You need to be aware of seasonal keywords if you plan to do any online marketing, whether search engine optimization (SEO), pay-per-click (PPC) advertising, or even social media marketing. This guide will explain what seasonal keywords are and why they are important. Plus how you can find and use seasonal keywords to improve your marketing campaigns.
What Are Seasonal Keywords, And Why Should You Care About Them?
Seasonal keywords are simply keywords that are associated with a particular time of year. For example, if you are selling Christmas trees, your seasonal keywords would include things like “Christmas tree,” “real Christmas tree,” “live Christmas tree,” etc.
People searching for these keywords are likely looking to buy a Christmas tree, so if you can rank for these keywords, you can get a lot of traffic and sales.
However, seasonal keywords are only relevant for a limited time, so you need to know when people are searching for them and plan your marketing accordingly.
For example, if you start optimizing your website for Christmas tree keywords in November, you will be too late – people will already have started their Christmas shopping by then and will not be searching for these keyword phrases.
On the other hand, if you start optimizing in October, you will be ahead of the competition and have a better chance of ranking well for these keywords.
There are several reasons why seasonal keywords are important:
- They can help you get a lot of traffic and sales if you can rank for them.
- They are only relevant for a limited time, so you need to know when people are searching for them and plan your marketing accordingly.
- If you start optimizing your website for seasonal keywords ahead of your competition, you will have a better chance of ranking well for them.
- It helps in making your SEO strategy more targeted and effective.
Seasonal keywords can be very valuable, but you need to know when people are searching for them and plan your marketing accordingly. If you do, you can get a lot of traffic and sales from these high search volume keywords.
How Can You Find Seasonal Keywords Relevant To Your Business Or Blog Post?
As search engines become more sophisticated, they better understand the searcher’s intent. You can often use “normal” keywords, and the search engine will understand that you are looking for seasonal keywords.
In seasonal keyword research, google trends are the best tool you can use, as it will give you the most relevant and up-to-date results. Enter your keyword into the google trends search bar and select your country and time frame.
You can also use Google AdWords Keyword Planner to find seasonal keywords relevant to your business. The keyword planner is a free keyword research tool that allows you to find new keywords and get traffic estimates.
To use the keyword planner, sign in to your AdWords account, click “Tools,” and then “Keyword Planner.”
- Enter your seed keyword into the “Your product or service” field and click “Get ideas.
- On the next page, click on the “Keyword ideas” tab.
- Scroll down to the “Seasonality” section, and you will see a list of keywords with their monthly search volume. The keywords with a green arrow next to them are in season.
When the search traffic for a particular keyword is higher than average for a certain period, we say that keyword is in season.
How Can You Use Seasonal Keywords To Improve Your SEO Strategy And Website Traffic Levels?
There are a few things you can do:
Use seasonal keywords in your website content
When creating or updating your website content, including seasonal keywords where relevant. This could be in your website’s metadata (i.e., title tags and meta descriptions), body copy, or even image file names and alt text. As the seasonal keyword trends change, so should your website content. In search engine optimization, when relevant keywords are strategically placed into a web page’s metadata, title tags, and body copy, this can help the website rank higher in search engine results pages.
Target seasonal keywords with PPC campaigns
PPC (pay-per-click) advertising is a great way to target seasonal keywords and drive traffic to your website. When setting up your PPC campaigns, target the relevant keywords and adjust your budget accordingly.
Use seasonal keyword data to inform your SEO strategy
Keep an eye on which seasonal keywords are driving traffic to your website, and use this data to inform your SEO strategy. This could involve targeting certain keywords with your SEO efforts or creating content around popular topics.
Monitor your website traffic
Monitoring your website traffic levels can give you insight into which seasonal keywords drive the most traffic. Use this data to inform your future marketing efforts. As the seasonal trends change, so should your marketing strategy.
By following these tips, you can use seasonal keywords to improve your website traffic and SEO strategy.
Tips For Using Seasonal Keywords To Your Advantage Online Marketing-wise During The Holiday Season (Or Any Other Time Of Year)
While keyword research is important all year round, it’s especially key during the holidays, when people search for gifts and seasonal items. Here are a few tips to help you get the most out of your seasonal keyword campaigns:
1. Know Your Products or Services Inside and Out
You can’t target the right keywords if you don’t know what you’re selling. Make sure you understand the features, benefits, and uses of your products or services before you start targeting keywords.
2. Do Your Research
Use keyword research tools like Google AdWords Keyword Planner and Google Trends to find popular seasonal keywords related to your business. Try to identify long-tail keywords (those that are very specific) and more general terms.
3. Monitor Your Competition
See what seasonal keywords your competitors are targeting and try to rank for those same terms. You can also use competitive intelligence tools to get insights into your competitor’s keyword campaigns.
4. Create Seasonal Content
Once you’ve identified relevant keywords, create content around those terms. This could include blog posts, landing pages, ebooks, or social media updates.
5. Promote Your Content
Ensure the right people see your seasonal content by promoting it through your website, social media channels, and email list. You can also use paid advertising to reach a wider audience.
Seasonal Keyword Example – “Christmas gifts for her”
Now that you know seasonal keywords and how to use them, let’s look at an example.
One popular seasonal keyword is “Christmas gifts for her.” This phrase is typically used by people looking for gift ideas for the women in their lives.
If you sell products that would make great Christmas gifts for her, then you can use this keyword to help promote your products. For example, you could create a blog post titled “10 Best Christmas Gifts for Her” and include a link to your website in the post.
Some other keywords phrases that you could use for Christmas-related content include:
- “Best Christmas gifts for her”
- “Christmas gift ideas for her”
- “Unique Christmas gifts for her”
- “Personalized Christmas gifts for her”
- “Top Christmas gifts for her”
Remember that depending on the season, you’ll need to adjust your content and keywords. For example, you wouldn’t use the keyword “Christmas gifts for her” in the summertime. Instead, you would use keywords related to the summer season, such as “summer vacation ideas” or “best summer activities.” SEO tools like Google AdWords Keyword Planner can help you find the right keywords for each season.
Using ProRankTracker To Determine The Effectiveness Of Using Seasonal Keywords
ProRankTracker is the perfect tool for agencies that want to keep track of their clients’ keyword rankings on a seasonal basis. By tracking keywords regularly, you can see how your client’s SEO campaign performs and make necessary adjustments to ensure they are getting the most out of their investment.
ProRankTracker makes tracking and reporting on your client’s keyword rankings easy, even if you’re not an SEO expert. With its easy-to-use interface and comprehensive reports, ProRankTracker is the perfect tool for any agency that wants to keep a close eye on their clients’ SEO campaigns.
Whether you’re tracking seasonal or non-seasonal keywords, ProRankTracker is the best rank tracking tool for assessing the effectiveness of your SEO campaign. Try ProRankTracker today! It’s FREE!