When most people think of rank tracking, their minds go to their websites and blog posts.
But what about videos?
Some people aren’t even aware that you can track a video’s rank just like you can track any other URL! Plus, you benefit from working with an additional search engine: YouTube.
Since video rank tracking comes as a shock to many people at first, we’ll look at the basics in this article. Then, we’ll show you why video rank tracking is essential, how to get started, and how to do it well.
Let’s get started!
- Why Video Rank Tracking Is Important
- How Do I Find My Video Rank?
- How to Use ProRankTracker as a Video SEO Rank Tracker
Why Video Rank Tracking Is Important
Before we take a closer look at the specifics of video ranking, we need to understand why video rank tracking NEEDS to be part of your strategy.
If you don’t currently publish videos as part of your business, now is the time to start. Videos are one of the most unique forms of communication between you and your customers. Ignoring it could cost you customers.
There are 3 significant reasons why you need to add video rank tracking to your strategy:
- Traffic gains
- Potential audience
You’ll be eager to start filming (and tracking!) videos for your business by the end of this section!
Video Traffic Can Be Massive
YouTube is the most extensive search engine targeting videos, so we’ll focus on it throughout this article.
How many people can you reach if you post a video on YouTube?
YouTube gets over 30 million visitors a day! That means you could potentially reach a TON of new customers.
That’s not even to mention that YouTube videos are also discoverable through Google search. That means you could access Google AND YouTube with a single video.
If you rank on YouTube’s first page and Google’s first page with a single video, you could see a crazy number of views on that video.
Video traffic can be massive, so ignoring it doesn’t make sense.
Video Is Growing
Video for business isn’t going anywhere anytime soon.
It’s growing like crazy.
YouTube’s revenue from mobile devices DOUBLED in the last year. Analysts predict that online video streaming will completely replace paid TV services for 50% of those under 32 by 2025.
In other words, YouTube is booming right now.
If you sit by and choose to do nothing, you’re going to watch one of the most significant marketing opportunities in history fly by. But, unfortunately, it gets harder to rank on YouTube with every passing day.
A year from now, it will be much harder to rank on YouTube than it is today. So take your chance while you still have it!
Your Competitors Are Publishing Videos
Even if you aren’t publishing videos yet, your competitors probably are. If they’re not, it’s only a matter of time before they start.
Publishing videos allows your audience to get to know you and your brand. As a result, you can let your personality shine through in ways other mediums can’t express.
When you connect with your audience in those ways, it can grow FAST.
Don’t let your competitors access all those new customers without challenging them. Instead, get out your camera and start filming some videos!
Then, we’ll show you how to make sure you beat them on every SERP.
How Do I Find My Video Rank?
The backbone of excelling on YouTube (and with videos in general) is accurately finding your video rank.
However, video keyword rank tracking can be tricky if you don’t know what to look for.
Many newcomers to the world of video think that finding your ranking is as simple as doing a keyword search on YouTube. Unfortunately, the video rank tracking process is more complicated than that.
For example, you need to know your YouTube and Google (and potentially Yahoo and Bing) ranks for every keyword you track.
There are many other complications that you will encounter when tracking your video ranks. This section will explore 2 steps to successfully and accurately track your video rankings.
Determine Which Search Engine Your Searchers Use
Before you can do ANYTHING, you have to know what search engines your audience is using to search for videos.
For many businesses, the answer to this question will be YouTube. However, many companies will also want to consider tracking their YouTube videos on Google.
If your audience is older and wealthy, you may also consider tracking your YouTube URL on Bing.
The primary point of this step is to make sure that you’re tracking your YouTube video on ALL relevant search engines. Failing to track on a search engine could mean losing access to high-quality traffic.
Use a Video Rank Tracker to Check SERP Results
Keeping up with your video rank without the help of a video rank tracker is almost impossible.
Consider all of the factors that go into your video’s rank. Your searchers’ locations, languages, and search history will all affect.
In addition, your video will rank differently for each keyword that you’re targeting. It will also rank differently on each search engine.
To keep up with all those ranks manually, you need to search all of the possible keywords in every search engine. That would take FOREVER.
A video rank checker can execute that entire process in seconds. It can also check ranks in different locations, languages, and device types.
All that combines to give you a more accurate and more straightforward rank-tracking process. You will save yourself time with a rank tracker. Even more importantly, you’ll get better results.
How to Use ProRankTracker as a Video SEO Rank Tracker
ProRankTracker is one of the best video SEO rank tracker options available. It can track a variety of:
- Search engines (Including YouTube)
- Device types
When you input your YouTube URLs, you can easily select the options you want to track. ProRankTracker will sort everything for you and make it easy to find the data you’re looking for.
This section will show you how to set up ProRankTracker to track your YouTube videos on any search engine you want.
If you don’t already use ProRankTracker, try signing up for the 30-day free trial to follow along here.
Upload Your Video URLs (And Your Competitors’)
The first thing you need to do to track your video ranks is add any video URL you want to track to ProRankTracker. You’ll also add the keywords you want to track for each URL when adding URLs.
The fastest way to do this is through the Advanced Add tool.
You can track a video in the “Videos” section of Google’s normal engines (this is like the Snack Pack for the top 4 videos).
And you can track organic search on Google Videos (this will track your video from all video results and give you a metric view of your video’s progress towards the top 4 videos section).
Here’s how to do it:
1) Which — We always recommend selecting “Youtube,” “Videos,” and “Organic” for video rank tracking. However, we also highly recommend selecting “Organic Local” and “Mobile” — depending on whether local searches are important to you.
2) What — Add the URLs and keywords that you want to track (separated into lines). You can add multiple URLs simultaneously using the Advanced Add tool (as long as they target the same keywords).
3. Where — Select where you want to track search results and in what languages. Select Google’s localized domains if you want to track a specific country’s version of Google.
4) Organize — Choose or create Groups, Tags, and Notes to organize your video tracking.
5) Click “Save.”
Use Rankings Views to Track Ranks
After you’ve added all of the URLs and keywords you want to track, it’s time to start collecting data.
ProRankTracker offers 5 different rankings views to help you get a complete understanding of your ranks. Each view gives you a slightly different perspective.
Each of the 5 views is entirely customizable. You can select which data points you want to see and their display order.
You can use the filtering tab at the top of the rankings view pages to filter for any URL containing “YouTube.” This will help you quickly look at all your video ranks in one spot.
Use Notifications to Monitor Sudden Changes
Nothing is worse than working for weeks to boost a rank only to see it collapse in a few days.
For example, some people unknowingly incur a Google Penalty. Since they don’t know, they don’t fix it quickly, and it can ruin ranks.
Other than checking every rank every day, it’s hard to avoid sudden changes like that. This is where ProRankTracker’s notifications come in handy.
You can set up notifications to send when anything important happens to your ranks.
- Click on the “Trigger Notifications” button in the Reports Center.
- Click “Add New Report.”
- Fill in the details of the report how you want it.
- Repeat this process until you’ve set up any notification you want.
Notifications are your secret weapon. They will help you anticipate changes before they become serious. Then, you can make sure that you fix the problem to stay ahead of your competitors on the SERP.
Video rank tracking is a unique possibility in SEO. It has an added layer of complexity in tracking, but the extra traffic from YouTube is worth it.
Additionally, ProRankTracker makes it easy to track videos on multiple search engines. You can quickly add URLs and select the tracking options that you want.
The speed, accuracy, and usefulness of ProRankTracker’s systems make it a great option for tracking your business’s video ranks! Make sure you sign up for a 30-day free trial to see how much the system can help you track your company’s videos!