{"id":9114,"date":"2024-06-17T16:02:29","date_gmt":"2024-06-17T16:02:29","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=9114"},"modified":"2024-11-04T18:04:42","modified_gmt":"2024-11-04T18:04:42","slug":"seo-alerts","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/seo-alerts\/","title":{"rendered":"How to Set Up SEO Alerts to Adjust Your Strategy on a Dime"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After you set up your SEO and target your keywords, it\u2019s time to sit back and relax!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, SEO never stops changing, so businesses that want to stay at the top of the SERPs have to never stop adapting too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO alerts are one of the most important ways businesses can stay on top of SEO changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO alerts will notify you when anything important happens to your ranks or other aspects of your SEO, meaning you\u2019ll always be in the know and ready to adjust your strategy to adapt to changing conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the world of SEO, there are essentially 3 types of alerts that EVERYONE should have set up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerts for how your business and content are being mentioned on the web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerts for how you and your competitors are ranking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerts for website performance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How do you use SEO alerts to ensure you never miss a significant development with your online ranks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will answer all your burning questions about SEO alerts and put you well on your way toward establishing SEO alerts that help you improve your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#find-seo-opportunities-with-google-alerts\">Find SEO Opportunities with Google Alerts<\/a><\/li>\n<li><a href=\"#stay-on-top-of-keyword-rankings-with-proranktracker\">How to Stay on Top of Your Keyword Rankings with ProRankTracker<\/a><\/li>\n<li><a href=\"#stay-up-to-date-on-website-performance-with-ga4\">Stay Up-to-Date on Your Overall Website Performance with GA4\u2019s Custom Alerts<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"find-seo-opportunities-with-google-alerts\"><strong>Find SEO Opportunities with Google Alerts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When tracking what\u2019s being said about your brand and your competitors online, Google Alerts is one of the first tools people mention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Alerts allows users to set up alerts for anything being discussed online. You can customize your alerts&#8217; frequency, location, sources, and other details, and Google Alerts takes care of the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool has many valuable practical applications, so let\u2019s discuss how to use it to find new SEO opportunities for your business!<\/span><\/p>\n<h3><strong>Brand Monitoring<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the easiest and most important uses of Google Alerts is brand monitoring, which means keeping track of what others say about your brand online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up alerts for your brand name allows you to monitor when and where it&#8217;s being mentioned online. This real-time tracking helps you monitor your brand&#8217;s reputation and swiftly manage negative publicity or other potential issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you have to KNOW what&#8217;s being said about your brand before optimizing future content to address customer needs directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Google Alerts isn\u2019t just for tracking YOUR brand. It\u2019s also a powerful tool for monitoring your competitors.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9112\" title=\"Brand Monitoring\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-1030x469.png\" alt=\"Brand Monitoring\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-1500x683.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image10.png 1872w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Set up alerts for your competitors&#8217; names or industry keywords to gain insights into their strategies and performance. Understanding their strengths and weaknesses can help you refine your strategy and identify new opportunities.<\/span><\/p>\n<h3><strong>Content Ideas and Trends<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of your constant battles as a website owner is creating new content. Google Alerts can also help with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just create an alert for some industry-specific keywords and monitor the content published in your niche. Then, you can tailor future blog posts to the topics that interest your audience the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating alerts for industry-specific keywords is also an excellent way to stay updated on your field&#8217;s latest trends, news, and topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This constant influx of information can inspire fresh, timely, and relevant content ideas, helping you attract and engage your audience with relevant content.<\/span><\/p>\n<h3><strong>Keyword Monitoring<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While Google Alerts won\u2019t tell you which ranks your pages occupy (we\u2019ll talk about another tool that does that), it\u2019s still a great tool for monitoring keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019ve discovered a high-value keyword that your competitors haven\u2019t yet targeted, so you create a post for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you set up a Google Alert for that keyword, Google will notify you when your competitors publish something targeting the same keyword (as a side note, you need to put quotation marks around your keyword on Google Alerts if you want it to be 100% specific to your keyword instead of just similar).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can refine your keyword strategy by tracking your highest-value keywords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9111\" title=\"Keyword Monitoring\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-1030x479.png\" alt=\"Keyword Monitoring\" width=\"1030\" height=\"479\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-1030x479.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-300x139.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-768x357.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-1536x714.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-1500x697.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1-705x328.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image1.png 1823w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process for multiple keywords, and you&#8217;ll quickly have a robust set of Google Alerts that&#8217;l help you stay on top of the SERPs.<\/span><\/p>\n<h3><strong>Identify Content Gaps<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No matter how much content is on the internet, certain topical areas always need more or better content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you find those areas so you can fill them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Alerts can also help you identify content gaps within your industry by setting up alerts for various topics and seeing what types of content get posted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you set up alerts for 4 or 5 of your main focus areas, and you notice that one sees much less content than the others. You can combine that observation with keyword research to fill the content gap and quickly secure traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, monitoring discussions in your field allows you to spot topics that need more or better content coverage. Filling these gaps with your content can attract more traffic and engagement, positioning you as a thought leader in your niche.<\/span><\/p>\n<h2 id=\"stay-on-top-of-keyword-rankings-with-proranktracker\"><strong>How to Stay on Top of Your Keyword Rankings with ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Alerts are great for keeping you updated on what types of content are being posted to the Internet, but what about when you want to see how your content is performing against your competitors&#8217; content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where ProRankTracker comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s SEO alerts notify you whenever significant changes occur in your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That may seem like no big deal, but it\u2019s impossible to overstate how important it is for businesses to assess and respond to ranking changes quickly and effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll show you how to do that with ProRankTracker. If you aren\u2019t already using ProRankTracker, I highly recommend signing up for a<\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\"> free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can follow along.<\/span><\/p>\n<h3><strong>Keep an Eye Out for Ranking Drops<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Every business owner dreads the day when they discover that their most important pages have \u201csuddenly\u201d dropped 5-10 ranks and caused them to lose traffic (and sales).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the thing, though: it\u2019s rarely genuinely sudden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">monitor your ranking changes<\/span><\/a><span style=\"font-weight: 400;\"> closely, you can catch problems like this before they become serious, giving you time to fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using ProRankTracker, you can set up Trigger Notifications, to alert you whenever your ranks drop by a predetermined number of ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can get alerts whenever your page drops by more than 1 rank.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9110\" title=\"Keep an Eye Out for Ranking Drops\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-1030x470.png\" alt=\"Keep an Eye Out for Ranking Drops\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-768x351.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-1536x702.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-1500x685.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8-705x322.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image8.png 1850w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I have an alert in this screenshot that will automatically notify me if my rank drops by more than 10 positions, but you can change it to any number.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting these alerts up helps you address minor issues before they become big.<\/span><\/p>\n<h3><strong>Know When Your Content Jumps up the SERP<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Similarly, you don\u2019t want to be unaware if your content moves up the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhy?\u201d you might ask. \u201cIt\u2019s not like you want to change something if it\u2019s working!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s a good point, but you DO want to know when things are moving up the SERP so you can repeat them with more content!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, identifying the content that quickly moves up the SERP allows you to model new content based on the successful content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of strategic change helps you move more content higher and higher up the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can make alerts that tell you when your content dropped, and ProRankTracker allows you to create alerts when your content jumps up the SERP. You can do this by selecting a predetermined number of positions or a position for which you want to receive a notification.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9109\" title=\"When Your Content Jumps up the SERP\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6-1030x524.png\" alt=\"When Your Content Jumps up the SERP\" width=\"1030\" height=\"524\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6-1030x524.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6-300x153.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6-768x391.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6-705x359.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image6.png 1051w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, the screenshot above shows an alert that will be sent when any of my content breaks into the top 5 positions.<\/span><\/p>\n<h3><strong>Monitor Your Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re probably eyeing a few of your competitor\u2019s best pieces of content and wishing you could dethrone them from the #1 spot, but you know the competition is too high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you never know when your opponents might slip up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you should also set up ranking alerts on your competitors. If their ranks suddenly drop by 5 or 10 positions, that might give you the PERFECT window to quickly fill that content gap and steal their top spot right out from under them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should generally monitor your competitors as closely as you monitor your SEO. Doing so helps you take advantage of small mistakes they might make and get ahead of them on the SERPs.<\/span><\/p>\n<h3><strong>How to Setup ProRankTracker SEO Alerts<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Setting up your SEO alerts in ProRankTracker is easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Go to the Add Wizard tool and enter your URL\/keyword combos with any other information you want to track.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9108\" title=\"Add Wizard tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-1030x463.png\" alt=\"Add Wizard tool\" width=\"1030\" height=\"463\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-1030x463.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-768x345.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-1536x690.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-1500x674.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4-705x317.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image4.png 1862w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">2. Go to the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">Reports Center<\/span><\/a><span style=\"font-weight: 400;\"> and select the type of notification you want to create<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9107\" title=\"Reports Center\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-1030x468.png\" alt=\"Reports Center\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-1536x697.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-1500x681.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image9.png 1861w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">3. Fill in the details needed to create your notification. Each type of notification will require slightly different info.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9106\" title=\"Fill in the details needed to create your notification\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-1030x469.png\" alt=\"Fill in the details needed to create your notification\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-1500x682.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image7.png 1862w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">4. Repeat until you have as many SEO alerts as you need! ProRankTracker doesn\u2019t limit how many you can generate, so go crazy!<\/span><\/p>\n<h2 id=\"stay-up-to-date-on-website-performance-with-ga4\"><strong>Stay Up-to-Date on Your Overall Website Performance with GA4\u2019s Custom Alerts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">SEO alerts can also be applied beyond content and rankings: they\u2019re potent tools for understanding your website\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 (GA4) is one of the <a href=\"https:\/\/proranktracker.com\/blog\/best-seo-software-for-agencies\/\" target=\"_blank\" rel=\"noopener\">most popular SEO tools<\/a> because it helps you measure and track how users engage with your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If used right, GA4 can help you stay up-to-date on your website&#8217;s various performance metrics, giving you the insight you need to improve every aspect of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss using GA4 alerts to take your website\u2019s performance to the next level.<\/span><\/p>\n<h3><strong>Traffic Monitoring<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most well-known ways to use GA4 is to monitor your website\u2019s traffic. This feature is so well known because it\u2019s essential to understand exactly how many visitors you bring to your site.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9105\" title=\"Traffic Monitoring\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2.png\" alt=\"Traffic Monitoring\" width=\"800\" height=\"449\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2.png 800w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2-300x168.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2-768x431.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image2-705x396.png 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Even better, you can create SEO reports that will keep you updated on any critical changes in your traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open your reports menu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on \u201cCustomization,\u201d then \u201cCustom Alerts\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201cManage Custom Alerts.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201c+ New Alert\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill out the appropriate details, including timing, reporting views, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201cSave alert.\u201d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">GA4 will automatically alert you whenever the parameters you set are met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you can turn GA4 into a personal traffic-monitoring assistant with just a few simple clicks!<\/span><\/p>\n<h3><strong>Keyword Performance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">GA4 isn\u2019t limited to just traffic, though. It can also monitor your keyword performance to tell you which keywords are doing their jobs and which aren\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where ProRankTracker is focused on telling you where each of your keywords ranks on the SERP, GA4 is focused on telling you how much traffic each of your keywords brings to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both metrics are critical; using both is the best way to get a complete view of your SEO health.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9104\" title=\"Keyword Performance\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5.png\" alt=\"Keyword Performance\" width=\"1024\" height=\"434\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5.png 1024w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5-300x127.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5-768x326.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/06\/image5-705x299.png 705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In GA4, all the reports are generated from the same menu, so you can follow the steps above to create a report for your keyword performance. Adjust the parameters to focus on keyword performance instead of general website traffic.<\/span><\/p>\n<h3><strong>Technical SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, GA4 is a great way to monitor the health of your website\u2019s technical SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page speed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is where SEO starts to get deeply mysterious for many people, but it doesn\u2019t have to be. Using GA4 to get alerts on what\u2019s happening with these aspects (and more) is a great way to take action when things inevitably break.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the other categories, you don\u2019t have to do anything to set up this type of alert in GA4. It will automatically send you emails when important things break! All you have to do is fix whatever issue they tell you occurred!<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>What is SEO monitoring?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/proranktracker.com\/blog\/tracking-seo\/\" target=\"_blank\" rel=\"noopener\">SEO monitoring<\/a> uses tools and alerts to keep an eye on any changes to your ranks or any other aspect of your SEO. Monitoring your SEO is the MOST IMPORTANT step you can take toward improving your website\u2019s ranks and getting more traffic.<\/span><\/p>\n<h3><strong>How do I set up SEO alerts on my website?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The three tools mentioned in this article are the best places to start: Google Alerts, ProRankTracker, and GA4! Just follow the instructions here, and you\u2019ll be well on your way to better understanding your website\u2019s SEO performance.<\/span><\/p>\n<h2><strong>Ready to Set Up SEO Alerts?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many businesses feel lost when it comes to their ranks\u2013they want to beat their competitors, but they\u2019re not even sure where to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best place to start is by monitoring your ranks (and your competitors\u2019 ranks) with ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to see how much a rank-tracking tool can help boost your website\u2019s ranks on the SERP, try signing up for <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">ProRankTracker\u2019s 14-day free trial<\/span><\/a><span style=\"font-weight: 400;\">! As an industry-leading, highly specialized <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">rank-tracking tool<\/span><\/a><span style=\"font-weight: 400;\">, it will help you fly past your competitors and boost your traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After you set up your SEO and target your keywords, it\u2019s time to sit back and relax! Right? Unfortunately, SEO never stops changing, so businesses that want to stay at the top of the SERPs have to never stop adapting too. SEO alerts are one of the most important ways businesses can stay on top [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,10,495],"class_list":["post-9114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-rank-tracker","tag-rank-tracking","tag-seo-alerts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how to use SEO alerts to improve your ranks? 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