When it comes to SEO, a lot of information can be overwhelming for clients. In this simplified guide to SEO, we will break down the basics of what your clients need to know to improve their website’s visibility.
We’ll explain how SEO works, dispel some common myths, and outline ways that will help you make your clients understand how to improve their website ranking today.
So, whether you’re just starting in the world of SEO or looking for a refresher course, read on to know how to make a simplified SEO explanation that will make your clients better understand what you can do for them.
What is SEO, and what does it do to a website
Search Engine Optimization, or SEO, makes a website’s content more visible and accessible to search engines. Whether it is YouTube SEO or eCommerce SEO, the process is more or less the same when it comes to optimization.
Businesses want to know what a service can do for them. For that, you can discuss the following things SEO can do to their website.
Firstly, it can help improve the site’s visibility on search engine results pages. This is done by optimizing the website’s code, structure, and content. By making a site more visible in SERPs, it will be more likely to attract potential visitors.
SEO can help improve the accessibility of a website. Making a site more accessible will make it easier for users to find and navigate. When the Google bot can easily index your pages, this will result in better rankings.
Last but not least, SEO can help to improve the site’s overall ranking in SERPs. This is done by optimizing the website for relevant keywords. When a site ranks higher for relevant keywords, it will be more visible to potential visitors and, thus, more likely to attract traffic.
The basics of SEO that all business owners should know
SEO is a process that can be broken down into several steps, all of which are important for the campaign’s success. You can start explaining these steps so your client can better understand how you will achieve what you’ve promised for their website. Read them as if you’re explaining them to your client.
To rank for certain keywords, you first need to know what they are. The best way to do this is through keyword research, which involves using various tools to identify relevant terms that potential customers are searching for. Many sites mistake targeting keywords that are either too broad or too specific, which can result in wasted time and effort. If your site is targeting the wrong keywords, it’s unlikely that you’ll see any results, no matter how much time and effort you put into the rest of your SEO campaign.
Once you’ve identified the right keywords, it’s time to optimize your website for them. This process is known as on-page optimization and involves several different techniques, all of which are designed to make your site more visible and relevant to search engines. This includes things like adding keywords to your titles and meta tags, as well as making sure that your website’s structure is search engine friendly.
Another important part of SEO is link building, which is getting other websites to link to your site. This is important because links are one of the main factors that search engines use to rank websites. The more high-quality links you point to your site, the higher your site will rank. However, it’s important to note that not all links are created equal. Search engines place more weight on links from high-quality websites relevant to your site. So, while it’s still worth pursuing links from other sites, you should focus most of your efforts on getting links from high-quality websites that are closely related to your own.
Social media is another important part of SEO. Engaging with potential and current customers on social media can create buzz around your brand and help build links to your website. In addition, many of the major search engines now take social signals into account when ranking websites. So, if you want your website to rank well, you must have an active social media presence.
Tracking and measuring results
The final step in any SEO campaign is tracking and measuring the results. This is important because it lets you see what’s working and what isn’t. You can make necessary adjustments to your campaign by tracking your SEO progress and ensuring you’re getting the most out of your efforts. Using a tool like ProRankTracker guarantees accurate and timely results that are needed to make SEO strategies more effective.
Why SEO is important for small businesses
SEO is important for small businesses for several reasons.
Helps potential customers find your business online
The first and most obvious reason is that SEO can help more potential customers find your business online. If your website is optimized for the right keywords, it will appear higher in search engine results pages (SERPs), making it more likely to be seen and clicked on by people looking for products or services like yours.
Suppose you own a small business that sells handcrafted jewelry. If your website is optimized for the keyword “handcrafted jewelry,” people who search for that term will be more likely to find and visit your site.
Builds trust and credibility
When you provide services that are easy to find and use, it builds trust and credibility with potential customers. This is especially important for small businesses, which may not have the same level of brand recognition as larger companies.
Different videos, articles, or other resources on your website can show off your expertise and establish you as a leader in your industry. This will build trust with potential customers who may not have heard of your business before.
Increases website traffic
SEO can also help to increase traffic to your website, even if you don’t rank number one for your target keywords. This is because people who click on links lower down on the SERP are still potential customers and may visit your website if it’s relevant and user friendly. A sign of a strong SEO strategy is an increase in website traffic over time, even if you don’t see a jump in your ranking. In the future, this increased traffic can lead to more sales and conversions.
Helps you stay ahead of the competition
If your competitors are doing SEO, you need to do it or risk being left behind. Optimising your website and content for the right keywords, you can stay ahead of the competition and make it more likely that potential customers will find you first.
Helps you to understand your customers
SEO can also be a valuable tool for understanding your customers better. Suppose you own a small business that sells pet supplies. If you notice that many people are searching for the keyword “dog food” on your website, you might want to consider stocking dog food in your store. This is just one example of how SEO can help you understand your target market’s needs and wants and adjust your plan accordingly.
Finally, SEO is a cost-effective marketing strategy for small businesses. It doesn’t require a large budget, and you can start seeing results quickly. Compared to other marketing channels, such as paid advertising, SEO is much more affordable, and it has the potential to reach a wider audience. When rankings improve, organic traffic increases, leading to more sales and inquiries for your small business.
FAQs about SEO
Many new business owners ask me about SEO and how it can help their businesses grow. Here are some of the most frequently asked questions we get:
What is SEO?
SEO stands for “Search Engine Optimization.” It is optimizing a website to rank higher in search engine results pages (SERPs) to get more organic, or “free,” traffic.
How long does it take for SEO to work?
The answer to this question varies depending on the competitiveness of your industry and the keywords you are targeting. Generally, it takes 3-6 months to see results from an SEO campaign. When you develop an SEO strategy with a long-term outlook, you can expect to see results year after year. Always hear your customers’ feedback and keep refining your SEO strategy – this is what will help you stay ahead of the competition.
Can we do SEO ourselves?
The short answer is yes, and you can do SEO yourself. However, it is a time-consuming and complex process. If you don’t have the time or expertise to do it effectively, you may want to consider hiring an SEO agency or consultant team. You can also watch different tutorials on YouTube or join an online course to learn more about SEO. They teach you how to do keyword research, on-page optimization, link building, and more.
How much does SEO cost?
Again, this answer varies depending on your needs. If you decide to do SEO yourself, it will cost you nothing but your time. However, if you hire an agency or consultant, you can expect to pay anywhere from $500-$5,000 or even more per month, depending on the scope of work.
What are the benefits of SEO?
SEO has many benefits, including increased website traffic, leads, and sales. SEO can also help to improve your brand awareness and visibility online.
What are some common SEO mistakes?
Some common SEO mistakes include keyword stuffing, over-optimization, and link buying. These practices can do more harm than good and make your website penalized by search engines.
Is SEO worth it?
Yes, SEO is worth it! While it takes time and effort to see results, the long-term benefits of a successful SEO campaign can be well worth the investment. Optimizing your website for the right keywords can attract more qualified leads and ultimately increase sales.
Reporting about the progress of SEO strategies to your clients using ProRankTracker
When it comes to SERPs, one of the most important things you can do is keep your clients in the loop. Showing them regular progress reports helps to build trust and show that you’re on the right track.
One of the best ways to do this is with ProRankTracker. It’s an extremely accurate and easy-to-use rank tracker that is also very versatile. It offers a range of features that make it perfect for reporting to clients.
- Unlimited saved historical ranking data: You can compare current rankings to see how much progress has been made. Suppose a client wants to know why their rankings have dropped for a particular keyword. You can quickly check when the drop happened and look for any possible causes.
- Unlimited MyRanks app users: You can give clients access to their tracking data so they can log in and check the progress themselves through the MyRanks mobile app. MyRanks is permission-based, so your clients can view only certain projects or URLs, and it can be branded with your details and logo.
- Unbeatable pricing: Usually, when a product is this good, it comes at a high price. But with ProRankTracker, you can get started for a very little price. That not only makes it easy to get started but also easy to scale up as your needs grow.
- Unlimited branded reports: You can brand your reports with your logo and colors, making them look professional and polished. Your clients will be impressed with the reports you give them, and they’ll be more likely to trust you and your SEO expertise.
- Increased productivity with less time spent on reporting: The time you save by using ProRankTracker can be spent on other tasks, such as working on new SEO strategies or improving existing ones.
So, if you’re looking for an easy and accurate way to report to your clients on the progress of your SEO strategies, ProRankTracker is the perfect solution. We hope this guide would help your clients learn SEO basics and make your services more relevant to their business.
And if you want to try ProRankTracker, you can do so for FREE! Sign up today!