{"id":9036,"date":"2024-05-06T18:41:54","date_gmt":"2024-05-06T18:41:54","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=9036"},"modified":"2024-05-10T13:14:01","modified_gmt":"2024-05-10T13:14:01","slug":"helpful-content-update","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/","title":{"rendered":"How to Rank With Google\u2019s Helpful Content Update"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of Google&#8217;s most significant updates has shaken up the SERPs, and many people find themselves trying to recover from massive hits to their online rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where do you even start?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what we\u2019re here to answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s Helpful Content Update made some significant changes to the type of content that Google rewards with high rankings, and it takes some getting used to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explain what the Helpful Content Update changed, how to beat it, and how to keep track of your ranks so you can continue to make strategic changes over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<br \/>\n<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#what-is-helpful-content-update\">What Is the Helpful Content Update?<\/a><\/li>\n<li><a href=\"#how-to-rank-after-helpful-content-update\">How to Rank After the Helpful Content Update<\/a><\/li>\n<li><a href=\"#how-to-use-proranktracker-to-rank-with-helpful-content-update\">How to Use ProRankTracker to Rank With the Helpful Content Update<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-helpful-content-update\"><strong>What Is the Helpful Content Update?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before discussing how to win with Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">Helpful Content Update<\/a>, we must figure out exactly what the update changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, what type of content does the Helpful Content Update reward? What kind of content should you avoid after the update? What other changes have been made?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll explain what the Helpful Content Update means for your business and show you how to take advantage of it.<\/span><\/p>\n<h3><strong>It Focuses on Content Written for People \u2013 Not Search Engines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The most significant changes made with the Helpful Content Update can be summarized in this phrase: Content should be written for people, not search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, some SEO tactics prioritized feeding the algorithm overlord instead of providing value to users. This led to keyword-stuffed, poorly-written, robotic content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hey! At least it got ranked, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those days are over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Helpful Content Update, Google no longer rewards content that sounds like it was written just to meet an algorithm quota. Now, <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\"><span style=\"font-weight: 400;\">Google wants content<\/span><\/a><span style=\"font-weight: 400;\"> demonstrating experience, expertise, authority, and trustworthiness (E-E-A-T).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means creating content that resonates with readers, answers their burning questions and concerns, and adds genuine value to their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you\u2019ve got to write content that sounds like it was written BY humans, FOR humans.<\/span><\/p>\n<h3><strong>It Prioritizes Valuable Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the best way to write content for humans?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it VALUABLE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve been saying this for a long time, but now it\u2019s more important than ever: If you aren\u2019t providing genuine value with EVERY piece of content you publish, STOP what you\u2019re doing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything on your website should provide tangible value to your readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google used to rank content based on keywords and backlinks. Nowadays, search engines have drastically improved their ability to determine content&#8217;s relevance and usefulness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites offering informative, engaging, and well-researched content are rewarded with higher rankings, while those prioritizing quantity over quality will ABSOLUTELY see a decline in visibility.<\/span><\/p>\n<h3><strong>It Penalizes Websites With a Lot of Fluff<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve all seen the websites with the 6000-word article that could have been a tweet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DON\u2019T let that describe your website!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the Google Helpful Content Update, fluff will KILL your rankings (and may earn you a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google penalty<\/span><\/a><span style=\"font-weight: 400;\"> if it\u2019s bad enough!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fluff is the exact opposite of valuable content. It lacks experience, expertise, authority, and trustworthiness. We run across fluff content all the time:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword-stuffed articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thinly veiled sales pitches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repetitive content that adds little value to the reader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A piece about trends that hasn\u2019t taken the time to do fundamental research<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the Helpful Content Update, Google is cracking down on these types of content!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid the fluff and only post something if it adds value to the online conversation in your niche!<\/span><\/p>\n<h2 id=\"how-to-rank-after-helpful-content-update\"><strong>How to Rank After the Helpful Content Update<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So, now you know what type of content the Helpful Content Update is looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next question should be obvious:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you rank after the Helpful Content Update?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of content should you prioritize to ensure Google thinks your pages are helpful and follow the <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">E-E-A-T guidelines<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what we\u2019re here to answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll provide 8 practical ways to ensure your content meets Google\u2019s new guidelines, helping you launch your page to the top of the SERPs.<\/span><\/p>\n<h3><strong>Add Original &amp; Unique Insights + Experiences<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are about <\/span><a href=\"https:\/\/searchengineland.com\/googles-search-indexes-hits-130-trillion-pages-documents-263378\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">130 TRILLION pages on Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9080\" title=\"inf helpful content 1.1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-1030x341.png\" alt=\"inf helpful content 1.1\" width=\"1030\" height=\"341\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-1030x341.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-300x99.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-768x254.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-1536x508.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-1500x496.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1-705x233.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/inf_helpful_content_1.1.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s right. Trillion. With a T.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you stand out in that ocean of content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer insights and experiences that set your content apart from the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, say something the other people in your niche aren\u2019t saying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t be unique just to be unique. Add a fresh perspective based on your experience in your field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so kills 2 birds with one stone: it provides valuable content for your readers AND establishes you as a voice worth listening to in your field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether sharing personal anecdotes, conducting original research, or simply making things easy and digestible for your readers, adding unique value will attract readers and let search engines know your content is worth ranking higher.<\/span><\/p>\n<h3><strong>Make It Clear WHY Your Audience Can Trust YOU on A Topic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Why should I read your article? Who cares what you have to say?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should answer these questions for your audience if you want them to find your content valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicate your expertise, credentials, and track record in your niche. Try a multi-pronged approach to establish credibility:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish case studies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share endorsements from satisfied customers or industry experts<\/span><\/li>\n<li aria-level=\"1\">Include detailed &#8220;about&#8221; bios for your authors<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When your audience understands why they can trust you, they&#8217;ll be more inclined to engage with your content and trust your recommendations.<\/span><\/p>\n<h3><strong>Fully Satisfy Search Intent\u2026 As Quickly As Possible<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you look something up on Google, you usually look for quick answers about specific topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might be looking for an article about how to help your Instagram posts reach more people. In that case, you want something that gives you ALL the info you need in the smallest package.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep that in mind when writing your content. Google rewards content that closely matches what searchers are looking for WITHOUT dragging on forever.<\/span><\/p>\n<p>Remember, nobody wants to read about your life story if they&#8217;re just looking for a simple pasta recipe.<\/p>\n<p><span style=\"font-weight: 400;\">If you want to rank after the Helpful Content Update, understand what users look for when they enter a particular search phrase and ensure your content answers their questions as soon as possible.<\/span><\/p>\n<h3><strong>Carefully Structure Your Content to Be Helpful<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google has explicitly stated that the Helpful Content Update places more value on the user\u2019s page experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, how enjoyable is it to be on your site reading your content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several factors play into this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skimmability (hardly anyone reads content word for word, so make sure the significant takeaways can be gleaned quickly through formatting like bullet points, short paragraphs, and everyday language)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual elements like pictures and infographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visually pleasing page design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy site navigation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descriptive headings and subheadings<\/span><\/li>\n<li aria-level=\"1\">Table of contents and anchor links<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your goal is to make every piece of content as helpful as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a great user experience by following the points above will encourage readers to stay on the page longer, which signals to Google that your content offers VALUE (and is worth ranking higher!).<\/span><\/p>\n<h3><strong>Provide More Value Than Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, you can write fantastic content that still doesn&#8217;t rank very high if your competitors\u2019 content is better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, providing more value than competitors is essential to rank on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid this problem, every blog post should start with thoroughly analyzing competing content to identify gaps, opportunities, and areas where you can excel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say your competitor publishes an article, but you notice it lacks industry research. That might give you a path to beating their content on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some more tips to help you find areas where you can provide more value than your competitors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer MORE tips (and make it clear in your page title)<\/span><\/li>\n<li aria-level=\"1\">Make sure your content is actionable instead of just talking about a topic<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide more comprehensive coverage (not necessarily LONGER, but more thorough with less fluff)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer unique perspectives that make your content stand out as a go-to resource for your audience. For example, what have you learned in your experience that would be valuable for your readers?<\/span><\/li>\n<\/ul>\n<h3><strong>Build Topical Authority By Becoming Hyper-Focused on Your Niche<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Remember that the key to winning after the Helpful Content Update is to remember E-E-A-T\u2014experience, expertise, AUTHORITATIVENESS, and trustworthiness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing topical authority means becoming a searcher\u2019s one-stop shop for information in your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the site you go to looking for information in a particular area has high topical authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you develop topical authority?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t waste your time (and readers\u2019 time) by putting out random content that doesn\u2019t pertain to your specific niche.<\/span><\/p>\n<p>Try to stick to creating content that&#8217;s relevant to your business &amp; customers.<\/p>\n<p>Then, create A LOT of that content.<\/p>\n<p>Google is more likely to rank you for money keywords if you have a bunch of supporting content around that topic.<\/p>\n<h3><strong>Create a Helpful (But Click-Worthy) Title<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first impression searchers have of your site is the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/23-tips-on-how-to-write-better-titles-for-your-ads-and-web-pages\/\"><span style=\"font-weight: 400;\">title of your page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps them decide whether to click on your content or keep scrolling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your title is high stakes!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating new content, Google says one question you should ask yourself is, \u201c<\/span><span style=\"font-weight: 400;\">Does the main heading or page title provide a descriptive, helpful summary of the content?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your title should accurately reflect the content of your piece while also being compelling and click-worthy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some strategies to make your titles interesting, descriptive, and click-worthy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The title should tell readers what the article is about (duh!).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your article includes X number of tips, your title should say something to let your readers know it\u2019s a list-style article.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use strong words that will be compelling to your readers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it short and catchy (<\/span><a href=\"https:\/\/rankmath.com\/kb\/ideal-meta-title-length\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50-60 characters is ideal<\/span><\/a><span style=\"font-weight: 400;\"> to avoid getting cut off on the SERP)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your title doesn\u2019t describe your content, it\u2019s clickbait, which will hurt your ranks!<\/span><\/p>\n<h3><strong>Revamp Old Content to Follow These Rules<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By now, you might realize that the content you published before the Helpful Content Update doesn\u2019t meet these guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to stay competitive on the SERP after the Helpful Content Update, you must <\/span><a href=\"https:\/\/proranktracker.com\/blog\/content-refresh\/\"><span style=\"font-weight: 400;\">revamp your existing content<\/span><\/a><span style=\"font-weight: 400;\"> to follow these new guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A revamp involves several critical steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update outdated information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve readability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new insights or experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure old content matches Helpful Content Update guidelines as outlined above.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you keep your content fresh and relevant, you&#8217;ll continue to attract traffic and improve your rankings over time.<\/span><\/p>\n<h2 id=\"how-to-use-proranktracker-to-rank-with-helpful-content-update\"><strong>How to Use ProRankTracker to Rank With the Helpful Content Update<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How much did the Helpful Content Update affect you, if at all?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t instantly have an answer to that question, you aren\u2019t tracking your ranks as well as you need to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your ranks allows you to quickly and easily know exactly how your ranks are being affected so you can know what changes need to be made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where a rank tracking tool like ProRankTracker comes into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker allows you to track all your ranks (and your competitors\u2019 ranks) to see how they change over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set up <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">reports and notifications<\/span><\/a><span style=\"font-weight: 400;\"> to alert you whenever your ranks change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few ways to take advantage of ProRankTracker\u2019s tracking capabilities to help you recover from the Helpful Content Update:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.\u00a0Add all your essential URLs and keywords and track them regularly using the Rankings Views.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9040\" title=\"Rankings Views\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-1030x469.png\" alt=\"Rankings Views\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-1536x700.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-1500x683.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image4.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">2. Establish an automated reporting and notification schedule to stay current on your ranks.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-9068\" title=\"image (1)\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-1030x496.png\" alt=\"Automated email rank tracking reports\" width=\"1030\" height=\"496\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-1030x496.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-300x144.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-768x370.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-1536x740.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-1500x722.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1-705x340.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image-1.png 1827w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">3. Update and refresh articles that have dropped in rankings.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9069\" title=\"Monitor rankings\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-1030x456.png\" alt=\"Daily rank tracking\" width=\"1030\" height=\"456\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-1030x456.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-300x133.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-768x340.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-1536x679.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-2048x906.png 2048w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-1500x663.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/Monitor-rankings-705x312.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">4. Use the Keywords Suggestions and Rankings Discovery tools to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">develop your keyword strategy<\/span><\/a><span style=\"font-weight: 400;\"> as you identify holes in your content.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9042\" title=\"Keywords Suggestions and Rankings Discovery tools\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-1030x459.png\" alt=\"Keywords Suggestions and Rankings Discovery tools\" width=\"1030\" height=\"459\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-1030x459.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-300x134.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-768x342.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-1536x684.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-1500x668.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2-705x314.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image2.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like ProRankTracker to stay updated with any changes to the Google algorithm (like the Helpful Content Update) is one of the only surefire ways to stay ahead of the competition and at the top of the SERPs!<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>Has anyone recovered from Google&#8217;s helpful content update?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yes! Businesses that have implemented the strategies above are recovering from the Google Helpful Content Update. It seems like guesswork, but ranking after the Helpful Content Update results from following the guidelines above.<\/span><\/p>\n<h3><strong>How do you beat the helpful content update?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The name of the Helpful Content Update provides the answer itself: write HELPFUL CONTENT. You will rank if your content provides more VALUE than your competitors.<\/span><\/p>\n<h3><strong>Is AI content against Google guidelines?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">AI content generation is <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">NOT against Google\u2019s guidelines<\/span><\/a><span style=\"font-weight: 400;\">, but I HIGHLY recommend you think twice before posting an article generated solely by AI. Instead, use AI as a drafting tool, then extensively edit to add more value, update formatting, and inject your expertise and voice into the content.<\/span><\/p>\n<h2 id=\"conclusion\"><strong>Ready to stay on top of your rankings?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ranking after Google\u2019s Helpful Content Update may seem like dark magic, but it\u2019s not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow the tips outlined in this article, your pages should start to recover quickly from the damage the Helpful Content Update caused them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t take anything else away from this article, remember this: prioritize VALUE by injecting your expertise and authority into every post you make, and the Helpful Content Update will reward you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are unsure how you were affected by the Helpful Content Update, I highly recommend signing up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial with ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> to see just how much it can help you strategically recover from the update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Google&#8217;s most significant updates has shaken up the SERPs, and many people find themselves trying to recover from massive hits to their online rankings. Where do you even start? That\u2019s what we\u2019re here to answer. Google\u2019s Helpful Content Update made some significant changes to the type of content that Google rewards with high [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[488,490,489,10],"class_list":["post-9036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-google","tag-google-update","tag-helpful-content-update","tag-rank-tracking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"google,google update,helpful content update,rank tracking\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/helpful-content-update\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Rank With Google\u2019s Helpful Content Update\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/proranktracker.com\/blog\/helpful-content-update\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-05-06T18:41:54+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-10T13:14:01+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SEORankTracking\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@ProRanktracker\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Rank With Google\u2019s Helpful Content Update\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#article\",\"name\":\"How to Rank With Google\\u2019s Helpful Content Update\",\"headline\":\"How to Rank With Google\\u2019s Helpful Content Update\",\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/image3.png\",\"width\":1999,\"height\":760,\"caption\":\"How to Rank With Google\\u2019s Helpful Content Update\"},\"datePublished\":\"2024-05-06T18:41:54+00:00\",\"dateModified\":\"2024-05-10T13:14:01+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#webpage\"},\"articleSection\":\"Articles, google, google update, helpful content update, Rank Tracking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#listItem\",\"name\":\"How to Rank With Google\\u2019s Helpful Content Update\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#listItem\",\"position\":3,\"name\":\"How to Rank With Google\\u2019s Helpful Content Update\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\",\"name\":\"ProRankTracker Blog\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/seo_proranktracker\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/pro_ranktracker\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ProRankTracker-videos\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/proranktracker\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/\",\"name\":\"Jacob Statler\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacob Statler\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#webpage\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/\",\"name\":\"How to Rank With Google\\u2019s Helpful Content Update\",\"description\":\"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/image3.png\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#mainImage\",\"width\":1999,\"height\":760,\"caption\":\"How to Rank With Google\\u2019s Helpful Content Update\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/helpful-content-update\\\/#mainImage\"},\"datePublished\":\"2024-05-06T18:41:54+00:00\",\"dateModified\":\"2024-05-10T13:14:01+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"name\":\"ProRankTracker Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"How to Rank With Google\u2019s Helpful Content Update","description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","canonical_url":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/","robots":"max-image-preview:large","keywords":"google,google update,helpful content update,rank tracking","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#article","name":"How to Rank With Google\u2019s Helpful Content Update","headline":"How to Rank With Google\u2019s Helpful Content Update","author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","width":1999,"height":760,"caption":"How to Rank With Google\u2019s Helpful Content Update"},"datePublished":"2024-05-06T18:41:54+00:00","dateModified":"2024-05-10T13:14:01+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#webpage"},"isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#webpage"},"articleSection":"Articles, google, google update, helpful content update, Rank Tracking"},{"@type":"BreadcrumbList","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/proranktracker.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","position":2,"name":"Articles","item":"https:\/\/proranktracker.com\/blog\/prt\/articles\/","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#listItem","name":"How to Rank With Google\u2019s Helpful Content Update"},"previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#listItem","position":3,"name":"How to Rank With Google\u2019s Helpful Content Update","previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}}]},{"@type":"Organization","@id":"https:\/\/proranktracker.com\/blog\/#organization","name":"ProRankTracker Blog","url":"https:\/\/proranktracker.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/seo_proranktracker\/","https:\/\/www.pinterest.com\/pro_ranktracker\/","https:\/\/www.youtube.com\/c\/ProRankTracker-videos","https:\/\/www.linkedin.com\/company\/proranktracker"]},{"@type":"Person","@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author","url":"https:\/\/proranktracker.com\/blog\/author\/jacob\/","name":"Jacob Statler","image":{"@type":"ImageObject","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g","width":96,"height":96,"caption":"Jacob Statler"}},{"@type":"WebPage","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#webpage","url":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/","name":"How to Rank With Google\u2019s Helpful Content Update","description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#breadcrumblist"},"author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"creator":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#mainImage","width":1999,"height":760,"caption":"How to Rank With Google\u2019s Helpful Content Update"},"primaryImageOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/#mainImage"},"datePublished":"2024-05-06T18:41:54+00:00","dateModified":"2024-05-10T13:14:01+00:00"},{"@type":"WebSite","@id":"https:\/\/proranktracker.com\/blog\/#website","url":"https:\/\/proranktracker.com\/blog\/","name":"ProRankTracker Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"ProRankTracker Blog","og:type":"article","og:title":"How to Rank With Google\u2019s Helpful Content Update","og:description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","og:url":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/","og:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","og:image:secure_url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","og:image:width":"1999","og:image:height":"760","article:published_time":"2024-05-06T18:41:54+00:00","article:modified_time":"2024-05-10T13:14:01+00:00","article:publisher":"https:\/\/www.facebook.com\/SEORankTracking\/","twitter:card":"summary","twitter:site":"@ProRanktracker","twitter:title":"How to Rank With Google\u2019s Helpful Content Update","twitter:description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","twitter:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png"},"aioseo_meta_data":{"post_id":"9036","title":null,"description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"How to Rank With Google\u2019s Helpful Content Update","og_description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","og_image_width":"1999","og_image_height":"760","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"featured","twitter_image_url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/05\/image3.png","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"How to Rank With Google\u2019s Helpful Content Update","twitter_description":"Want to learn how to rank after the Helpful Content Update? This article will show you how to recover from the Helpful Content Update and beat your competitors.","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-05-06 18:33:19","updated":"2025-08-18 03:45:05","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\/prt\/articles\/\" title=\"Articles\">Articles<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow to Rank With Google\u2019s Helpful Content Update\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/proranktracker.com\/blog"},{"label":"Articles","link":"https:\/\/proranktracker.com\/blog\/prt\/articles\/"},{"label":"How to Rank With Google\u2019s Helpful Content Update","link":"https:\/\/proranktracker.com\/blog\/helpful-content-update\/"}],"_links":{"self":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/9036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/comments?post=9036"}],"version-history":[{"count":6,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/9036\/revisions"}],"predecessor-version":[{"id":9079,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/9036\/revisions\/9079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media\/9038"}],"wp:attachment":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media?parent=9036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/categories?post=9036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/tags?post=9036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}