{"id":9907,"date":"2025-01-06T03:47:24","date_gmt":"2025-01-06T03:47:24","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=9907"},"modified":"2025-01-06T03:47:42","modified_gmt":"2025-01-06T03:47:42","slug":"how-do-rankings-impact-ai-results","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/how-do-rankings-impact-ai-results\/","title":{"rendered":"How Do Rankings Impact AI Results? What Research Shows&#8230;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re like millions of other business owners, you feel like AI has thrown you a massive curveball in SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, how are you supposed to deal with the ever-changing SEO landscape AND AI landscape simultaneously? Now that all the major AI chatbots can give sources for their answers, AI search results are another thing to consider if you want to maximize your online traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what is the relationship between AI search results and the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/\"><span style=\"font-weight: 400;\">SERPs you\u2019ve been targeting<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what we\u2019re here to answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify this question, we spent hours searching 51 relevant keywords on Google, Bing, ChatGPT, Perplexity, and Gemini to determine how they all relate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to look at the raw data, <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/122ofx6jY5jEhppph4wiv_k2qpgzXWHzXvr-TRXvwIGc\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here it is<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a breakdown of what we discovered, keep reading!<\/span><\/p>\n<ul>\n<li><a href=\"#what-are-ai-results\">What Are AI Search Results?<\/a><\/li>\n<li><a href=\"#rankings-and-ai\">Does Your Ranking Affect AI Results?<\/a><\/li>\n<li><a href=\"#show-up-on-ai\">The Best Way to Improve Your Chances of Appearing in AI Search<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<h2 id=\"what-are-ai-results\"><span style=\"font-weight: 400;\">What Are AI Search Results?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is changing so quickly that keeping up with its current capabilities is difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the more recent developments in AI is AI search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI search results are when any AI tool gives you specific URLs as a part of its answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, notice how this ChatGPT search pulled up links to specific websites as part of the answer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9909\" title=\"ChatGPT web search\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1-1030x648.png\" alt=\"ChatGPT web search\" width=\"1030\" height=\"648\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1-1030x648.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1-300x189.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1-768x484.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1-705x444.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/1.png 1358w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT isn\u2019t the only AI capable of doing this, either. Perplexity and Gemini both have their versions of this type of result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, these AI web searches already impact web traffic. When people search for something on ChatGPT, the web results ChatGPT shows them are highly likely to get clicks!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, finding your way in AI search results could significantly increase your traffic!<\/span><\/p>\n<h2 id=\"rankings-and-ai\"><span style=\"font-weight: 400;\">Does Your Ranking Affect AI Results? Our Mini-Study\u2019s Results:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We ran our study with one simple question in mind:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your rank on <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-rank-tracking-worth-it-yes-heres-why\/\"><span style=\"font-weight: 400;\">Google or Bing<\/span><\/a><span style=\"font-weight: 400;\"> affect your chances of appearing in the AI search results across the major AI tools?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YES!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the short answer isn\u2019t beneficial, let\u2019s examine the longer answer below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">ChatGPT Is Most Heavily Affected by Bing Results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This one might come as a surprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT is more likely to show #1 ranked Bing results than #1 ranked Google results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most likely because ChatGPT and Bing are both owned by Microsoft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to our study, only 45% of the top-ranking Google pages appeared in the ChatGPT web results for the same search term.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9910\" title=\"only 45% of the top-ranking Google pages appeared in the ChatGPT web results for the same search term\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-1030x518.png\" alt=\"only 45% of the top-ranking Google pages appeared in the ChatGPT web results for the same search term\" width=\"1030\" height=\"518\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-1030x518.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-300x151.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-768x386.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-1500x754.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2-705x355.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/2.png 1523w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9911\" title=\"63% of the top-ranking Bing pages appeared in those same ChatGPT searches.\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-1030x522.png\" alt=\"63% of the top-ranking Bing pages appeared in those same ChatGPT searches.\" width=\"1030\" height=\"522\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-1030x522.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-300x152.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-768x389.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-1500x760.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3-705x357.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/3.png 1521w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, 63% of the top-ranking Bing pages appeared in those same ChatGPT searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if your goal is to show up on ChatGPT, you\u2019re technically better off trying to improve your Bing rank than your Google rank.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Other AI Is More Heavily Affected by Google Results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Perplexity and Gemini are different stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these two AI tools, Google is still king.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Perplexity, the top-ranking Google URL for a given search term had about a 63% chance of appearing in Perplexity\u2019s source list. Bing\u2019s top-ranking pages had only a 29% chance.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9912\" title=\"google search results\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4-1030x459.png\" alt=\"google search results\" width=\"1030\" height=\"459\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4-1030x459.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4-300x134.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4-768x342.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4-705x314.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/4.png 1413w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9913\" title=\"\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5-1030x514.png\" alt=\"Perplexity results\" width=\"1030\" height=\"514\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5-1030x514.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5-768x383.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5-705x352.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/5.png 1438w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gemini was the odd duck out of these three AI tools (more on that below). Only 20% of the top-ranking Google URLs and 16% of the top-ranking Bing URLs appeared on the Gemini source list for the same term.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">AI Results Can Be Unpredictable<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, AI is just weird.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Out of the 51 search terms we studied, 12 of the top-ranking Google or Bing pages did not appear on ChatGPT at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, ChatGPT pulled its response from sources other than the top-ranking sources for those search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On more than one occasion, the top-ranking Google and Bing URLs didn\u2019t appear on ANY AI search results across the 3 AI tools we tested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no way to predict exactly when this will happen, but based on our data, it seems more likely when the searches have local search intent.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gemini Is the Odd One Out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss Gemini briefly because it handles these search terms differently than the other AI tools we tested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s compare the search term \u201cBest real estate CRM software\u201d on ChatGPT and Gemini:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9914\" title=\"search term \u201cBest real estate CRM software\u201d on ChatGPT\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6-1030x657.png\" alt=\"search term \u201cBest real estate CRM software\u201d on ChatGPT\" width=\"1030\" height=\"657\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6-1030x657.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6-300x191.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6-768x490.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6-705x450.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/6.png 1336w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9915\" title=\"search term \u201cBest real estate CRM software\u201d on Gemini\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-1030x498.png\" alt=\"search term \u201cBest real estate CRM software\u201d on Gemini\" width=\"1030\" height=\"498\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-1030x498.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-300x145.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-768x371.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-1536x742.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-1500x725.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7-705x341.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/7.png 1552w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When ChatGPT gives Zoho as an answer to the search term, it references a source OTHER THAN Zoho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Gemini gives Zoho as an answer, it provides Zoho ITSELF as a source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may seem like a minor difference, but it vastly changes the outcome of what appears on Gemini\u2019s results (Only 20% of the top-ranked Google pages for our search terms appeared!).<\/span><\/p>\n<h2 id=\"show-up-on-ai\"><span style=\"font-weight: 400;\">The Best Way to Improve Your Chances of Appearing in AI Search<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve looked at the data, but what do we do with it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we conclude this article, let\u2019s discuss how to apply what we learned from this study to real growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on our study, we think there are essentially 4 ways to improve your chances of appearing in AI searches:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your keyword specificity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your search engine rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your online brand presence<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Improve Your Keyword Specificity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For most of our searches, one major predictor of whether something appeared in the AI results was how closely the URL matched the keyword&#8217;s search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the search \u201cCybersecurity tools for small businesses\u201d was more likely to return listicle-style content that gave a breakdown of multiple tools than it was to cite a self-promotional article by a cybersecurity tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this knowledge to your advantage!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you target anything, you must understand precisely what keywords people use to find your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a ProRankTracker user, one of the best ways to do this is with the Keyword Suggestions and Rankings Discovery tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Keyword Suggestions tool helps you discover new, <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">highly specific keywords<\/span><\/a><span style=\"font-weight: 400;\"> based on your current keyword strategy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9916\" title=\"Keyword Suggestions\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-1030x465.png\" alt=\"Keyword Suggestions\" width=\"1030\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-1030x465.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-1536x694.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/8.png 1892w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Rankings Discovery tool helps you find keywords for which you\u2019re already ranked (but not currently tracking), making it easier to improve your rankings with less work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9917\" title=\"Rankings Discovery\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-1030x466.png\" alt=\"Rankings Discovery\" width=\"1030\" height=\"466\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-1030x466.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-1536x695.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/9.png 1906w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can then take the keywords you discover from these tools and add them to your ProRankTracker tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use both of these tools to improve your keyword specificity and increase your chances of appearing on AI results!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improve Your Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve found the best keywords, you need to improve your content based on the keywords you chose to target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple ways to do that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewrite old content to make it more valuable and target better keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write fresh, new and original content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get experts in your industry to create posts on your blog<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Preferably, you\u2019ll tackle ALL of those options to give your content the best boost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better content = a higher chance of ranking on Google and Bing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A higher chance of ranking on Google and Bing = a higher chance of appearing on AI search results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Track Your Search Engine Ranks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you launch your new content but never check its ranking, your work may be wasted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you should carefully track your content to see how it ranks on the Google and Bing SERPs. That way, you can make strategic adjustments to keep pushing your content farther up the ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is a great place to do this. It\u2019s a highly-specialized <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">rank tracker<\/span><\/a><span style=\"font-weight: 400;\">, meaning it can do ALL the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/what-is-rank-tracking\/\"><span style=\"font-weight: 400;\">rank-tracking<\/span><\/a><span style=\"font-weight: 400;\"> activities you need to understand your URL&#8217;s movement on the SERPs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9918\" title=\"PRT Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-1030x469.png\" alt=\"PRT Dashboard\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-1536x700.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-1500x684.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/01\/10.png 1861w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t already a ProRankTracker user, you can check it out for free with a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">14-day free trial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improve Your Online Brand Presence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, improving your brand presence online can ONLY increase your chances of appearing on AI search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand presence comes in several forms, but 2 of the most essential forms of online brand presence are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand mentions online (from sources outside your website)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media presence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cultivating both types of brand presence is crucial because AI draws from the collective knowledge of the internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, if more sources mention your brand, you\u2019re much more likely to get a mention on ChatGPT or one of the other AI tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spend time cultivating relationships with influencers and other voices in your niche to grow your online brand presence and watch your pages appear on AI search results.<\/span><\/p>\n<h2 id=\"conclusion\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is new, but it doesn\u2019t have to be intimidating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study above confirmed what many of us already suspected: improving your ranks on Google and Bing improves your chances of appearing in various AI tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I highly recommend signing up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> to see how much it can help you improve your ranks (and chances of appearing on AI search results).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like millions of other business owners, you feel like AI has thrown you a massive curveball in SEO. After all, how are you supposed to deal with the ever-changing SEO landscape AND AI landscape simultaneously? Now that all the major AI chatbots can give sources for their answers, AI search results are another [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[449,10,7],"class_list":["post-9907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ai","tag-rank-tracking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re like millions of other business owners, you feel like AI has thrown you a massive curveball in SEO. After all, how are you supposed to deal with the ever-changing SEO landscape AND AI landscape simultaneously? 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