Are you struggling with SEO? Here is the Top 10 SEO Tips for Franchises.
Search Engine Optimization, or SEO, can be a foreign concept for those who are new to digital marketing. However, it is a crucial element for driving traffic to your website and should not be overlooked.
If you’re a franchise owner, there are a few things you can do to make sure your franchise’s website is optimized for search engines. Read on to know more about the local SEO tips you can do to help your franchise website dominate the SERPs.
1. Analyze Local Search Volume and Competition
Before you start optimizing your site, it’s important to understand the landscape of the local SEO.
What keywords are people searching for in your area? And how much competition is there for those keywords? You can use a tool like Google Keyword Planner to research keywords and get an idea of how much competition there is for each one.
Once you know which keywords you want to target, you can start incorporating them into your site’s content. If you’re up against large national companies with huge budgets, you may want to focus on long-tail keywords that are less competitive.
2. Use Consistent Branding
Consistency in branding is essential for franchise businesses that are present in multiple locations. While the content should be relevant to the market of the franchise location, the branding across websites should remain the same.
One of the most important things you can do for your franchise’s website is to use consistent branding. This means using the same colors, logo, language, and overall style across all of your franchise’s online platforms. Doing this will help create a cohesive online presence and make it easy for customers to recognize your franchise no matter where they see it. Consistent branding will also help you rank higher in search results.
3. Build Locally Relevant Franchise Websites
Another important thing to keep in mind when optimizing your franchise SEO is locality. Each individual franchise should have its own separate website that is optimized for its specific location. This means including the city and state in your title tags, header tags, meta descriptions, and throughout the content on your website, if possible.
For example, if you’re running a franchise business in Los Angeles, you should mention “Los Angeles” on your website as often as possible. This signals to Google and other search engines that the business is relevant to local searches in that area. Building locality into your franchise website will help you rank higher in local search results and attract customers in your area.
Franchise owners should be more proactive in seeking local franchise SEO services to help conduct keyword research and create local landing pages to improve the visibility of their business listings.
4. Use The Right NAP
NAP stands for name, address, and phone number. It is important to include your franchise’s NAP on each individual franchise website as well as on any directories or listings your franchise is included on. Having accurate and consistent NAP information across all of your online platforms will help improve your credibility with search engines and customers alike.
As we mentioned before, using consistent NAP information across all of your franchised locations is crucial for ranking well in local search results. But it’s not enough just to have the right information—you also need to make sure that it’s formatted correctly. Search engines are very particular about how they like this information to be presented, so be sure to use their guidelines when listing your NAP on each individual franchise website.
5. Use Location-Based Keywords
One of the best ways to optimize your franchise website for SEO is to use location-based keywords. This means including your city, state, or region in your keywords and phrases.
For example, if you’re a pizza franchise in New York, you might use the keyword “pizza New York.” Try to include keywords such as “franchise in [city],” “[city] franchise,” and “[city] franchises” throughout your website’s content, including in your titles, meta descriptions, and image alt text.
This strategy helps search engines understand where your franchise is located and makes it more likely that potential customers in your area will find your website when they search for relevant keywords.
6. Decide On A Content Marketing Strategy
Another important tip for optimizing your franchise website for SEO is to develop a content marketing strategy. This means creating high-quality content that is relevant to your franchise and regularly publishing it on your website. This content can take many forms, such as blog posts, infographics, videos, or even just well-written descriptions of your products or services.
By regularly publishing fresh and relevant content, you’ll signal to search engines that your website is active and worth ranking highly on their results pages. Published content acts as a signal to search engines that your site is authoritative and trustworthy.
7. Complete Your Google Business Profile
Make sure your Google Business Profile is complete. Google Business Profile is a free listing service from Google that allows you to manage your business’s online presence across Google Maps and Search.
When you create a listing, make sure to fill out all of the relevant information—including your business name, address, phone number, hours of operation, and more. You should also add photos and select appropriate categories so that searchers can quickly and easily find what they’re looking for when they come across your listing.
Having a complete Google Business Profile helps improve your chances of being found online and drives traffic to your website. Plus, it doesn’t hurt to have your franchise’s name and contact information out there in as many places as possible!
8. Build Local Backlinks
One of the best ways to improve your franchise’s SEO is by building local backlinks. This means finding ways to get other local businesses and websites to link back to your website.
A backlink is when another website links back to yours. Google algorithmically prefers websites that have more backlinks because it signals to them that your website is credible.
There are several ways to build backlinks such as guest blogging, sponsoring local events, or even just offering discounts to customers who mention your business online. The key is to be creative and think outside the box.
An unusual but effective way is by reaching out to local businesses and asking if they’d be interested in linking to your franchise’s website on their own website. Many times, they’ll be happy to do so if you return the favor!
9. Get More Online Reviews
Another way to improve your franchise’s SEO is by ensuring that you have a consistent stream of positive online reviews. This means that you should be actively encouraging customers to leave reviews on popular review sites like Google and Yelp.
Online reviews are now a key factor in whether people choose to do business with you. According to an article from Forbes, 90% of consumers say that their buying decisions are influenced by online reviews.
Furthermore, according to findings, “Google has confirmed that online reviews are factored into local search ranking algorithms.” So, not only do online reviews directly impact whether potential customers chose your franchise over others, but Google also uses them as a ranking factor in their search algorithm!
The bottom line is this – if you want good SEO for franchises, you need good online reviews. And if you do receive any negative reviews, make sure to respond in a professional and timely manner so as not to damage your business’s reputation.
10. Track Performance
Once you’ve implemented all of these tips, it’s important to track performance so that you can see which ones are working best for your franchise specifically. Use web analytics tools to track things like organic traffic, conversion rates, bounce rates, time on site, etc., over time so that you can see which SEO efforts are paying off most handsomely for your business.
For a more accurate measurement of SEO ranking performance, the best tool for the job is ProRankTracker.
PRT can help monitor the SERP performance of your franchise website in several ways:
- Track your rankings for specific keywords, you can see how well your website is performing for those terms.
- Monitor your competitor’s rankings to see how they are doing compared to you.
- Acquire valuable insights into the search engine algorithms so that you can make informed decisions about your SEO strategy.
PRT is an easy-to-use rank-tracking tool with multiple features that can help you stay on top of your SEO progress and performance. With our detailed reporting, you can quickly see how your keywords are ranking and where you need to focus your efforts. Our research tools can also help you find new opportunities for growth and expansion, so you can make sure that your franchise website is dominating the local scene.
So, if you’re looking for the most up-to-date, accurate, and comprehensive rank-tracking solution, look no further than ProRankTracker! Start your free trial today!
SEO can seem like a daunting task, but it’s important to make sure your franchise’s website is optimized for local searches. By following these top 10 SEO tips for franchises, you can make sure your franchise website is optimized for search engines and easy to find by potential customers.
If you’re new to SEO, it’s important to start with the basics and build from there. These tips will help you get started on the right foot! And to help you monitor your SERP performance, use only ProRankTracker for accurate, comprehensive, and reliable results!