Are you looking to supercharge your business with Google Maps? Are you unsure of where to start or what the process even entails? If so, you’ve come to the right place. This blog post will walk you through everything you need to know to start Google Map Pack domination.
From setting up your account and map listing to creating an effective strategy for optimization, we’ve got you covered! So let’s get started – the world is waiting for your business to take off!
Local Business and Google Maps
Local businesses have long relied on word-of-mouth and traditional marketing techniques to reach new customers. However, the landscape has shifted dramatically in recent years, with more and more people turning to the internet to find information about local businesses. As a result, local companies need to be visible online to compete.
Google Maps is a game-changer, as it provides an easy way for potential customers to find businesses in their area. Not only does it list business addresses and hours, but it also offers driving directions and user reviews. Best of all, it’s free to use. For local businesses, getting listed on Google Maps is essential. It’s an easy way to reach new customers and grow your business.
Google Map 3 Pack of Sushi Restaurants in NYC
Google Map Pack
Google Map Pack is a feature of Google Maps that allows businesses to dominate the first page of Google Maps results. When someone searches for a keyword related to your business, Google will display a “pack” of three local businesses on the first page of results.
These three businesses are chosen based on many factors, including Google Business Profile (formerly Google My Business) optimization, Google Reviews, and general web authority. In other words, the Google Map Pack is Google’s way of highlighting the best of the best local businesses in any given area. When you dominate Google Maps 3 Pack – you’re certainly going to drive revenue up!
So how do you get your business featured in the Google Map Pack? Read on to find out!
You need to follow a few key steps to get started with Google Map Pack. First, you need to create or claim your Google Business Profile listing, this is your business’s official profile on Google, and it’s how Google decides which companies to feature in the map pack.
Simply go to Google Business Profile and click “Add your business to Google.” From there, follow the prompts to fill out your business’s information.
Once you’ve created or claimed your Google Business Profile, it’s time to optimize it for Google Maps.
Google Knowledge Panel
How to Optimize Your Google Business Profile?
The Google Business Profile listing is the foundation for any good Google Maps strategy; this is the information that Google will use to determine whether or not you should start featuring in the Map Pack.
To optimize your Google Business Profile listing, start by ensuring that all of your information is up-to-date and accurate; this includes your business name, address, phone number, website, hours of operation, and category. Google uses this information to verify that your business is legitimate and relevant to searchers.
Next, take some time to fill out your profile description. When potential customers search for businesses on Google, your business’s profile appears as a featured snippet. As such, it’s crucial to have an optimized introduction that accurately reflects your business. This introductory paragraph should be no more than a few sentences long, and it should focus on what makes your business unique.
In addition to including relevant keywords, be sure to use both exciting and informative language. By optimizing your business’s Google profile, you can ensure that potential customers have all the information they need to decide whether or not to do business with you.
Finally, add some high-quality photos to your Google My Business listing. Google loves visuals, so make sure to take advantage of this opportunity to show off your business in its best light.
Once you’ve completed these steps, your Google My Business listing should be well on its way to local SEO optimization!
How reviews show up on a Google Business Profile Listing
Google uses reviews as one of the main factors determining which businesses to feature in the Google Map Pack. In other words, the more reviews you have, the better!
There are a few different ways to get Google Reviews. The most common (and practical) method is simply asking your customers or clients to leave you a review. You can do this in person, by phone, or by email. Just make sure to include a link to your Google My Business listing so they can leave their review with ease.
Another great way to get Google Reviews is to offer an incentive; this could be anything from a discount on their next purchase to a free product or service. Whatever you choose, make sure it’s something that will motivate your customers to leave you a positive review.
Finally, don’t forget to respond to all of your Google Reviews – both good and bad. Google likes to see businesses engaged with their customers, so take the time to thank those who leave positive reviews and address any negative feedback professionally. Here’s what Google says about responding to reviews.
By following these steps, you should be able to get the Google Reviews you need to dominate the Google Map Pack!
Don’t Forget to Optimize Your Website
In addition to optimizing your Google Business Profile listing, you’ll also want to make sure you’re optimizing your website for Google Maps. There are a few different ways to do this, but the most important thing is to make sure your website is mobile-friendly.
Google Maps is used primarily on mobile devices, so your website must be designed for smaller screens; this means using a responsive design, large font sizes, and easy-to-click buttons or links.
In addition to being mobile-friendly, your website should also load quickly. Google puts a lot of emphasis on speed, so make sure your website is ready for fast loading times. You can do this by compressing images, using a content delivery network (CDN), and minimizing HTTP requests.
Regularly perform an SEO audit of your website to ensure you’re still practicing the ideal strategies and tricks that keep you on top of the rankings.
Finally, include your business name, address, and phone number (NAP) on your website. Google uses this information to verify your business and make sure it’s relevant to searchers; including your NAP on your website is a great way to give Google the information it needs to feature your business in the Google Map Pack.
By following these steps, you should be able to optimize your website for Google Maps and improve your chances of being featured in the Map Pack.
One of the most important ranking factors for Google Maps is link popularity. Google looks at how many other websites link to your website to determine your relevance and authority. The more links you have, the better your chances of ranking in the Google Map Pack.
There are a few different ways to build links. One way is to submit your website to online directories. Another way is to create informative blog posts and infographics that other websites will want to link to. You can also reach out to other businesses in your industry and ask for a link exchange.
You can improve your chances of ranking in the Google Map Pack and reach a whole new audience by building links.
Fight Google Business Profile Spam
Unfortunately, Google My Business spam is a real problem. Google Maps spammers are businesses that create fake listings or claimed listings that they don’t own. These businesses often use Google My Business to try and get their website to rank higher in Google search results.
Google is constantly fighting against Google My Business spam, but it’s a never-ending battle. Google Maps spammers are continually finding new ways to create fake listings, and Google is constantly working to find and remove them.
If you see a Google My Business listing that you think is spam, you can report it to Google. To do this, click on the listing and click on the “Report a Problem” link. You can choose “This is a fake business,” and Google will investigate the listing.
Google Local Finder panel with restaurants and their location
Track Your GBP and SEO strategy
Now that you’ve claimed your Google My Business listing and optimized it for the Google Map Pack, it’s time to track your progress. Fortunately, Google provides a few different tools to help you do just that.
The first tool is Google Analytics. Google Analytics is a free service that allows you to track your website traffic; this helps you see how much traffic your website gets from Google Maps.
You’ll need to create a Google Account and add the Google Analytics code to your website to set up Google Analytics. Once you’ve done that, you can start tracking your website traffic and see how it’s affected by your Google My Business listing.
The second tool you can use to track your Google Business Profile listing is Google Search Console. Google Search Console is a free service that allows you to track your website’s performance in Google search results; it helps see how your listing is performing and what keywords it’s ranking for. However, Google Search Console will only show you an average position of some of your keywords, it will not give you an accurate daily ranking
To set up Google Search Console, you’ll need to add your website to your Google Account and verify ownership. Once you’ve done that, you can track your website’s performance in Google search results.
By using these two tools, you should be able to track your Google My Business listing and see how it’s affecting your website traffic.
Pro Rank Tracker: Your Local SEO Ranking Partner
Now that you understand the basics of getting your business ranking in Google Maps, it’s time to put this knowledge into practice. The first step? Sign up for a Pro Rank Tracker account – this is the only tool you need to monitor your progress and ensure that your hard work is translating on the map pack SERP.
With regular tracking, you can stay ahead of the competition and ensure your business is always one click away from potential customers. Ready to superpower your business with Google Maps?