{"id":6866,"date":"2024-10-14T15:36:38","date_gmt":"2024-10-14T15:36:38","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=6866"},"modified":"2024-10-16T16:10:58","modified_gmt":"2024-10-16T16:10:58","slug":"local-rank-tracker","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/local-rank-tracker\/","title":{"rendered":"Local Rank Tracker: How to Check Local Ranks"},"content":{"rendered":"<p>Looking for a local rank tracker? <a href=\"https:\/\/proranktracker.com\/plans_and_pricing\" target=\"_blank\" rel=\"noopener\">Try a free trial of ProRankTracker today.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9492\" title=\"Untitled design (2)\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/Untitled-design-2.gif\" alt=\"Google Maps Rank Tracker\" width=\"768\" height=\"320\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you have a local business, local SEO is one of the most fundamental concepts you should master to improve your ranks and get more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your local ranks is an INCREDIBLY important part of developing a successful local SEO strategy. Consider the following reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your SERP rank varies depending on the location of your searchers. How are you supposed to find out where to focus your efforts if you don\u2019t even know what your rank is in each location?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local rankings drive TONS of local foot traffic. <\/span><a href=\"https:\/\/www.seroundtable.com\/google-46-of-searches-have-local-intent-26529.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">46% of all Google searches<\/span><\/a><span style=\"font-weight: 400;\"> have local intent, so ranking for those searches can make or break your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you don\u2019t track your local ranks, you\u2019ll quickly fall behind your competitors on the local SERPs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most people still have several burning questions about local ranks:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does it mean to track local keyword ranks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is a local rank different from a global rank?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you NEED to check your local ranks, or can you get by without it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all critical questions, so we\u2019ll take some time to answer them (and others) in this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get going!<br \/>\n<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#how-to-use-proranktracker-to-track-local-rankings\">How to Use ProRankTracker to Track Your Local Rankings<\/a><\/li>\n<li><a href=\"#how-to-rank-locally\">How Do You Rank Locally?<\/a><\/li>\n<li><a href=\"#main-sources-of-local-traffic\">The Main Sources of Local Traffic<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<h2 id=\"how-to-use-proranktracker-to-track-local-rankings\"><strong>How to Use ProRankTracker to Track Your Local Rankings<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ProRankTracker is one of the best (and most reasonably<\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\"> priced<\/span><\/a><span style=\"font-weight: 400;\">) rank-tracking tools on the market. <\/span><span style=\"font-weight: 400;\">It has industry-leading features that <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">don\u2019t break the bank<\/span><\/a><span style=\"font-weight: 400;\">, even for smaller businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll show you exactly how to use ProRankTracker to quickly check local ranks and improve them. We highly recommend that you sign up for <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">ProRankTracker\u2019s 14-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can follow along with the tips you see here.<\/span><\/p>\n<h3><strong>Add Location Data to Your Tracked Terms<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to add location data to each tracked term to tell ProRankTracker what location to check for each keyword\/URL combo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 places where you can do this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add Wizard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced Add<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Add Wizard tool is the fastest way to add 1 or 2 new keywords. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by inputting your keywords and URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Then, select a precise location for each new term. In addition to selecting Desktop Results, I recommend selecting Android Results and iPhone Results because many local searches are done from mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another key component of local rank tracking is adding the language\/s relevant to the target locations. If you\u2019re hoping to make it onto the local SERPs in France, you want to make sure you track your ranks for French search terms as well!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In PRT, you can simply select the language\/s you want to track in the second step of the Add Wizard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9525\" title=\"Add Wizard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1030x471.png\" alt=\"Add Wizard\" width=\"1030\" height=\"471\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1030x471.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-768x351.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1536x703.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1500x686.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15-705x323.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image15.png 1897w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click the \u201cAlso track Google Snack Pack and Local Finder\u201d button if you want to track your precise location on the Google Maps SERPs (which you should if you&#8217;re a brick-and-mortar business)! You will be prompted to input the name of your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-business-profile-seo\/\"><span style=\"font-weight: 400;\">Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\"> to get precise data on how high you rank on Google Maps and the Snack Pack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re adding many URLs to track, the Advanced Add feature will help you add keywords and URLs to track in bulk.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9524\" title=\"Advanced Add\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1030x470.png\" alt=\"Advanced Add\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-768x351.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1536x701.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1500x685.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10-705x322.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image10.png 1888w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h3><strong>Create Projects<\/strong><\/h3>\n<p>Are you tracking the rankings for multiple businesses?<\/p>\n<p><span style=\"font-weight: 400;\">One of the best things you can do for your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-rank-tracker\/\"><span style=\"font-weight: 400;\">local search tracking efforts<\/span><\/a><span style=\"font-weight: 400;\"> is organize your keywords and URLs into projects. This accomplishes a few things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeps everything in one place, saving you time looking for the correct data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows you to generate reports of individual locations quickly and easily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives you the ability to compare and contrast location data to see where you need to focus more efforts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To add a project in ProRankTracker:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Click on the \u201cManage\u201d tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Click on \u201cProjects.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Click \u201cAdd new project.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9523\" title=\"Add new project\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1030x454.png\" alt=\"Add new project\" width=\"1030\" height=\"454\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1030x454.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-300x132.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-768x339.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1536x678.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1500x662.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4-705x311.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image4.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4. Select which URLs and keywords to put in your new project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Projects allows you to glean a ton of essential data from the Project View (discussed further below), including quick visualization features like the heatmap and a daily graph of your ranks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9508\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1030x469.png\" alt=\"Project View\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1500x683.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image9.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h3><strong>Steal Your Competitors\u2019 Local Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best wa<\/span><span style=\"font-weight: 400;\">ys to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">grow your keyword strategy<\/span><\/a><span style=\"font-weight: 400;\"> is to steal keywords that are already working for your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do this is to use ProRankTracker\u2019s Rankings Discovery tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add your competitor\u2019s URL to be tracked, with at least one term. Then, <\/span><span style=\"font-weight: 400;\">select that URL in the discovery tool. This will show you the keywords they rank<\/span><span style=\"font-weight: 400;\"> for.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9522\" title=\"Discovery tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image21.jpg\" alt=\"Discovery tool\" width=\"1030\" height=\"557\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image21.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image21-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image21-768x415.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image21-705x381.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After using the Rankings Discovery tool, use the Keyword Suggestions tool to expand your new list of keywords even more. The Keyword Suggestions tool shows you long-tail, high-value keywords based on the keywords you\u2019re already tracking.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9521\" title=\"Keyword Suggestions tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image13.jpg\" alt=\"Keyword Suggestions tool\" width=\"1030\" height=\"597\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image13.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image13-300x174.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image13-768x445.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image13-705x409.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using this method, you can quickly steal traffic from your competitors and grow your keyword strategy.<\/span><\/p>\n<h3><strong>Use Reports and Notifications to Stay Up to Date<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you expand your SEO tracking to include dozens or hundreds of keywords, keeping track of all your ranks can quickly become unmanageable without a better system in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where reports come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reports allow you to automatically gather local ranking data without lifting a finger<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up an efficient reporting system can save you HUNDREDS of hours a year on data collection and analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to set up your automated reports in ProRankTracker:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click on the \u201cReports Center.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Pick from a selection of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">over 20 report options<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9496\" title=\"PRT Reports Center\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-1030x498.png\" alt=\"PRT Reports Center\" width=\"1030\" height=\"498\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-1030x498.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-300x145.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-768x371.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-1536x742.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-1500x725.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center-705x341.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/10\/PRT-Reports-Center.png 1892w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">3. Input the required details, name your report, and select an export frequency and method.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9519\" title=\"Details\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image20.jpg\" alt=\"Details\" width=\"1030\" height=\"609\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image20.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image20-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image20-768x454.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image20-705x417.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4. Receive your rankings directly in your email inbox or via direct download.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s delve into a few key reports that can be used to automatically track your local Google search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cDifferent Locations\u201d report is invaluable for local rank tracking because it lets you see how the same keyword\/URL combo ranks in various geographical areas. For example, when analyzing a single URL\/keyword combination across four locations, you might find two rankings while the other two remain unranked.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9518\" title=\"Different Locations\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1030x470.png\" alt=\"Different Locations\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-768x350.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1500x684.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image3.png 1518w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what the same type of report looks like when you email it as a PDF instead of viewing it on ProRankTracker\u2019s platform:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9517\" title=\"ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-1030x574.png\" alt=\"ProRankTracker\" width=\"1030\" height=\"574\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-1030x574.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-300x167.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-768x428.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-1536x856.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-1500x836.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14-705x393.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image14.png 1543w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Shared Reports use a live link that <\/span><a href=\"https:\/\/proranktracker.com\/seo_agency_rank_tracker\"><span style=\"font-weight: 400;\">agency users<\/span><\/a><span style=\"font-weight: 400;\"> can share with their clients, meaning the report is continuously updated with new data daily. It can include a variety of data, including valuable local ranking data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After generating the report, you can go back to the link and view the updated data anytime. This is an excellent report that keeps clients happy with up-to-date information!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9516\" title=\"Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1030x476.png\" alt=\"Reports\" width=\"1030\" height=\"476\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1030x476.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-300x139.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-768x355.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1536x710.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1500x693.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17-705x326.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image17.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another extremely valuable <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-seo-report\/\"><span style=\"font-weight: 400;\">report for local SEO<\/span><\/a><span style=\"font-weight: 400;\"> is the Projects Summary report, which lets you see selected Projects at a glance. This is perfect for when you\u2019re trying to compare your local progress against your competitors. Simply generate a Projects Summary report and see how you stack up.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9515\" title=\"Summary\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1030x524.png\" alt=\"Summary\" width=\"1030\" height=\"524\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1030x524.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-300x153.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-768x391.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1500x763.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2-705x358.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image2.png 1536w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can generate many other types of reports and notifications using ProRankTracker\u2019s Reports Center. These are just some of the highest-yield reports for local rank tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check the Reports Center using your <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> for a better idea of how much you can accomplish with automated reports!<\/span><\/p>\n<h3><strong>Use Rankings Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The heart of ProRankTracker\u2019s system is the Rankings Views that you can (and should) use to track your ranks regularly. ProRankTracker offers daily updates on EVERY plan, so the Rankings Views can change quickly and offer you great insight into what your ranks are doing on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 6 Rankings Views:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard shows you a very high-level overview of all your ranks.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9514\" title=\"Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1030x467.png\" alt=\"Dashboard\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1030x467.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1536x696.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1500x680.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image7.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL View shows each URL you\u2019re tracking and each term being tracked for that URL.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9513\" title=\"URL View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1030x468.png\" alt=\"URL View\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1536x698.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1500x682.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image1.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term View is the exact opposite of URL view, showing you each term you\u2019re tracking and each URL targeting that term.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9512\" title=\"Term View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1030x458.png\" alt=\"Term View \" width=\"1030\" height=\"458\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1030x458.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-300x133.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-768x341.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1536x683.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1500x667.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19-705x313.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image19.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View shows you a graphical representation of how your ranks have changed over a set period.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9511\" title=\"Daily View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1030x465.png\" alt=\"Daily View\" width=\"1030\" height=\"465\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1030x465.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1536x694.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image18.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full SERPs show you an interactive SERP that breaks down every rank\u2019s movement, giving you a detailed look at how the SERP changes daily.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9510\" title=\"Full SERPs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image12.jpg\" alt=\"Full SERPs\" width=\"1030\" height=\"552\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image12.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image12-300x161.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image12-768x412.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image12-705x378.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project View allows you to view your Projects and gives you key data, such as a daily view, a yearly heat map, and a general overview. This is the perfect place to see how your ranks in a particular location are doing (or whatever other information you\u2019re using Projects to prioritize).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9509\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1030x469.png\" alt=\"Project View\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1500x683.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image6.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using all these Rankings Views together allows you to understand your ranks fully. If you<\/span><span style=\"font-weight: 400;\"> followed along in the sections above and<\/span><span style=\"font-weight: 400;\"> added location data to each term\/URL combo, these Rankings Views will give you a new perspective on how your searchers\u2019 locations impact your ranks on the SERP.<\/span><\/p>\n<h3><strong>Use Insta-Check for Quick SERP Checks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One problem with many rank trackers is that they only allow you to get data on URLs\/keywords on your tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t leave much room for research, especially in those days (which happen very frequently) when you just need to check a random keyword to get some information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/blog\/instant-rank-checker\/\"><span style=\"font-weight: 400;\">Insta-Check tool<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insta-Check is a pay-as-you-go system that allows ProRankTracker users to simply buy credits and use them to check the SERPs for any keyword they\u2019re interested in (including local SERPs, as shown below). These SERP checks are quick but give you key data to act on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To generate an Insta-Check SERP report, go to the \u201cTools\u201d section, select \u201cInsta-Check,\u201d and specify the keyword\/URL you want to check.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple types of Insta-Check reports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single position check (just tells you the current rank for the given URL\/keyword\/location combination)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10\/20\/etc. check (gives you the entire SERP up to the selected number for the given keyword\/location combination)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9507\" title=\"Insta-Check reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png\" alt=\"Insta-Check reports\" width=\"1015\" height=\"791\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png 1015w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image5-300x234.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image5-768x599.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image5-705x549.png 705w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the context of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-seo-report\/\"><span style=\"font-weight: 400;\">local rank tracking<\/span><\/a><span style=\"font-weight: 400;\">, the Insta-Check tool is a great way to scout out local SERPs quickly and without using up your long-term plan&#8217;s keyword allowance.<\/span><\/p>\n<h3><strong>Integrate With Google Tools<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Local rank tracking is a complex endeavor with many different moving parts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s a good idea to bring a suite of tools (in addition to your rank tracker) that will help you collect and understand data regarding your local ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, Google publishes a powerful set of SEO tools that can help users perform better in local search. ProRankTracker offers <\/span><a href=\"https:\/\/proranktracker.com\/serp-api\"><span style=\"font-weight: 400;\">integrations with each of these tools<\/span><\/a><span style=\"font-weight: 400;\"> to further enhance the utility of the data.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful free tool for analyzing and understanding local customer behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> helps users optimize how Google views, indexes, and ranks their sites <\/span><a href=\"https:\/\/proranktracker.com\/blog\/local-seo-tools\/\"><span style=\"font-weight: 400;\">locally and globally<\/span><\/a><span style=\"font-weight: 400;\">. This is a great place to make changes based on ProRankTracker data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lookerstudio.google.com\/u\/0\/navigation\/reporting\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Looker Studio<\/span><\/a><span style=\"font-weight: 400;\"> is a visualization tool that allows users to make powerful data dashboards to help them understand their local ranking data at a glance. Below is an example dashboard created to help one user visualize their Google Ads performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Over time, combining these tools and using insights from each will form the cornerstone of your monitoring effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your local ranking dashboard on Google Looker Studio could help you associate a drop in ranks (which it knows about because of your PRT data) with a broken website link (which it knows about because of GA4).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can use the data shown by the Looker dashboard to make informed strategic decisions that would have been random guesses without all the legwork you put in on the front end.<\/span><\/p>\n<h2 id=\"how-to-rank-locally\"><strong>How Do You Rank Locally?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, just knowing the sources of local traffic doesn\u2019t mean you\u2019ll GET any local traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that to happen, you must take concrete steps toward ranking locally on each source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s time to talk about targeting Google Maps, Local Finder, and the first page of the Google SERP to ensure your website is visible to searchers in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to do this, but there are 2 specific steps you can take over the next few days to DRASTICALLY improve your local rankings and traffic.<\/span><\/p>\n<h3><strong>Target Local Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best things you can do to improve your local rankings quickly is to target local keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That may sound obvious, but many businesses don\u2019t target local keywords, and it costs them dearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do we mean by local keywords?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you have a bike shop in Atlanta, GA. Instead of targeting the keyword, \u201cbike shop,\u201d you should target the keyword, \u201cAtlanta bike shop\u201d or \u201cbike shop in Atlanta.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These small changes drastically narrow the number of websites competing for the same keyword, giving you an edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get even more specific by including terms like your neighborhood, street name, or other local identifiers.\u00a0<\/span><\/p>\n<h3><strong>Find Out What People In Your Area Search For<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Second, you should find out what people in your area are searching for instead of just guessing at it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, people in different areas type different things into their search bars on Google. So you need to find what your local people are searching for and target those words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, people in Michigan probably aren\u2019t searching for t-shirts in the winter, but people in Texas probably are. Little differences in locations can lead to significant differences in search behavior!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to discover what people are searching for is to steal keywords from your competitors. <\/span><span style=\"font-weight: 400;\">You can also use the dedicated tools on PRT (discussed above) to identify local search trends.<\/span><\/p>\n<h2 id=\"main-sources-of-local-traffic\"><strong>The Main Sources of Local Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To track our local ranks successfully, we also need to understand WHERE local traffic comes from. If we\u2019re tracking the wrong sources, we won\u2019t understand how well our strategy is working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you might not want <\/span><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-rank-tracking-worth-it-yes-heres-why\/\"><span style=\"font-weight: 400;\">track keywords on Bing<\/span><\/a><span style=\"font-weight: 400;\"> i<\/span><span style=\"font-weight: 400;\">f most of your traffic comes from Google (or vice-versa!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 primary sources of online traffic convert local searchers into customers and ultimately push people to your brick-and-mortar store<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Maps: This is the most common navigation tool in the world, and it\u2019s where local searchers are most likely to find your business (which is why you need a powerful <\/span><a href=\"https:\/\/proranktracker.com\/blog\/how-to-track-your-websites-seo-rank-in-google-maps\/\"><span style=\"font-weight: 400;\">Google Maps rank tracker<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snack Pack\/Local Finder: <\/span><a href=\"https:\/\/proranktracker.com\/blog\/ultimate-guide-google-snack-pack\/\"><span style=\"font-weight: 400;\">Snack Pack<\/span><\/a><span style=\"font-weight: 400;\"> is the top 3 results of any local search and the local finder is the local Google Maps SERP. If you want your business to get found, you need to rank as high as you can in these local SERPs.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9505\" title=\"The Main Sources of Local Traffic\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image16.jpg\" alt=\"The Main Sources of Local Traffic\" width=\"1030\" height=\"547\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image16.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image16-300x159.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image16-768x408.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/02\/image16-705x374.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First page SERP on Google: The best chance your website has of getting clicks is if you can land on the first page of the SERP on Google. <\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Fewer than 1%<\/span><\/a><span style=\"font-weight: 400;\"> of Google searches result in a second-page click, so targeting the first page should be a top priority.<\/span><\/li>\n<\/ul>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3>What<strong> is a local rank tracker?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A local rank tracker is any tool that helps you keep track of your ranks on local SERPs. Those SERPs can be Google Maps or the traditional Google SERP, but the important thing is that they help you track your ranking for each individual target location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, a successful local rank tracker will help you track how high you rank for searchers in multiple different locations (because each person\u2019s SERP will appear different based on their search location).<\/span><\/p>\n<h3><strong>How do I check my local ranking?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The fastest and most accurate way to check your local ranking is with a local rank tracker, as discussed above. These tools can track your ranks for multiple locations and consolidate all that data into easily-understood tables. You can technically check your local ranking manually, but it\u2019s extremely time-consuming and lends itself to errors.<\/span><\/p>\n<h3><strong>How does Google determine local ranking?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google determines local rankings primarily based on how useful it believes your website will be to searchers making a specific search query. It makes this determination based on several key factors like page speed, content usefulness, keywords, and website performance metrics (like bounce rate, CTR, etc).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the best thing you can do to improve your local ranks is make your website and Google Business Profile HELPFUL to your searchers!\u00a0<\/span><\/p>\n<h2 id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of understanding your ranks, understanding is the first step to improving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with many businesses\u2019 SEO strategies is that they\u2019re taking blind shots in the dark because they don\u2019t ACTUALLY know what\u2019s working and what isn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking local ranks in ProRankTracker allows you to pinpoint the exact areas around you where people are most engaged with your site by adding location data to each tracked URL\/keyword combo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be evident by now that tracking local ranks is super crucial for the success of your business. <\/span><span style=\"font-weight: 400;\">Without it, there\u2019s no way to intentionally target searchers in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the steps outlined above, you should be a pro local tracker in no time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a local rank tracker? 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