{"id":9447,"date":"2024-10-09T15:36:05","date_gmt":"2024-10-09T15:36:05","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=9447"},"modified":"2024-10-15T15:03:03","modified_gmt":"2024-10-15T15:03:03","slug":"global-seo-strategy","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/global-seo-strategy\/","title":{"rendered":"How to Develop &#038; Execute a Global SEO Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trying to figure out how to rank on search engine result pages (SERPs) when you have multiple audiences in multiple countries presents a unique challenge and difficult questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you prioritize the locations you should target?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the best way to rank in multiple locations around the globe\u2013even when they might speak different languages?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is challenging enough, but global SEO requires even more focus and intense planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That sounds scary, but here\u2019s the good news: we\u2019ve been there, and have answers to your burning questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article explains in-depth how to develop and execute a global SEO strategy for your business\u2013from starting your website to landing at the top of the SERP.<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#identify-target-locations\">Step 1: Identify Your Target Locations<\/a><\/li>\n<li><a href=\"#perform-keyword-research\">Step 2: Perform Keyword Research<\/a><\/li>\n<li><a href=\"#prepare-website-for-global-ranking\">Step 3: Prepare Your Website for Global Ranking<\/a><\/li>\n<li><a href=\"#develop-content\">Step 4: Develop Content<\/a><\/li>\n<li><a href=\"#track-ranks\">Step 5: Track Your Ranks<\/a><\/li>\n<li><a href=\"#automate-tracking\">Step 6: Automate Your Tracking<\/a><\/li>\n<li><a href=\"#monitor-and-strategize\">Step 7: Monitor and Strategize<\/a><\/li>\n<li><a href=\"#faq\">FAQs<\/a><\/li>\n<li><a href=\"#why-global-seo-strategy-matters-for-success\">Why a Global SEO Strategy Is Crucial for Success<\/a><\/li>\n<\/ul>\n<h2 id=\"identify-target-locations\"><strong>Step 1: Identify Your Target Locations<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first step in developing a global SEO strategy is identifying your target locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, where do you want to do business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider your current customer base and where you would like to market your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though it\u2019s still early in the game, you should also consider several important factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The languages spoken in your target markets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The varying location-specific Google services used abroad (google.co.uk, google.fr., etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competition in your chosen locales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At this point, you should be collecting enough info to help you decide what areas are reasonable targets for your SEO campaigns. This will streamline the process of setting up your website, picking keywords, and launching an SEO campaign in the future.<\/span><\/p>\n<h2 id=\"perform-keyword-research\"><span style=\"font-weight: 400;\"><strong>Step 2: Perform Keyword Research<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is ESSENTIAL for any SEO strategy. In global SEO, you must consider the keywords for multiple locations, which can further complicate your research strategy.<\/span><\/p>\n<p><strong>This could include keywords in various languages or keywords that include specific locations.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Many people simply guess which keywords they think will benefit them, but this is a mistake. Knowing which keywords strike a good balance between search volume, competitiveness, and <strong>search intent<\/strong> that matches your offerings is impossible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why using a keyword research tool is nearly always the best option. ProRankTracker offers 3 fantastic keyword research tools that you can use to expand your keyword strategy with high-value keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at both.<\/span><\/p>\n<h3><strong>Keyword Suggestions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s Keyword Suggestions tool provides users with a list of high-value long-tail keywords based on their current keyword strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, ProRankTracker doesn\u2019t simply guess which keywords might be beneficial\u2013it considers your current strategy. It then suggests keywords with a reasonable search volume and competitiveness that will be good targets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9446\" title=\"Keyword Suggestions\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-1030x464.png\" alt=\"Keyword Suggestions\" width=\"1030\" height=\"464\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-1030x464.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-768x346.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-1536x691.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-1500x675.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1-705x317.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image1-1.png 1891w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h3><strong>Rankings Discovery<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The second ProRankTracker tool is the Rankings Discovery tool, which reveals keywords already ranking for your URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, this tool analyzes your URLs to discover what terms they are already ranking for, which can be helpful for quickly boosting online visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might find that you\u2019re already ranking in the top 20 for a keyword you aren\u2019t yet targeting. You could add that keyword to your list and spend some effort boosting it into the top 10 or 5.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9445\" title=\"Rankings Discovery\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-1030x449.png\" alt=\"Rankings Discovery\" width=\"1030\" height=\"449\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-1030x449.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-300x131.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-768x335.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-1536x669.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-1500x653.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1-705x307.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image9-1.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then, you could head over to the Keyword Suggestions tool and have ProRankTracker generate a list of high-value keywords based on the new keyword you just added!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining these tools allows users to quickly generate lists of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">dozens of high-value keywords<\/span><\/a><span style=\"font-weight: 400;\"> that specifically target their areas of interest around the globe.<\/span><\/p>\n<h3>Insta-Check<\/h3>\n<p>Once you know what keywords you need to rank for, you should get a quick idea of where you&#8217;re currently ranking.<\/p>\n<div>This will allow you to research and plan your strategy accordingly. You can research different searches (locations, devices, engines, languages) and keywords, see current results and decide what to focus on.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9500 aligncenter\" title=\"Insta Check\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-1030x419.png\" alt=\"Insta Check\" width=\"1030\" height=\"419\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-1030x419.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-300x122.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-768x312.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-1536x624.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-1500x609.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check-705x286.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Insta-Check.png 1644w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>Later in the article, we&#8217;ll share more tips on how to use the Insta-Check feature.<\/p>\n<h2 id=\"prepare-website-for-global-ranking\"><strong>Step 3: Prepare Your Website for Global Ranking<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have identified your target locations, you must prepare your website to rank in those locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes several tasks, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing technical SEO aspects like loading speed, mobile-friendliness, and hreflang tags (these tell Google the location and language your page is targeting).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing your website structure. For easy navigation, you need to make it easy for users to switch to another version of your website that aligns with their country and\/or lanugage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a content plan. What keywords do your customers search before buying? Consider the variations of these keywords based on location and language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translating your website. If you target users who speak different languages, you need to translate your website into those languages. There are multiple options, including both machine and human translation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensuring that your website is ready to rank globally helps eliminate wasted time troubleshooting in the future.<\/span><\/p>\n<h3><strong>Set Up Any Google Business Profiles (for Brick &amp; Mortar Companies)<\/strong><\/h3>\n<p>If the company you&#8217;re doing SEO for doesn&#8217;t have a physical location, you can skip this section.<\/p>\n<p><span style=\"font-weight: 400;\">A large percentage of localized search traffic comes through Google Maps (<\/span><a href=\"https:\/\/mapsplatform.google.com\/resources\/blog\/9-things-know-about-googles-maps-data-beyond-map\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than a billion<\/span><\/a><span style=\"font-weight: 400;\"> people use Google Maps every month!). That means your Google Business Profile MUST be optimized to push traffic from Google Maps to your website or storefront.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9444\" title=\"Set Up Google Business Profile\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-1030x488.png\" alt=\"Set Up Google Business Profile\" width=\"1030\" height=\"488\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-1030x488.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-300x142.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-768x364.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-1536x728.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-1500x711.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14-705x334.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image14.png 1820w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But how do you do that?<\/span><\/p>\n<ul>\n<li aria-level=\"1\">Create and verify a Google Business location for each of your storefronts.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your business name, contact information, and hours up to date.<\/span><\/li>\n<li aria-level=\"1\">Add the services you provide.<\/li>\n<li aria-level=\"1\">Add keywords naturally to your profile.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload photos, create posts, and respond to customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate positive customer reviews by networking with happy customers<\/span><\/li>\n<\/ul>\n<p>Repeat these steps for each physical location where your local business exists. But remember: You have to have a physical business set up at a location to have a Google Business Profile for it. PO boxes do not count.<\/p>\n<p><span style=\"font-weight: 400;\">Using a ranking tool like ProRankTracker can help you track your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-rank-tracker\/\"><span style=\"font-weight: 400;\">local Google Business Profile ranks<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/proranktracker.com\/blog\/how-to-track-your-websites-seo-rank-in-google-maps\/\"><span style=\"font-weight: 400;\">Google Maps<\/span><\/a><span style=\"font-weight: 400;\">, helping you acquire more traffic from this extremely valuable resource.<\/span><\/p>\n<h2 id=\"develop-content\"><strong>Step 4: Develop Content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve identified your target keywords and set up your website, it\u2019s time to fill it with some content!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you now know what keywords will resonate with your <\/span><span style=\"font-weight: 400;\">global audience<\/span><span style=\"font-weight: 400;\">, you should focus on creating content that targets those keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to local keywords, you should also ensure that your website has content that focuses specifically on your different target regions. For instance, you might have some content focused primarily on a US audience and other content focused on a Latin American audience. So, to reach this audience, you&#8217;ll likely need to have different versions of the same landing page or blog in English and Spanish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content isn\u2019t just blog articles, either. Consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product copy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to optimize your title tags, meta descriptions, and header tags for your target keywords when developing your content!<\/span><\/p>\n<h3><strong>Get Backlinks from Organizations that are Locationally Relevant<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks are links from other websites to your website and are a valuable ranking factor for SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While working on your content, you should simultaneously develop a strong backlink profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you get OTHER websites to link to your website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to get local and global backlinks, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get involved in local communities. Attending local events and joining local business groups are great ways to get involved in your community. When people know about your business, they tend to link to it on their sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trade guest posts with other players in your industry. There are likely plenty of local influencers or other non-competition industry leaders who would be able to make a guest post on your blog in exchange for you writing a guest post on theirs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit your website to online local directories. People often find new businesses through online directories like Yelp, Yellow Pages, Facebook, and others. Maintaining a listing on these directories provides backlinks to your site and gives your customers another place to find you online.<\/span><\/li>\n<li aria-level=\"1\">Create <a href=\"https:\/\/proranktracker.com\/blog\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">helpful content<\/a> that&#8217;s relevant to the location you want to rank in (this will attract backlinks naturally).<\/li>\n<\/ul>\n<h2 id=\"track-ranks\"><strong>Step 5: Track Your Ranks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve identified your target locations and keywords, prepared your website with technical SEO and content, and gotten backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to see whether your efforts are paying off!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your ranks is a crucial aspect of any ranking strategy because it lets you know what\u2019s working (and what isn\u2019t). It helps you see how your website is performing in your target markets and identify any areas where you need to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll talk about how to track your ranks with a top rank-tracking tool \u2013 <a href=\"http:\/\/proranktracker.com\" target=\"_blank\" rel=\"noopener\">ProRankTracker<\/a>.<\/span><\/p>\n<h3><strong>Localize Your Rank Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to global SEO, <a href=\"https:\/\/proranktracker.com\/blog\/google-search-localization\/\" target=\"_blank\" rel=\"noopener\">localizing the ranks<\/a> you track is one of the most important steps you can take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Localizing your rank-tracking efforts means that you\u2019ll be able to keep track of how customers in different areas see your page on the SERP. It could be higher in some locations and lower in others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In ProRankTracker, go to the Add Wizard tool and add your URLs\/keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next step, you\u2019ll be prompted to select a few key localization options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Location (You can get as specific as the neighborhood and even zip codes in many cases!)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Business Profile tracking<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9443\" title=\"Google Business Profile tracking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1.png\" alt=\"Google Business Profile tracking \" width=\"732\" height=\"778\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1.png 732w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1-282x300.png 282w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1-663x705.png 663w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also track multiple combinations of location, language, and search engine for each keyword to help you understand better how you\u2019re ranking in different areas for the same keywords!<\/span><\/p>\n<h3><strong>Establish Projects<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In ProRankTracker, the highest level of organization is the Project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Projects allow you to group keywords and URLs into a single organizational umbrella, making it easy to quickly view sections of your ranking strategy.<\/span><\/p>\n<p>This is especially handy if you&#8217;re managing various SEO campaigns across different global locations.<\/p>\n<p><span style=\"font-weight: 400;\">For example, let&#8217;s say you&#8217;re trying to rank in the USA, Israel, and Australia. You could organize your rank tracking into 3 projects for each country. This will make it easier to report on your results and adapt your strategy for each separate location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a Project in ProRankTracker, go to the Projects menu in the left-hand toolbar (under the \u201cManage\u201d tab).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9442\" title=\"Project\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-1030x466.png\" alt=\"Project\" width=\"1030\" height=\"466\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-1030x466.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-1536x696.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-1500x679.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image17.png 1910w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Select \u201cAdd New Project,\u201d then fill out the parameters of the new Project. You can use several different parameters to create a Project:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (perfect for global strategy)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language (another key global parameter)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL\/keyword<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9441\" title=\"URL\/keyword\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-1030x463.png\" alt=\"URL\/keyword\" width=\"1030\" height=\"463\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-1030x463.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-768x345.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-1536x690.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-1500x674.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19-705x317.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image19.png 1886w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creating your Project makes it visible in the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/project-view\/\"><span style=\"font-weight: 400;\">Project View<\/span><\/a><span style=\"font-weight: 400;\">, which we\u2019ll discuss in the next section.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Rankings Views<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rankings Views are the Grand Central Station of ProRankTracker. This is where your data migrates so you can view it from multiple perspectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 6 Rankings Views:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Dashboard gives you a general overview of all your current tracked URL\/keyword combinations.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9440\" title=\"Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-1030x467.png\" alt=\"Dashboard\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-1030x467.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-1536x696.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-1500x680.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image20-1.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term view lets you see all your tracked terms and which URLs are associated with each.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9439\" title=\"Term View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-1030x458.png\" alt=\"Term view\" width=\"1030\" height=\"458\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-1030x458.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-300x133.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-768x341.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-1536x682.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-1500x666.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13-705x313.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image13.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL view lets you see all your tracked URLs and which keywords are associated with each.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9438\" title=\"URL view\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-1030x468.png\" alt=\"URL view\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-1536x698.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-1500x681.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image15.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily view gives you a daily breakdown of how your keyword\/URL ranks have changed over time, making it easy to see trends and changes.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9435\" title=\"Daily view\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1030x466.png\" alt=\"Daily view\" width=\"1030\" height=\"466\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1030x466.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1536x694.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1.png 1885w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Full SERPs view shows you the SERP for your selected keyword and gives you critical data on each ranked page. It also has a chart view showing a graphical representation of EVERY page\u2019s movement over a selected period.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9437\" title=\"Full SERPs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-1030x470.png\" alt=\"Full SERPs\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-768x351.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-1536x701.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-1500x685.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21-705x322.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image21.png 1877w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project View allows you to view your Projects and gives you key data, such as a daily view, a yearly heat map, and a general overview. This is the perfect place to see how your ranks in a particular location are doing (or whatever other information you\u2019re using Projects to prioritize).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9436\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-1030x469.png\" alt=\"Project View\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-1500x682.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image2-1.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In each Ranking View, powerful filtering options make it easier to find exactly what you\u2019re looking for, and you can save filters to make searches easier to repeat in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use all 6 Rankings Views regularly to maintain a genuinely well-rounded understanding of your ranks!<\/span><\/p>\n<h3><strong>Ad-Hoc Global SERP Checks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One problem with many rank trackers is that they only allow you to get data on URLs\/keywords on your tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t leave much room for research or for those days (which happen very frequently) when you just need to check a random keyword to get some information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/blog\/instant-rank-checker\/\"><span style=\"font-weight: 400;\">Insta-Check tool<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insta-Check is a pay-as-you-go system that allows ProRankTracker users to simply buy credits and use them to check the SERPs for any keyword they\u2019re interested in. These SERP checks are quick but give you key data to act on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To generate an Insta-Check SERP report, go to the \u201cTools\u201d section, select \u201cInsta-Check,\u201d and specify the keyword\/URL you want to check.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple types of Insta-Check reports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single position check (just tells you the current rank for the given URL\/keyword\/location combination)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10\/20\/etc. check (gives you the entire SERP up to the selected number for the given keyword\/location combination)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9434\" title=\"Insta-Check reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1.png\" alt=\"Insta-Check reports\" width=\"1015\" height=\"791\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1.png 1015w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-300x234.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-768x599.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-705x549.png 705w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<h2 id=\"automate-tracking\"><strong>Step 6: Automate Your Tracking<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you\u2019re seeing just how much work it can take to develop, execute, and maintain a global SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you make it feasible to keep up with this quantity of data and work long-term?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automate it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers reports and notifications to help you streamline the data collection process so you can get right down to the decision-making.<\/span><\/p>\n<h3><strong>Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reports are an automated system that allows you to gather data without lifting a finger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exerting some effort on the front end to set up a thorough report system will save you HUNDREDS of hours a year on data collection and analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick guide to getting started in ProRankTracker:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Access the \u201cReports Center.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Pick from a selection of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">over 20 report options<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9433\" title=\"Pick from a selection of over 20 report options\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image7.jpg\" alt=\"Pick from a selection of over 20 report options\" width=\"1030\" height=\"489\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image7.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image7-300x142.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image7-768x365.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image7-705x335.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3. Input the required details.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9432\" title=\"Input the required details\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image10.jpg\" alt=\"Input the required details\" width=\"1030\" height=\"609\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image10.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image10-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image10-768x454.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image10-705x417.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>4. Receive your rankings directly in your email inbox.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s delve into a few key reports that can boost your position in global Google search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One valuable tool is the \u201cDifferent Locations\u201d report, which lets you see how a specific keyword and URL rank in different geographical areas. For example, when analyzing a single URL\/keyword combination across four locations, you might find two rankings while the other two remain unranked \u2014 this insight can be crucial!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9431\" title=\"report\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-1030x470.png\" alt=\"report\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-1500x684.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image8-1.png 1518w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what the same type of report looks like when you email it as a PDF instead of viewing it on ProRankTracker\u2019s platform:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9429\" title=\"platform\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-1030x574.png\" alt=\"platform\" width=\"1030\" height=\"574\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-1030x574.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-300x167.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-768x428.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-1536x856.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-1500x836.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1-705x393.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1.png 1543w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Shared Reports use a live link that <\/span><a href=\"https:\/\/proranktracker.com\/seo_agency_rank_tracker\"><span style=\"font-weight: 400;\">agencies and teams<\/span><\/a><span style=\"font-weight: 400;\"> can share with their clients or other stakeholders &#8211; the report is continuously updated with new data daily. After generating the report, you can go back to the link and view the updated data anytime. This is an excellent report that keeps clients happy with up-to-date information!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9428\" title=\"Shared Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-1030x476.png\" alt=\"Shared Reports \" width=\"1030\" height=\"476\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-1030x476.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-300x139.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-768x355.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-1536x710.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-1500x693.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18-705x326.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image18.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another extremely valuable report for global SEO is the Projects Summary report, which lets you see selected Projects at a glance. This is perfect for when you\u2019re trying to compare your local progress against your competitors. Simply generate a Projects Summary report and see how you stack up.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9502\" title=\"Project Summary Report\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-1030x494.png\" alt=\"Project Summary Report\" width=\"1030\" height=\"494\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-1030x494.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-300x144.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-768x368.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-1536x736.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-1500x719.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report-705x338.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Project-Summary-Report.png 1903w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can generate many other types of reports and notifications using ProRankTracker\u2019s Reports Center. These are just some of my favorite reports to share for global rank tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check the Reports Center using your <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> for a better idea of how much you can accomplish with automated reports!<\/span><\/p>\n<h3><strong>Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Notifications, like reports, are a tool to help you keep track of your ranks without needing to check them constantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike reports, which are either exported instantly or sent on a regular schedule, notifications can be sent in two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drop and jump notifications are sent on daily, weekly, or monthly recurring schedules (similar to reports).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger notifications are sent only when a particular event happens (like hitting a ranking milestone or dropping a predetermined number of ranks)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notifications are an ideal way to stay updated on your global ranks (in addition to reports) because they can let you know when things are going well or poorly and give you more time to respond to those insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To set up your notifications, go to the \u201cReports\u201d tab in the left-hand toolbar, then select \u201cNotifications.\u201d Select the type of notification you want to create.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9426\" title=\"Notifications\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-1030x465.png\" alt=\"Notifications\" width=\"1030\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-1030x465.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-1536x694.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image16.png 1883w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fill out the required details to customize your notifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it!\u00a0<\/span><\/p>\n<h2 id=\"monitor-and-strategize\"><strong>Step 7: Monitor and Strategize<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After following the first 6 steps in this article, you should have a fully functional global SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What comes next?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you should focus on long-term monitoring to help you stay abreast of any changes in your ranks. A crucial part of your monitoring should be the insights ProRankTracker provides you, but other tools should also make their way into your arsenal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful free tool for <\/span><a href=\"https:\/\/proranktracker.com\/blog\/global-seo-analytics\/\"><span style=\"font-weight: 400;\">analyzing and understanding global customer behavior<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> helps users optimize how Google views, indexes, and ranks their sites <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-seo-tools\/\"><span style=\"font-weight: 400;\">locally and globally<\/span><\/a><span style=\"font-weight: 400;\">. This is a great place to make changes based on ProRankTracker data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/navigation\/reporting\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Looker Studio<\/span><\/a><span style=\"font-weight: 400;\"> is a visualization tool that allows users to make powerful data dashboards to help them understand their data at a glance. Below is an example dashboard created to help one user visualize their Google Ads performance.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9425\" title=\"Monitor and Strategize\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1-1030x702.png\" alt=\"Monitor and Strategize\" width=\"1030\" height=\"702\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1-1030x702.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1-300x204.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1-768x523.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1-705x480.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/image6-1.png 1365w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even better? ProRankTracker <\/span><a href=\"https:\/\/proranktracker.com\/serp-api\"><span style=\"font-weight: 400;\">integrates with these tools<\/span><\/a><span style=\"font-weight: 400;\"> to help users get the most out of all 4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, combining these tools and using insights from each will form the cornerstone of your monitoring effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can use your hard-earned data to make informed strategic decisions that would have been random guesses without all the legwork you put in on the front end.<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQs<\/strong><\/h2>\n<h3><strong>What are global SEO strategies?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Global SEO strategies help businesses rank in different locations worldwide by assisting users in optimize their websites and content for multiple languages, locations, and search engines to attract a global audience.<\/span><\/p>\n<h3><strong>How does international SEO work?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">International SEO optimizes your website and content to improve visibility and rankings in specific target locations and languages. This includes creating content tailored to those locations&#8217; language and the searchers.<\/span><\/p>\n<h3><strong>What is the best strategy for global SEO?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best strategy for global SEO is an individualized approach that helps each business reach its personal goals. Use the flexible plan outline above to create your customized global SEO strategy!<\/span><\/p>\n<h2 id=\"why-global-seo-strategy-matters-for-success\"><strong>Why a Global SEO Strategy Is Crucial for Success<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Developing a solid online presence is more important than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t believe me?<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/276737\/distribution-of-visitors-to-googlecom-by-country\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Only 26.95%<\/span><\/a><span style=\"font-weight: 400;\"> of Google\u2019s desktop traffic comes from the U.S. That means nearly 75% of Google desktop traffic comes from searchers OUTSIDE the U.S.!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the steps in this article will help you connect with your global audience faster than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try signing up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">14-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> to follow the steps above and see how much you can improve your global SEO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trying to figure out how to rank on search engine result pages (SERPs) when you have multiple audiences in multiple countries presents a unique challenge and difficult questions. How do you prioritize the locations you should target? What\u2019s the best way to rank in multiple locations around the globe\u2013even when they might speak different languages? [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[499,504],"class_list":["post-9447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-global-seo","tag-global-seo-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Struggling to develop a global SEO strategy? This article takes you step-by-step through developing and executing a powerful global SEO strategy.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"global seo,global seo strategy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/global-seo-strategy\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Develop and Execute a Global SEO Strategy\" \/>\n\t\t<meta property=\"og:description\" content=\"Struggling to develop a global SEO strategy? 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