{"id":671,"date":"2022-04-15T16:32:50","date_gmt":"2022-04-15T16:32:50","guid":{"rendered":"https:\/\/blog.proranktracker.com\/?p=671"},"modified":"2022-04-20T08:36:13","modified_gmt":"2022-04-20T08:36:13","slug":"the-seo-basics-you-might-be-neglecting-part-1","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/","title":{"rendered":"SEO Basics 101: What Keywords Should You Target?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What\u2019s at the core of your SEO strategy?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it advanced backlink creation strategies? Highly technical on-page SEO? Some other ultra-advanced techniques that only a few people are smart enough to use?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we talk about SEO, people want to jump straight to these advanced strategies. However, in many cases, they haven\u2019t mastered the basics yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO basics are rarely discussed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people assume that everyone knows them, but that\u2019s simply not true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will discuss the basics of SEO keyword strategy. We\u2019ll cover:<\/span><\/p>\n<ul>\n<li><a href=\"#key-factors-when-targeting-and-tracking-keywords\">4 Key Factors When Targeting and Tracking Keyword<\/a><\/li>\n<li><a href=\"#why-long-tail-keywords-are-important\">Why You Can\u2019t Afford to Overlook Long-Tail Keywords<\/a><\/li>\n<li><a href=\"#short-tail-and-long-tail-keywords\">Keyword Showdown: Short-Tail, Long-Tail, or Both?<\/a><\/li>\n<li><a href=\"#how-to-use-proranktracker-to-find-keywords\">How to Use ProRankTracker to Find Targeted Long-Tail Keywords<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2 id=\"key-factors-when-targeting-and-tracking-keywords\"><strong>4 Key Factors When Targeting and Tracking Keywords<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How do you decide what keywords you want to target and track?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some people, the process is as simple as guessing a few keywords they think people might search for on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For others, the process is infinitely more complex. They make it seem like you need a Ph.D. in keyword strategy to rank on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, keyword tracking isn\u2019t guesswork, but it isn\u2019t too complicated. If you focus on the basics of keyword selection, you\u2019ll be able to rank your pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword selection boils down to 4 primary factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword difficulty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market trends<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you can learn and implement these keyword factors, you should quickly be able to select excellent keywords for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later in this article, we\u2019ll show you how to weigh these factors and make the best keyword selection for your website.<\/span><\/p>\n<h3><strong>Difficulty<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you need to consider when choosing keywords is their difficulty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you try to rank for challenging keywords, you will be going toe-to-toe with businesses with far more resources than you. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better domain authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better on-page SEO<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, a tough keyword makes it almost impossible to rank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a too easy keyword might not be worth your time because nobody ever searches for that keyword (we\u2019ll talk about volume next).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a sweet spot between those extremes that will benefit your business tremendously. It\u2019s called the <\/span><a href=\"https:\/\/eminence.ch\/en\/keyword-golden-ratio\/#gref\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Keyword Golden Ratio<\/span><\/a><span style=\"font-weight: 400;\"> (or KGR).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KGR measures the number of results for an allintitle search divided by the total monthly volume of that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I found the long-tail keyword \u201ccustomer tracking software for small business\u201d on ProRankTracker, which also supplies the monthly volume (in this case, 50 searches per month).<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5278\" title=\"1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-1030x477.jpg\" alt=\"1\" width=\"1030\" height=\"477\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-1030x477.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-300x139.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-768x355.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-1536x711.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-1500x694.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1-705x326.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/1.jpg 1886w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">An allintitle search on Google reveals that this keyword is included in 6 meta titles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5279\" title=\"2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2-1030x595.jpg\" alt=\"2\" width=\"1030\" height=\"595\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2-1030x595.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2-300x173.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2-768x443.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2-705x407.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/2.jpg 1308w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that the KGR for this particular keyword is around 0.12, making this keyword very easy to rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can identify keywords with a KGR of less than 1, you should be able to quickly work yourway up to the top of the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the problem is finding keywords with the perfect KGR. Keep reading for some tips on how to find keywords with low difficulty!<\/span><\/p>\n<h3><strong>Volume<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you target a keyword, you want to make sure as many people are searching for that word as possible, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not necessarily!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search volume is a complicated topic, but it boils down to a straightforward idea:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure enough people are searching for your keyword, but not too many.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you find a keyword with 20,000 monthly search volume. Naturally, you start to get excited about all those searchers finding your website! However, you might only get 0.01% of the total search traffic with a keyword at that search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, all your hard work on that post will only land you a whopping 2 page views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, let\u2019s say you find a keyword with only 100 monthly searches. That may not seem like much, but ranking in the top position will get about 15% of the total search traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you\u2019ll get MORE traffic from the lower-volume keyword with LESS work!<\/span><\/p>\n<h3><strong>Search Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One commonly overlooked aspect of keyword strategy is search intent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different keywords suggest different searcher intentions. Some people are doing research online. Others are looking to buy something. Others are just scrolling through random content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s compare 2 similar keywords: \u201cAdidas Superstar\u201d and \u201cAdidas superstar sale men\u2019s.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The searcher of the first keyword is probably in the early stages of the purchasing process. They\u2019re collecting info or just looking for pictures because they don\u2019t know what those shoes look like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the second searcher is ready to buy. They\u2019re looking for the lowest prices to make a purchase TODAY.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being familiar with the search intent behind each keyword will allow you to prioritize searchers ready to make a purchase. It also helps you tailor your site\u2019s content to match searchers at different stages of the process.<\/span><\/p>\n<h3><strong>Market Trends<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The final primary consideration when targeting keywords is your niche&#8217;s current and overarching trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 types of trends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyclical trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Popular trends<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cyclical trends repeat every year, and almost every industry experiences these fluctuations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, \u201cbathing suits\u201d experiences a very predictable yearly spike in the summer.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5280\" title=\"3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-1030x525.jpg\" alt=\"3\" width=\"1030\" height=\"525\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-1030x525.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-300x153.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-768x392.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-1536x783.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-1500x765.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3-705x360.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/3.jpg 1647w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can take advantage of cyclical trends by targeting seasonal keywords a month before they spike. Getting ahead of the curve ensures that your website is up-to-date and crawled by the time people make those searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, popular trends are the result of news and changes in your niche. For example, \u201cAdele\u201d sees spikes in search traffic that correspond with her album releases.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5281\" title=\"4\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-1030x541.jpg\" alt=\"4\" width=\"1030\" height=\"541\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-1030x541.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-768x403.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-1536x807.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-1500x788.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4-705x370.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/4.jpg 1613w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can take advantage of popular trends by writing content targeting those changes. However, don\u2019t make these popular trends the backbone of your long-term strategy. They often fade away just as quickly as they came.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> to monitor changes in search traffic on Google.<\/span><\/p>\n<h2 id=\"why-long-tail-keywords-are-important\"><strong>Why You Can\u2019t Afford to Overlook Long-Tail Keywords<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you start researching keywords with those 4 key factors in mind, you\u2019ll quickly realize that there aren\u2019t many low-difficulty keywords with good volume and good search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, long-tail keywords are often the best keywords to accomplish all 4 of these factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-tail keywords have 3 or more words, and they usually see way less search volume than short-tail keywords. This lower volume makes them particularly accessible for smaller businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 3 significant advantages to using long-tail keywords:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower difficulty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grater purchase intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More search traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As we talk about these advantages, we\u2019ll show you just how long-tail keywords can help check off all 4 of the critical factors we discussed.<\/span><\/p>\n<h3><strong>Lower Difficulty<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Perhaps the most crucial barrier to most people\u2019s success on the SERPs is that they\u2019re targeting keywords that are too difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideal KGR is below 1.0, but many people target keywords with a KGR of 5, 10, or higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most small businesses, the chances of getting a piece of the pie with a keyword that difficult is almost 0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, long-tail keywords are much less difficult than short-tail keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s consider a long-tail keyword with a monthly search volume of 100. It won\u2019t be worth their time to target a keyword like that for a huge business, so they ignore it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When those huge businesses aren\u2019t competing over the smaller keywords, it clears the way for smaller businesses to get HUGE gains from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let the lower search volume of long-tail keywords scare you away. The lower difficulty means you\u2019ll get more traffic in the end.<\/span><\/p>\n<h3><strong>Greater Purchase Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Short keywords are often used by people who aren\u2019t ready to buy something.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re just starting to look around for something, you might search for \u201cDSLR cameras.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your search intent with that keyword is most likely simply to learn about cameras. You\u2019re not ready to buy anything yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, let\u2019s jump forward a couple of weeks. You\u2019ve done your research, and now your search term is \u201cCheap DSLR for beginner vlog.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5282\" title=\"5\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5-1030x772.jpg\" alt=\"5\" width=\"1030\" height=\"772\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5-1030x772.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5-300x225.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5-768x575.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5-705x528.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/5.jpg 1156w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This longer keyword represents a MUCH higher purchase intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, longer keywords are used when people are closer to the point of purchase. If you can target long-tail keywords, you can attract people who are primed and ready to buy from you!<\/span><\/p>\n<h3><strong>Search Traffic<\/strong><\/h3>\n<p><a href=\"https:\/\/www.brightedge.com\/glossary\/long-tail-keyword#:~:text=Are%20long%20tail%20keywords%20important,using%20voice%20search%20more%20often.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Over 70%<\/span><\/a><span style=\"font-weight: 400;\"> of all search traffic is for long-tail keywords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5396\" title=\"seo basics 1.5\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5.png\" alt=\"seo basics 1.5\" width=\"845\" height=\"388\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5-300x138.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5-768x353.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/seo_basics_1.5-705x324.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean for you? It means that people are searching for long-tail keywords more than TWICE as much as they\u2019re searching for short-tail keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can target several long-tail keywords, you\u2019re getting access to more search traffic than short-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s just a matter of finding the right long-tail keywords that relate to your audience (we\u2019ll talk about how to do that in a minute).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider all the effort to get on the first page for a single high-volume keyword. You could rank in the top 3 for 5 or 10 long-tail keywords and get 5x or 10x the traffic with similar effort!<\/span><\/p>\n<h2 id=\"short-tail-and-long-tail-keywords\"><strong>Keyword Showdown: Short-Tail, Long-Tail, or Both?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Considering everything we just learned about long-tail keywords, what does that mean for your strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Should you give up on short-tail keywords and focus exclusively on long-tail? Is it worth your time to include long-tail keywords in your strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best keyword strategies blend both types of keywords. You should target a few primary short-tail keywords and many long-tail keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blend of keyword types guarantees that you get people at all stages in the customer journey. You can attract people to your business before they\u2019re ready to buy, but you can also catch people that are already taking their wallets out of their pocket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-tail keywords are an ESSENTIAL part of any keyword strategy, but make sure to round out your strategy with some high-volume short-tail keywords.<\/span><\/p>\n<h2 id=\"how-to-use-proranktracker-to-find-keywords\"><strong>How to Use ProRankTracker to Find Targeted Long-Tail Keywords<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ProRankTracker is a highly specialized keyword tracking software with powerful keyword discovery tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using ProRankTracker\u2019s tools, you can quickly level up your keyword strategy to include long-tail keywords that are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly relevant to your website (so you can match search intent)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low traffic (which means highly specialized and easier to rank)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low KGR (so you can rank in the top 3 quickly)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before we look at ProRankTracker\u2019s tools, make sure you sign up for the <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\">, so you can follow along.\u00a0<\/span><\/p>\n<h3><strong>Input Your URLs and Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before ProRankTracker can help you find new long-tail keywords, you must input your current URLs and keywords. Then, ProRankTracker can find long-tail keywords that relate to your current strategy and match your audience\u2019s search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add keywords and URLs, go to the Add Wizard on the left-side toolbar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fill in all the details of your current strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URLs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords you\u2019re tracking for each URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where you\u2019re tracking your keywords (mobile, local, desktop, etc)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5283\" title=\"6\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-1030x484.jpg\" alt=\"6\" width=\"1030\" height=\"484\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-1030x484.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-300x141.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-768x361.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-1536x722.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-1500x705.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6-705x332.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/6.jpg 1867w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Click \u201cSave.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process for each URL that you\u2019re currently tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want more control over how ProRankTracker tracks each URL and keyword, you can use the Advanced Add tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5284\" title=\"7\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7-1030x609.jpg\" alt=\"7\" width=\"1030\" height=\"609\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7-1030x609.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7-768x454.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7-705x417.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/7.jpg 1491w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Use Keyword Suggestions to Narrow Your Focus<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re like most of us, your current keyword strategy is probably very broad. You have some short-tail keywords that aren\u2019t bringing in a lot of traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where the Keyword Suggestions tool comes into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the top of the Keyword Suggestions tool, select the URL and keyword combination you want to explore. ProRankTracker will pull up a list of long-tail keywords based on the keywords you\u2019re currently tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the right side of the screen, you can even see each search term&#8217;s current monthly search volume. You can use the search volume to calculate a term\u2019s KGR.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5285\" title=\"8\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-1030x483.jpg\" alt=\"8\" width=\"1030\" height=\"483\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-1030x483.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-300x141.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-768x360.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-1536x720.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-1500x703.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8-705x330.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/8.jpg 1878w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By selecting highly-targeted long-tail keywords, you can focus on searchers ready to buy right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process for each URL and keyword you\u2019re tracking. Before long, you will have a great strategy full of long-tail keywords!<\/span><\/p>\n<h3><strong>Rankings Discovery<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that there might be long-tail keywords for which your URLs are already ranking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can discover those terms, you can maximize the efficiency of your ranking strategy by focusing on ranking them higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s Rankings Discovery tool does just that. After entering your URLs on ProRankTracker, it will automatically discover ALL the URLs you rank for\u2013even if you\u2019re not tracking them.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5286\" title=\"9\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-1030x484.jpg\" alt=\"9\" width=\"1030\" height=\"484\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-1030x484.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-300x141.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-768x361.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-1536x722.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-1500x705.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9-705x331.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/9.jpg 1873w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Analyze the terms your site is ranking, then select the ones you want to add to your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to ensure that you\u2019re putting in the effort where you\u2019ll see returns. If you\u2019re already ranking in the top 10, pushing your rank to the top 3 will help you see MASSIVE returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boosting these ranks is MUCH easier than starting from zero with another term that you don\u2019t already rank for.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how advanced you get in SEO, it\u2019s important to remember the basics. In this case, the basics of keyword strategy are to never forget the importance of long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more long-tail keywords with low KGRs you can rank, the more traffic you\u2019ll see on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is a great tool to help you discover and track your progress with long-tail keywords. Make sure you sign up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can boost your keyword strategy today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s at the core of your SEO strategy?\u00a0 Is it advanced backlink creation strategies? Highly technical on-page SEO? Some other ultra-advanced techniques that only a few people are smart enough to use? When we talk about SEO, people want to jump straight to these advanced strategies. However, in many cases, they haven\u2019t mastered the basics [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[16,53,58,59,57,52,18,17,34,22,21,10,23,7,25,54,55,24,56,9,11,14,20,31,38,8,256,12,13,15,42,29],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-google-ranks","tag-keyword","tag-keyword-discovery","tag-keyword-suggestions","tag-long-tail-keyword","tag-long-tail","tag-organic-seo","tag-organic-traffic","tag-pro-rank-tracker","tag-proranktracker","tag-rank-tracker","tag-rank-tracking","tag-ranking-discovery","tag-seo","tag-seo-advice","tag-seo-basics","tag-seo-essentials","tag-seo-guide","tag-seo-principle","tag-seo-rank","tag-seo-rank-tracking","tag-seo-ranking","tag-seo-tool","tag-seo-tool-price","tag-seo-white-label","tag-serp","tag-serp-education","tag-serp-rank","tag-serp-rank-tracking","tag-serp-ranking","tag-serp-tracker","tag-serp-tracker-price"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"google ranks,keyword,keyword discovery,keyword suggestions,long tail keyword,long-tail,organic seo,organic traffic,pro rank tracker,proranktracker,rank tracker,rank tracking,ranking discovery,seo,seo advice,seo basics,seo essentials,seo guide,seo principle,seo rank,seo rank tracking,seo ranking,seo tool,seo tool price,seo white label,serp,serp education,serp rank,serp rank tracking,serp ranking,serp tracker,serp tracker price\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The SEO Basics to Revamp Your Keyword Strategy\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"845\" \/>\n\t\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-04-15T16:32:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-04-20T08:36:13+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SEORankTracking\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@ProRanktracker\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The SEO Basics to Revamp Your Keyword Strategy\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#article\",\"name\":\"SEO Basics 101: What Keywords Should You Target?\",\"headline\":\"SEO Basics 101: What Keywords Should You Target?\",\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/SEO-basics.png\",\"width\":845,\"height\":321,\"caption\":\"SEO basics\"},\"datePublished\":\"2022-04-15T16:32:50+00:00\",\"dateModified\":\"2022-04-20T08:36:13+00:00\",\"inLanguage\":\"en-US\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#webpage\"},\"articleSection\":\"Articles, Google ranks, keyword, keyword discovery, keyword suggestions, long tail keyword, long-tail, Organic SEO, Organic traffic, pro rank tracker, proranktracker, Rank tracker, Rank Tracking, ranking discovery, SEO, SEO advice, seo basics, seo essentials, SEO guide, seo principle, SEO Rank, SEO Rank Tracking, SEO Ranking, SEO tool, SEO tool price, SEO white label, SERP, SERP education, SERP Rank, SERP Rank Tracking, SERP Ranking, SERP tracker, SERP tracker price\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#listItem\",\"name\":\"SEO Basics 101: What Keywords Should You Target?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#listItem\",\"position\":3,\"name\":\"SEO Basics 101: What Keywords Should You Target?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\",\"name\":\"ProRankTracker Blog\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/seo_proranktracker\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/pro_ranktracker\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ProRankTracker-videos\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/proranktracker\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/\",\"name\":\"Jacob Statler\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacob Statler\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#webpage\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/\",\"name\":\"SEO Basics 101: What Keywords Should You Target?\",\"description\":\"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/SEO-basics.png\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#mainImage\",\"width\":845,\"height\":321,\"caption\":\"SEO basics\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/the-seo-basics-you-might-be-neglecting-part-1\\\/#mainImage\"},\"datePublished\":\"2022-04-15T16:32:50+00:00\",\"dateModified\":\"2022-04-20T08:36:13+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"name\":\"ProRankTracker Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"SEO Basics 101: What Keywords Should You Target?","description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","canonical_url":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/","robots":"max-image-preview:large","keywords":"google ranks,keyword,keyword discovery,keyword suggestions,long tail keyword,long-tail,organic seo,organic traffic,pro rank tracker,proranktracker,rank tracker,rank tracking,ranking discovery,seo,seo advice,seo basics,seo essentials,seo guide,seo principle,seo rank,seo rank tracking,seo ranking,seo tool,seo tool price,seo white label,serp,serp education,serp rank,serp rank tracking,serp ranking,serp tracker,serp tracker price","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#article","name":"SEO Basics 101: What Keywords Should You Target?","headline":"SEO Basics 101: What Keywords Should You Target?","author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png","width":845,"height":321,"caption":"SEO basics"},"datePublished":"2022-04-15T16:32:50+00:00","dateModified":"2022-04-20T08:36:13+00:00","inLanguage":"en-US","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#webpage"},"isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#webpage"},"articleSection":"Articles, Google ranks, keyword, keyword discovery, keyword suggestions, long tail keyword, long-tail, Organic SEO, Organic traffic, pro rank tracker, proranktracker, Rank tracker, Rank Tracking, ranking discovery, SEO, SEO advice, seo basics, seo essentials, SEO guide, seo principle, SEO Rank, SEO Rank Tracking, SEO Ranking, SEO tool, SEO tool price, SEO white label, SERP, SERP education, SERP Rank, SERP Rank Tracking, SERP Ranking, SERP tracker, SERP tracker price"},{"@type":"BreadcrumbList","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/proranktracker.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","position":2,"name":"Articles","item":"https:\/\/proranktracker.com\/blog\/prt\/articles\/","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#listItem","name":"SEO Basics 101: What Keywords Should You Target?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#listItem","position":3,"name":"SEO Basics 101: What Keywords Should You Target?","previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}}]},{"@type":"Organization","@id":"https:\/\/proranktracker.com\/blog\/#organization","name":"ProRankTracker Blog","url":"https:\/\/proranktracker.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/seo_proranktracker\/","https:\/\/www.pinterest.com\/pro_ranktracker\/","https:\/\/www.youtube.com\/c\/ProRankTracker-videos","https:\/\/www.linkedin.com\/company\/proranktracker"]},{"@type":"Person","@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author","url":"https:\/\/proranktracker.com\/blog\/author\/jacob\/","name":"Jacob Statler","image":{"@type":"ImageObject","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g","width":96,"height":96,"caption":"Jacob Statler"}},{"@type":"WebPage","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#webpage","url":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/","name":"SEO Basics 101: What Keywords Should You Target?","description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#breadcrumblist"},"author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"creator":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png","@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#mainImage","width":845,"height":321,"caption":"SEO basics"},"primaryImageOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/#mainImage"},"datePublished":"2022-04-15T16:32:50+00:00","dateModified":"2022-04-20T08:36:13+00:00"},{"@type":"WebSite","@id":"https:\/\/proranktracker.com\/blog\/#website","url":"https:\/\/proranktracker.com\/blog\/","name":"ProRankTracker Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"ProRankTracker Blog","og:type":"article","og:title":"The SEO Basics to Revamp Your Keyword Strategy","og:description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","og:url":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/","og:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png","og:image:secure_url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png","og:image:width":845,"og:image:height":321,"article:published_time":"2022-04-15T16:32:50+00:00","article:modified_time":"2022-04-20T08:36:13+00:00","article:publisher":"https:\/\/www.facebook.com\/SEORankTracking\/","twitter:card":"summary","twitter:site":"@ProRanktracker","twitter:title":"The SEO Basics to Revamp Your Keyword Strategy","twitter:description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","twitter:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2016\/07\/SEO-basics.png"},"aioseo_meta_data":{"post_id":"671","title":null,"description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"The SEO Basics to Revamp Your Keyword Strategy","og_description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"The SEO Basics to Revamp Your Keyword Strategy","twitter_description":"Want to learn more about SEO basics? This article covers the SEO basics of keyword strategy so you can get more traffic TODAY.","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"#aioseo-article-64202668e9f02","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-02-02 10:04:45","updated":"2025-08-18 03:28:12","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\/prt\/articles\/\" title=\"Articles\">Articles<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSEO Basics 101: What Keywords Should You Target?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/proranktracker.com\/blog"},{"label":"Articles","link":"https:\/\/proranktracker.com\/blog\/prt\/articles\/"},{"label":"SEO Basics 101: What Keywords Should You Target?","link":"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/"}],"_links":{"self":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":17,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":5395,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions\/5395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media\/5277"}],"wp:attachment":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}