8 Best Ahrefs Rank Tracker Alternatives

If you’re in the market for SEO tools, you’ve certainly come across the name Ahrefs.

After all, if you search for the keyword “SEO tools” on Google, Ahrefs is the first organic result.

But what if you need something a bit more specific? What if you’re trying to find a tool to improve your rank-tracking ability?

Ahrefs comes with some downsides, too:

• It’s an all-in-one tool, meaning some tools (like its rank tracker) lack depth compared to specialized tools.
• It’s expensive and most people don’t need all the tools it offers.
• Its ranking tool doesn’t offer daily updates (unless you’re willing to pay extra for it)

Even though Ahrefs has good rank tracking tools, that doesn’t mean it’s the best option for every business’s rank tracking needs. There are ultra-specialized tools that can do more for less money.

What are those Ahrefs rank tracker alternatives, and how do you use them? That’s what this article will answer.

Let’s get started!

We’ll cover:

• ProRankTracker
• Mangools
• SE Ranking
• Google Search Console
• Semrush
• Moz
• Accuranker
• SimilarWeb
• What to Look for in an Ahrefs Rank Tracker Alternative
• FAQ

ProRankTracker

ProRankTracker is a highly specialized rank-tracking tool, making it the perfect Ahrefs alternative for businesses focused on understanding their SERP performance.

It offers comprehensive tracking capabilities across global and local scales for any search engine where you’re trying to rank.

ProRankTracker is well known for its detailed and customizable white-label reporting, allowing users to track keyword performance with precision and keep their clients happy.

Let’s talk about how you might benefit from using ProRankTracker as an Ahrefs rank tracker alternative.

Pros

• Accurate and daily-updated ranking data on EVERY plan
• Tracks rankings on a global scale or down to a single neighborhood
• Supports all major search engines (including Amazon and YouTube)
• Shows Global and Local (country level) search volume for each term and engine
• White-label reporting for client presentations
• Comprehensive mobile and desktop ranking insights
• Best pricing available for a specialized rank tracking tool
• Free trial available

Cons

• Some users note a learning curve when starting out (but users have access to help articles and top-notch customer support)
• Limited integration options compared to some competitors

Features

• Daily rank tracking and updates – Provides precise, daily insights into keyword rankings.

• Local rank tracking – Monitors keyword performance in specific locations (down to neighborhood-level specificity!)
• Detailed and customizable reports – More than 20 types of reports and notifications (including white-label reports). You can customize your reports to include only information that you or your clients want, making this the perfect feature
• Rankings Views – 6 different Rankings Views give you a varied and complete understanding of your ranking progress, including the ability to split your ranks into various groups, tags, and projects.

• Insta-Check – Quickly check on potential keywords using a credit-based SERP checker that doesn’t count toward your overall tracking limit. This is perfect for the times when you’re doing preliminary keyword research or competitor research.

• Keyword discovery and tracking – Helps identify and track relevant keywords for your business.
• Integrations and API – Connect your rank data to Google Looker Studio or with other platforms via its API.

Pricing

ProRankTracker offers some of the most competitive pricing in the industry. They also offer a 14-day FREE trial with ALL premium features enabled. After finishing your free trial, you have 3 pricing tiers available to you:

• Starter Plan – Starts at $39/month paid annually for up to 500 tracked terms
• Pro Plan – Pro Plan – Starts at $87/month paid annually for up to 1500 tracked terms
• Agency Plan – Starts at $144/month paid annually for 3000 tracked terms

Reviews

ProRankTracker consistently gets almost exclusively 5-star reviews (4.6 average on G2). The most common positive comments include accuracy, ease of use, and customer service. 

Here’s what Bryan R. had to say about his experience with PRT:

What do you like best about Pro Rank Tracker?

“Pro Rank Tracker has been an invaluable tool for tracking our local Google rankings. It’s incredibly user-friendly, making it easy to add new keywords and URLs to monitor. The insights provided are detailed and accurate, which has significantly helped us optimize our SEO strategies.

One standout feature is the API, which we utilize for in-depth monitoring, pushing rankings to a Google Sheet. It integrates seamlessly into our workflow and provides comprehensive data that helps us stay ahead of the competition.

Pro Rank Tracker is a top-tier tool I highly recommend for anyone serious about tracking their SEO performance.”

What do you dislike about Pro Rank Tracker?

“I can’t think of anything at the moment.”

What problems is Pro Rank Tracker solving and how is that benefiting you?

“We work with local service businesses, so it solves the problem of accurately tracking local search rankings.”

Mangools

Mangools occupies a niche in the SEO market unlike any other SEO tool on this list. It offers comprehensive SEO tools designed to be quick and easy to use at a budget price point.

In other words, Mangools offers the main tools provided by the “big guys” like Ahrefs to deliver MOST of the impact of those other tools without needing the giant price tag to accompany it.

That’s what makes Mangools such a powerful alternative to Ahrefs–it’s easy to use, affordable, and decently comprehensive.

Let’s check it out to see if this tool is right for you!

Pros

• Beginner-friendly user interface
• Accurate, daily ranking updates
• Affordable pricing
• Comprehensive SERP insights
• Detailed backlink analysis
• Local SEO capabilities
• Solid list of free tools

Cons

• Limited features compared to premium tools
• Lacks the Google ad data offered by Ahrefs
• Some features lack the depth provided by a dedicated tool

Features

• KWFinder – This tool includes long-tail keyword research, keyword difficulty analysis, search volume trends, and competitor insights–all in one place.

• SERPChecker – Use this tool for SERP competitor analysis, domain and page authority metrics, Google SERP feature tracking, and historical SERP data.
• SERPWatcher – Includes specialized rank-tracking tools like daily keyword rank tracking, various search engines, local ranking data, ranking alerts, and performance reports.

• LinkMiner – Perform advanced backlink analysis, backlink tracking, and competitor backlink research and get authority metrics on your backlinks so you can improve your backlink profile quality. 
• SiteProfiler – Includes website authority metrics, trust and citation flow scores, competitor website analysis, and top-performing page insights.
• SERP Simulator – Free tool to instantly check to see how any page appears on the SERPs

• Reddit threads finder – Free tool to hunt down Reddit threads related to the top keywords in your strategy
• Other free tools – AI search grader, share of search, SERP location changer, SERP volatility tracker, and an SEO browser extension allow even non-paying Mangools users to improve their SEO strategy greatly

Pricing

Mangools offers 3 basic pricing packages:

• Basic – 100 daily keyword lookups, 200 daily tracked keywords, 100 daily SERP lookups, and 100,000 monthly backlink rows for $29.90/month paid annually.
• Premium – 500 daily keyword lookups, 700 daily tracked keywords, 500 daily SERP lookups, and 500,000 monthly backlink rows for $44.90/month paid annually.
• Agency – 1200 daily keyword lookups, 1500 daily tracked keywords, and 1.2 million monthly backlink rows for $89.90/month paid annually.

Reviews

Mangools gets excellent reviews from its customers. Many of the positive comments mention the ease of use and the affordability, while some of the more negative comments mention that the features can seem limited compared to larger tools.

Here’s what Leeron W. had to say about using Mangools for his business:

What do you like best about Mangools?

“Mangools KWFinder delivered far more value in far less time than I expected. I was able to do all my research on hundreds of keywords and export useful marketing data that will keep me going for months in just an hour or two. No hiccups. No bugs. No roadblocks. Just pure user-friendly value. This product is butter!”

What do you dislike about Mangools?

“I used my 3rd party AI product to figure out how to accomplish a couple tasks in Mangool KWFinder. So I overcame any questions I had quickly. But … it might be good to have some type of helper built into the UI so that users could get all their answers in one screen. And I’m not referring to a FAQ page. I got specific answers to my questions from my AI in seconds, which is the new standard. FAQ is going the way of the dinosaur. Lol.”

What problems is Mangools solving and how is that benefiting you?

“Mangools KWFinder allows me to learn what keywords are being searched by consumers within my niche so that I can tailor my web content to their interests.”

SE Ranking

SE Ranking is an SEO tool that is primarily rank-tracking focused, but it also has other valuable SEO tools like technical site auditing, a backlink checker, and a competitor analysis tool.

If you’re also working on your local marketing and social media, SE Ranking offers add-ons that help you integrate your marketing strategy across all channels and improve your performance across the board.

In addition, SE Ranking is known for having very reasonable prices, which can make it a great Ahrefs alternative for small- and medium-sized businesses.

Let’s talk about it!

Pros

• Full-featured SEO platform at competitive pricing
• User-friendly interface with easy-to-read dashboards
• Comprehensive site audit feature helps identify technical SEO issues
• Strong competitor analysis and keyword research tools
• Supports local SEO for keyword tracking at the city level
• Daily rank updates

Cons

• Somewhat limited feature set compared to other SEO tools (hence the lower prices)
• Lower-priced plans lack historical data, certain integrations, and other valuable tools
• White-label reports and other agency features are only available with an additional purchase

Features

• Keyword tracking and backlink analysis – Track keywords daily and analyze backlinks to monitor your site’s link profile and identify quality backlinks.

• Website audit – Provides detailed SEO health checks for technical issues like broken links, crawlability, and page speed.
• Keyword research and competitor analysis – Discover new keywords using the Keyword Suggestion Tool, group them for relevance using the Keyword Grouping Tool, and analyze competitors’ performance for those same keywords.

• Agency tools – Allows you to create branded reports and give your clients selective access to their data to help you provide them with the data they need.

• Local SEO features – Enables tracking by city or region, including Google Business Profile tracking to improve your local ranks.

• AI features – Use AI to write content or track the AI Overviews Google search feature.

Pricing

SE Ranking has 3 pricing plans, and each offers a different level of access to its suite of tools:

• Essential – $52/month paid annually for 500 tracked keywords and get access to keyword research and backlink analysis.
• Pro – $95.20/month paid annually for 2000 tracked keywords, plus access to historical data, advanced data insights, and other advanced tools. You can also choose a 3500 keyword plan at this level for an increase in cost.
• Business – Starts at $207.20/month paid annually for 5000 tracked keywords and includes all of the benefits of lower tiers, plus access to the API.

Reviews

Here’s what Sofia H. has to say about using SE Ranking: 

What do you like best about SE Ranking?

“I use SE Ranking daily for tasks like finding high-volume, low-competition keywords, conducting competitor analysis, automated SEO audits, estimating traffic, and tracking keyword positions. What I like best is the excellent price-performance ratio, which allows smaller content creators to conduct in-depth keyword research without a large monthly budget. Additionally, the customer support is perfect—quick and very helpful.”

What do you dislike about SE Ranking?

The learning curve is quite steep, and it takes time to develop an efficient workflow. Some features aren’t included in the base plan, which is fine, but I wish they were clearly marked in the interface to avoid clicking on links that prompt an upgrade.

What problems is SE Ranking solving and how is that benefiting you?

“- Finding high-volume, low-competition keywords to optimize my content strategy and improve my ranking chances.

– Competitor analysis and keyword discovery based on what’s working for others.

– Automated SEO audits that provides detailed reports for my site’s SEO performance.

– Estimating traffic volume of competitors or similar niche-specific sites.”

Google Search Console

Another wildly popular tool for improving your rankings is Google Search Console, which is focused on making your website more visible on the Google SERP.

GSC helps you diagnose any issues that affect your website’s ranking. It also shows you what search queries bring the most visitors to your site worldwide.

While not an accurate rank tracker, GSC does provide data that shows you your average ranking position.

As with other Google SEO tools, GSC is free to use and offers extremely valuable insights.

In other words, there’s no reason NOT to include GSC as part of your toolbox. Whatever Ahrefs alternative you use, combine it with GSC to get the most data to improve your ranks as quickly as possible!

Let’s take a closer look at this tool.

Pros

• Free Google tool (that means data comes directly from Google!)
• Essential for diagnosing technical SEO issues
• Analyze what search queries bring people to your website
• Provides insights into website performance and search traffic
• Alerts for security issues and Google penalties
• Daily rank updates

Cons

• No search engines other than Google are supported (for that, you will need a dedicated rank tracker like ProRankTracker)!
• Steep learning curve
• Some features require technical knowledge to get the most out of them

Features

• Search analytics – See exactly what search queries bring users to your site. You can further break this information down by search location, helping you understand what types of content users from different places are looking for.
• Website performance analytics – See how many visitors come to your page, what ranks your pages currently occupy, and how many impressions and clicks you get.

• SEO issue notifications – GSC automatically notifies you if you have issues on your site that are leading to ranking problems. You will get a notification to fix the issue quickly, whether it’s broken links, inaccurate sitemaps, or Google penalties.
• URL inspection tool – Submit sitemaps or individual URLs to be crawled and indexed by Google (and make sure Google has your URL, avoiding the dreaded screen shown below), ensuring Google has the most recent view of your site (this can help you improve your ranks quickly if you’ve recently made significant changes!)

• Rich snippets management – Manage your rich snippets within GSC’s platform to ensure they appear appropriately on the Google SERP.
• Core Web Vitals report – This report assesses the overall health of your URLs and gives each one a score (Poor, Needs Improvement, or Good), allowing you to focus your efforts where they’re most needed.

Pricing

Google Search Console is FREE! That’s why nearly every major business uses it in their global SEO software tech stack.

Reviews

GSC has an average of 4.7 stars, meaning it’s one of the most highly-rated SEO tools available. Users frequently mention the accuracy of the data and how much they can improve their SEO using GSC’s recommendations. More negative comments focus on GSC’s limitations and the steep learning curve required for optimal usage.

Here’s what Gaurav P. had to say about using GSC:

What do you like best about Google Search Console?

“I liked crawl stats feature of google search console the most, where you can actually see latest pages crawled by Google and are divided in to various types based on status codes, type of pages, type of google crawlers, etc. You can also see various subdomains which are getting crawled and from there it can easily be analyzed how and what type of pages are getting crawled and if they have any crawling issues”

What do you dislike about Google Search Console?

“I dislike mainly the limit on number of pages which can be checked from Google search console, the limit of number of pages in any type of report is 1000 which is very less, especially for those websites which have high number of pages or are getting crawled more frequently. 1000 pages limit if fine for smaller websites with limited crawl frequency”

What problems is Google Search Console solving and how is that benefiting you?

“It helps in identifying most common problems of crawling. As crawling of a website is the first step in SEO, it is if vital importance that the website is perfectly crawlable, as only after crawling Google can determine importance of a webpage/website. If there are problems in crawling then any efforts for optimizing it for search engines is a waste.”

Semrush

Semrush is another SEO and online marketing tool known for being extremely comprehensive, that also offers a rank tracker.

Semrush is the most direct Ahrefs competitor on this list, which means it does a good job at nearly ANY SEO task you could possibly need to perform. That being said, it also falls into the same traps that other large SEO tools fall into–high prices, unnecessary bloat, and lacking some specialized features.

Let’s examine Semrush in more detail to help you decide if it belongs in your toolbox.

Pros

• Semrush is an all-in-one tool with features covering all aspects of SEO
• User-friendly interface with clear dashboards
• Daily ranking updates
• Strong competitor analysis tools
• Local keyword analysis
• High-quality education resources to help you get the most out of the broad toolset

Cons

• It can be overwhelming due to the sheer number of features
• High cost, especially for smaller businesses
• Many businesses will not need all the tools offered by Semrush, meaning you’re paying extra for a tool you might not use

Features

• Keyword research and tracking – Discover and monitor keywords to grow your keyword strategy and improve your visibility in multiple search locations.

• Site audits and technical SEO analysis – Identify and fix technical issues affecting your site performance.
• Link-building tools – Analyze your backlink profile and use Semrush’s tools to acquire new links.
• Competitor analysis – Use Semrush’s tools to uncover and copy your competitors’ strategies.

• Content marketing – Developing higher-quality content targeting your ideal customer to improve your ranks on the SERPs.
• Rank tracking – Track your ranks according to location and other parameters to help you establish a presence on the 1st page of the SERP.
• Non-SEO features – like market research, advertising, and social media tools offer a more all-in-one marketing solution.

Pricing

Semrush is a great tool, but its prices may be beyond what many businesses can handle. Here are the pricing plans they offer:

• Pro – $117.33/month paid annually and includes up to 5 projects, 500 keywords, and 10,000 results per report.
• Guru – $208.33/month paid annually and includes up to 15 projects, 1,500 keywords, and 30,000 results per report.
• Business – $416.66/month paid annually and includes up to 40 projects, 5,000 keywords, and 50,000 results per report.

Reviews

Semrush is one of the biggest tools in the SEO world for a reason. People love using it. It averages 4.5 stars, and customers frequently praise Semrush’s easy user experience, helpful customer service, and keyword research tools. Negative comments normally focus on the high price.

Here’s what Luke S. has to say about Semrush:

What do you like best about Semrush?

“Semrush is my go-to tool for website analysis (outside of GA4) and especially when I’m trying to work on SEO or optimizing my pages. It’s super straightforward, with plenty of tutorials and knowledge base information regarding using the tool. I am in Semrush at least once every day, typically more. It is ridiculously easy to implement into your website and integrate with all of your analytics tools (GA4, GSC, etc)”

What do you dislike about Semrush?

“I have no complaints other than if you create a subscription and add a second user email, once you delete them due to the increase in billing, you still get billed for the unused seat and must contact support to fix this. We underwent organizational changes, which led to going unchecked for several months (no fault of Semrush’s.)”

What problems is Semrush solving and how is that benefiting you?

“Semrush gives me the ability to analyze each webpage and landing page in our funnel, as well as optimizations to be made for each of these pages and other aspects of SEO.”

Moz

Similar to Ahrefs, Moz is a comprehensive SEO tool, but it also specializes in helping businesses monitor and improve their online reputations so they can get more business.

In SEO and business, your reputation matters, so managing how your audience perceives you online is crucial to success.

However, don’t confuse Moz for a tool that ONLY does reputation management. In reality, they also offer comprehensive SEO tools (including rank-tracking tools), as described below.

Let’s take a look at some of the details of Moz and how it stacks up against the other Ahrefs alternatives on this list.

Pros

• Comprehensive keyword research and SEO toolset
• Accurate rank-tracking tools
• Powerful reputation management tools
• Industry-standard Domain Authority was pioneered by Moz
• User-friendly interface (especially considering the size of the software)
• Strong community and resources
• Great set of free tools

Cons

• Moz’s price is higher than many of the other tools on this list
• Metrics like Domain Authority are only updated once a month, and rankings are only updated once per week (!)

Features

• Local SEO & Listing Management – Manage your local listings to ensure your online information is accurate and up to date.

• SERP Analysis – Analyze the SERPs you’re competing for so you can understand how to optimize your content to rank on them.
• Domain Authority (DA) – Moz’s DA score measures a site’s overall SEO strength. This widely used metric helps businesses know exactly where they stand compared to their competitors.

• Site Crawl – Detects technical SEO issues such as broken links and missing tags, helping you avoid site-breaking problems and fix minor issues before they become major ones.
• Reputation Management Tools – Moz’s reputation management tools help businesses track online mentions, reviews, and customer sentiment across the web. 
• Free tools – Domain Analysis tool (with Domain Authority included), keyword explorer, Link Explorer, and Competitive Research tool.
• Rank Tracking and Keyword Exploration
• Competitor Analysis
• Reporting and automation

Pricing

Moz is an excellent tool, but prices are higher than some of the other competitors on this list. It offers 4 main plans:

• Starter – $39/month paid annually for 1 tracked site, 50 keywords, and 20,000 crawled pages/month.
• Standard – $79/month paid annually for 3 tracked sites, 300 tracked keywords, and 400,000 crawled pages/month.
• Medium – $143/month paid annually for 10 tracked sites, 1500 keywords, and 2 million crawled pages/month.
• Large – $239/month paid annually for 25 tracked sites, 3000 tracked keywords, and 5 million crawled pages/month.

For more information about Moz’s pricing plans, I recommend visiting their pricing page.

Reviews

Moz is one of the most popular tools, and its reviews reflect that. It averages 4.3 stars on G2. Some of the most frequent positive comments center around the ease with which businesses can analyze their website and identify new strategies. The negative comments frequently mention the price and (no surprise) the learning curve.

Here’s what Moz user James N. had to say about his experience with Moz:

What do you like best about Moz Pro?

“Keyword research features, competitor analysis & rank tracking work all very well. Used daily, it’s really effective at managing several websites and campaigns. It’s intuitive and easy to use. The ability to ignore flagged issues in the weekly crawls is really good too.”

What do you dislike about Moz Pro?

“I think the link database is lacking compared to other suppliers, and when you compare date ranges in the rank tracking suite, sometimes the differences in the numbers (up/down) aren’t quite clear enough as to what they mean.

The number of “seats” can be an issue if I’m using multiple devices logged into the same account.

Integrating Analytics was really tricky.

I dislike the range of default PDF reports that it can generate.”

What problems is Moz Pro solving and how is that benefiting you?

“Moz (and our use of it) has moved away from research/competitive analysis tools and more towards management of SEO campaigns, which is fine. The management side of Moz works really well for daily/weekly/monthly monitoring and this has always been a challenge for me as I manage so many sites on a daily basis. The ability to see a snap shot of day to day performance is important to me, and maybe there’s a little way to go still for Moz.

It’d be great to integrate Moz with Search Console data in Looker Studio or similar, but I’m not sure there’s an easy way to make this happen if you aren’t familiar with how to use the various APIs.”

Accuranker

Accuranker is another popular dedicated rank-tracking tool. It provides daily updates on ranking data, meaning you can ensure that your data is always fresh.

Similar to ProRankTracker, Accuranker is focused exclusively on helping you track and improve your ranks, making it another excellent Ahrefs rank tracker alternative.

However, be aware that the lowest pricing options on Accuranker are MUCH higher than the smallest plans offered by PRT, making this a difficult option for small or medium-sized businesses.

Let’s take a look at Accuranker and see whether it’s the right tool for you.

Pros

• Fast, accurate daily rank updates
• Robust integration with Google tools and other platforms
• Customizable reports and dashboards
• User-friendly interface
• Ability to monitor keywords by device and location
• Google Grump and Live SERP tools are free to use

Cons

• Higher pricing compared to other rank-tracking tools like PRT
• Offers some additional SEO tools, but not enough to satisfy many other SEO needs

Features

• Data segmentation – Filtering options allow you to quickly and easily manipulate large data sets and chunk them into usable sizes.
• Daily updates – All your keyword ranks are updated daily, and you can request on-demand updates.

• Keyword management – Get a deeper understanding of the keywords you’re targeting with information like CTR, share of voice, and traffic value.
• SERP analysis – Gain insights into keyword trends and how rankings change over time.
• Site overview – Accuranker uses visual displays to show you how your site and individual subpages rank across your entire keyword strategy.

• Competitor research – Gain deep insights into your competitors for every keyword in your strategy.
• SERP analysis – Understand your SERP rankings better, including SERP features, historical insights, and other SERP elements.
• Integrations – Accuranker allows you to combine its power with Google tools, Adobe Analytics, and other powerful tools to help you get more value out of your data.

Pricing

As mentioned earlier, Accuranker’s smallest pricing plan is quite large, including 1000 keywords with a hefty price tag of  $129/month (discounted to $116/month if on a yearly plan).

Accuranker’s plans increase in 500-1000 keyword increments, and the price increases accordingly, meaning these plans might be out of reach for businesses with smaller SEO budgets.

Reviews

Here’s what Michael R. had to say about using Accuranker for his business:

What do you like best about AccuRanker?

“Stable good rank tracking tool. Browser based is a plus. The widgets and reporting features are amazing. Also the analyzing possibilities are a great help. It’s easy to use. The implementation is easy. I use it daily or weekly.”

What do you dislike about AccuRanker?

“The integrations to Google analytics and Google search console could be easier. Not that it is hard. On a scale of 1 – 10 the easynes is a 9.5. So it’s easy enough, but the UI could be optimized to make it easier to identify where and how.”

What problems is AccuRanker solving and how is that benefiting you?

“I don’t have any problems, so they are doing a good job.”

SimilarWeb

Similarweb is a market intelligence for online businesses, meaning it’s not just for SEO.

However, its large set of SEO tools (including rank-tracking tools) makes it a comprehensive alternative to Ahrefs.

When it comes to SEO, Similarweb offers tools to help businesses track ranks, perform keyword research, improve technical SEO, and more.

Let’s look closer to help you determine whether Similarweb might be the tool for you.

Pros

• Extensive customization options for reports
• In-depth SERP feature tracking, providing more data points
• Strong integration with analytics platforms
• Detailed competitor analysis
• Regular updates and new features for more accurate data tracking

Cons

• Interface can be complex for new users
• Limited backlink analysis and keyword research tools
• Limited historical data on smaller plans
• Higher price range compared to some alternatives

Features

• Daily keyword tracking – Track rankings daily to stay up-to-date on keyword performance changes.

• Customizable rank insights – Adjust rank tracking to focus on specific metrics, devices, and locations.
• Comprehensive SERP feature tracking – Monitor various SERP features like snippets, image packs, and local packs to understand keyword visibility.

• White-label reporting – Create fully customizable, branded reports for clients or stakeholders.
• Integration with Google Analytics, Search Console, and Adobe Analytics – Syncs seamlessly with analytics platforms to enrich SEO data with website traffic insights.
• Competitive insights – Track multiple domains and subdomains in-depth to monitor competitors’ rankings and strategies.

Pricing

Similarweb is a large tool that comes with a large price tag. There are 4 main pricing plans:

• Starter – Comes with 1000 keywords and 3 months of historical data for $199/month ($125/month paid yearly)
• Professional – Includes 5000 keywords and 6 months of historical data for $449/month ($333/month paid yearly).
• Team – 50,000 keywords and 15 months of historical data (pricing available only after discussions with the sales team).
• Enterprise – 150,000 keywords and 37 months of historical data (pricing available with sales team).

Other features like API access, some local/global SEO features, and other advanced features are only available on the larger plans.

Reviews

Similarweb is a popular tool, and its reviews reflect that fact. It averages 4.5 stars.

Some of the most frequent positive comments focus on the ease of use and the high-quality competitor analysis tools. The more critical reviews often mention data limitations or inaccuracies.

Here’s what Anosh M. had to say about using Similarweb:

What do you like best about Similarweb?

“Similarweb is by far the single most used, trusted & dependable lead-gen tool we use in my organization to the point where I spearheaded an effort to upgrade to the Pro version across the entire organization. The data it provides almost entirely shapes our Sales pipeline for the year as it provides a lot of key metrics (website visits, competitors they’re working with, legitimacy & sources of traffic, largest opportunities with them) that factor in identifying the best possible targets to chase.

It’s really to install the extension from the Web Store. It’s extremely intuitive, providing a snapshot of the most crucial data, with the platform being used even by our Ops teams. Everyone in my team uses it daily. Additionally, they are constantly adding new features to improve the UX – Sales Signals has been our favourite one as it often provides insights we can leverage to improve our pitch.”

What do you dislike about Similarweb?

“Similarweb’s internal logic for categorization of a website in a particular bucket is shaky and somewhat indecipherable at times. Consequently, its sister extension Similarsites (the name is pretty self-explanatory) isn’t the most accurate either.”

What problems is Similarweb solving and how is that benefiting you?

“Provides a singular hub for identifying leads. Provides crucial metrics that are used to qualify these leads & quantify the opportunity size with them.”

What to Look for in an Ahrefs Rank Tracker Alternative

A quick Google search for Ahrefs rank tracker alternatives yields 226,000 results with hundreds of possible tool options.

Which one should you use?

The list above should help you get a great headstart on finding the perfect Ahrefs alternative for your business, but there are plenty of things you should consider before making any commitments.

This section will focus on 5 crucial features that ANY alternative you consider should have. If a tool is missing any of these features, it may be better to keep looking.

Accuracy/Fresh Ranks

Probably the most critical feature of all is accuracy and rank freshness. After all, your rank tracking tool will drive a lot of your strategic decision-making. If it’s giving you bad data, you’ll end up with a bad strategy.

Accuracy is about how well the rank-fetching algorithm reports ranks to you. (Hint: If it’s anything less than 100% accurate, it’s time to move on).

Rank freshness has to do with how RECENT your ranks are. If your tool only fetches algorithms once a week (or less than that), you won’t see accurate data. 

Instead, you’ll see data that WAS accurate when fetched (whenever that was).

Don’t underestimate the importance of accuracy and rank freshness! If a software can’t back up its tools with a 100% accuracy guarantee, don’t use them!

Specialized Rank Tracking Tools

Rank tracking is a highly specialized subset of SEO, which means it requires highly specialized tools to be done well.

In other words, you can’t use a generalized tool with rank tracking features and expect to get the best strategic data. 

Any rank tracking tool you consider should be able to do all of the following:

• Track location, search engine, and device type
• Track your ranks and your competitors’
• Offer organization features to keep your strategy streamlined
• Offer extensive reporting features with white-label capabilities
• Deliver information in an easy-to-understand graphical presentation when relevant

In other words, it needs to be a proper rank tracker! So don’t settle for something that doesn’t have all of these features.

Unlimited Features

Reports are significant for staying up to date on your ranks. They’re also vital to maintaining good relationships with your white-label clients.

So why do so many tools limit how many of those reports you can generate?

2 reasons:

1. Save money

2. Make their lower-priced plans just uncomfortable enough to push you toward higher-priced plans

Pretty nasty, right?

Every business needs reports, so we think you should look for a tool that doesn’t cap the number of reports you can generate. You should look for UNLIMITED reports, UNLIMITED notifications, and UNLIMITED full SERP analyses.

Easy and Reasonable Pricing

Some tools look like they have a reasonable price tag. Maybe the base price is $10/month. You think, “That’s great! We can afford that!”

But then you start using the tool, only to find out that:

• Each report costs $0.50
• If you want more than 50 keywords, you pay $0.50/keyword
• Each time you fetch your ranks, it costs $2

That’s right. Some tools make ADDITIONAL charges for things completely necessary for rank tracking. That $10 tool might turn into $30, $50, or $100 if you track your ranks well.

Instead, look for a tool with easy-to-understand pricing that fits your budget.

Flexibility for Future Growth

Some tools are targeted toward small businesses. Some tools are targeted toward large businesses.

If you’re anything like most small business owners, you eventually want your small business to get larger (and larger, and larger). 

If you anticipate growth in your future, make it easier on your future self by finding a tool that can grow with you.

What does that look like?

• Multiple plans for a range of business sizes
• Agency-level features for when your business is large enough to need them
• Dedicated customer support for larger companies that have highly complex needs
• Great starter-level plans that are affordable while still offering great features

In other words, the tool you choose shouldn’t limit your rank tracking ability at ANY point in your business’s future.

FAQ

How much does Ahrefs Rank Tracker cost?

Ahrefs offers several plans. The smallest one costs $129/month, the mid-size plan is $249/month, and the largest is $449/month. For many small and medium-sized businesses, these prices are out of reach, prompting them to look to more specialized alternatives like those listed above.

There is also a “Starter” plan that gives access to just a core few of Ahrefs tools (Site Explorer, Keywords Explorer, and Site Audit) for $29/month.

How often does Ahrefs update rankings?

All Ahrefs plans come with weekly ranking updates unless the Project Boost Max add-on is purchased for $200/month per project.

Conclusion

Your rank tracking tool is one of your most important SEO assets. Without it, you don’t know how your ranks are performing or how you should change your strategy.

In other words, you need to find a GREAT rank tracking tool! Don’t settle for something that isn’t working for your business.

These 8 tools are excellent alternatives to Ahrefs regarding tracking ranks. Try them out and see which ones work the best for your business!

Good luck!