How To Redesign A Website Without Losing SEO? Here’s How!
Now that you have decided it’s time for your website to get a redesign, you are likely wondering how to do it in a way that won’t lose your SEO ranking. Fear not; we have some tips for you! Just follow these simple steps, and you should be able to accomplish your goal without any problems. Ready to get started? Great! Let’s go over the basics of how to redesign a website without losing SEO.
1. Do Your Research
Before you start making any changes to your website, you need to do your research. This includes looking at your website’s analytics to see what is currently working and needs improvement. Once you understand your website’s strengths and weaknesses, you can plan your redesign accordingly.
A website redesign is a big undertaking. Not only do you have to worry about the design itself, but you also have to consider how the redesign will impact your search engine optimization (SEO) rankings. After all, a good ranking can mean the difference between being found by potential customers and being lost in the sea of online competition.
Fortunately, there are steps you can take to redesign your website without losing your hard-earned SEO rankings. The key is doing your research up front and planning for potential changes; by taking the time to understand how search engines work and how they index websites, you can make sure that your redesign doesn’t cause any unexpected problems.
Web redesign requires serious research
2. Make Sure All Of Your Old URLs Redirect To The New Ones
When you change the URL of a page on your website, it’s essential to set up a redirect so that anyone who tries to visit the old URL will be automatically redirected to the new one.
This is because search engines use URL structures as one of the signals they use to determine a website’s relevancy, so if you change your URL structure without properly redirecting your old URLs, you could see a significant drop in your rankings.
Thankfully, you can do a few things to avoid this problem. First, create a comprehensive map of all your old URLs and their corresponding new ones. This will help you ensure that you don’t forget to redirect any URLs, and it will also give you a reference point to check against once your redesign is live.
Next, set up 301 redirects for all of your old URLs. These redirects will tell search engines that your old URLs have permanently moved to new locations and will help preserve your SEO rankings. Make sure to use canonical tags; this means search engines which version of a page is the “master” version – for example, if you have both www and non-www versions of your site, you would want to specify which one is the canonical version, avoiding any duplicate content issues which could hurt your SEO.
Finally, communicate the changes to your team and customers so everyone knows the new URL structure and how to find the information they need on your website. Following these simple steps, you can redesign your website without losing your hard-earned SEO rankings.
3. Update Your Sitemap And Submit It To Google Search Console
Anytime you make significant changes to your website, you must update your sitemap and submit it to Google Search Console. Otherwise, you risk losing your existing SEO rankings.
Here’s how it works: when you redesign your website, you’re essentially changing the structure of your site. That means all of your existing URLs are changing, too. If you don’t update your sitemap, Google won’t be able to find your new pages. And if Google can’t find your pages, they won’t be indexed – which means they won’t appear in search results. So how do you avoid this problem?
First, make sure to create a new sitemap before you launch your redesigned website. Then, submit the sitemap to Google Search Console and request that your new pages be indexed. By following these simple steps, you can ensure that your redesigned website doesn’t lose any of its existing SEO power.
Update Your Sitemap And Submit It To Google Search Console
4. Create New Content
Depending on how extensive or significant the redesign is, starting from scratch with your SEO can be a major setback. That’s why creating new content is essential when redesigning your website. This will help ensure that your website retains its current ranking and doesn’t lose ground in the search engine results pages.
So how do you go about creating new content? One way is to add a blog to your website. This allows you to regularly add fresh, keyword-rich content without making significant changes to your existing website design.
Another option to how to redesign a website without losing SEO is to create new pages or sections that focus on specific keywords or topics. Adding targeted content can improve your website’s overall relevancy and make it easier for search engines to index and rank your site.
5. Monitor your website’s analytics closely
After completing your redesign, it’s essential to closely monitor your website’s analytics to see how the changes impact your traffic and SEO. This will help you fine-tune your website to be as effective as possible.
Most UX designers recommend a redesign with A/B testing when you don’t plan to revamp your site altogether. The next step in a larger-scale redesign should be a thorough understanding of the impacts your website has when it is altered by altering existing factors. Implementing alterations on non-performance elements of a website can likely affect SEO ranking in the first instance. All steps must be followed with a thorough analysis.
The Importance of Keyword Research in Website Redesign
Keyword research is critical for a website redesign for several reasons, not the least of which is maintaining or improving your current SEO. Without keyword research, you risk losing traffic as you redesign your website because you don’t know what terms people are using to find your site in the first place.
Even if you think you do, the chances are that you’re not using the same language as your potential customers. The goal of keyword research is to understand how people are searching so you can design your website around those search terms and make sure your site appears in the search results when people are looking for what you offer. Keyword research is a valuable exercise to ensure that your website is optimized for the correct terms and that you’re not missing out on potential traffic.
How To Do Proper Keyword Research with Tools?
The current Google keyword research tool isn’t nearly as good as it used to be.
There are a variety of other tools that can be used for keyword research, including:
- Google AdWords Keyword Planner: This is a free tool provided by Google that can be used to research keywords for your website. Simply enter a few seed keywords and it will generate a list of related keywords, as well as some data on each keyword, such as monthly search volume.
- Moz Keyword Explorer: This is a paid tool from Moz that offers more comprehensive keyword data than the Google AdWords Keyword Planner. It also includes features such as keyword difficulty and suggested keywords.
- SEMrush: This is another paid tool that offers a variety of features for keyword research, including a keyword magic tool that can be used to generate a list of related keywords.
- ProRank Tracker: This is a paid tool that offers detailed keyword rankings, as well as other features such as SERP analysis and competitor research.
How to Use Keyword Data in Your Website Redesign?
Once you’ve gathered some data on the keywords you want to target, it’s time to start using that data in your website redesign. Here are a few tips:
- Use keyword-rich titles and descriptions. This will help your pages rank higher in search results, and it will also help click-through rates.
- Use keyword-rich URLs. This will help your pages rank higher in search results and it will also make it easier for people to remember your URL.
- Use keyword-rich meta tags. Meta tags are HTML tags that are used to provide information about a web page. including the page title, description, and keywords. Including keywords in your meta tags will help your pages rank higher in search results.
- Use keyword-rich anchor text. Anchor text is the text that is used to link to other pages on the web. Using keywords in your anchor text will help your pages rank higher in search results.
- Use keyword-rich content. This is perhaps the most important tip of all. Creating content that is rich in keywords will help your pages rank higher in search results and it will also help people find your content when they are searching for it.
Include keywords in your website’s redesign
A Few Final Thoughts
Redesigning your website can be a daunting task, especially if you’re worried about losing your hard-earned SEO. However, by following the tips in this article, you can rest assured that your website redesign won’t have a negative impact on your SEO. In fact, if you do it right, your website redesign could even help to improve your SEO.
Why ProRank Tracker is the Best Tool to Use For Keyword Research and Reports?
PRT is the best tool to use for keyword research and reports because it offers a variety of features that other tools lack. For example, PRT offers detailed keyword rankings, as well as SERP analysis and competitor research
With Pro Rank Tracker, you can trust that your SERP rank tracking is 100% accurate. This makes it easy to get reliable rank tracking from anywhere with any device. Plus, with online views, data visualizations and charts, you can evaluate your SEO progress and make informed decisions based on insights. And with the ability to automatically generate and send customized, white-label reports, Pro Rank Tracker is perfect for anyone looking to revolutionize their reporting options.