3 Cheap Rank Trackers that Scale with Your Budget

Looking for an affordable rank tracker? Try ProRankTracker for free. It’ll scale with your business. 😊

You’re a website owner with decent SEO skills, and you don’t want to hire an expert to promote your website. You think you can do it yourself and save money in the process.

You already know you’ll need a SERP tracker to track your progress and see how you rank on the various search engines. In addition, you already know that checking your ranks manually is inaccurate (and ultimately a waste of time).

When you look up “Rank tracker tools” on Google, you quickly find a ton of different rank trackers.

Just one problem: Every single one is outside your price range.

What do you do? Does a cheap rank tracking tool even exist? Should you just give up and close your business’s doors?

Don’t give up yet! This article will show how a cheap SERP tracking tool can save you time and money while growing your business faster than ever!

Feel free to skip to the section that you’re most interested in:

• Should You Spend Money on a Rank Tracker?
• Benefits of Rank Tracking Tools
• How Much Does a Rank Tracker Cost?
• What Is the Best Rank Tracker?
• What About Free Rank Tracking Tools?
• 3 Best Affordable Rank Trackers for Small Businesses
• ProRankTracker: The Best Cheap Rank Tracker for Any Size Business
• Starter-Level Plans
• Pro-Level Plans
• Agency-Level Plans

Should You Spend Money on a Rank Tracker?

Starting a business comes with a few problems:

• You’re on a tight budget
• You need a rank tracker
• It seems like there are no options that fit your budget

In other words, you need rank tracking tools that serve your needs in the best way possible and are also AFFORDABLE.

Do you avoid this problem by avoiding rank trackers altogether? Should you try to “get by” without a rank tracker until your business grows more and you can afford one of the expensive tools?

NO!

As high as 92% of online clicks come from the first page of Google results. So you CAN’T afford to fall off the first page, and it’s almost impossible to get there without high-quality data from a rank-tracking tool.

Benefits of Rank Tracking Tools

Some of you may not believe me about the importance of rank tracking tools, so let’s spend a little while talking about it.

You may think you can put in a little “elbow grease” and accomplish the same thing as a rank tracker. 

However, that’s impossible. The best affordable rank trackers will provide you with benefits you simply can’t replicate without them. Let’s focus on 3 of the most important benefits of a rank tracker.

Save Time

How valuable is your time?

If you had 3 extra hours to work on your business every week, how much additional growth could that provide you in a year? What about 5 years?

Without keyword rank tracking software, you can spend HOURS a day trying to collect data about your current ranks. That doesn’t even include:

• Data analysis
• Writing blog articles
• Making social media posts
• Updating online listings

As your business grows, it only gets more complicated.

Compare that to collecting data with a rank tracker:

1. Log on to your rank tracker dashboard.
2. Look at the data.

Data collection with a rank tracker takes 30 seconds. Maybe a minute if you take your time.

Then, you have all those extra hours to analyze your data and make the BEST decisions for the future of your business.

Increase Revenue

When you start to rank higher, clicks will follow.

When you start to get clicks, you start to get customers.

When you get customers, you make money.

Nothing you can do online will affect your revenue like your SERP ranks do. To increase your income quickly, you must rank higher on the SERP.

A rank tracker gives you the data to make strategic decisions and rank higher. 

Even though spending money on a rank tracker can seem expensive, your increased revenue will likely more than cover the extra expense.

Beat Competitors

Your competitors are getting better every day. If they aren’t already beating you on the SERP, they will soon unless you do something about it.

Rank tracking tools allow you to track your ranks AND your competitors’ ranks. You can compare their strategies and discover what’s working best.

Once you understand your competitors’ strategies, you can steal their keywords and beat them at their own game.

To truly grow your business, you must beat your competitors on the SERP. One of the best ways to do that is with the data you receive from a rank-tracking tool.

How Much Does a Rank Tracker Cost?

If you’ve looked around at rank tracker tools, you’re probably starting to see a trend:

They’re EXPENSIVE!

Many of the most well-known tools cost $100+ for their SMALLEST tools.

• SEMrush’s smallest plan costs $119.95/month
• Moz’s smallest plan costs $99/month
• Ahrefs’ smallest plant costs $99/month

Seeing a trend here?

There are cheaper plans for other tools, but many offer minimal access to data. Without enough data, your tool isn’t good for much.

We’ll focus on the most affordable rank trackers that offer excellent plans at a low price.

What Is the Best Rank Tracker?

Hopefully, you’re now convinced that you need to have a rank tracker for your business.

A quick Google search for the keyword “rank tracker” yields 84.5 million results. There are quite literally HUNDREDS of rank-tracking tools competing for your business.

How can you know which one is the best?

The short answer is that there is no “best rank tracker.” Instead, you have to evaluate your business needs and decide which will work best for you.

For example, Nike’s SEO and keyword tracking strategy will differ vastly from yours. You and Nike won’t be using the same tool (nor should you be).

There are 3 essential things to consider before buying a subscription to a rank tracker. Let’s carefully look at these factors to help you make the best decision possible.

Business Size

When it comes to business size, there are a few things you need to take into consideration:

• How many people are going to be working with the ranking data?
• How many domains, products, videos, or GMB profiles are you tracking?
• How many keywords do you need to track?
• How many direct competitors do you have?

Each of these questions affects your decision. If your business is just you and you only have 1 domain to track, you can get away with a cheaper plan. 

On the other hand, a 10 person business with 3 domains and an active Amazon presence may need a heftier plan.

SEO Budget

This step is quite simple.

How much money can you afford to spend on rank tracking tools?

Many young businesses may have SEO budgets far less than $100/month, and that’s OK. But there are still plans out there for you!

We’ll talk about MULTIPLE plans below the $100 price point that still offer detailed data to smaller businesses.

A small SEO budget isn’t a deal-breaker!

White-Label Needs

If you’re working as an SEO provider, you also need to consider the white-label capabilities of the tool you choose. 

Your clients won’t be very impressed if you give them data with someone else’s logo. White-label features are essential if you currently sell (or plan to sell) SEO services

Consider the following white-label needs:

• Customizable reports
• Automated reporting and notifications
• “Above and beyond” features like a client app or webpage

What About Free Rank Tracking Tools?

If you’re working on a minimal budget, it’s natural to wonder if you could get the same benefit from a free rank-tracking tool.

In our experience, free tools just don’t provide the breadth of data needed to improve your online presence effectively.

For example, many tools offer a free version of their tool. However, it’s constrained to hardly any data. As incredible as it is to track your ranks for free, it won’t help your business if you can only track 5 of them.

Ultimately, a free tool doesn’t provide you with what you need. There are options for less than $20/month (which we’ll look at next) that give so much more value. Businesses with smaller budgets should consider those plans instead of free tools.

The 3 Best Affordable Rank Trackers for Small Businesses

It’s obvious that using a rank tracker is the best decision for anyone looking to improve their ranks and get more online traffic, but which tool is the right one for your business?

This question isn’t as straightforward as you think. There are dozens of tools on the market. Some are excellent. Others aren’t worth a second glance.

In this section, we’ll give you our top 3 choices for the best rank tracker software for your business. Give them all a try and see which one works best for you!

1. ProRankTracker

For most businesses, ProRankTracker will be the best blend between affordability and utility.

It offers:

• 100% accurate rank-tracking data
• Daily ranking updates on all plans
• Affordable plans for businesses of all sizes
• More than 20 white-label-ready reports and notifications with no limits on how many you can generate
• Highly specialized rank-tracking and keyword tools
• Keyword discovery tools (Rankings Discovery)
• Competitor research tools (Full SERPs)

ProRankTracker’s core functionality centers on 5 Rankings Views. Each view gives you a different angle of your ranking strategy, helping you to get an ultra-detailed understanding of everything that’s going on.

1. The Dashboard shows you the bird’s-eye view of all your ranks – including which ones moved in the past day, week, or month.

2. The URL View breaks down all your ranks by which URL they’re connected to.

3. The Term View shows you all your ranks based on which keyword they’re targeting.

4. Daily View gives you a day-by-day look at how your ranks are changing.

5. Full SERPs show an interactive live SERP (including a historical view of the SERP) that helps you understand where you’re ranking and why.

But ProRankTracker isn’t just for small businesses. It also offers huge agency-level plans that will cover you even if your SEO grows tremendously.

But don’t take our word for it: sign up for a 30-day free trial to see if ProRankTracker can take your ranking strategy to the next level.

2. Ranktracker

Ranktracker is another high-quality rank-tracking tool. It offers low-cost plans that are perfect for small businesses. Unlike ProRankTracker, which is a highly specialized rank-tracking tool, Ranktracker aims to be an all-in-one SEO tool.

That means it comes with:

• Rank-tracking tools
• Keyword discovery tools
• Web page audits
• Backlink tools
• AI article writer

Since Ranktracker is an all-in-one tool, it is better suited to users who want a wider variety of tools but are willing to sacrifice depth in any given area.

3. SE Ranking

SE Ranking is another all-in-one tool like Ranktracker. It’s very popular in the SEO industry and offers several plans at decent prices.

SE Ranking offers great tools across several major areas of SEO:

• Rank-tracking tools, as well as competitor research
• Tools to help you identify the most lucrative keywords for your website
• Website audit
• Local marketing tools
• Backlink tools

SE Ranking gives great data on the keywords you’re tracking, such as:

• How many keywords you’re tracking for each project
• Average SERP position
• Total search visibility and trend
• Search volume

ProRankTracker: The Best Cheap Rank Tracker for Any Size Business

Most companies spend somewhere between $500-$5000 per month on SEO tools. And I’m guessing you don’t want to spend anywhere near that much.

So what tool should you use?

ProRankTracker offers rank-tracking plans for small and large businesses at some of the lowest prices in the industry.

Unlike some of the other cheap rank trackers on the market, ProRankTracker’s plans are full of accurate data that won’t limit the users. You shouldn’t have to settle for a second-rate plan because your business is young.

This section will take a deep look at ProRankTracker’s plans and show you exactly why it’s our pick for the best rank tracker available today. We’ll focus specifically on which features are available at each price point.

Starter-Level Plans

Starter-level plans are the cheapest plans that ProRankTracker offers. 

Don’t be deceived by the word “cheap,” though. There’s nothing low-quality about these plans. They give you access to the same data that ProRankTracker’s agency-level clients have.

When picking a starter-level plan, it’s all about finding the correct number of terms for your business. All starter-level plans have access to the same features, so you don’t have to compromise even if you’re on the smallest possible plan.

Starter-level plans range from 100 to 750 tracked terms, and the cost ranges from $11/mo to $55/mo (billed annually).

Starter plans are perfect for small businesses of all types, such as SEO experts, website owners, small e-commerce websites, and others. This is, pound-for-pound, the most affordable rank-tracking plan on the market by a long shot.

Tracked Terms

A term is one keyword + URL + search engine + ranking factor combo.

For example:

• Keyword: dancing shoes
• URL: shopifywebsite.com
• Search engine: google.com
• Platform: mobile
• Mobile rank type: iPhone
• Location: New York
• UI language: English

However, you can always upgrade your plan if you need more tracked terms.

Accuracy

The fact that the price is attractive doesn’t mean you’ll be compromising on accuracy.

PRT is one of the only tools that monitors all of Google’s smallest changes. Our algorithms adapt to any micro-change Google makes, which allows us to give you 100% accurate ranking data at virtually all times, even when a substantial update hits.

Inaccurate ranking data is worthless, so you shouldn’t settle for a rank tracker with anything less than a 100% accuracy guarantee.

Search Engine Coverage

Entry-level users get the SAME search engine coverage that our agency-level users get:

• Google – the king of search engines. This is where you’ll do the majority of your rank tracking.
• Yahoo! and Bing – these two search engines are great for beginners – and often easier to rank on (and Bing is very popular in the US). It offers excellent value in the form of a mature user base with a more solid income than Google.
• YouTube – small video marketers will be able to track their YouTube video ranks and see them side by side with their Google ranks.

• Amazon – This is especially great if you run a small e-commerce or Shopify website and sell your products on Amazon.

Local and Mobile Tracking Features

Rank tracking isn’t as simple as choosing some keywords to track. Most businesses also have to consider local and mobile ranking.

Even ProRankTracker’s cheapest plans give you access to their entire suite of local and mobile tracking features. That includes:

• Desktop vs. Mobile ranks
• Ranks by UI language
• Mobile tracking including both OS and screen type (tablet, phone, etc.)
• Exact location rank tracking–ranks filtered by tens of thousands of unique geo-targeted locations
• Snack Pack and Local Finder tracking. Businesses with a Google Business Profile can also track the top 3 (Snack Pack) and top 100 (Local Finder) results on Google Maps.

These advanced mobile and local features give you a serious leg up on your competitors, so ProRankTracker includes them even in their cheapest plans.

Ranking Reports

If you’re a freelance SEO expert who’s still growing, you’ll need to send out ranking reports to your clients to provide real value. It also increases your client retention and referral rate.

PRT has more than 20 types of ranking reports that are fully customizable. They range from very simple-to-read SEO ranking reports any client can understand to highly advanced and detailed reports.

The best part is you can send as many as you want! That’s right–even ProRankTracker’s smallest plans come with UNLIMITED reports.

So, experiment all you want until you find the type of report that works best for you and your client!

White-Label Features

If you’re an SEO expert reselling SEO data to clients, this one is for you. If you’re a website owner working on your SEO, these features won’t apply to you.

Each of the reports that ProRankTracker generates can showcase your logo and company details instead of ProRankTracker’s info.

The reports can then be set up to be sent from YOUR email address. Every report can also include an opening and closing paragraph that you can style in any way.

You can also save the forms you create as templates for future use. You can create as many templates as you need!

White-label solutions are essential for SEO experts to leave a lasting impression in the challenging and highly competitive SEO field.

Showcasing your brand will make you appear more established and level the playing field quite a bit, potentially allowing you to beat more significant and more established competitors.

Archived Terms (Trash Quota)

Sometimes, you might “retire” a search term for a while if you want to start working on other targets. However, you probably aren’t ready to delete that search term entirely.

This is where ProRankTracker’s trash comes in. 

While the name isn’t very appealing, the trash can be used as an archive and a tool to cycle your ranking data until you upgrade to a higher plan and can extract some of the terms from the trash and start tracking them.

For example, you’re tracking 100 terms, but you have 150 that you’re watching. You can just put 50 of those terms in the trash bin as an archive. Then, later, you can pull them out and start tracking them at any time.

The trash term limit is extremely high, so most people will never come close to hitting it.

Summary of Starter Plans

As a comparison point, the smallest plans of other tracking tools can cost around $99/month. $99 vs. $11 a month can make a HUGE difference for a small business!

That’s $1,188 vs. $130 a year for rank tracking! With the $1,058 you save, you can invest in more marketing or buy some extra office equipment.

In addition, their $99 plan still won’t get you anywhere close to the rank-tracking coverage and features we offer at $11.

If you’re a young business on a limited budget but still want the best rank-tracking features on the market, ProRankTracker’s start plans are a great place to start!

Pro-Level Plans

If you’re working with a larger team of SEO experts or need access to higher-end reseller features, ProRankTracker’s pro-level plans are for you.

Pro plans start with 1,000 tracked terms and go up to 2,500 terms. That means you can manage 10 or more client websites with pro-level plans! Of course, they also include ALL the features from the starter plans.

Here’s the best part: pro plans start at only $71/month.

In other words, ProRankTracker’s middle-tier plan with HIGHLY advanced tracking features is STILL cheaper than many other tools’ basic plans.

Let’s look at 3 additional features you’ll access when upgrading to a pro-level plan.

Sub-Account Access

You get access to 10 sub-accounts at the pro level, which are brandable ProRankTracker accounts. As the account manager, you can also choose what data and features each sub-account can access.

Sub-accounts are controlled from your main PRT account. You can create a unique username and password and set any permissions for every sub-account you need.

For example, 3 other people on your team might be working on the same project. You can assign specific aspects of the data to each person using sub-accounts.

If you have a considerable client you want to impress, you can also give them their branded sub-accounts.

MyRanks Clients App

Pro-level plans also provide you with access to our most popular white-label feature–the MyRanks mobile app.

MyRanks is a unique mobile app your clients can download to follow their live ranking data. The app can be set with a unique user name and password.

The best part is that it’ll have YOUR logo and an ‘About’ tab with your company details. These features make it look like YOUR technology (ProRankTracker stays behind the scenes).

Your clients will be incredibly impressed that your SEO agency has its own app that gives them 24/7 access to their data.

This is a show-stopper as far as impressing clients goes.

This plan level is STILL more affordable than the other cheapest entry-level plan on the market, even though it offers considerably more.

On-Demand Updates

Google generally crawls websites with no fresh content only once every few weeks.

However, things change if you do active SEO and update your website with fresh, high-quality content. Google will notice and start crawling your website very frequently (as often as every few seconds, in some cases!).

On any ProRankTracker plan, all your ranking data is fetched at least once daily. Once you upgrade to a pro-level plan, you can manually tell ProRankTracker to update your ranking data at an ADDITIONAL time during the day.

If your site starts doing well and Google starts crawling your website frequently, you might want to get updated more than once daily.

That’s precisely why we allow even our users to update on demand. The more frequently you can see up-to-date data, the better you’ll be able to strategize.

Summary of Pro Plans

Pro plans are perfect for users who are starting to sell SEO services to multiple clients. It gives you access to the most advanced white-label features available anywhere on the market.

Even if you’re not selling data, you might upgrade to a pro plan because of the number of people working with ranking data in your business. Sub-accounts can be a game-changer when it comes to SEO teams.

Agency-Level Plans

Even if you’re working in a large SEO agency, ProRankTracker has you covered.

Agency-level plans include ALL the features from starter-level and pro-level plans, but they have API access, a dedicated CSM, and unlimited sub-accounts.

With an agency plan, you could easily track data for 2 or 3 dozen clients. The smallest agency plan includes 3,000 tracked terms, and the largest consists of 20,000 terms! AND — if you still need to track more than 20,000 terms, you can request a custom plan (just contact our support team).

Starting at only $144/month, ProRankTracker’s agency plans are the cheapest in the business, but they don’t skimp on features. Customizability and flexibility are where agency plans shine, so let’s take a look.

API Access

The chances are very high that your agency uses various tools–not just ProRankTracker. Using multiple tools can help you collect numerous data types and get a more well-rounded look at your site.

As an agency-level ProRankTracker client, you get full access to the ProRankTracker API, allowing you to combine ProRankTracker with your other tools in new ways.

Using the API (and a little technical know-how), you can use FULL access to your ProRankTracker data and combine it with the data you get from other tools. 

For example, you might use Google Search Console to monitor your web traffic. The API will allow you to combine that data with your ProRankTracker data to get an aggregated look at your web traffic and ranking data.

ProRankTracker also provides a comprehensive API help doc to help you get the most out of your data.

When you subscribe to an agency-level plan, you get a personal access token to use the API, which you can find in the API doc.

Dedicated Customer Success Manager

Customer service is excellent, but our agency-level clients get something even better. 

Every agency-level client gets assigned their very own Customer Success Manager to help them more personally.

Customer success managers can help with any questions you have about the tool and offer you guidance on how to use the tool to serve your company’s needs best.

With the size of your agency and the number of clients that you handle, a CSM can be a lifesaver when it comes to managing your data well!

Ready to Start Rank Tracking?

To succeed in today’s competitive online space, everyone needs a rank tracker, but it shouldn’t cost you your left kidney!

Additionally, using a cheap rank tracker shouldn’t mean that you have to sacrifice quality.

ProRankTracker offers the best of both worlds! You get industry-leading tools and software at industry-lowest prices!

No matter the size of your business, ProRankTracker can ensure that you get the best data at the best price.

Even if you’re not ready to commit today, we recommend signing up for ProRankTracker’s free trial to see how much it can benefit your business!

Good luck and happy tracking!