18 Blog KPIs To Maximize SEO Viability
For any business, there is a certain set of metrics that can help you determine how successful your blog is. These metrics are known as key performance indicators (KPIs). These KPIs measure the success or failure of the blog posts published by providing numbers and data points that you can use to make decisions about your content strategy. In this article, we’ll explore the most important KPIs to keep track of when it comes to maximizing SEO viability.
What is a KPI?
A KPI is a metric that is used to measure the success of a specific goal. KPIs can be used in various areas of business, including marketing, sales, customer service, and product development. When choosing a KPI, it’s important to select one that is relevant to your specific goals and that can be accurately measured.
There are many different types of KPIs, but some common ones include website traffic, conversion rate, bounce rate, and time on site. In the context of SEO, website traffic is often used as a KPI to measure the success of SEO efforts.
KPIs are important because they provide businesses with a way to measure progress and identify areas of improvement. By tracking KPIs on a regular basis, businesses can make data-driven decisions that will help them achieve their goals.
How Can Blog KPIs Help You Maximize Your SEO?
When it comes to SEO, there are several factors that go into determining where a website ranks in search engine results. One of those factors is engagement with the content on that website or blog. By understanding which keywords people are using when searching for content related to your business, as well as which pages or most popular blog posts on your site are getting the most clicks and views, you can start optimizing those pages for better visibility in search engine results. This means adding relevant keywords throughout the content, linking back to other credible sources for added authority, making sure all images have appropriate alt text tags, etc., all while keeping the reader engaged with interesting and informative content.
18 Blog KPIs to Track
1. Traffic Volume
Traffic volume is one of the most important KPIs to consider when it comes to SEO viability. It measures the number of visitors coming to your website from organic sources, such as search engine results pages (SERPs). The higher your traffic volume, the more visibility your blog has on search engines.
To increase blog traffic volume, you need to focus on optimizing for keywords related to your niche and creating quality content that people will want to read and share.
2. Traffic Sources
One of the most important KPIs to track is the source of your website traffic. After all, if you’re not generating traffic from the right sources, then your SEO isn’t doing its job.
Knowing where your traffic is coming from is important, as it can help you identify which channels are most effective in driving people to your website. You should track all of the sources of traffic coming into your website, including organic search results, direct visits, referrals from other websites, social media platforms, etc. It’s also important to know how much traffic each source is bringing in so that you can prioritize accordingly.
There are a few different ways to track traffic sources, but one of the simplest is through Google Analytics. By setting up Google Analytics on your website, you can see exactly where your website traffic is coming from and which traffic sources are generating the most leads.
3. Monthly Unique Visitors
This KPI will give you a good indication of how many people are actually reading your blog. If you’re seeing a steady increase in monthly unique visitors, that means people are finding your blog and coming back for more. If you’re not seeing much growth, or if your numbers are stagnant, that’s a sign that you need to work on promoting your blog and getting the word out there. There are a number of ways to do this, including email marketing, paid advertising, and social media marketing strategy.
4. Organic Reach
Organic reach measures how many people have seen a piece of content organically—in other words, without paying for promotion or advertising. This KPI gives you an idea of how effective your content is in terms of reaching potential customers and readers naturally, which is essential if you want to maximize SEO viability.
To increase organic reach, you should focus on optimizing titles and descriptions for better visibility in SERPs and developing engaging content that will encourage readers to share it with their friends and followers.
5. Engagement Rate
Engagement rate measures how many people actually interact with a piece of content—for example, by liking or commenting on it—compared with how many people view it. This KPI helps determine whether or not readers find value in the viewed posts; if they don’t engage with it, then chances are they didn’t find much value in it either.
To increase engagement rate, focus on creating high-quality content that truly adds value for readers and encourages them to interact with the post—whether through comments or shares.
6. Growth Rate
Growth rate measures how quickly a piece of content increases its social media following over time; this KPI can give you an indication of whether or not readers are finding real value in what they’re reading since they would be more likely to follow a page if they found something useful there.
To increase growth rate, focus on creating engaging content that resonates with readers and encourages them to follow your page so they can stay up-to-date with future posts.
7. Time on Site
Another key KPI that you should track is the amount of time a user spends on each page or post before leaving your website. This metric will help you determine whether visitors are engaging with your content or not. If they’re spending a significant amount of time on a particular page, chances are that page is high-quality and resonating with them; if visitors are leaving quickly after arriving at a particular page, then something about that page needs improvement or revision.
8. Bounce Rate
Bounce rate refers to how long someone spends on a page before leaving. If a user clicks away quickly after visiting one page on your site, that’s known as a “bounce”—and this could mean your content isn’t engaging enough or relevant enough to keep them there for long. A high bounce rate indicates that people aren’t finding what they need when they visit your page; conversely, a low bounce rate means people are likely sticking around and engaging with your content because it meets their expectations and provides them with answers or further information.
9. Conversion Rate
Conversion rate is an important KPI because it measures how successful visitors to your website become customers or leads; in other words, it measures sales resulting from visits to the site. If visitors are clicking away without buying anything or engaging with any pages beyond their first click-through, this could indicate a problem with conversions—most likely stemming from issues like lack of trustworthiness, and poor design elements such as navigation structure or content quality. Keeping an eye on conversion rates will give you insight into whether users are actually taking action after landing on your site or leaving without making any purchases/signing up for newsletters/etc., which can help inform future changes in design/content/etc.
10. Social Shares
Social media plays an important role in driving organic website traffic. Tracking engagement with each post on social media can help you identify which types of content perform best and which channels are most effective for reaching new audiences. Additionally, tracking reach—the number of people who saw each post—can provide valuable insights into how many potential customers you’re able to reach with your content marketing efforts.
11. Number Of Comments
The number of comments you receive on each post can indicate how engaged readers are with what you have written (and also how much trust they have in you as an authority figure). Invite comments from readers by posing questions at the end of each post or providing a call to action such as asking them for their opinion or advice on a particular topic. Doing so will both encourage engagement and provide valuable feedback about what kind of content resonates best with them!
12. Backlinks or Referring Domains
Referring domains or backlinks measure how many other websites link back to yours—a great way to show Google that people find value in what you write and want others to know about it as well! To increase referring domains, look into guest blogging opportunities on other websites that might fit within your niche market; not only will this give you exposure but if done correctly could result in some inbound links back to yours as well!
13. Page Views Per Visitor
Page views per visitor measure how many pages each visitor visits during a single visit. Again, this shows whether people are engaging with your content and clicking around through multiple posts while they’re on your site—which can help boost rankings in the SERPs.
To increase page views per visitor, think about ways you can encourage them to explore more of your site; for example, adding related posts at the end of each piece of content or including a sidebar with recommendations based on what the reader has already viewed.
14. Leads & Sales
The ultimate goal of SEO is to generate leads and sales for your business. Therefore, it’s important to track how many leads and sales you’re getting from your website. If you have an ecommerce store, you can track sales directly in your shopping cart software or through Google Analytics. If you’re generating leads from contact forms or other forms on your website, you can track these in a CRM system or spreadsheet.
15. Returning Visitors
Returning visitors are people who have already visited your website before and return again. This KPI is one way to measure how engaging your content is; if visitors keep coming back, it means they like what they’re seeing! To increase returning visitors, make sure you provide consistent content that is interesting, relevant, and helpful.
16. Page Authority
Page authority measures the strength of an individual web page in search engine results pages (SERPs). It’s measured on a scale from 0-100; the higher the number, the more likely it is that the page will appear at the top of SERPs. You can use tools available online to determine how authoritative each page on your website is. If a page has a low score, you can work on improving its SEO by optimizing titles and meta descriptions, adding internal links from other pages on your website, etc.
17. Keyword Rankings
Another vital KPI for measuring blog performance is keyword rankings. This indicates where a certain page ranks when searched for certain keywords or phrases related to it.
For example, if someone searches “how to write a blog post,” what position does your page show up in? The higher up a page appears in SERP rankings for specific keywords or phrases related to it, the better its chances of being clicked on by users—which drives organic traffic to your site! To improve keyword rankings, focus on using long-tail keywords as well as optimizing titles and meta descriptions of each page on your site.
18. Google Rankings
Lastly, monitoring changes in Google rankings is also important when it comes to measuring the success of your SEO efforts. There are several tools available online that can help you monitor changes in ranking over time so that you can adjust or tweak elements accordingly if needed. These tools can also alert you if there have been any sudden drops in rank – allowing you to take corrective action quickly if necessary.
How Do I Use Blogging KPIs?
Once you have identified which KPIs are most important for your blog and determined which ones to track over time, it’s important to use the data collected from those blog metrics to inform future decisions about content creation and distribution strategies.
For example, if one piece of content performs better than another in terms of page views or unique visitors but worse in terms of social media shares or time on a page then it could be an indication that the piece isn’t resonating with readers as much as it should be—in which case it might be a good idea to revisit that post and see if there are any changes that could be made in order to improve its performance.
Which KPIs Should I Track?
That depends on what kind of data you want to collect and what type of content you are creating. For example, if you’re creating short-form content designed to get people quickly engaged with your brand, then page views, unique visitors, and time on a page may be the best KPIs to track. If you’re creating long-form content designed to generate leads or sales, then social media shares may be more important than the other metrics.
Don’t Forget That Blog Posts Take Time to Grow
As a business owner, it can be easy to get caught up in the idea of immediate results. You create a blog post and expect it to start driving traffic right away. Unfortunately, that isn’t always the case. To really get the most out of your blogging efforts, you need to be patient and understand that it takes time for them to reach their full potential. Here’s why.
The SEO Factor
Search engine optimization is one of the key factors in getting your blog posts seen by more people, but it doesn’t happen overnight. It takes time for search engines like Google and Bing to crawl your content and index it so that it can appear in search results. This process can take anywhere from a few days to several weeks depending on how often you post, how many other websites are competing with yours, and other factors. So don’t expect your blog post to direct traffic right away; give it some time!
The Growth Factor
Another factor that takes time is growth. The more people who see your blog post and share it with others, the more visibility (and traffic) you will get—but this takes time as well. It’s important not to rush things here either; if you push too hard, then you risk coming off as spammy or insincere which could have an adverse effect on your reputation and overall success. Instead, focus on creating quality content that resonates with readers, then let organic growth take over from there!
The Engagement Factor
Even though organic growth is important for getting more visibility for your blog posts, engagement is just as important—if not more so! Encouraging readers to comment on or share your content can help boost its visibility even further as well as help build relationships with potential customers or partners down the line. But again, this comes back to patience—it may take some time before readers start engaging with your posts in meaningful ways!
All in all, there are several KPIs that you need to track in order to maximize SEO viability: website traffic, return on investment (ROI), conversion rates, and more. The data you gather from these KPIs can help you write future blog posts more effectively.
By tracking these KPIs regularly, businesses can get a better understanding of what’s working and what isn’t so that they can make informed decisions about their digital marketing strategy moving forward. So don’t forget to keep an eye on these important metrics – they could mean the difference between a successful business or one that falls flat!
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