Local SEO For Real Estate – Do You Need It?

Are you a real estate agent looking to increase your visibility and attract more customers? If so, local SEO may be exactly what you need. Local SEO is an effective way of optimizing your website for users in specific geographical areas, making it easier for potential customers to find you on search engines like Google.

By boosting your online presence and improving your visibility, you can use local SEO’s power to expand and grow your real estate business. This guide will explain exactly why local SEO is important for real estate and what you can do to get started.

What Is Local SEO, And What Are Its Benefits For Real Estate Businesses?

Local SEO is a type of search engine optimization (SEO) designed to optimize web pages for local search results. Making sure your website appears in the local search results makes it easier for potential customers to find you when looking for real estate services in their area. As search engines prioritize local businesses, this can give you an edge over competitors who don’t prioritize local SEO.

Following are some of its benefits for your real estate business.

Increased Visibility

One of the biggest benefits of local SEO is that it increases your real estate business visibility – both in searches and on maps. When people search for real estate services within their area, they’ll be more likely to find you if your website is optimized for local search results. Additionally, potential customers can easily locate you on Google Maps, and they’ll be able to get directions straight to your office.

Higher Rankings

As local SEO is designed to optimize web pages for local search results, it can also help increase rankings on other search engines. This is because a website optimized for local searches will often be seen as more relevant and authoritative to the search engines.

And, since search engines prioritize local businesses, this can give you an edge over competitors who don’t prioritize local SEO.

As a result, your website may appear higher on the SERPs (search engine results pages). This can help you get more organic traffic to your website and increase the visibility of your business.

Improved Conversion Rates

Another benefit of local SEO for real estate businesses is that it can improve conversion rates and lead generation. As people find your business through local search results, they’ll be more likely to contact you or visit your website. This is because local SEO makes it easier for them to find all the information they need about your business in one place.

Better Customer Engagement

Lastly, local SEO can help you improve customer engagement. Optimizing your content for local keywords can increase visibility and drive more targeted customers to your real estate business. As the real estate industry is highly competitive, this can help you stand out from competitors and attract potential customers.

Through this improved visibility, you can establish yourself as an authoritative figure in the local market and build trust with potential buyers. This makes it easier for people to find information about your services and contact you if they are interested in buying or selling a property.

How Do You Optimize Your Website and Content For Local Search Engines?

Now that you know the benefits of local SEO for real estate businesses, it’s time to learn how to optimize your website and content for local search engines. Here are a few tips:

Make Sure You Have an Up-to-Date Google Business Profile Listing

When it comes to local SEO, you must have an up-to-date Google Business Profile listing. This will ensure that your business appears in the local search results and on Google Maps.

It also provides potential customers with all the information they need about your services, such as business hours, contact details, and location.

Use Relevant Keywords in Your Content

Using relevant keywords in your website content is essential to optimize for local SEO. When people enter a search query related to real estate, they’ll be more likely to find your website if it includes those keywords.

Plus, it also helps search engines understand the context of your content and rank it accordingly. In real estate SEO strategy, use your keyword research to identify the most relevant keywords for your content and incorporate them into your website or blog posts.

Include Location-Specific Pages

Creating location-specific pages can also help you optimize for local SEO. You can create separate pages for each area or city you serve and include relevant keywords in the content.

This will make it easier for search engines to understand where your business is located and increase your chances of appearing in local search results. Even in Google Ads, use location-specific keywords in your ads to target potential buyers in those areas.

Get Local Links

Getting local links from other businesses and websites in your area is a great way to boost your local SEO ranking. These links give the search engines an indication that you’re an established business in the area, which will help improve your rankings.

You can get these links by participating in local events, collaborating with other businesses, or even sponsoring a local charity. For real estate websites, it’s also a good idea to include links to local resources, such as schools and other points of interest.

Focus on Mobile-Friendly Design

Finally, ensuring your website is optimized for mobile devices is important. Many people now use their phones when searching for local businesses, so having a real estate website that’s responsive and easy to navigate will help you stand out from the competition.

In real estate SEO, ensuring your website is mobile-friendly can be the difference between success and failure.

These real estate SEO tips can help you improve your ranking in the local search results and drive more customers to your business. Getting the right local SEO strategy in place for real estate agents can be a great way to increase visibility and attract more customers.

What Are Some Common Mistakes People Make With Their Local SEO Efforts

Just as there are positive things you can do to optimize for local SEO, some common mistakes should be avoided. Here are a few:

Using Unrelated Keywords

Using unrelated keywords when optimizing for local SEO can hurt your rankings. The search engines will be able to tell that you are targeting a keyword that is not relevant to your business, and this will ultimately lower your rankings. Suppose you are a real estate agent in Los Angeles but use keywords related to Boston.

The search engine will recognize that the keyword and content don’t match up, hurting your local SEO efforts. The search engine rankings are based on relevance, so use keywords related to your business. In keyword research, you can find the best keywords for your business.

Ignoring Reviews

Reviews are a fantastic and effortless way to rocket your local SEO rankings. People searching for a real estate agent in their area want to read reviews from other customers and make an informed decision.

Not taking advantage of the review system can hurt your rankings because people will be less likely to choose you if they can’t find any reviews. Even in on-page SEO, reviews play a key role in improving your rankings.

Not Optimizing Your Listings

The search engine won’t determine your location if you don’t claim your real estate listings on sites such as Google Business Profile, Yelp, and YellowPages. This will hurt your local SEO efforts and make it harder for people to find you. Be sure to claim all your business listings to ensure that the search engine knows where you are.

Not Having a Mobile-Friendly Website

With the increasing number of people accessing websites from their mobile devices, your website must be optimized for mobile use. If your website isn’t mobile friendly, then it will likely hurt your local SEO efforts, as Google favors sites that are mobile friendly.

How Can You Track The Success Of Your Local SEO For Real Estate?

Tracking the success of your local SEO for real estate is essential to ensure that your efforts are paying off. ProRankTracker offers highly specialized SEO agency rank tracking and reporting, so you can easily track your progress.

This platform is ideal for any agent who wants in-depth data on their website’s ranking performance, as they offer comprehensive reporting and detailed analytics.

1. 100% Accurate SERP Rank Tracking: Track your rankings with confidence and accuracy whenever and wherever you are. Suppose you have multiple SERP listings on major search engines. ProRankTracker allows you to track all of them.
2. Data Visualizations and Charts: Gain a better understanding of your ranking performance through our interactive data visualizations and charts. Explore the ins and outs of your SERP rankings.
3. Get Automatic Updates Daily: ProRankTracker provides automatic daily updates, so you can check your progress and make any necessary changes quickly.

So if you’re looking to track the success of your local SEO for real estate, ProRankTracker is the perfect solution.

With this platform, you can enjoy all the benefits of comprehensive SERP rank tracking and report, including 100% accurate data, detailed analytics, interactive charts and graphs, and daily automated updates. 

Get started today and start tracking your progress!