{"id":9152,"date":"2024-07-16T07:36:17","date_gmt":"2024-07-16T07:36:17","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=9152"},"modified":"2024-07-17T13:39:07","modified_gmt":"2024-07-17T13:39:07","slug":"google-ranking-suddenly-dropped","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/google-ranking-suddenly-dropped\/","title":{"rendered":"Google Ranking Suddenly Dropped? Take These Steps NOW!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everything was going so well, then\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BAM!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your most important pages dropped several ranks out of nowhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should you do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sudden drop in Google rankings can feel like a crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic drops, sales slow down, and the pressure to diagnose and fix the problem is immense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t panic yet! There are tried-and-true methods to recover from a ranking drop \u2013 you just have to know what steps to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow the simple steps in this article to navigate a ranking drop and come back stronger than before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#step-1-diagnose-problem\">Step 1: Diagnose the Problem<\/a><\/li>\n<li><a href=\"#step-2-optimize-website\">Step 2: Optimize Your Website<\/a><\/li>\n<li><a href=\"#step-3-monitor-ranks\">Step 3: Monitor Your Ranks<\/a><\/li>\n<li><a href=\"#step-4-refine-strategy\">Step 4: Refine Your Strategy<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"step-1-diagnose-problem\"><strong>Step 1: Diagnose the Problem<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the major errors many businesses make when they notice a ranking drop is assuming that they need to rush in and change everything immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DON\u2019T do that!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your rankings drop and you start changing things before you know EXACTLY what caused the problem, you could just make it worse!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: Rankings fluctuate constantly as Google constantly tests new search results. <\/span><a href=\"https:\/\/proranktracker.com\/blog\/daily-rank-tracking\/\"><span style=\"font-weight: 400;\">Daily rank changes are something to watch<\/span><\/a><span style=\"font-weight: 400;\">, but do not overreact to them too soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need to start by figuring out what caused the problem \u2013 then, you can move on to fixing it efficiently.<\/span><\/p>\n<h3><strong>Analyze Competitor Changes<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When your rankings drop, one of the first things you should check is your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kinds of articles have they published recently? Are they targeting any of your high-value keywords?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, looking beyond your site and examining your competitors is essential. They might have implemented strategies that impacted your ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider using the following competitor analysis tips to see if your competitors are the source of your rank drop:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use SEO and rank tracking tools (we\u2019ll talk more about this below) to monitor your competitors\u2019 activities. Look for significant changes in their backlink profiles, content updates, or technical SEO improvements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check if competitors have targeted new keywords or improved their content for existing ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluate the quality of your competitors&#8217; content. Higher quality and more comprehensive content could improve engagement and result in higher rankings (making yours rank lower by default).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anything that makes your opponents look better to Google will necessarily make your pages look worse, so competitor analysis is a crucial place to start your research!<\/span><\/p>\n<h3><strong>Check Google Search Console and Google Analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google Search Console and Google Analytics are indispensable tools for diagnosing ranking drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Google Search Console can tell you if you have any <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google penalties<\/span><\/a><span style=\"font-weight: 400;\"> or on-page issues, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad hyperlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad sitemap<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Google Search Console performance report can help you analyze your recent performance. Seeing how your impressions, clicks, CTR, and other KPIs have changed over the last few days or weeks can tell you if your pages need to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/content-refresh\/\"><span style=\"font-weight: 400;\">be revamped<\/span><\/a><span style=\"font-weight: 400;\"> to better match search intent.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9158\" title=\"Google Search Console\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1.png\" alt=\"Google Search Console\" width=\"800\" height=\"540\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1.png 800w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1-300x203.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1-768x518.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image6-1-705x476.png 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, Google Analytics has powerful information to help you discover what\u2019s going wrong. It provides tools to help you see where your traffic is coming from, how long people spend on your pages, and many other important metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining Google Search Console and Google Analytics helps you understand what might have caused the drops in your ranks, giving you a more straightforward path toward fixing the issues holding you back.<\/span><\/p>\n<h3><strong>Review Algorithm Updates<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It seems like Google is constantly changing its search algorithm, which can significantly impact rankings (not long ago, Google published its <\/span><a href=\"https:\/\/proranktracker.com\/blog\/helpful-content-update\/\"><span style=\"font-weight: 400;\">\u201cHelpful Content\u201d update<\/span><\/a><span style=\"font-weight: 400;\">, and many people found their rankings affected considerably).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you drop in ranks and the above steps don\u2019t help you understand why, it might be an algorithm update messing with your page. Use the following strategies to figure out if Google has made a recent change and how to fix it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search for any Google announcements about recent or upcoming algorithm changes. Make any necessary adjustments BEFORE the algorithm changes are launched instead of after.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check SEO news sites like <\/span><a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Search Engine Land regularly<\/span><\/a><span style=\"font-weight: 400;\"> for the latest updates and expert analysis. We also regularly post about important news here at the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/\"><span style=\"font-weight: 400;\">ProRankTracker blog<\/span><\/a><span style=\"font-weight: 400;\">, so check back regularly for news as well.<\/span><\/li>\n<\/ul>\n<h2 id=\"step-2-optimize-website\"><strong>Step 2: Optimize Your Website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve found the source of your troubles, it\u2019s time to do something about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll discuss 3 significant steps you can take to recover from even the most severe hits to your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that you want to fix the problems you discover \u2013 not just change things randomly. Take these tips as general guidelines and apply them to your situation for maximum effect.<\/span><\/p>\n<h3><strong>Improve Content Quality<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For many people, the problem will likely be with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even seasoned SEOs post content that Google doesn\u2019t appreciate now and then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what can you do about it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, ensure the content that dropped in ranks is high-quality, relevant, and up-to-date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google favors content that provides value to users \u2013 especially after the helpful content update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the following in mind when improving your content\u2019s quality:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Update old posts.<\/b><span style=\"font-weight: 400;\"> There\u2019s still time to save the rankings of your posts even if Google decides they aren\u2019t valuable. Go through them with a fine-tooth comb and bring them up to snuff.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remove duplicate content. <\/b><span style=\"font-weight: 400;\">Google hates it when websites recycle content on multiple pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensure that all future content provides extreme value. <\/b><span style=\"font-weight: 400;\">Don\u2019t ever post a \u201cthrowaway\u201d piece. Your site\u2019s material should be comprehensive and well-researched EVERY TIME.<\/span><\/li>\n<\/ul>\n<h3><strong>Optimize On-Page SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about the technical side of your SEO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you found in step 1 that your GSC showed technical errors with your page, you MUST fix them immediately!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you didn\u2019t see anything in GSC, low on-page time and high bounce rates can indicate problems with your technical SEO or UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check your on-page SEO and UX elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/proranktracker.com\/blog\/23-tips-on-how-to-write-better-titles-for-your-ads-and-web-pages\/\"><span style=\"font-weight: 400;\">Meta descriptions and titles<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page load speed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-friendliness<\/span><\/li>\n<\/ul>\n<h2 id=\"step-3-monitor-ranks\"><strong>Step 3: Monitor Your Ranks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve started to repair your ranks, you need to take steps to ensure you\u2019re able to keep your ranks from dropping again (and keep improving them)!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the part of the process that many people want to ignore, but monitoring your ranks keeps you from needing emergency repairs in the future!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll discuss how to monitor your ranks and use the information you gather to adjust your strategies for future success.<\/span><\/p>\n<h3><strong>Use ProRankTracker to Track Your Ranks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As one of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">best rank trackers<\/span><\/a><span style=\"font-weight: 400;\"> on the market, <\/span><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> is an essential tool for tracking your rankings and recovering from drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PRT tells you exactly where your pages stand on the SERPs, giving you the information you need to improve your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, just add your website and keywords to ProRankTracker in the Add Wizard to monitor your rankings across different search engines and devices.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9159\" title=\"Use ProRankTracker to Track Your Ranks\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-1030x465.png\" alt=\"Use ProRankTracker to Track Your Ranks\" width=\"1030\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-1030x465.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-1536x693.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-1500x677.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1-705x318.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image12-1.png 1861w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When adding your URL\/keyword combos, include location, search engine, device type, and Google Business Profile information to get the most accurate tracking results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After adding your URLs and keywords, add your competitors\u2019 too! Analyzing their strategies using ProRankTracker\u2019s tools can provide insights into what you might be missing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers 6 powerful Rankings Views that give you detailed looks at your ranks and those of your competitors.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9160\" title=\"Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-1030x466.png\" alt=\"Dashboard\" width=\"1030\" height=\"466\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-1030x466.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-1536x695.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-1500x679.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image5-1.png 1881w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project View<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9161\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-1030x465.png\" alt=\"Project View\" width=\"1030\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-1030x465.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-1536x693.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-1500x677.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1-705x318.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image3-1.png 1885w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL View<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9163\" title=\"URL View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-1030x462.png\" alt=\"URL View\" width=\"1030\" height=\"462\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-1030x462.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-768x344.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-1536x689.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-1500x673.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1-705x316.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image11-1.png 1862w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term View<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9164\" title=\"image8\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-1030x467.png\" alt=\"image8\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-1030x467.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-1536x697.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-1500x681.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image8-1.png 1878w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9165\" title=\"Daily View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-1030x469.png\" alt=\"Daily View\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-1500x683.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image9-1.png 1883w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full SERPs<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9166\" title=\"Full SERPs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-1030x467.png\" alt=\"Full SERPs\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-1030x467.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-1536x696.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-1500x680.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image4-1.png 1893w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Each of these Views gives you a different perspective on your ranks. Take advantage of them to gain a well-rounded understanding of your ranks (and your competitors!).<\/span><\/p>\n<h3><strong>Generate Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After you\u2019ve added all the URLs and keywords you want to track, the hard part is keeping up with everything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you monitor your ranks while observing 5 competitors to see if they\u2019re about to overtake you on the SERP?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way is REPORTS!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PRT offers more than 20 types of reports that allow you to quickly and easily generate automated summaries of your ranking data. Each report type gives you a unique understanding of your ranks.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9167\" title=\"Generate Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-1030x472.png\" alt=\"Generate Reports\" width=\"1030\" height=\"472\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-1030x472.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-768x352.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-1536x703.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-1500x687.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1-705x323.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image10-1.png 1852w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re working with clients as an agency, reports are ESSENTIAL for maintaining a good relationship with your clients and keeping them happy and informed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PRT also offers advanced reporting features like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live webpage reports that you can share with your clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Looker Studio integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customizable automated <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-alerts\/\"><span style=\"font-weight: 400;\">notifications and alerts<\/span><\/a><span style=\"font-weight: 400;\"> whenever certain events happen (discussed below)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FREE white-label reporting features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited reports with EVERY plan<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reports save you tons of time keeping track of your ranks and improve your accuracy at the same time.\u00a0<\/span><\/p>\n<h3><strong>How to Know Exactly When Your Rankings Drop with Trigger and Drop Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How do you make sure you avoid any large drops in the future?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where notifications come into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker has 2 types of notifications specifically for this purpose:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drop Notifications alert you for ANY rank drops\u2013no matter how many ranks your page dropped. This is PERFECT for when you want to be able to jump on any rank drops without any delay. Set these up to patch any leaks before they become a flood of ranking drops.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9168\" title=\"ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-1030x468.png\" alt=\"ProRankTracker\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-1536x698.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-1500x681.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image7-1.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trigger Notifications are notifications that will be sent whenever a predetermined event occurs. For example, you could establish a trigger notification that gets sent when your top article drops by 3 or more ranks. Set the parameter for anything you want to ensure you get fully customized ranking notifications.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9169\" title=\"Trigger Notifications\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-1030x474.png\" alt=\"Trigger Notifications\" width=\"1030\" height=\"474\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-1030x474.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-300x138.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-768x353.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-1536x707.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-1500x690.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1-705x324.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image1-1.png 1862w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Notifications might seem pointless when you can just check your ranks on your own, but don\u2019t pass up on this opportunity to get real-time updates on your ranks. You can base strategic moves on these notifications, improving your ranks over time.<\/span><\/p>\n<h3><strong>Use Insta-Check for Strategic Planning<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While researching the causes of your dropped ranks, you may have discovered gaps in your competitors\u2019 strategies (or your own).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you decide if that\u2019s an area you want to invest in without adding those keywords to your long-term tracking list?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/proranktracker.com\/blog\/instant-rank-checker\/\"><span style=\"font-weight: 400;\">instant rank checkers<\/span><\/a><span style=\"font-weight: 400;\"> like PRT\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/serp-checker\"><span style=\"font-weight: 400;\">Insta-Check<\/span><\/a><span style=\"font-weight: 400;\"> come into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insta-Check is a credit-based system that allows you to quickly check the SERP for ANY keyword to see what the competition is like. When you use Insta-Check, you don\u2019t have to increase your tracking limit with PRT \u2013 just pay for the credits you need and save whatever you don\u2019t use until later.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9162 size-large\" title=\"image2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-1030x463.png\" alt=\"Use Insta-Check for Strategic Planning\" width=\"1030\" height=\"463\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-1030x463.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-768x345.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-1536x691.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-1500x674.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1-705x317.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/07\/image2-1.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Liberal use of Insta-Check can help you avoid situations in the future where you invest a lot of time and energy into a keyword that doesn\u2019t pay off.<\/span><\/p>\n<h2 id=\"step-4-refine-strategy\"><strong>Step 4: Refine Your Strategy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, this isn\u2019t the last time your ranks will drop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is an ongoing process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After working through the steps above, you\u2019ll have compiled a lot of information about your ranks and why they dropped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep refining your strategies based on the data you accumulate!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you notice that your opponents launched a new article just before your ranks dropped. What does that mean?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you should examine your opponents&#8217; strategies to determine WHY they work better than your strategies. Then, change your techniques to beat them and regain your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continuously refining your strategies will ensure you stay high on the SERPs and help you stay ahead of your competitors!<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>Why did my Google ranking go down?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your Google ranking can drop for many different reasons. For example, one of the links on your page might break or your competitors could have launched an article attacking one of your main keywords. The only way to know for sure is to work through the steps to diagnose the problem listed above.<\/span><\/p>\n<h3><strong>How to recover when your SERP rankings suddenly drop?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to recover when your SERP rankings drop is to diagnose the problem, then fix the error that led to it. For example, if thin content caused your ranks to fall, then beef up your content. If a bad user interface indicates to Google that people don\u2019t want to spend time on your site, improve your user experience.\u00a0<\/span><\/p>\n<h3><strong>Why am I ranking low on Google?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The most common reason that people rank low on Google is weak content. Google\u2019s most recent updates reemphasized the importance of high-quality, helpful content. The best thing you can do to ensure you consistently climb up the ranks is consistently post great content that closely matches your users\u2019 search intent.<\/span><\/p>\n<h2><strong>Ready to track your ranks?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A sudden drop in Google rankings can be scary, but following the steps above can help you diagnose and fix the issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use tools like Google Search Console, GA4, and ProRankTracker to gather data, optimize your site, and build a robust SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t already a ProRankTracker customer, try signing up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">14-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> to see just how much it can help you recover from future sudden ranking drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everything was going so well, then\u2026 BAM! Your most important pages dropped several ranks out of nowhere. What should you do? A sudden drop in Google rankings can feel like a crisis. Traffic drops, sales slow down, and the pressure to diagnose and fix the problem is immense. Don\u2019t panic yet! There are tried-and-true methods [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[490,496,21,10],"class_list":["post-9152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-google-update","tag-rank-alerts","tag-rank-tracker","tag-rank-tracking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Everything was going so well, then\u2026 BAM! Your most important pages dropped several ranks out of nowhere. What should you do? A sudden drop in Google rankings can feel like a crisis. Traffic drops, sales slow down, and the pressure to diagnose and fix the problem is immense. Don\u2019t panic yet! There are tried-and-true methods\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"google update,rank alerts,rank tracker,rank tracking\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/google-ranking-suddenly-dropped\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Ranking Suddenly Dropped? 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