Part IV – Local vs. Global
In the 4th and final part, I’m going to discuss a slightly confusing—but nonetheless VERY important—subject, and that is the difference between local and global rank tracking.
It seems that many users have a MAJOR misunderstanding of how Google tracking works. And this misunderstanding is preventing you from truly utilizing the POWER of our technology to help grow your business with your SEO ninjitsu. Let’s start with the first somewhat uneasy truth: Google knows where you are at all times!!
Well fine, perhaps not yet entirely, but it does know where the search is happening from, even if you use incognito search. So, for instance, a person who searches “cat food” from Paris will see different results than a person who searches that from New York, and so on. The difference in rank could be STAGGERING at times. What it means is that your term might not rank too high in a general search, yet it could be in the top 10 for a person who searches from Berlin, for example. What it also means is that unless you consider the whole world as your target audience, you probably only care to target a certain MAIN area (like most businesses). If you run a pet store in New York City that makes deliveries, why would you target a person from Canada and be what he sees when he searches Google for “cat food delivery”? You would, however, want to target the audience in the vicinity of YOUR physical delivery zone.
Another example: If you distribute a product to the entire US, then in additional to the standard US setup, you would probably want to track several areas within the US. Perhaps you are doing better in some areas than others, and seeing that will allow you to investigate and adjust your strategy accordingly. The game is all about local these days, especially since the update of the pigeon algorithm and the Google Snack Pack that shows results based on a physical radius from the searched location. We’re talking about ridiculously zoomed-in NSA-like resolutions here. If you want your (or your client’s) pet store to conquer the neighborhood through Google and provide every single doggy in its vicinity with nutritious food and treats, you will have to take all that into consideration. It can be done if you go about it wisely!
Now, the question some of you might be asking is, if Google shows unique results based on the searcher’s location in some niches, what are those general google.com ranks you can track? Well the answer is – you’ll get the rank most people from the US get with no localization targeting. Why would you care for those general results? The answer is: it depends. If you’re after utter rank dominance (which I support!) then a general google.com tracking will show your overall progress. If you target the world or the US as your audience (your main market), then the general google.com tracking would still be relevant for you.
Tracking google.com with another country selected (local tracking checked) will get you the rank most people from that country get when they search on google.com.
If you target a specific country, using the respective native google is a good idea to get your rankings on the local google site results (i.e. for France, use google.fr; for UK, use google.co.uk; for Germmany, use google.de; etc.). If you target a zone, or several zones, you would want to define localized tracking for a term and see how your SEO strategy affects each area. If you have a business relevant to a certain physical vicinity, then you would want local tracking (like in the pet store example above).
So basically, we’re talking about global+local combos here: one to give a general picture and to aim for “big rank” dominance, and the other to show the most refined and relevant ranks you can get.
Having said all that, how do you actually track it all?? Luckily, this is where PRT comes in! See, with our technology, you don’t need to physically be at the location you want to track. WE can do that for you by bypassing Google’s geo-targeted barriers and give you the most lucid and clear picture you can get.
So START USING THIS FEATURE. It’s very simple! Watch the video in case you don’t already know how: