Unpublished Posts And More 6 WordPress Secrets You Must Know

Unpublished Posts And More – 6 WordPress Secrets You Must Know

You’ve written a few blog posts that you’re not quite ready to publish yet. Maybe they’re not finished, or maybe you’re waiting for the right time to share them. But does having unpublished posts on your site affect your SEO?

In this post, we’ll be tackling the effect of unpublished content on your website’s SEO, as well as other WordPress secrets that people aren’t telling you about.

 

6 WordPress Secrets You Should Know

Here are other WordPress secrets you might not know about that can help boost your website’s SEO:

1. Setting unpublished posts to ‘private’

So, the question remains: Do draft WordPress posts/unpublished affect your SEO?

The short answer is not necessarily. Unpublished posts should not affect your SEO. However, if those posts are visible to search engines (that is, they are not set as “private” or “noindex”), they could potentially be discovered and indexed by Google – which could then impact your SEO. 

If you have any content on your site that you don’t want search engines to index, be sure to set it as “private” or use the “noindex” tag. This will ensure that your unpublished content doesn’t have any negative impact on your site’s SEO. 

So, as long as you set the unpublished posts to private, it’s all good, right? When it comes to indexing pages, you’re safe. But how about speed? You know too well that when it comes to SEO, site speed is also increasingly important.

If you have a lot of posts in your draft folder, it can slow down your site’s loading time. This is because each time a page is loaded, WordPress has to query the database for all of the draft posts. So if you have 50 drafts, that’s 50 extra queries that need to be made.

Similarly, if you have a lot of published but unindexed posts, this can also slow down your site. This is because WordPress still has to query the database for these posts even though they’re not being displayed on your site.

To avoid having unpublished posts affect your SEO, it’s best to either publish them or delete them. If you do have a lot of drafts, consider batch publishing them instead of publishing them one at a time. This way, you can avoid having too many queries being made to the database all at once.

While the impact of saved drafts is relatively small, you should consider cleaning things up to speed up your website.

2. Utilize the Google Search Console

Utilize the Google Search Console to improve website SEO

Fig. 1. Utilize the Google Search Console to improve website SEO

(Source: Freepik)

If you’re running a WordPress website, Google Search Console can be an incredibly useful tool to help improve your site’s SEO. Here’s how: 

  • Google Search Console can help you understand how your website appears in Google’s search results. The data you get from GSC will show you which keywords are associated with your website, and how often people click on the links leading to your pages. This information can be invaluable in helping you optimize your website for better visibility in search results. 
  • GSC can also alert you if there are any issues with your website that could impact its ability to be found and indexed by Google. This includes things like duplicate content, crawl errors, and pages that are blocked by robots.txt.
  • Finally, GSC provides a wealth of data that can be used to troubleshoot any SEO issues you may be experiencing with your website. This data can help you identify what’s going wrong and how to fix it, so you can get your website back on track and rank high in Google’s search results. 

If you’re not already using Google Search Console for your WordPress website, we highly recommend that you do! It’s one of the most valuable SEO tools that can help you understand and improve your site’s performance.

3. Use the ‘nofollow’ attribute

You probably think that the ‘nofollow’ attribute is a way to keep search engines from following links from your website. And while that’s true, there’s more to it than that. 

Here are the top reasons to use the ‘nofollow’ attribute:

  • You don’t want to give away any of your SEO scores

Each time you link out to a website, you pass out some of your SEO score to that site. For good search rankings, you need to receive more SEO scores from other sites than you are giving them. By adding a ‘nofollow’ attribute to external links, you prevent search engines from following the link thereby preventing the loss of SEO score.

  • You’re linking to a low-quality or spammy website 

If you’re linking to a website that is full of spam or low-quality content, you don’t want to give it any of your valuable SEO credit. Adding the ‘nofollow’ attribute will tell search engines not to follow that link.

  • You’re linking to a competitor

If you’re linking to a competitor’s website, you don’t want to help them out by giving them any of your SEO credit. Adding the ‘nofollow’ attribute will keep that link from helping their website’s search ranking.

So there you have it, three good reasons to use the ‘nofollow’ attribute on your links. Just remember, if you use it too much, it can hurt your own website’s search ranking. Use it sparingly and only when it makes sense to do so.

4. Add image alt tags

Make it a habit to add image alt tags

Fig. 2. Make it a habit to add image alt tags

(Source: Freepik)

You might be surprised to learn that images on your website can actually help improve your SEO score. That’s right – those little pictures can do a lot to help your website rank higher on search engine results pages. 

But there’s a catch: the web crawlers and search engine algorithms are not as smart as you might think. 

For an image to help improve your SEO score, you need to specify what the image is about by using an alt tag and a title tag. Web crawlers read these tags to understand the relevance of the image with the content, and then incorporate them into their complex algorithm to properly calculate your SEO score. 

So, don’t just upload an image and let it be. Add an alt tag and a title tag. It might seem like extra work, but it will pay off in the long run when your website ranks higher on search engine results pages.

5. Create an XML sitemap

An XML sitemap can make it easier for search engines to index your site

Fig. 3. An XML sitemap can make it easier for search engines to index your site

(Source: Freepik)

Did you know that an XML sitemap can help improve your website’s SEO? But what you might not realize is just how important an XML sitemap can be.

An XML sitemap is basically a map of your website’s content. It helps Google index to understand your site’s content more effectively and makes it easier for the algorithm to crawl your site. Without an XML sitemap, it can be very difficult for search engines to find and index all of your website’s content. This can lead to poor visibility in the search results and lower traffic levels. On the other hand, a well-optimized XML sitemap can help boost your site’s SEO by making it easier for search engines to find and index your content. 

If you’re not already using an XML sitemap, now is the time to start. You can find a WordPress plugin that will generate an XML sitemap for you or you can create one manually. Either way, it’s a good idea to have an XML sitemap for your WordPress site.

6. Delete old blog posts (with care)

Deleting old blog posts should be carefully considered

Fig. 4. Deleting old blog posts should be carefully considered

(Source: Freepik)

“Should I delete old blog posts?”

It’s a common question and one that doesn’t have a straightforward answer.

On the one hand, keeping outdated content on your site can hurt your SEO because it signals to search engines that your site is not up-to-date with fresh, relevant content. On the other hand, deleting old blog posts without a good reason can also be harmful to your SEO. You may end up with internal links pointing to non-existing landing pages, and this can result in decreased traffic.

So, what’s the best course of action? It really depends on the situation. 

If you have a blog post that is no longer relevant or accurate, then it’s probably best to delete it. However, if the post is still getting some traffic and isn’t causing any negative effects, then you may want to leave it up. Ultimately, it’s up to you to decide what’s best for your site. 

If you do decide to delete old posts, be sure to redirect the URL to a related page on your site so that you don’t lose any link equity or traffic. And if you’re not sure whether or not to delete a particular post, err on the side of caution and leave it up. It’s better to have too much content than too little!

So, there you go. You don’t have to be a WordPress developer, be keen on the WordPress version number, or be a Google expert to improve the performance of your website. Just include these simple WordPress secrets in your SEO strategy to help your page score higher in the SERP.

 

Keep Track of Your WP Site Rankings With ProRankTracker

If you manage a WordPress site, you’re probably always looking for ways to improve your SEO. After all, good SEO can help your site rank higher in search results, get more traffic, and ultimately generate more revenue. 

One of the best ways to track your WordPress SEO ranking is with Pro Rank Tracker. Pro Rank Tracker is the most comprehensive rank tracking tool available, and it offers a wealth of features and data that can help you understand your website’s SEO ranking performance. 

With Pro Rank Tracker, you can track your progress over time, see where you rank for specific keywords, and get detailed insights into your traffic and search visibility. Pro Rank Tracker is also easy to use, making it a great choice for both WordPress beginners and experienced users. So if you’re looking for a way to track and improve your WordPress SEO, Pro Rank Tracker is the perfect tool for the job.

P.S.

If you’re an SEO agency owner, it’s important to regularly review your client’s website progress and performance. ProRankTracker can help with this by providing data-driven insights into how well the SEO strategies that were implemented align with website ranking results. Schedule a demo today!