{"id":7938,"date":"2023-11-07T06:10:22","date_gmt":"2023-11-07T06:10:22","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=7938"},"modified":"2023-11-06T22:49:22","modified_gmt":"2023-11-06T22:49:22","slug":"tracking-seo","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/tracking-seo\/","title":{"rendered":"Tracking SEO: How to Measure Your Performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Does this sound familiar?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You spent a lot of time improving your website UI and targeting some keywords. You wrote some awesome blog posts that you felt were slam dunks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You finally make everything go live, and\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody shows up to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What went wrong?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, it\u2019s impossible to tell unless you\u2019re tracking your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking SEO is what allows you to turn your SEO successes and failures into strategic improvements. However, many people ignore tracking and focus purely on other aspects of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll show you why tracking is important, how to do it well, and how to turn your tracking data into real gains on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go!<\/span><\/p>\n<ul>\n<li><a href=\"#why-tracking-seo-is-important\">Why Tracking SEO Is Important<\/a><\/li>\n<li><a href=\"#seo-kpis\">What KPIs Should You Track for SEO?<\/a><\/li>\n<li><a href=\"#proranktracker\">How to Measure Your SEO Performance with ProRankTracker<\/a><\/li>\n<li><a href=\"#seo-reports\">How to Create Awesome Holistic SEO Reports<\/a><\/li>\n<li><a href=\"#faq\">Frequently Asked Questions About Tracking SEO<\/a><\/li>\n<\/ul>\n<h2 id=\"why-tracking-seo-is-important\"><strong>Why Tracking SEO Is Important<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s digital era, SEO is critical for online businesses to gain visibility and attract potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, implementing SEO strategies is just the first step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, you have to keep track of which strategies are working (and, maybe more importantly, which ones aren\u2019t working). <\/span><a href=\"https:\/\/www.webfx.com\/seo\/statistics\/#:~:text=When%20people%20go%20online%20to,search%20engine%20to%20guide%20them.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Over 93% of online experiences<\/span><\/a><span style=\"font-weight: 400;\"> start with a search engine, making it more critical to track SEO performance than ever before.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7940\" title=\"inf Tracking SEO 1.3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-1030x341.png\" alt=\"Over 93% of online experiences start with a search engine\" width=\"1030\" height=\"341\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-1030x341.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-300x99.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-768x254.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-1536x508.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-1500x496.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3-705x233.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/inf_Tracking-SEO-1.3.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Before discussing HOW to measure your SEO performance, let\u2019s explore WHY tracking SEO is essential and how it can help you improve your SEO in the long term.<\/span><\/p>\n<h3><strong>Refine Your Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking SEO allows you to see which tactics are working and which aren&#8217;t. If you\u2019re spending a lot of effort on a keyword strategy, you want to know whether that effort is wasted!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, your SEO strategy is working if your website&#8217;s ranking consistently increases for specific keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adequately tracking SEO, you can also identify traffic sources to your site and understand how visitors interact with your web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information can help you refine your strategy by helping you figure out which types of keywords and content convert the best. Then, you can double down on those winning strategies.<\/span><\/p>\n<h3><strong>Understand Your Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most significant benefits of SEO tracking is that it allows you to monitor your competitors. You can see their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-term strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic weak points<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing this information about your competitors can provide insights on how to outrank them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, analyzing their tactics and tools can help you make better-informed decisions and implement a more effective SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, knowing their weak points gives you the perfect opportunity to capitalize on and outrank them quickly.<\/span><\/p>\n<h3><strong>Avoid Disasters<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking your SEO efforts can help you avoid disasters such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Search engine penalties<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly dropping ranks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Losing traffic due to being surpassed by a competitor on the SERP<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tracking the right metrics allows you to identify potential risks and fix them before being penalized by search engines or passed by the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/proranktracker.com\/blog\/why-some-of-your-ranks-may-have-dropped-googles-recent-core-ranking-algorithm-update\/\"><span style=\"font-weight: 400;\">Google&#8217;s algorithm updates<\/span><\/a><span style=\"font-weight: 400;\"> can negatively affect your SEO rankings if you&#8217;re not monitoring the changes and making necessary adjustments.<\/span><\/p>\n<h3><strong>Track ROI<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to determine whether your investments are paying off, you need to track your return on investment (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, who wants to spend time and money on SEO only to find out months later that it was all a waste?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By monitoring specific SEO metrics, you can see which strategies are generating revenue and which aren&#8217;t. You can also identify where most of your valuable traffic is coming from (which search engine, location, maps, ads, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data can help you optimize your SEO strategy and invest more efficiently in channels that generate more traffic and revenue.<\/span><\/p>\n<h2 id=\"seo-kpis\"><strong>What KPIs Should You Track for SEO?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to keep track of your SEO performance, but what EXACTLY should you be tracking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, which key performance indicators (KPIs) are the most important for understanding your SEO and how you should proceed strategically?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at 4 of the major KPIs that you should track for your SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These aren\u2019t the only KPIs, but they are the ones you NEED to track because they tell you the most critical information about your strategy.<\/span><\/p>\n<h3><strong>Impressions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before making a sale, you need to make an impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhat\u2019s an impression?\u201d you ask.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impressions refer to the number of times your website appears on the search engine results page (SERP). It shows how many people saw your website, even if they didn&#8217;t click on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking impressions is crucial because it gives you an idea of how your website is performing from a visibility perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track your impressions using Google Search Console, which gives you a large graph showing both clicks and impressions on the main page.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7955\" title=\"1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1.png\" alt=\"Google Search Console\" width=\"929\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1.png 929w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1-768x384.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/1-705x353.png 705w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tracking impressions over time allows you to identify trends and see how your SEO efforts impact the visibility of your page on the SERPs.<\/span><\/p>\n<h3><strong>Keyword rankings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You may need an impression to make a sale, but you need to RANK before you can make an impression. After all, nobody can see your page if you\u2019re on page 10 on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword rankings are perhaps the most important KPI for SEO. They tell you which keywords your website ranks for and in what position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking your keyword rankings, you&#8217;ll see if your keywords are impacting your visibility and driving traffic to your site. If your ranks drop, you know you need to improve your content&#8217;s user experience or change your focus entirely.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7962\" title=\"keyword rank tracking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking-1030x515.png\" alt=\"keyword rank tracking\" width=\"1030\" height=\"515\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking-1030x515.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking-768x384.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking-705x353.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-rank-tracking.png 1042w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The best way to track your keyword rankings is with a specialized <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">rank tracking tool<\/span><\/a><span style=\"font-weight: 400;\"> like ProRankTracker (which we\u2019ll discuss in a moment).<\/span><\/p>\n<h3><strong>Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can track your website&#8217;s traffic using Google Search Console (GSC) and Google Analytics 4 (GA4).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic deals with the number of people who visit your website. It shows how well your content is performing and how effectively you&#8217;re driving visitors to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, website traffic tells you if you\u2019re effectively moving people from the SERP (search engine result page) to your landing pages, articles, and other vital pages on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking traffic KPIs gives you a good idea of user behavior and helps you identify what content or pages drive the most traffic. If you watch your traffic closely, you can use traffic data to determine whether to optimize your title, descriptions, and content.<\/span><\/p>\n<p>For example, if your traffic increases, you know your content is resonating well with searchers.<\/p>\n<h3><strong>Conversions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can track conversions in GA4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You aren\u2019t targeting keywords and going through all the trouble of getting people to your website so that they can have a look around. You want them to take some action!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why one of the most important KPIs for any business is conversions. Conversions show how many people are taking the desired action on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a side note, the desired action isn&#8217;t always a purchase. It could also be filling out a contact form, signing up to receive a free benefit, or subscribing to your newsletter.<\/span><\/p>\n<div id=\"attachment_7961\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7961\" class=\"size-large wp-image-7961\" title=\"conversion Tracking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking-1030x431.png\" alt=\"conversion tracking GA4\" width=\"1030\" height=\"431\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking-1030x431.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking-300x126.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking-768x322.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking-705x295.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/conversion-Tracking.png 1366w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><p id=\"caption-attachment-7961\" class=\"wp-caption-text\">conversion Tracking<\/p><\/div>\n<p><span style=\"font-weight: 400;\">By tracking your conversions, you&#8217;ll be able to understand how your site converts visitors into customers.<\/span><\/p>\n<h2 id=\"proranktracker\"><strong>How to Measure Your SEO Performance With ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Every SEO knows how to look into Google Search Console and Google Analytics to check their progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, most overlook rank tracking because it requires a high-quality 3rd-party tool (which can often get expensive).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, tracking ranks is one of the most critical parts of measuring your SEO performance. Remember: First comes rankings, then comes impressions, then comes traffic, then comes conversions \u2014 in that order! So, you need to rank to improve any of those metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to track your ranks is with dedicated <\/span><a href=\"https:\/\/proranktracker.com\/blog\/what-is-rank-tracking\/\"><span style=\"font-weight: 400;\">rank tracking software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll show you how to use ProRankTracker to measure your SEO performance, track your ranks, and improve your ranks on the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t already a ProRankTracker user, I highly recommend signing up for a 30-day free trial so you can follow along and see how it can help you improve your <a href=\"https:\/\/proranktracker.com\/blog\/automated-seo-reports\/\" target=\"_blank\" rel=\"noopener\">SEO reporting<\/a>.<\/span><\/p>\n<h3><strong>Input Your URL\/Keyword Combos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To start tracking data with ProRankTracker, input the keywords and URLs you want to follow in the Add Wizard or Advanced Add tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7956\" title=\"4\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-1030x500.png\" alt=\"Input Your URL\/Keyword Combos\" width=\"1030\" height=\"500\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-1030x500.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-300x146.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-768x373.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-1536x745.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-1500x728.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4-705x342.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/4.png 1808w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">During this step, you should also add your competitors\u2019 URLs and keywords that you want to measure. This will allow you to compare their performance with your own in the next step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you add these URL\/keyword combos, group and tag them so you can quickly sort through your ranks later. You should also include location data for all your combos since Google changes the SERP depending on the searcher\u2019s location.<\/span><\/p>\n<h3><strong>Use Rankings Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve added all your most important keywords and URLs (and your competitors\u2019), it\u2019s time to start tracking your ranks!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers 5 different Rankings Views that will help you get an ultra-clear picture of your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/\"><span style=\"font-weight: 400;\">performance on the SERP<\/span><\/a><span style=\"font-weight: 400;\">. Each view provides a slightly different angle on your current SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using all 5 views in conjunction with one another is the best way to ensure that you\u2019re always in the know about what\u2019s going on with your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use the Term View to see how your ranks stack up to your competitors\u2019 for a given keyword, then you can head over to the Full SERPs view to see how the SERP for the same keyword is changing day by day.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7957\" title=\"5\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-1030x476.png\" alt=\"Term View ProRankTracker\" width=\"1030\" height=\"476\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-1030x476.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-300x139.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-768x355.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-1536x709.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-1500x693.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5-705x326.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/5.png 1877w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers highly accurate rank tracking, and every plan gets daily updates, so you can rest assured that you\u2019re always getting the freshest data.<\/span><\/p>\n<h3><strong>Setup Reports and Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Rankings Views are incredible, but the real magic happens when you start to look at using reports and notifications. ProRankTracker offers 20+ white-label reports and notifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you need, there\u2019s a report or notification that has you covered:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A daily, weekly, or monthly summary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A graph of daily rank changes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A comparison between ranks on 2 different dates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A comparison between how your ranks perform on 2 search engines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications that alert you when your ranks start to drop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many other reports and notifications<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7958\" title=\"6\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-1030x486.png\" alt=\"ProRankTracker Reports\" width=\"1030\" height=\"486\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-1030x486.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-300x142.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-768x363.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-1536x725.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-1500x708.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6-705x333.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/6.png 1825w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s reports are fully automatable, meaning you can set up a report schedule and then forget about it entirely. You\u2019ll receive the schedule reports in your inbox at the appropriate times. Or you can create a shareable link to view the report at any time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But ProRankTracker\u2019s white-label reports aren\u2019t the only way to use your data to create fantastic reports. You can also export your ProRankTracker data to other tools like Google Looker Studio using the API access included with agency-level plans. We\u2019ll talk more about this in the next section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to keep track of your SEO like the pros, reports are how you accomplish it. Not only do they speed the process up, but they can help you see your data from dozens of different angles, ensuring that you understand every nook and cranny of your SEO performance and your competitors\u2019 performance.<\/span><\/p>\n<h3><strong>Use Insta-Check<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been tracking SEO for a while, you know how it feels to need to do some quick research without adding new terms to your long-term tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In those cases (and many others), you need a quick way to check the SERP without needing to increase your term limit on your plan OR needing to add the terms you\u2019re researching to your long-term tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Insta-Check comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insta-Check allows you to purchase credits to do quick SERP checks for any keywords. That means you can just pay for what you need without increasing your plan. Whatever credits you don\u2019t use, you can simply save for later.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7959\" title=\"7\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7.png\" alt=\"Insta-Check\" width=\"780\" height=\"426\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7.png 780w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7-300x164.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7-768x419.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/7-705x385.png 705w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is an EXTREMELY valuable way of tracking SEO. It helps you keep an eye on more keywords, which means you\u2019ll have a better understanding of your competitors and how they\u2019re driving traffic to their sites.<\/span><\/p>\n<h2 id=\"seo-reports\"><strong>How to Create Awesome Holistic SEO Reports<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In the last section, we discussed how valuable reports are for SEO tracking. They keep you up to date, and they help you understand every detail of your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you create a fantastic holistic SEO report that helps you improve your SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first option is to use the 20+ white-label reports offered by ProRankTracker, as we talked about in the last section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can supercharge your ProRankTracker data by exporting it into even more robust reporting tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll show you how to take your reports to the next level.<\/span><\/p>\n<h3><strong>Use Looker Studio<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7963\" title=\"3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3-1030x791.png\" alt=\"Looker Studio Report\" width=\"1030\" height=\"791\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3-1030x791.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3-300x230.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3-768x590.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3-705x541.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/11\/3.png 1120w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Probably the best reporting software currently available is <\/span><a href=\"https:\/\/cloud.google.com\/looker-studio#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Looker Studio<\/span><\/a><span style=\"font-weight: 400;\">. This is for multiple reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Its free plan is excellent, and many people can get by without upgrading beyond this plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s easy to use and plays nice with external data sources (which is what we\u2019ll talk about next).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can create your own report templates or purchase pre-made templates from 3rd party sellers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps you visualize your data with custom graphs, tables, charts, and other visual forms of data presentation.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Creating visual reports like these means you can completely customize what data you include and HOW that data is presented. You can see your SEO tracking data EXACTLY how you want to, giving you complete control over how you measure your KPIs and what you do with the information you discover.<\/span><\/p>\n<h3><strong>Connect it to your key data sources<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By itself, Google Looker Studio is worthless to most SEOs. It doesn\u2019t have its own data!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where connections come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can connect your key data sources to Looker Studio, which allows it to pull data from those sources automatically and turn it into reports without any further intervention on your part!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what sources should you connect to your Looker Studio reports?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ProRankTracker&#8217;s API<\/span><\/li>\n<\/ul>\n<p>With these 3 data sources, you&#8217;ll have a holistic view of your SEO performance (rankings, impressions, traffic, and conversions)!<\/p>\n<p><span style=\"font-weight: 400;\">The key here is to connect ALL your primary data sources. If you leave some out, these reports may only show you a fraction of your ranking data instead of giving you a holistic picture.<\/span><\/p>\n<h2 id=\"faq\"><strong>Frequently Asked Questions About Tracking SEO<\/strong><\/h2>\n<h3><strong>What is the way to track SEO results?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to track your SEO results is to use a combination of multiple data sources. For example, combining Google Analytics, Google Search Console, and ProRankTracker with the powerful reports of Google Looker Studio is the best way to get an accurate picture of your SEO performance.<\/span><\/p>\n<h3><strong>How do I track SEO on Google?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For tracking your KPIs like traffic, conversions, and impressions, use a combination of Google Search Console and Google Analytics. For tracking your ranks on the SERP, I recommend using a dedicated rank tracker like <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-tracker\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Ready to Start Tracking Your SEO with Ease?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your SEO performance can seem less important than finding new keywords, writing articles to target those keywords, and performing on-site SEO. However, tracking SEO is an equally important step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without tracking your SEO performance, you\u2019ll be in the dark as to how your efforts are actually paying off (if at all).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow the strategies in this article to measure SEO performance, stay up to date with powerful and holistic reports, and improve your ranks quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does this sound familiar? You spent a lot of time improving your website UI and targeting some keywords. You wrote some awesome blog posts that you felt were slam dunks. You finally make everything go live, and\u2026 Nobody shows up to your website. What went wrong? Unfortunately, it\u2019s impossible to tell unless you\u2019re tracking your [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10,459],"class_list":["post-7938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-rank-tracking","tag-seo-tracking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn about tracking SEO performance? 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