{"id":7236,"date":"2023-06-08T19:05:06","date_gmt":"2023-06-08T19:05:06","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=7236"},"modified":"2024-11-04T17:52:08","modified_gmt":"2024-11-04T17:52:08","slug":"marketing-agency-reporting","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/marketing-agency-reporting\/","title":{"rendered":"How to Square Away Your Marketing Agency Reporting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What\u2019s the best way to keep your marketing agency clients happy?<\/span><\/p>\n<p>As a marketing or <span style=\"font-weight: 400;\">SEO agency,<\/span><span style=\"font-weight: 400;\">\u00a0delivering reports to clients is a critical part of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, they may just be the key to getting your marketing agency to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, creating reports can be a challenging task. This article will discuss tips and tricks for improving the reports you send to your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a seasoned professional or just starting, these tips will help you deliver reports that impress clients and help improve their marketing performance.<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#why-reporting-matters-for-marketing-agencies\">Why Reporting Is Essential for Marketing Agencies<\/a><\/li>\n<li><a href=\"#how-to-use-reports-to-keep-clients-happy\">How to Use Reports to Keep Clients Happy<\/a><\/li>\n<li><a href=\"#how-to-use-proranktracker-to-improve-marketing-agency-reporting\">How to Use ProRankTracker to Improve Your Marketing Agency Reporting<\/a><\/li>\n<li><a href=\"#what-reports-to-send-your-clients\">What Reports Should You Send Your Clients?<\/a><\/li>\n<\/ul>\n<h2 id=\"why-reporting-matters-for-marketing-agencies\"><strong>Why Reporting Is Essential for Marketing Agencies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As a <\/span><a href=\"https:\/\/proranktracker.com\/seo_agency_rank_tracker\"><span style=\"font-weight: 400;\">marketing agency<\/span><\/a><span style=\"font-weight: 400;\">, your #1 priority should be ensuring your clients&#8217; satisfaction. To do that, you need to provide measurable and tangible results to your clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, providing regular reports is often an overlooked aspect of the job. Reporting not only keeps your clients happy, but it can also help you understand changes in your clients\u2019 rankings and attract new clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, reporting can make the difference between a successful marketing agency and one that never gets more than a couple of clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we get ahead of ourselves, let\u2019s look at some of the main reasons why you NEED reporting if you\u2019re going to attract and keep your agency clients.<\/span><\/p>\n<h3><strong>Keep Your Clients Happy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Regular reporting is essential to keep your clients happy. Your clients are investing their time and money in your agency, and they want to see the results of their investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular and detailed reports that explain what progress you\u2019ve made and what tasks you\u2019ve accomplished will help them understand where their money is going and build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clients need to know that they\u2019re getting value for their investment, and nothing proves that better than regular reports \u2013 especially if those reports consistently show that your services are helping them generate and capture demand.<\/span><\/p>\n<h3><strong>Understand Changes in Your Clients\u2019 Rankings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To run a successful marketing agency, you must know the ins and outs of your clients\u2019 SEO strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to keep up-to-date is with regular reports. Not only does it help you understand every detail of their ranks, but it saves you time by keeping you from needing to check ranks daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most obvious ways this works is when Google undergoes an algorithm update. Frequent search engine <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-product-reviews\/\"><span style=\"font-weight: 400;\">algorithm changes<\/span><\/a><span style=\"font-weight: 400;\"> can affect search engine result pages, and analyzing report data over time can help you assess how algorithm updates affect your clients&#8217; website&#8217;s ranking (which enables you to adjust your strategy moving forward.<\/span><\/p>\n<h3><strong>Professionalism Attracts New Clients<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You could probably put all your clients\u2019 reporting data in a simple unbranded Excel spreadsheet, but is that the image you want to display of your company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating professional-looking reports will not only keep clients happy but can also help attract new ones. A well-crafted report will show you\u2019re professional, data-oriented, and transparent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best advertisement is a positive recommendation from a happy customer. Professional <a href=\"https:\/\/proranktracker.com\/blog\/white-label-rank-tracker\/\">white-label reports<\/a> branded with your logo and colors lend your business a feeling of credibility and increase the chances that your clients will recommend you to their colleagues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is particularly important for SEO agencies competing with many other agencies in the market. By providing detailed reports, you&#8217;ll stand out from your competitors.<\/span><\/p>\n<h2 id=\"how-to-use-reports-to-keep-clients-happy\"><span style=\"font-weight: 400;\"><strong>How to Use Reports to Keep Clients Happy<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7310\" title=\"marketing agency reporting 1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-1030x417.png\" alt=\"marketing agency reporting 1\" width=\"1030\" height=\"417\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-1030x417.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-300x122.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-768x311.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-1536x623.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-1500x608.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1-705x286.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-agency-reporting-1.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/what-is-an-seo-agency-and-why-your-business-needs-one\/\"><span style=\"font-weight: 400;\">marketing agency<\/span><\/a><span style=\"font-weight: 400;\">, you aim to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/agency-rank-tracking\/\"><span style=\"font-weight: 400;\">keep your clients happy<\/span><\/a><span style=\"font-weight: 400;\"> with your services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s easier said than done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most crucial ways to keep your clients satisfied is by providing them with reports showcasing their search ranks&#8217; progress. However, you can\u2019t get by with just sending your clients a report now and then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you must have a consistent schedule of high-quality, professional, and accurate reports to keep them informed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we&#8217;ll share some essential tips for creating reports to keep your clients happy.<\/span><\/p>\n<h3><strong>Tip #1: Establish a Reporting Schedule<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Establishing a consistent reporting schedule is the first step to keeping your clients happy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it like this: How often would you want updates if you were hiring someone else to do your SEO for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re anything like me, you\u2019d want them daily \u2014 plus additional reports for specific info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set a fixed reporting schedule according to your client&#8217;s needs. Most tools will allow you to set up automatic reports that you can set once, then forget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just taking a few minutes to set up an automatic reporting schedule can save you HOURS a week and improve your relationship with your clients. It\u2019s a win-win!<\/span><\/p>\n<h3><strong>Tip #2: Tailor Reports to Their Needs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ensure open communication channels between you and the client to create a comprehensive understanding of their needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By thoroughly understanding their expectations, you can customize their progress reports to suit them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re sending a daily report to your client, but it\u2019s missing a data point they want. You should be able to quickly add that data point to keep your client happy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to tailor reports to your clients\u2019 needs is to find a flexible tool that allows you to customize everything about your reports \u2014 including data, structure, and organization.<\/span><\/p>\n<h3><strong>Tip #3: Add Company Customization to White-Label Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your white-label reports should reflect your company&#8217;s image while providing reliable and helpful data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can achieve this by adding a bit of customization, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your company\u2019s logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company colors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company slogan, cover letter, header, or footer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The main benefit of customizing your reports with your company\u2019s information is that it looks more professional (instead of making you look like you ripped some generic template from the internet).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professionalism leads to more clients, so it\u2019s worth taking the time to set this up! We\u2019ll discuss how to do this on ProRankTracker later in this article.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Tip #4: Communicate to Determine Which Reports They Need<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each client is different and has unique requirements when it comes to reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One client may be invested in social media analytics, while another will be more intrigued by the ROI of their Google Ads, while others want to compare their organic search ranks in Portland to their ranks in Seattle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take note of what your client wants and tailor your reporting method to suit them. In other words, your client that\u2019s working hard on a new ad campaign probably doesn\u2019t want you to send a lot of social media reports (or vice-versa).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicate with your clients to determine what they need, then deliver it.<\/span><\/p>\n<h2 id=\"how-to-use-proranktracker-to-improve-marketing-agency-reporting\"><strong>How to Use ProRankTracker to Improve Your Marketing Agency Reporting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How much time do you spend creating reports for your marketing agency clients?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if I told you you could get that time down to ZERO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OK, it\u2019s not technically zero, but after setting up your schedule, which should only take a few minutes once, you should be able to forget about your reporting entirely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is one of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-seo-software-for-agencies\/\"><span style=\"font-weight: 400;\">best SEO tools for agencies<\/span><\/a><span style=\"font-weight: 400;\">. It offers a suite of reporting features to help you do just that. With its reporting tools, you can streamline your reporting process and deliver more significant insights to your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll show you how to use ProRankTracker to improve your marketing agency reporting and enhance your clients\u2019 SEO experience.<\/span><\/p>\n<h3><strong>Establish Your White-Label Customization Options<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve already discussed the importance of putting your company information on your reports, so we won\u2019t repeat that. However, let\u2019s talk about HOW to do that in ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-reports-for-clients-template\/\"><span style=\"font-weight: 400;\">white-label<\/span><\/a><span style=\"font-weight: 400;\"> customization options, you can add your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Header\/footer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cover letter\u00a0<\/span><\/li>\n<li aria-level=\"1\">Additional sender email<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To do this, click on the gear icon in the top right corner, then click \u201cPRT Settings.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scroll down to \u201cWhite-Label\u201d and fill in the information you want to add to your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/white-label-rank-tracker\/\"><span style=\"font-weight: 400;\">white-label reports<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7248\" title=\"White-Label\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-1030x455.jpg\" alt=\"White-Label\" width=\"1030\" height=\"455\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-1030x455.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-300x133.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-768x339.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-1536x679.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-1500x663.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1-705x311.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/1.jpg 1847w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To further customize reports, go to the \u201cTemplates\u201d section in the Reports Center and customize any template you want to use with your reports.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7246\" title=\"Templates\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-1030x464.jpg\" alt=\"Templates\" width=\"1030\" height=\"464\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-1030x464.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-300x135.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-768x346.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-1536x692.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-1500x676.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2-705x318.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/2.jpg 1913w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you create a report for a client, you\u2019ll get the chance to select what template you want to apply.<\/span><\/p>\n<h3><strong>Select the Reports You Want to Generate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that your reports are customized for your business, it\u2019s time to start creating some reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">more than 20<\/span><\/a><span style=\"font-weight: 400;\"> types of reports, some of which we\u2019ll discuss below. After talking with your clients about their reporting needs, select the reports you want to generate in the Reports Center.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7245\" title=\"Reports Center\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-1030x457.jpg\" alt=\"Reports Center\" width=\"1030\" height=\"457\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-1030x457.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-300x133.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-768x341.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-1536x682.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-1500x666.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3-705x313.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/3.jpg 1841w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you select a report, you&#8217;ll be prompted to fill in the relevant details about what you want to include in that report. Each report\u2019s details are slightly different, so we\u2019ll use the Overview Report as an example.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7244\" title=\"Overview Report\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-1030x481.jpg\" alt=\"Overview Report\" width=\"1030\" height=\"481\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-1030x481.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-300x140.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-768x359.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-1536x717.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-1500x701.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4-705x329.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/4.jpg 1837w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here, you select what data to include, what order it will display, and other details like report name and format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to emphasize here how critical it is to COMMUNICATE with your clients so you can include the data they want in these reports. There is no reason that their reports shouldn\u2019t look EXACTLY like they want them with this many customization options at your disposal.<\/span><\/p>\n<h3><strong>Customize Your Reporting Schedule<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker makes it easy to set up a reporting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can select daily, weekly, or monthly reporting intervals and choose when the report will be sent to your clients. Then, you can sleep easy knowing they\u2019re getting each report you\u2019ve set up for them precisely on time.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7243\" title=\"Customize Your Reporting Schedule\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-1030x462.jpg\" alt=\"Customize Your Reporting Schedule\" width=\"1030\" height=\"462\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-1030x462.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-300x134.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-768x344.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-1536x688.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-1500x672.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5-705x316.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/5.jpg 1823w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This feature eliminates the need to remember to generate and send reports manually while ensuring that your clients can access their reports consistently and efficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting up a reporting schedule, you can establish a regular cadence with your clients and provide them real-time updates on their SEO progress.<\/span><\/p>\n<h2 id=\"what-reports-to-send-your-clients\"><strong>What Reports Should You Send Your Clients?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">OK, now we know how to use reports to keep clients happy and how to use ProRankTracker to establish an excellent reporting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what reports should you send your clients?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned throughout the article, the key is to COMMUNICATE with your clients about what reports they want\/need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are some basic reports that almost every client will want at one point or another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the essential reports that you should be sending your clients to keep them in the loop and demonstrate the value of your services. Look through these to get an idea of what you should offer your clients to keep them satisfied with your agency\u2019s work.<\/span><\/p>\n<p>Note: Most of these reports can be done fully with ProRankTracker. For reports for ads and social media, you&#8217;ll need to use other reporting tools. We recommend using <a href=\"https:\/\/proranktracker.com\/blog\/rank-tracker-api\/\">ProRankTracker&#8217;s API<\/a> to combine your rank tracking reports with your other important marketing KPIs.<\/p>\n<h3><strong>Overview Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your overview report does exactly what it says\u2013it gives your clients an overview of their current ranks, including drops, jumps, and other critical info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How often should you send these?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You guessed it: it depends on what your client wants. However, I recommend starting with a daily overview report. Then, if your client wants, you can reduce it to weekly or biweekly at their request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An overview report should include high-level info about which ranks have changed position on the SERP, making it easy for you and your clients to see significant changes at a glance.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7238\" title=\"Overview Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6-1030x625.jpg\" alt=\"Overview Reports\" width=\"1030\" height=\"625\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6-1030x625.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6-300x182.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6-768x466.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6-705x428.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/6.jpg 1428w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers 4 types of overview reports that each gives a slightly different look at an overview of your clients\u2019 data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overview report (shown above)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Groups summary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tags summary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notes reports<\/span><\/li>\n<\/ul>\n<h3><strong>Historical Progress Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Historical progress reports give a breakdown of how ranks have changed over a selected period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on what your clients want, you can send these reports weekly, monthly, or quarterly and give a broader view of how the client\u2019s website has performed over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here is a daily breakdown of how a URL has performed for the selected keyword over a month.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7239\" title=\"Historical Progress Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-1030x491.jpg\" alt=\"Historical Progress Reports\" width=\"1030\" height=\"491\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-1030x491.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-300x143.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-768x366.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-1500x715.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7-705x336.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/7.jpg 1502w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">On ProRankTracker, you can also generate these reports as weekly or monthly breakdowns where you select the period of time for the report. For example, you could do a weekly breakdown of a 3-month period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historical progress reports can be valuable in identifying long-term trends and weaknesses in your SEO strategy. They also help your clients feel more involved in their SEO.<\/span><\/p>\n<h3><strong>Ranking Comparison Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ranking comparison reports allow you to compare how the same URL\/keyword combo performs with one variable changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could compare the same URL\/keyword combo but with 2 different:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search devices<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7240\" title=\"Ranking Comparison Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8-1030x428.jpg\" alt=\"Ranking Comparison Reports\" width=\"1030\" height=\"428\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8-1030x428.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8-300x125.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8-768x319.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8-705x293.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/8.jpg 1498w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another form of ranking comparison compares the same keyword but for 2 different URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These reports make it easy to identify the strongest and weakest points in your strategy. For example, you might be stronger in one city than another or stronger on <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-rank-tracking-worth-it-yes-heres-why\/\"><span style=\"font-weight: 400;\">Bing<\/span><\/a><span style=\"font-weight: 400;\"> than Google.<\/span><\/p>\n<h3><strong>Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Notifications are a special type of report that send based on a trigger instead of on a fixed schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might choose to set up notifications for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a URL\/keyword combo drops by X number of positions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you reach the top 3 on the SERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When your rank increases\/decreases by a certain percentage<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are plenty of other scenarios where notifications are extremely practical. They help you stay completely up-to-date, which allows you to fix problems before they become serious issues.<\/span><\/p>\n<h3><strong>Google Looker Studio Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google Data Studio is a powerful tool that allows you to create custom dashboards and reports using data from various sources like Google Analytics, Google AdWords, and Google Search Console.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7241\" title=\"Google Looker Studio Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-1030x470.jpg\" alt=\"Google Looker Studio Reports\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-1030x470.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-300x137.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-768x351.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-1536x701.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-1500x685.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9-705x322.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/9.jpg 1812w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can even connect ProRankTracker data to your Looker Studio dashboards using the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/rank-tracker-api\/\"><span style=\"font-weight: 400;\">ProRankTracker API<\/span><\/a><span style=\"font-weight: 400;\">. Doing so increases your flexibility and the utility you get from your data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your client can have access to these custom reports and even view them in real-time.<\/span><\/p>\n<h3><strong>Social Media Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your clients might be trying to rank on more than just Google. The chances are good that they\u2019re also running simultaneous campaigns on Facebook, Instagram, and Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can combine the data you get from those social channels with a tool like ProRankTracker or Google Looker Studio to create valuable reports for your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using these reports, they should be able to see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of new followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7242\" title=\"Social Media Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10.png\" alt=\"Social Media Reports\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10.png 1024w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-300x300.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-80x80.png 80w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-768x768.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-36x36.png 36w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-180x180.png 180w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/06\/10-705x705.png 705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These reports should also be tailored to the client\u2019s social media goals and overall digital marketing strategy.<\/span><\/p>\n<h3><strong>Ad reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">PPC advertisements are notorious for being expensive. Your clients probably aren\u2019t spending on them just to be left in the dark about whether they\u2019re working or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, as an agency, you need to demonstrate the impact on their business by sending regular ad reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should you include in these reports?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total ad spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any other data your clients want<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Again, one of the best ways to execute this reporting strategy is to connect your Ad dashboard with a powerful reporting tool like Google Looker Studio or the <a href=\"https:\/\/proranktracker.com\/serp-api\">ProRankTracker API<\/a>.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping your clients informed and happy is crucial for a marketing agency. By providing them with regular and insightful reports, you can prove the value of your services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the reports outlined in this blog post, you can demonstrate the progress and performance of your client\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that SEO is a long-term marketing strategy, so showing your clients that you have a long-term plan is essential. Reports keep them updated and let them know that your long-term strategy is working (and that it\u2019s worth their money!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy reporting!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the best way to keep your marketing agency clients happy? As a marketing or SEO agency,\u00a0delivering reports to clients is a critical part of the process. In fact, they may just be the key to getting your marketing agency to the next level. However, creating reports can be a challenging task. This article will [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[441,442,443,436,308,323],"class_list":["post-7236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing-agency","tag-marketing-agency-reporting","tag-report","tag-reporting","tag-seo-agency","tag-white-label-reports"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how marketing agency reporting can take your business to the next level? This guide will show you how to improve your agency reporting, impress your clients, and make more money!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"marketing agency,marketing agency reporting,report,reporting,seo agency,white label reports\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/marketing-agency-reporting\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Square Away Your Marketing Agency Reporting\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn how marketing agency reporting can take your business to the next level? 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