{"id":7797,"date":"2023-10-03T20:02:52","date_gmt":"2023-10-03T20:02:52","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=7797"},"modified":"2024-03-19T20:28:26","modified_gmt":"2024-03-19T20:28:26","slug":"content-refresh","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/content-refresh\/","title":{"rendered":"How to Track &#038; Do Content Refreshes for SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve been running a blog for over a few months, you\u2019ve got a pile of old articles lying around going to waste. Most likely, you\u2019ve started to see their ranks dip on the SERP, and you\u2019re losing traffic from those articles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve all been there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s good news: You can breathe new life into those old articles and return them to their former glory. It just takes a refresh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A refresh is when you update, edit, and improve your older content to help it back up the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll give you a step-by-step plan to execute a valuable content refresh and help you get your articles back on the map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll cover:<\/span><\/p>\n<ul>\n<li><a href=\"#why-content-refreshes-are-good-idea\">Why Content Refreshes Are a Good Idea<\/a><\/li>\n<li><a href=\"#how-to-track-content-needing-refresh\">How to Track Content Needing a Refresh<\/a><\/li>\n<li><a href=\"#how-to-effectively-revamp-old-blog-posts\">How to Effectively Revamp Your Old Blog Posts<\/a><\/li>\n<li><a href=\"#blog-revamp-seo-checklist\">Blog Revamp SEO Checklist<\/a><\/li>\n<\/ul>\n<h2 id=\"why-content-refreshes-are-good-idea\"><strong>Why Content Refreshes Are a Good Idea<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You already know how important SEO is. You also know how important it is to write excellent blog articles to keep your website relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While creating new content is vital to your website\u2019s success, refreshing old articles can also provide significant benefits you CAN\u2019T get by simply writing new content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Updating outdated blogs (also known as <a href=\"https:\/\/statdigital.io\/blog-revamp-case-study\/\" target=\"_blank\" rel=\"noopener\">content refreshes or revamps<\/a>) is a great way to improve the performance of older articles, update old information, and give your content that little boost it needs to generate more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s briefly look at why refreshing your old website content is an excellent idea.<\/span><\/p>\n<h3><strong>Get SEO Results Fast<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most significant benefits of updating old content is that it can help improve your SEO rankings quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does it work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google (as well as other search engines like Bing and Yahoo!) loves fresh content, and regularly updating older articles signals to search engines that your website continuously provides new and relevant information. An article that has gone unchanged for 2 years looks old to Google (because it is), so it\u2019s less likely to get sent to the top of the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the revamp protocol we\u2019ll share below, you have the potential to boost your SEO efforts and drive more traffic to your website in a short amount of time. As soon as Google reindexes your page, you should see an immediate boost in ranks.<\/span><\/p>\n<h3><strong>Maximize the Value of Older Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Website owners spend countless hours creating quality content, but as time goes by, older articles that once ranked high in search engines may lose their value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it this way: Would you rather read a 1-year-old article or an article written yesterday? Most people want the most up-to-date information, so they\u2019ll choose the freshest article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refreshing old content can breathe new life into an older article and maximize its potential. You can quickly take the following steps to instantly improve the value of old content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new photos, videos, or other visual content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new links to new resources or blogs related to the topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update statistics and relevant information, making it relevant and valuable to your audience<\/span><\/li>\n<\/ul>\n<h3><strong>Boost Ranks on Your Best Articles<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you knew you could instantly get an article on the first page of Google, wouldn\u2019t you do it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what refreshing old content offers you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you have a piece of content that\u2019s a year old and ranking at the top of the second page. With a quick refresh, you can take that content and boost it to the first page just by updating it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it this way: Improving old content takes the guesswork out of ranking. You know you can boost your content\u2019s ranking, so you automatically know your efforts will be rewarded with more traffic.<\/span><\/p>\n<h2 id=\"how-to-track-content-needing-refresh\"><strong>How to Track Content Needing a Refresh<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The chances are good that you have a lot of content on your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you decide which content should be refreshed now and which can wait until later?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be tempted to pin all your URLs to a dartboard and see which one you hit, but there\u2019s a much easier (and more effective) way to decide which content should get refreshed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method will help you decide which posts to refresh, and it\u2019ll also help you choose the content that will benefit MOST from getting refreshed. In other words, it\u2019ll help you pick the posts that have the most potential to gain ranks from getting revamped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look!<\/span><\/p>\n<h3><strong>Step 1: Create a Spreadsheet With All Post URLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Efficiently manage your blog post URLs by creating a spreadsheet. Include the following columns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Added to Rank Tracker<\/span><\/li>\n<\/ul>\n<p>This should become a standard operating procedure for your SEO operations.<\/p>\n<p><span style=\"font-weight: 400;\">In the end, it should look something like this:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7798\" title=\"Step 1: Create a Spreadsheet With All Post URLs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-1030x499.png\" alt=\"Step 1: Create a Spreadsheet With All Post URLs\" width=\"1030\" height=\"499\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-1030x499.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-300x145.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-768x372.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-1536x745.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-1500x727.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7-705x342.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image7.png 1815w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Adding these columns will help you keep everything nice and tidy and give you a bird\u2019s eye view of your entire content strategy \u2013 as well as which content most needs refreshing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Save yourself some time by <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/17YeoAqFP6QrEnzpQGaFvDGz7OuFAo4plNTiFx-CATBg\/edit#gid=0\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">making a copy of my template here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Step 2: Rate Every Blog Post<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got all your URLs listed on your spreadsheet above, rate each blog post on a scale of 1-4 to assess its SEO value and relevance to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what each level means:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Little SEO value and low relevance to your intended customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some SEO value but low relevance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant to your topic and your intended customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers search for this topic when they\u2019re ready to make a purchase<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Populate the &#8220;Priority&#8221; column in your spreadsheet with these ratings.<\/span><\/p>\n<h3><strong>Step 3: Add URLs and Keywords to a Rank Tracker<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To monitor the success of your blog posts, add their URLs and target keywords to a rank tracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our recommendation is ProRankTracker. It\u2019s got the most accurate ranking data, <\/span><a href=\"https:\/\/proranktracker.com\/blog\/daily-rank-tracking\/\"><span style=\"font-weight: 400;\">daily ranking updates<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">20+ reports and notifications<\/span><\/a><span style=\"font-weight: 400;\">. Plus, out of the many other <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">rank trackers,<\/span><\/a><span style=\"font-weight: 400;\"> ProRankTracker is the <a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\" target=\"_blank\" rel=\"noopener\">highest value for the money<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7799\" title=\"Rate Every Blog Post\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1030x491.png\" alt=\"Rate Every Blog Post\" width=\"1030\" height=\"491\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1030x491.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-300x143.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-768x366.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1536x733.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1500x716.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1-705x336.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image1.png 1828w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Keep your spreadsheet current by marking the posts added to the rank tracker in the &#8220;Added to Rank Tracker&#8221; column.<\/span><\/p>\n<h3><strong>Step 4: Tag URLs With Your Rating From Step 2<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tagging your URLs with their respective ratings in your rank tracker will help you stay organized and identify your most important posts without jumping back and forth between your spreadsheet and your rank tracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In ProRankTracker, you can easily add a tag in the Tags column on the left-hand toolbar. Notice in the photo below that we\u2019ve got tags for priority levels 1-4, and each tag is also assigned a color for easy recognition.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7800\" title=\"Step 4: Tag URLs With Your Rating From Step 2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-1030x451.png\" alt=\"Step 4: Tag URLs With Your Rating From Step 2\" width=\"1030\" height=\"451\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-1030x451.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-300x131.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-768x336.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-1536x673.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-1500x657.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4-705x309.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image4.png 1877w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you add tags to your URLs in ProRankTracker, update the &#8220;Added to Rank Tracker?&#8221; column in your spreadsheet to &#8220;Tagged&#8221; for those posts that have been appropriately labeled.<\/span><\/p>\n<h3><strong>Step 5: Filter Through Your Posts to Find Revamp Opportunities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Filter through your posts to identify those that could benefit from a revamp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what I recommend looking for when deciding what needs a revamp:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for posts assigned a high-priority rating.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posts should be older than 6 months old before you consider doing a revamp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with posts ranking 5-10.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Move on to posts ranking 10+.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you choose to refresh a post ranking higher than 5th, your changes should be minimal \u2013 just enough to refresh the information and focus it on your target audience.<\/span><\/p>\n<h3><strong>Step 6: Add URLs to Your Revamp List<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, create a list of blog posts that require a refresh, prioritizing those with higher ratings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with the posts rated as a 4, then work your way down the list to the 3s, 2s, and 1s. This ensures that your efforts are focused on the most impactful content first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got a complete list of articles that are ready for a revamp, it\u2019s time to update them! The following section will show you how to do just that.<\/span><\/p>\n<h2 id=\"how-to-effectively-revamp-old-blog-posts\"><strong>How to Effectively Revamp Your Old Blog Posts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Should your revamp be a full rework of the entire article? Should you just update keywords? Or should you just slap some new graphics on it and call it a day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are essential questions about revamps. Fortunately, there\u2019s a tried-and-true process you can go through to ensure you get a quality refresh every single time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll give you 4 steps to determine exactly what needs to be refreshed in an old blog post. Then, before we conclude this article, we\u2019ll give you a revamp checklist to help you refresh your old content like a pro.<\/span><\/p>\n<h3><strong>Step 1: Determine Your Target Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you can effectively refresh a blog post, you need to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">know the main keyword<\/span><\/a><span style=\"font-weight: 400;\"> for that post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the main keyword will help you optimize the post for search intent and track its rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if you don&#8217;t know the main keyword? No worries, here&#8217;s how you can find it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the page&#8217;s queries in Google Search Console.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If there&#8217;s insufficient data, use a keyword research tool like <\/span><a href=\"https:\/\/proranktracker.com\/blog\/ahrefs-alternative\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to identify keywords with high volume and relevance to the page topic.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7801\" title=\"Determine Your Target Keywords\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1030x528.png\" alt=\"Determine Your Target Keywords\" width=\"1030\" height=\"528\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1030x528.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3-300x154.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3-768x393.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3-705x361.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image3.png 1066w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In Google Search Console, set your date range to 12 months to get as much data as possible, then filter results by greatest to least traffic. Collect your primary keywords from this list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, search for those keywords in an incognito browser to see where your post ranks for each keyword. Or, if you want to <a href=\"https:\/\/proranktracker.com\/blog\/bulk-keyword-rank-checker\/\" target=\"_blank\" rel=\"noopener\">check your rankings in bulk<\/a>, you can use ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have your keywords, go through your article with a fine-tooth comb and ensure that it\u2019s targeting those keywords (or variations of them) to help it place higher on the SERP.<\/span><\/p>\n<h3><strong>Step 2: Evaluate the SERP<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know the keywords for your post, it\u2019s time to <a href=\"https:\/\/proranktracker.com\/blog\/serp-analysis\/\" target=\"_blank\" rel=\"noopener\">look at the highest-ranking post for those keywords<\/a>. Your goal is to figure out what searchers are looking for and how you can make your content better than the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin, let&#8217;s search for our main keywords using incognito mode in our web browsers.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7802\" title=\"Evaluate the SERP\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1030x661.png\" alt=\" Evaluate the SERP\" width=\"1030\" height=\"661\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1030x661.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-300x193.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-768x493.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1536x986.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1500x963.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2-705x453.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image2.png 1553w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While conducting this search, evaluate the top 10 results and address the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do your competitors approach the topic (what\u2019s their angle)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What subtopics do they cover?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What resources do they provide?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What data do they include?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What visuals do they use?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What other differences do you notice between their content and yours?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Taking a close look at what is ranking highly shows you what searchers are looking for. This will give you a good idea about what your article should cover and how it can provide the most value to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know what your competitors are offering, it\u2019s time to review your article and take everything up to a notch. Add more value than your competitors in every way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your article is more valuable than theirs, Google will reward you with a higher rank on the SERP.<\/span><\/p>\n<h3><strong>Step 3: Determine Search Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In this step, you\u2019re trying to answer one question: What are searchers hoping to find when searching for your target keywords?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they looking for a listicle? A product? Maybe they\u2019re looking for industry-leading data on a question they have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question itself doesn\u2019t matter. What matters is that you KNOW the question so you can ensure that your article ANSWERS the question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To determine search intent, just look at the titles of the top 10 (non-sponsored) posts for your search term. That lets you know what people are clicking on, which tells you what they\u2019re looking for when they search for your keywords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7803\" title=\"Determine Search Intent\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1030x602.png\" alt=\"Determine Search Intent\" width=\"1030\" height=\"602\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5-1030x602.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5-300x175.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5-768x449.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5-705x412.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image5.png 1501w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can see from this Google query that most people who search, <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cBest CRM for small business\u201d are looking for a list of tools to try out.<\/span><\/p>\n<h3><strong>Step 4: Optimize SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time for the main event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last step in refreshing an old article is making sure that it will perform on the SERPs. You do that by optimizing every aspect of the article for search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our last section will give you a detailed look at how to revamp an article\u2019s SEO to land a higher rank on the SERP.<\/span><\/p>\n<h2 id=\"blog-revamp-seo-checklist\"><strong>Blog Revamp SEO Checklist<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you plan to revamp your blog, use this SEO checklist to ensure your site is search engine-friendly.\u00a0<\/span><\/p>\n<h3><strong>Match Search Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to optimizing your website for SEO during a revamp is ensuring the content matches the search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to create authentic, quality content relevant to your readers. Specifically, you want to answer the question they all have in their minds when searching for your target keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The phrase \u201cIf you build it, they will come\u201d doesn\u2019t apply here. But a similar phrase does: \u201cIf you build what they want, they will come.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build the article your searchers want, and you\u2019ll fly up the SERP.<\/span><\/p>\n<h3><strong>Improve User Experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google prioritizes sites with an excellent user experience because people want to spend time on those pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your web page should have the following UX components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to navigate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-friendly design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skimmable content<\/span><\/li>\n<li aria-level=\"1\">Fast loading speeds<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Graphics and images to support written content\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Improving your website\u2019s user experience can help to reduce bounce rates and keep visitors on-site longer.\u00a0<\/span><\/p>\n<h3><strong>Optimize H1<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your H1 (<\/span><a href=\"https:\/\/proranktracker.com\/blog\/23-tips-on-how-to-write-better-titles-for-your-ads-and-web-pages\/\"><span style=\"font-weight: 400;\">the title<\/span><\/a><span style=\"font-weight: 400;\">) is the first thing your readers see when they scroll the SERP. It\u2019s the first (and often, the only) chance to convince them to click on your article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that your headline is convincing and informative to attract attention. In addition, it should include the main keyword for the post and let your readers know how the article will answer their central question.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7804\" title=\"Optimize H1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8.png\" alt=\"Optimize H1\" width=\"797\" height=\"237\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8.png 797w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8-300x89.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8-768x228.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image8-705x210.png 705w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you found out that your readers are looking for tips on improving their social media marketing skills. Your headline shouldn\u2019t be, \u201cHow to improve your social media marketing skills.\u201d That\u2019s boring and lame, and not as many people will click on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, it should be something like \u201c17 social media marketing tips to grow your audience fast.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your H1 under 59 characters, or it will get cut off by Google.<\/span><\/p>\n<h3><strong>Optimize Meta Description<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your readers like your H1, they\u2019ll take a second to read your meta description<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The meta description should be engaging and concise to help users decide if they want to read what you\u2019re offering.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7805\" title=\"Optimize Meta Description\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6.png\" alt=\"Optimize Meta Description\" width=\"797\" height=\"237\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6.png 797w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6-300x89.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6-768x228.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/09\/image6-705x210.png 705w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Like with your H1, your meta description should include your keywords and tell the readers exactly how your article will answer their burning questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your meta description should be under 160 characters to avoid getting cut off by Google.<\/span><\/p>\n<h3><strong>Internal Links<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Internal links are essential for highlighting related and critical content within your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, they strategically push readers of one article to other articles on your site designed to get them to your sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 things you need to do with your internal links in this step:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the blog post has at least 5 links to high-value content on your site. The goal is to push them to pages designed to convert them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that OTHER blog posts on your site link to the post you\u2019re refreshing.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With the internal AND external links that are ALREADY on the page, click through each one to ensure that it points to a live page. Dead links on your page just look bad, and they can also indirectly harm your rank by affecting your bounce rate.<\/span><\/p>\n<h3><strong>External Links<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The links on your post shouldn\u2019t all point to your website. There should be some links in each article that point to other authoritative sources in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, 1 authoritative external link per article should be considered an absolute minimum. The link should also adhere to the following best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comes from an industry leader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives some authoritative data (like a study, statistics, or something else relevant to your post)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Again, check all the old external links to ensure none are dead or point to outdated information.<\/span><\/p>\n<h3><strong>Image Alt Text<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google determines what your images depict by using the alt text. Alt text also helps readers with visual impairment or other disabilities better interact with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The alt text should contain a description of the image and the primary keywords to enhance visibility in Google search results.\u00a0<\/span><\/p>\n<h3><strong>Word Count<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a general rule, your content should be about as long as (or a little longer than) the top-ranking articles for your keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your article is significantly shorter than your competitors\u2019, add more valuable sections (not fluff) to increase the word count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your article is significantly longer (more than 1000 words), comb through your article, looking for fluff to ensure that every word contributes value to your readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, just ensure your article provides the absolute maximum value. If it has fluff, take it out. If it\u2019s short on info, beef it up.<\/span><\/p>\n<h3><strong>Grammar, Spelling, and Plagiarism<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When online searchers encounter an article with many grammar and spelling mistakes, they leave. It destroys the article\u2019s credibility and authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One missed comma won\u2019t kill you, but mixing up they\u2019re, their, and there for the entire article absolutely will.<\/span><\/p>\n<p><a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Grammarly Premium<\/span><\/a><span style=\"font-weight: 400;\"> is a great option to check for grammar mistakes, spelling errors, and plagiarism. It\u2019s easy to copy and paste your article into their tool to check for and fix mistakes quickly. It also has plugins for Google Docs and Microsoft Word.<\/span><\/p>\n<h3><strong>Is Your Content Better Than the Competition?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Revamping your content boils down to this simple question: Is your content better than the competition?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s not, FIX IT!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revisit the questions you asked about competitors when you were evaluating the SERP. If they\u2019re offering something that your article doesn\u2019t offer, consider adding it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when you add it, make sure your version is better, more authoritative, and more accurate.<\/span><\/p>\n<h3><strong>Update Info<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines reward content that appears new and relevant with higher rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s essential to make sure that you update the information in your old posts and offer current and accurate information. That includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistics or other data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best practices\/tips<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine clicking on an article about social media marketing and finding out it has tips for MySpace or Google+. That\u2019s not a good look. Avoid that for your articles by making sure everything is up to date.<\/span><\/p>\n<h3><strong>Make Your Content Unique<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Content with unique insights usually stands out to Google, which means it gets ranked higher on the SERP. You spent a lot of time earlier researching your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, take that info and use it to write a fresh take, a different angle, or some other unique content about the same keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful here, though \u2013 don\u2019t sacrifice quality for the sake of uniqueness. Make sure your content is still well-researched and authoritative. Consider using the following methods to help your content stand out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More visual components (graphics, screenshots, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give more actionable advice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include more up-to-date tips and advice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver more subject matter expertise<\/span><\/li>\n<\/ul>\n<h3><strong>Add Subject Matter Expertise<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Readers don\u2019t want to hear about the speculations of someone who knows nothing about the article&#8217;s subject.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back your blog with subject matter expertise and add specialized knowledge to the content. If you or someone else in your company is an expert in that area, you can use that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, try the following sources of subject matter expertise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers (making sure to give them credit when you borrow their stuff)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews (<\/span><a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/#:~:text=Consumers%20Trust%20Reviews%20Like%20Recommendations,from%20friends%20and%20family%20members.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">49% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> trust reviews as much as a personal recommendation from a friend)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7840\" title=\"inf content refresh 1.3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-1030x341.png\" alt=\"customers trust reviews as much as a personal recommendation\" width=\"1030\" height=\"341\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-1030x341.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-300x99.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-768x254.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-1536x508.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-1500x496.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3-705x233.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/10\/inf_content_refresh_1.3.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insights from pain points expressed in your competitor reviews and how your product fixes them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer conversations you\u2019ve had<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-generated content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert opinions (with credit)<\/span><\/li>\n<\/ul>\n<h3><strong>Add FAQ<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Most Google searches have a \u201cPeople also ask\u201d section. It\u2019s a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/serp-features\/\"><span style=\"font-weight: 400;\">Google feature<\/span><\/a><span style=\"font-weight: 400;\"> that lets your article get even more visibility if you can land there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add some of those questions to a FAQ section at the end of your article. This will increase your chances of landing in the \u201cPeople also ask\u201d feature. Note that it&#8217;s best to have the FAQ <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-amazing-benefits-of-using-schema-markups-and-rich-snippets-on-your-websites\/\"><span style=\"font-weight: 400;\">schema markup<\/span><\/a><span style=\"font-weight: 400;\"> on your page to be eligible for that Google feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just ensure that you provide valuable (but very brief) answers to these questions to increase the chances that someone will click through to your article from Google.<\/span><\/p>\n<h3><strong>Add Your Product Where Relevant<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The end goal of your article is to get people to use your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how will they know what you offer if you don\u2019t include it in the article?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you mention your product a few times throughout your post, but follow these basic guidelines as you do so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentioning your product where it\u2019s irrelevant does more harm than good<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add screenshots wherever possible to showcase your product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update any old information about your product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Push people to high-value pages on your website (free trial, demo, landing pages, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t be pushy. Nobody wants to read an article that reads more like sales copy.<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Revamping your article allows you to take full advantage of the preexisting content on your website by pushing it higher up the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you keep in mind the SEO essentials outlined above, you\u2019ll strengthen your site and set your blog up for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: The key to success on the SERP revolves around VALUE. If you provide more value than your competitors while answering the primary search intent for your main keywords, you&#8217;<\/span><span style=\"font-weight: 400;\">ll see drastic improvements in your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been running a blog for over a few months, you\u2019ve got a pile of old articles lying around going to waste. Most likely, you\u2019ve started to see their ranks dip on the SERP, and you\u2019re losing traffic from those articles. We\u2019ve all been there. But there\u2019s good news: You can breathe new life [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[454,455,453,21,10,7],"class_list":["post-7797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-blogging","tag-content-marketing","tag-content-refresh","tag-rank-tracker","tag-rank-tracking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how to do content refreshes for SEO? This article presents an easy method for content refreshes that will help you get your traffic back.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"blogging,content marketing,content refresh,rank tracker,rank tracking,seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/content-refresh\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Track &amp; Do Content Refreshes for SEO\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn how to do content refreshes for SEO? 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