Entries by Jacob Statler

What Your Keyword Ranking Position Means for Your Web Page

There are so many factors when it comes to SEO: Technical SEO On-page SEO Keywords Backlinks Content And that’s just a tiny fraction of everything SEO strategists have to think about when doing their jobs.  Even though there are many different factors, SEO boils down to one simple number: Ranking position. Your position on the […]

5 Best SEMrush Position Tracking Alternatives

There are some big names in the world of SEO. SEMrush is one of the biggest. It’s one of the most popular tools (if not the most popular) on the market. But there are several reasons why people might be looking for alternatives to SEMrush: It’s expensive. It lacks specific features in highly specialized areas […]

Why You Should Avoid All-In-One SEO Tools for Rank Tracking

The SEO tools you use play a crucial part of running a successful website. But here’s the problem: there are so many SEO tools on the market that it can often feel overwhelming. With so many tools, many people choose an all-in-one SEO software to cover ALL aspects of SEO. But here’s another problem: most […]

How to Get Real-Time Rank Change Alerts

SEO is all about beating your competitors to the punch. If you’re always a couple of steps behind, your ranks will constantly suffer. But what’s the best way to stay completely up-to-date on your ranks so you can make those fast changes? Should you just spend all day every day on your rank tracking tool […]

Google SERP Features You Should Be Tracking & Optimizing

Way back when SEO was first getting started (in the dark ages), tracking your ranks on Google was as simple as figuring out where your URL landed on the SERP. Unfortunately, many business owners’ ranks are suffering these days because they think rank tracking is still that simple. It’s not! In recent years, Google has […]

How to Adapt to Google’s Product Review Update

Nobody likes dealing with Google’s ever-changing algorithm, but keeping up with it is an essential part of SEO. In one of its most recent updates, Google’s product review algorithm was changed to encourage more genuine reviews and higher quality content. But what does that mean for your business and your blog? Are Google product reviews […]

Why You Need Daily Rank Tracking

How often do you check your ranks? Twice a week? Once a week? Every other week? Many people don’t realize how important it is to stay 100% up-to-date on all your ranks.  After all, what could it hurt? The reality is that falling behind on your rank tracking can be highly detrimental to your SEO […]

Video Rank Tracker: How to Check Your Video Ranks on Google

Looking for a video rank tracker? Try ProRankTracker today for FREE. When most people think of rank tracking, their minds go to their websites and blog posts. But what about videos? Some people aren’t even aware that you can track a video’s rank just like you can track any other URL! Plus, you benefit from […]

The 12 SEO Standards Every SERP Tracker Needs

Picking the right SERP tracker for your business is an important decision. You have to make sure that the tool you choose fits your needs. However, finding a tool that fits your current needs isn’t the only thing you need. You must also find a tool that’ll pave the way toward a BETTER SEO strategy. […]

How to Find Keywords That Generate REAL Revenue

What’s the most critical part of improving your SEO performance? Discovering new and better keywords is a foundational element of SEO and SEM. If you can find profitable keywords (and target them appropriately), you’ll rank higher on the SERP and make more money. It might not be the most challenging part of the trade, but […]

SEO Basics 101: What Keywords Should You Target?

What’s at the core of your SEO strategy?  Is it advanced backlink creation strategies? Highly technical on-page SEO? Some other ultra-advanced techniques that only a few people are smart enough to use? When we talk about SEO, people want to jump straight to these advanced strategies. However, in many cases, they haven’t mastered the basics […]

5 Best Rank Trackers: Which One is Best For You?

If you’ve been working on your website’s SEO for a long time, you know that tracking your ranks is one of the crucial steps. Without rank tracking tools, SEO becomes mostly guesswork. One small problem: A quick Google search yields dozens of rank tracking tools that all promise significant results.  How are you supposed to […]

The True Importance of Tracking SERPs: Why You Can’t Ignore It

Can your business succeed without tracking SERPs? Is it worth it to try? These are important questions facing every business owner! Everyone has to decide if they’ll put the time, money, and effort into rank tracking. Here’s the deal, though. You CAN’T afford to ignore SERP tracking.  In today’s business climate, the success of a […]

How to Use a URL Rank Tracker Like a Pro

SEO is all about finding the right keywords, right? Not exactly. To do SEO well, you have to do a lot more than just identify keywords. You have to: Craft blog posts and content targeting your keywords Track your ranks on Google, Amazon, Bing, etc. Keep up with your competitors and their strategies Keeping your […]

Bing Rank Tracker: How to Check Your Bing Keyword Ranks

Looking for a tool to start Bing rank tracking? Try our Bing Rank Tracker today for free. Bing is mainly seen as Microsoft’s hopeless attempt at making a search engine and the distant runner-up to Google. Have you ever wondered why Microsoft still keeps Bing around? At this point, it’s evident that Bing will never […]

SEO Agency Rank Tracker: How to Track Clients’ Ranks

Looking for an agency rank tracker? Try ProRankTracker for FREE today. As you get more experience in SEO, you might start to think about starting your own SEO agency. Maybe you’ve even had some fellow business owners approach you to ask if you can track their ranks and do their SEO for them. When most […]

How to Create a White-Label SEO Report Tool for Your Clients

So you’re getting good at tracking your ranks, and you’re starting to sell SEO services as a white-label SEO provider. As an SEO provider, your most important role is to keep your customers informed. If your customers feel like you’re leaving them out of the loop, they’ll: Get upset (because they don’t know what you’re […]

YouTube Rank Tracker: How to Check Your YouTube Rankings

The undisputed champion of search engines is Google. Whenever we even hear the term ‘search engine,’ most of us think of Google right away (followed by Yahoo! and Bing). But sometimes people forget there’s a search engine out there we all know and visit daily. This search engine is so vast and powerful in its […]

Google Business Profile Update: SEO Strategies to Win

What would you say if I asked you for the 5 most essential tools for business owners?  The chances are high that 10 different business owners would have 10 different answers to the same question. There are just so many good tools out there! However, almost everyone would put Google My Business somewhere on their […]

PRT UPDATE: The Best Rank Tracker for 2022 (And Beyond!)

Looking for the BEST rank tracker? ProRankTracker just got MUCH better with its latest update. If you’ve put any effort into your website’s SEO ranking, you already know that gauging and monitoring your rank is half the battle.  It’s a challenge to stay up-to-date on all the changes to your website’s rank (the main reason […]

Performance-Based SEO: Pros and Cons

Most of us start working on SEO with dreams of uncovering the perfect keyword, shooting to the top of the SERP, or beating our competitors and winning tons of traffic. However, your very first SEO decision is whether you’re going to do your SEO or if you’ll hire someone to do it for you. While […]

19 Common SEO Issues (And How to Fix Them)

Even if you’re a total beginner at SEO, you know the goal of SEO is to get more people to see your website. More visitors means: More exposure More leads More sales But what if you spend all that time and effort on optimizing your website, but the traffic doesn’t start pouring in as you’d […]

12 SEO Hacks So Good It’s (Almost) Like Cheating

Getting started in SEO can feel like starting out at the base of Mount Everest. It might feel like you have a never-ending journey ahead of you. Even worse, it can feel like you HAVE to climb to the top before you start getting any traffic. If you’re a novice mountain climber, that challenge seems […]

Fake Google Reviews: How to Combat Review Spam on Google

Have you ever read reviews for a business or product, and something just felt off? Maybe the wording was strange, the vocabulary was wrong, or the reviewer’s name looked weird. If so, there’s a good chance you stumbled across a fake Google review. More and more people are turning to online reviews to help them […]

How to Use Google Trends to Choose Hot & Upcoming Keywords

Keyword strategies are a tricky business. There are so many questions to answer to be successful: What are people searching for right now? What will people be searching for in the future? How can I outperform the other pages competing for these keywords? For a long time, there wasn’t a reliable way to get answers […]

Google Penalty Removal: How to Recover From 25 SEO Penalties

You’ve spent weeks on your SEO strategy, and everything is finally in place. Excited, you check your ranks daily, waiting to for them shoot through the roof! But when they eventually change, it’s not the change you’d hoped for.  Your ranks plummeted. Ay Yai Yai! Why? There’s a good chance you’ve been hit by a […]

How to Use White Label SEO to Scale & Boost Profitability

A potential client reaches out to you and asks if you can handle their SEO strategy in addition to your regular services offered. Booyah! (Pop the champagne and cue the confetti) And then you’re smacked with reality — you don’t have SEO operations in place.  SEO isn’t even part of your standard service package. Is […]

How to Use Amazon Keywords to Sell More Than Ever

If you’ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo. We focus so much on SEO for our websites because 68% of online experiences begin with a search on a search engine (with over 90% coming through Google). But […]

10 Types of Schema Markup & Rich Snippets (+Benefits)

Should you use Schema markup? Are the claims that it’ll help your search engine ranks true? In this article, we’ll cover the basics of the Schema markup along with its perks.  Since more than 92% of all web searches are made on Google, we’ll focus on Schema markup’s functionality within Google. By the end of […]

24 Best Web Directories for SEO (That Still Have Value in 2023)

Before search engines, we had web directories that cataloged websites like the good old-fashioned Yellow Pages. (Are you old enough to remember phone books?) To find a website, you’d browse the list of websites alphabetically or by category. In fact, one of the reasons Jeff Bezos named his website “Amazon” is because it starts with […]

SEM Strategy: How to Leverage Search to Market Your Business

When a consumer wants to research before purchasing, their first stop is most likely search engines.  Their search might include their specific pain points, a range of available product options, or familiar brands.  If you’ve been focusing on your organic SEO, you may not have made it to the top of SERPs yet, which could […]

SEO ROI: How to Calculate the Value of SEO

You’ve been plugging away at your SEO strategy.  Your website is on-point —  and your content creation is solid. You strut into your monthly marketing meeting and inform the bosses your SEO train is picking up steam. They respond with the familiar question: “What are we getting from this?” How do you answer?  Your analytics […]

17 Tips to Write Great SEO Titles & Ad Headlines (Make More $$$)

As digital marketers, we know it’s essential to stand out.  Competition for traffic has surged. It’s crucial to attract prospects to your brand over your competitors. You can create top-notch content that goes unnoticed if people don’t click to see it. The first step to getting eyes on your content?  A click-worthy title.  A great […]

20 Advanced SEO Techniques to Dominate Your Rankings in 2023

The world of SEO is dynamic.  As Google and other search engines continually update their algorithms, your previous tricks that kept your website on top of SERPs may not work anymore. To stay relevant and a top search result, you’ll need to adapt constantly.  There are many moving parts to keep an eye on, from […]

How to Get More SEO Leads to Convert to SEO Clients 101

In this guide, you’ll learn how to get more SEO leads to convert into SEO clients so you can drastically increase your MRR. As an SEO professional, you’re an expert at getting other companies’ leads. What you might not be an expert in, however, is getting yourself leads. Many people who sell SEO services make […]

12 eCommerce KPIs to Track for a More Profitable Business

In this guide, you’ll learn how to choose essential eCommerce KPIs (key performance indicators) to ensure your eCommerce business is on track. Mapping out a strategy for eCommerce success accounts for a lot of moving parts…  You start with your product and supply chain logistics like any other retail operation.  Then you add layers on […]

Enterprise SEO: How to Leverage Brand Authority in the SERPs

In this enterprise SEO guide (for agencies and in-house marketing teams), you’ll learn how to pull off a large-scale enterprise SEO campaign. SEO is more important than ever for building a brand, generating leads, and improving customer experience.  In 2020, there were nearly 2.3 trillion Google searches. And in those searches, the top 5 organic […]

Ahrefs Rank Tracker Alternative: Try ProRankTracker

In this comparison guide, we’ll compare Ahrefs Rank Tracker to ProRankTracker (an Ahrefs Rank Tracker alternative) so you can get the best tools for your SEO tracking needs. Ahrefs is a commonly known SEO tool used by many leading industry pros. However, that name recognition comes with a hefty price tag and steep learning curve. […]

Rank Ranger vs. ProRankTracker: Best Rank Ranger Alternative

In this guide, we’ll compare Rank Ranger to ProRankTracker (a competitive Rank Ranger alternative), so you can get the best tools for your SEO tracking needs. When you want to track and monitor your SEO performance, there’s no shortage of tools out there.  They all claim endless features, competitive pricing, and best-in-class capabilities.  But the […]

AccuRanker vs. ProRankTracker: The Best AccuRanker Alternative

In this comparison guide, we’re going to be comparing ProRankTracker (an AccuRanker alternative) to AccuRanker so you don’t have to. There are a lot of rank trackers on the market these days… And the problem you’ll run into when you’re searching for the right rank tracker for you is — they all claim to be […]

Fastest SEO Results: 7 Actionable Tips (No Backlinks Needed)

In this article, I’m going to walk you through 7 actionable SEO hacks to help you get the results you want — fast.  If you want to get the fastest SEO results, you’re going to need to be doing two things: Using carefully executed short-term tactics. And… Implementing these short-term tactics into your long-term strategy. […]

13 Crucial SEO KPIs to Start Monitoring SEO Performance

In this article, I’ll be going over 13 crucial SEO KPIs that you need to be tracking if you want to climb the SERPs and dominate your competitors. Search-focused marketing is a marathon with numerous factors that are going to take you through highs and lows. And search engine optimization is a long-term strategy that […]

Website Audit Checklist: How to Do an SEO Audit Like a Pro

In this definitive guide, I’ll show you exactly how to do a website audit with my proven website audit checklist. Before any SEO technique is implemented onto a website, it’s crucial to have your site’s foundation squared away. You wouldn’t start building a house on a weak foundation, and it’s the same thing when it […]