SEO reporting software becomes indispensable.

However, choosing the right tool can be overwhelming with so many options available.

Before we review our list of the best SEO reporting software, let’s explore the key features to look for when choosing the right one for your business.

SEO reporting software

Ability to track the right KPIs

The foundation of SEO reporting is tracking the right key performance indicators (KPIs) that align with your business goals.

After all, your KPIs tell you exactly how well your strategy is working, so they are a critical part of the right SEO reporting software.

Look for software that offers comprehensive tracking capabilities such as:

  • Keyword traffic
  • Keyword rankings
  • Competitor data
  • Clicks and conversions

Even more critically, you should find a tool that can track the KPIs that you’ve decided are important to your business.

The ability to customize reports to focus on specific KPIs ensures that you get actionable insights tailored to your business objectives.


If your SEO reporting tool is inaccurate, what good is it doing your business?


Even worse, you’ll pay monthly money for a tool that HURTS your understanding of your ranks instead of helping.

When investigating SEO reporting software, prioritize tools known for their accurate data collection.

How can you tell whether a tool is accurate?

One easy way to tell is whether the tool reports its accuracy numbers. If a tool can’t tell you its data is 100% accurate, its accuracy is probably lower than it should be.

In addition to accuracy, you should also look for a tool that updates its data frequently. If you aren’t getting daily updates, your data is outdated!

Inaccurate data can lead to misguided decisions, so choose a tool that you can trust to provide reliable metrics and analytics.

White-Label Capabilities

If you’re an SEO agency, you don’t want to send your clients reports with another company’s logo.

It looks unprofessional and cheap, and it reflects poorly on the resources that your business has at its disposal.

White-label capabilities allow you to customize reports with your branding elements, such as:

  • Logos
  • Colors
  • Company information

These customizations enhance the professionalism of your reports and put your best foot forward with your clients.

Look for SEO reporting software that offers robust white-labeling features, enabling you to deliver polished, branded reports that impress clients.

Automation Features

Time is money.

So why waste any more than necessary?

You could sit around and pick through all your data daily to create a great report.


You can find a tool to automate your reporting schedule so that the reports are sent out at the perfect time without additional input.

In other words, automation features streamline the reporting process and save you valuable time and effort.

In addition, automating your reporting schedule ensures you never forget to send a report at the right time. You and your clients will always get the reports delivered directly to you at the perfect time.

With automation, you can set up recurring reports, receive notifications for significant rank changes, and focus your energy on strategizing rather than manually creating reports daily.

Unlimited Reports

Let’s say you’re paying for 50 monthly reports, and you have 5 clients that want 10 reports each.

Perfect! You can meet all your clients’ goals without upgrading to the next plan!

Until you get a text from a client that says they want an additional weekly report showing them SERP movements for their highest-value keywords.

That’s 4 extra monthly reports, and you can only get them by upgrading your plan and spending more cash.

That sucks, so just find a tool that doesn’t put you in this conundrum.

Choose software that allows unlimited report generation, empowering you to create as many reports as needed without restrictions.

Whether you’re tracking multiple websites, competitors, or clients, unlimited reporting ensures you can monitor all aspects of your SEO efforts without worrying about bumping up against your plan’s reporting limits.

The Top 5 Best SEO Reporting Software Options

If you want to make it to the top of the SERP, you have to know:

  • How your strategy affects your ranks
  • How your competitors’ strategies change in response to your own
  • Many other ever-changing details about the SERPs you’re competing for

That’s why a good SEO reporting tool is one of the most powerful tools any business has for navigating the competitive online landscape.

We’ve already mentioned how difficult it can be to find the right tool, and we’ve given you some strategies above to narrow it down. But where should you even start looking?

In this section, we’ll discuss some of the best and most popular SEO reporting tools to help you decide which one is right for you.

Best for White-Label Rank-Tracking Reports: ProRankTracker

ProRankTracker is a highly specialized rank-tracking tool that focuses on helping its users track their ranks as effectively as possible.

One of ProRankTracker’s main focuses is allowing users to provide white-label rank-tracking services, which helps agencies generate customized reports for their clients.

Let’s take a look at why ProRankTracker might be the tool for you.


  • Comprehensive white-label rank-tracking reports
  • 100% accurate keyword tracking
  • User-friendly interface
  • Customizable reporting options, including mobile and local rank reports
  • Unlimited reports


  • Advanced features may require a learning curve
  • ProRankTracker is hyper-focused on rank tracking, so it lacks tools for other parts of your SEO strategy..


One of ProRankTracker’s best features is that it offers white-label reports to ANY customer, even those on the smallest plans.

ProRankTracker offers more than 20 pre-built reports and notifications that you can tweak to make exactly how you want them. Then, you can set them on a schedule to send to yourself or your clients at the right times.


If you’re looking to impress your clients, ProRankTracker offers advanced reporting tools, such as a mobile app and a live website with current ranking data, that you can share with them.

ProRankTracker 1

Reports are useless if the data they offer is inaccurate. With ProRankTracker, you don’t have to worry about this issue because its data is 100% accurate and updated daily for ALL plans.

In addition to these key reporting features, ProRankTracker also offers tools to help you identify high-value keywords and comprehensively track your ranks.


ProRankTracker’s plans start at only $39/month, paid annually. They include unlimited reports, daily rank updates, and full white-label capabilities.



If you need access to more advanced features like the mobile app to share with your clients, the more advanced plans range from $87/month to $144/month (or more if you need a higher term limit).


ProRankTracker consistently receives 5-star reviews, with an average of 4.5 stars. The most common positive reviews mention accuracy, ease of use, and flexibility.


More negative comments mention a learning curve when first using the tool. Note below that the most recent instance of this criticism was in 2022. ProRankTracker has responded by overhauling those aspects of the tool, so I highly recommend trying out a free trial to see for yourself.

Reviews 1

If you’ve been in SEO for more than a couple of days, you know about Ahrefs.

Ahrefs is one of the most popular all-in-one SEO tools on the market–and for good reason.

This excellent tool helps its users track ranks, backlinks, on-page SEO, and anything else they need to do for SEO.

Let’s discuss why this tool might be right for you.


  • A comprehensive suite of SEO tools means that you can do almost everything from a single platform
  • Industry-standard data
  • User-friendly interface
  • The best backlink tools in the industry


  • Higher pricing compared to some competitors
  • No white-label option for reports (meaning this might not be the right tool for agencies)
  • Data is only updated weekly by default


One of Ahref’s key features has always been its extensive backlink analysis. You can analyze your backlink profile (or your competitors’) and turn it into a comprehensive report.

If you need to update your keyword strategy, Ahrefs has you covered. It offers advanced keyword research tools to uncover high-potential keywords. For each keyword, it tells you:

  • Keyword difficulty
  • Volume
  • CPC
  • Traffic potential
  • Similar keyword ideas


You can export any of this data as reports, and Ahrefs can automate these reports to help you stay current. However, agencies will not be able to white-label their reports, which may be a significant drawback for some.


Ahrefs is a massive tool, and its price tag reflects that.

Ahrefs’s most basic plan starts at $83/month paid annually, and plans can go up to $333/month paid annually.


For many, these prices are simply out of reach. In those cases, I recommend identifying the features you CAN’T live without and finding a specialized tool to do those things at a lower price.


Ahrefs is a giant in the SEO industry with a reputation to match. Its average rating is 4.5 stars.

Many of the positive comments mention the comprehensiveness of the tools, the focus on backlinks, and the ease of use (for it being such a large tool).


More negative comments frequently mention the high pricing and customer service issues.


Best All-in-One SEO Tool: SEMrush

SEMrush is another wildly popular all-in-one SEO tool that offers everything from keywords to backlinks to social media (and more!).

SEMrush is also one of the oldest and most well-respected tools in the space, so let’s discuss why you might (or might not) want to utilize it in your business.


  • Versatile toolkit with anything you might need
  • Comprehensive keyword research capabilities
  • Great reporting features with white-label capabilities



SEMrush offers a comprehensive suite of SEO, PPC, and content marketing tools, providing holistic insights into your digital marketing efforts. For most businesses, everything they need to improve their SEO can be found in SEMrush.

SEMrush also allows you to generate automated, customizable reports. This means users can tailor the information presented to meet their specific needs and preferences. Additionally, these reports are white-label ready, meaning agencies can use SEMrush to wow their clients.


Unfortunately, SEMrush limits the number of reports users can generate, with the smallest plan only offering 5 monthly PDF reports. For many users (especially agencies), that just isn’t enough reports for what they need, meaning they would have to pay extra to get more reports.


SEMrush starts at $108/month paid annually, and can cost over $400/month, depending on your business size and SEO needs.


For many small businesses, SEMrush is way outside their price range. If that is the case for you, we offer the same recommendation as above with Ahrefs–find a specialized tool that does what you need for less.


SEMrush, like the previous 2 tools, has an average of 4.5 stars. Many of the positive comments mention the comprehensiveness of the tool, allowing their businesses to accomplish anything they need from a single software.


There aren’t many negative reviews, but those that exist mention the price being excessive compared to other tools in the industry. Some also say that they feel like SEMruhs is falling behind in specific marketing areas (like AI writing assistance).


Best for Small Businesses: Mangools

Mangools is an SEO tool designed to be easy to use without sacrificing quality.

Unlike the other tools on this list, Mangools functions by giving users a certain number of keyword searches per month instead of allowing them to track a particular number of keywords.

In other words, Mangools generates a fresh report each time you want to research a new keyword.

Let’s talk about who might benefit the most from Mangools’ suite of tools.


  • Extremely user-friendly interface
  • Affordable pricing
  • Comprehensive keyword research and reports
  • White-label SERP reports


  • Some advanced features may be missing
  • White-label reports are limited to only particular types of report


Mangools equips you with powerful keyword research tools to identify high-value keywords and discover new ways to beat your competitors.

It also allows you to research competitor keywords simultaneously, giving you reports on how your competitors’ keywords compare to your own.


Mangools’ SERPwatcher tool (their rank-tracking tool) also allows you to export white-label reports, which is an excellent option for those working with clients.

These white-label reports allow you to customize your reports’ color, logo, and other company-identifying features.



Mangools starts at just $19.90/month, making it accessible even to smaller businesses and individuals.


If you need more data, you can upgrade to the larger plans, which go up to $89.90/month.


Mangools gets an average of 4.6 stars, and the most positive comments mention the ease of use, customer service, affordability, and comprehensiveness.


Those who didn’t enjoy the software as much typically mention different missing features that they would have benefitted from, but there doesn’t seem to be a consensus on which tools Mangools is missing.


Best for Data Visualization: Databox

Unlike the other tools on this list, Databox isn’t an SEO tool–it’s a reporting tool. 

In other words, Databox takes the SEO data (or other data) you get from other tools and helps you turn it into extremely powerful customized reports.

Let’s discuss whether Databox might be a good addition to your SEO reporting toolbox.


  • Customizable dashboards for data visualization
  • Integrates with various data sources
  • FREE plan available


  • Since Databox is only focused on reporting, it means you have to have multiple tools instead of just one.
  • White-label features are an additional cost if added


Databox’s core feature enables you to create customizable dashboards for visualizing key SEO metrics and performance indicators, providing you with actionable insights at a glance.

Databox offers a feature called Data Stories, which takes all of the most critical developments and puts them in an easy-to-read format.


Unlike SEO tools, Databox is focused purely on reporting and analytics, so these reports have more customization options than other tools.

One significant application of this feature is that you can use another tool to get your data (even if it doesn’t offer white-label reports like Ahrefs), then use Databox to generate white-label reports for your clients (note that as of the time of writing, white-label features are a PAID add-on to Databox).

Databox offers native integrations with various data sources, including Google Analytics, Google Search Console, Ahrefs, and SEMrush, to consolidate all your SEO data in one centralized platform.



As mentioned above, Databox offers a free version that allows you to monitor up to 3 data sources.


The free plan will be enough for many small businesses, meaning you won’t have to pay to generate these excellent reports!

If you need more reporting capabilities or data sources, you can upgrade to a paid plan starting at $47/month.


Databox has an average rating of 4.4 stars. Most of the positive reviews mention the ease of use, the quality and variety of integrations, and the excellent reports the tool generates.


The more negative reviews often mention small details the user wasn’t happy with. Some examples include customer service or difficulty editing pre-made reporting templates.



How do you do SEO reporting?

SEO reporting is all about getting the most critical data into an easy-to-read format. For most businesses, this means using a tool that has dedicated reporting features that can quickly turn your data into an excellent report.

How do I automate SEO reporting?

The best way to automate reporting is with an automated tool like ProRankTracker or Databox. These tools (and others) will allow you to set up a reporting schedule. They’ll take care of the hard part of actually generating and sending the reports on the appropriate schedule.

What is the best automated SEO reports tool?

It depends on what your business needs! Start with the 5 tools above and see what each has to offer. Try out any free trials or demos to get the best possible impression of the tool before signing on the dotted line.


Each of these top-tier SEO reporting tools offers unique reporting features designed to cater to your specific needs and requirements.

Whether you prioritize white-label rank-tracking reports (ProRankTracker), extensive backlink analysis (Ahrefs), or customizable dashboards for data visualization (Databox), this list has a solution for creating excellent reports that will keep you up-to-date or wow your clients.

Make sure you try each of these tools to see which one is right for you and your business!

Good luck and happy reporting!