{"id":6704,"date":"2023-01-25T20:20:49","date_gmt":"2023-01-25T20:20:49","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=6704"},"modified":"2023-02-16T01:44:54","modified_gmt":"2023-02-16T01:44:54","slug":"mobile-serp","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/mobile-serp\/","title":{"rendered":"How to Check Mobile SERP Features"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">15 years ago, looking something up on the internet almost always meant that you needed to sit down at your computer at home and type something out with your keyboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those days are long gone.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6743\" title=\"60 of all Google searches are made on mobile devices Over 720 BILLION mobile searches per year\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-1030x520.png\" alt=\"60 of all Google searches are made on mobile devices Over 720 BILLION mobile searches per year\" width=\"1030\" height=\"520\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-1030x520.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-300x152.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-768x388.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-1536x776.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-1500x758.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year-705x356.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/60-of-all-Google-searches-are-made-on-mobile-devices-Over-720-BILLION-mobile-searches-per-year.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.thewebmaster.com\/what-percentage-of-search-are-mobile\/#:~:text=According%20to%20a%20report%20from,and%20Beverage)%20reaching%2072%20percent.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Over 60%<\/span><\/a><span style=\"font-weight: 400;\"> of all Google searches are now made on mobile devices. That comes out to around <\/span><a href=\"https:\/\/firstsiteguide.com\/google-search-stats\/#:~:text=This%20means%20that%20globally%2C%20Google,1.2%20trillion%20searches%20every%20year.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">720 BILLION<\/span><\/a><span style=\"font-weight: 400;\"> mobile searches per year on Google. In other words, mobile searches are essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, tracking your ranks for keyword searches on mobile devices adds a layer of complexity. One other thing you have to consider when tracking your ranks on the mobile SERP is the mobile SERP features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will discuss what mobile SERP features are, why they\u2019re essential, and how to track them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go!<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#what-are-mobile-serp-features\">What Are Mobile SERP Features?<\/a><\/li>\n<li><a href=\"#common-mobile-serp-features\">Most Common Mobile SERP Features<\/a><\/li>\n<li><a href=\"#why-tracking-mobile-serp-features-is-important\">Why Tracking Mobile SERP Features Is Important<\/a><\/li>\n<li><a href=\"#how-to-track-mobile-serp-features-with-proranktracker\">How to Track Mobile SERP Features with ProRankTracker<\/a><\/li>\n<\/ul>\n<h2 id=\"what-are-mobile-serp-features\"><strong>What Are Mobile SERP Features?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we can talk about tracking mobile keyword ranks, we must understand what mobile SERP features are and why they matter for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply, mobile SERP features are any result that differs from a standard Google result. In other words, if it isn\u2019t just a meta title and a meta description, it\u2019s some mobile SERP feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the search \u201clawn chairs\u201d brings up results showing images of different online stores selling lawn chairs along with other important information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special offers\/discounts<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6707\" title=\"SERP features\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1-1030x651.jpg\" alt=\"SERP features\" width=\"1030\" height=\"651\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1-1030x651.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1-300x190.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1-768x485.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1-705x446.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1.jpg 1332w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll go into specifics on the main SERP features in a moment. For now, let\u2019s talk about how mobile results differ from desktop results (and why you should care).<\/span><\/p>\n<h3><strong>How Are Mobile Results Different From Desktop?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With 60% of the internet\u2019s searches being made on mobile devices, it\u2019s worth asking what the difference is between mobile and \u201cnormal\u201d desktop searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few key differences:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERPs differ on mobile and desktop, so rank #1 on desktop might be 3, 5, or 10 on mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mobile features are different, so you might see different results depending on where the mobile device is located (and plenty of other differences in features).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile searches vary from device to device, so an iPad (technically a mobile search) will still see different results than an iPhone.<\/span><\/li>\n<li aria-level=\"1\">Featured Snippets take up more space on mobile screens compared to desktops.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This all matters for your business because it changes how you track your ranks! For example, you don\u2019t want to track a desktop rank if your searchers are all using mobile devices!<\/span><\/p>\n<h2 id=\"common-mobile-serp-features\"><strong>Most Common Mobile SERP Features<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about some of the most common mobile features you\u2019ll see on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to know what these are because your customers will see them regularly. If you can target the SERP features that they\u2019re interacting with, it will bring you traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/www.theegg.com\/seo\/apac\/a-complete-guide-to-google-serp-features\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">MANY types<\/span><\/a><span style=\"font-weight: 400;\"> of SERP features because Google&#8217;s CONSTANTLY changing, so we won\u2019t touch on them all. These are just 4 of the most evergreen mobile SERP features that searchers regularly interact with online.<\/span><\/p>\n<h3>Featured Snippets<\/h3>\n<p>Featured Snippets on mobile are similar to those on desktop.<\/p>\n<p>The difference?<\/p>\n<div id=\"attachment_6783\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6783\" class=\"size-large wp-image-6783\" title=\"Desktop featured snippet\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet-1030x497.png\" alt=\"desktop f\" width=\"1030\" height=\"497\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet-1030x497.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet-300x145.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet-768x371.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet-705x340.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Desktop-featured-snippet.png 1280w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><p id=\"caption-attachment-6783\" class=\"wp-caption-text\">Desktop Featured Snippet<\/p><\/div>\n<p>Mobile screens are smaller, so featured snippets take up more space on mobile devices, so users have to scroll down more to see other results.<\/p>\n<div id=\"attachment_6784\" style=\"width: 705px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6784\" class=\"size-large wp-image-6784\" title=\"mobile featured snippet\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet-695x1030.jpg\" alt=\"mobile featured snippet\" width=\"695\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet-695x1030.jpg 695w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet-202x300.jpg 202w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet-475x705.jpg 475w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/mobile-featured-snippet.jpg 750w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><p id=\"caption-attachment-6784\" class=\"wp-caption-text\">Mobile Featured Snippet<\/p><\/div>\n<p>This increases the chances of someone clicking on a featured snippet on mobile than desktop.<\/p>\n<h3><strong>Local Finder<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/proranktracker.com\/blog\/how-to-track-your-websites-seo-rank-in-google-maps\/\">Local Finder<\/a> is something you interact with daily without even realizing it. This is the section of the Google SERP that shows you local businesses that match your search term.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6708\" title=\"Local Finder\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1.jpg\" alt=\"Local Finder\" width=\"866\" height=\"852\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1.jpg 866w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1-300x295.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1-80x80.jpg 80w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1-768x756.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1-36x36.jpg 36w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1-705x694.jpg 705w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, the above picture is the top 3 results in the Local Finder feature for the search term \u201ccoffee.\u201d Whenever you\u2019re looking for local businesses, you\u2019re using the Local Finder, so it\u2019s a significant mobile feature to target!<\/span><\/p>\n<h3><strong>People Also Ask<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of my all-time favorite mobile search features is the People Also Ask section, where Google lists some of the most common searches related to your search.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6782\" title=\"People Also Ask Mobile\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile-644x1030.jpg\" alt=\"People Also Ask Mobile SERP\" width=\"644\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile-644x1030.jpg 644w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile-188x300.jpg 188w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile-441x705.jpg 441w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/People-Also-Ask-Mobile.jpg 750w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, you can see above that the search \u201chow to play blindfold chess\u201d (just in case you\u2019re still honing your skills) returned several options in the People Also Ask section:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it good to play blindfold chess?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How hard is it to play blindfold chess?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The section continues to expand as you click on more options, so searchers can get caught in a \u201crabbit hole\u201d of research in this section, which is why it\u2019s so valuable for businesses.<\/span><\/p>\n<h3><strong>Rich Snippets<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Rich Snippets are precisely what they sound like: a typical Google result, but richer. They\u2019re rich with information that a standard mobile Google result doesn\u2019t have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can include all sorts of data. For example, let\u2019s go back to my \u201ccoffee\u201d search. Scrolling down just a bit, we see the Wikipedia entry for coffee is full of valuable data that other results don\u2019t have.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6710\" title=\"Rich Snippets\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1.jpg\" alt=\"Rich Snippets\" width=\"992\" height=\"887\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1.jpg 992w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1-300x268.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1-768x687.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1-705x630.jpg 705w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Region of origin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When coffee was introduced<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingredients (it\u2019s just coffee)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flavor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal links<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Searchers find this extra data super helpful, so search results with rich snippets are often rewarded with higher ranks and additional traffic!<\/span><\/p>\n<h2 id=\"why-tracking-mobile-serp-features-is-important\"><strong>Why Tracking Mobile SERP Features Is Important<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve already mentioned a couple of times just how important it is to track mobile SERP features, but I want to make sure you understand how much of an impact it can have on your business.<\/span><\/p>\n<p>Tracking mobile SERP features gives you a better understanding of HOW your searchers are finding (or not finding) your website and a clearer strategic path to improving your:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through-rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the 3 main reasons why tracking mobile SERP features is essential.<\/span><\/p>\n<h3><strong>Understand Why Your Keywords\u2019 Ranks Are Changing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First, <\/span><a href=\"https:\/\/proranktracker.com\/blog\/find-out-how-your-website-ranks-on-mobile\/\"><span style=\"font-weight: 400;\">mobile rank tracking<\/span><\/a><span style=\"font-weight: 400;\"> helps you understand exactly WHY your keywords\u2019 ranks are changing by connecting your strategic changes to real changes on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it helps you see how your strategic changes translate into rank changes over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you start targeting a new keyword because you want to try to place it in the top 5 mobile results for iPhone users. If you aren\u2019t consistently tracking your ranks, it\u2019ll be hard (or impossible) to find out all the ways that your new keyword affects your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, using a specialized rank-tracking tool makes this process easy.<\/span><\/p>\n<h3><strong>Make Strategic Decisions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you understand why your ranks are changing, you can use that data to fuel strategic decisions. In other words, tracking ranks gives you actionable information that helps you improve your strategy consistently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without tracking your mobile ranks, your strategy won\u2019t be much better than guessing what might work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our experience, guessing is NOT a good strategy, so you should avoid it (especially since there are some great <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">CHEAP rank trackers<\/span><\/a><span style=\"font-weight: 400;\"> out there).<\/span><\/p>\n<h3><strong>See the SERP Your Customers See<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ranking high on the SERP is all about putting yourself in the mind of your target audience.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do they think about?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do they search for on Google?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are they interested in?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, putting yourself in their shoes is tough if you can\u2019t even see the same SERP they see. That\u2019s where tracking comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A dedicated tracker like ProRankTracker (which we\u2019ll talk about next) allows you to easily view the SERP from any <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-search-localization\/\"><span style=\"font-weight: 400;\">location<\/span><\/a><span style=\"font-weight: 400;\">\/keyword\/device type combination. In other words, you can hone your SERP to match your target audience, then use that data to power your subsequent strategic development.<\/span><\/p>\n<h2 id=\"how-to-track-mobile-serp-features-with-proranktracker\"><strong>How to Track Mobile SERPs with ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we close this article, let\u2019s talk about how to turn this knowledge into practical ranking improvements with ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is one of the most specialized rank-tracking tools on the market. It\u2019s got tools to help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your ranks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find new keywords (and steal your competitors\u2019 best keywords)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate detailed reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track Mobile Google SERPs for iPhones, iPads, Android phones, and Android tablets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before digging into this section, I recommend signing up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> with ProRankTracker so you can follow along.<\/span><\/p>\n<h3><strong>Add Mobile Keyword\/URL Combos to Track<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before doing anything else, you need to add some keyword\/URL combos to track in ProRankTracker\u2019s system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest place to do this is the Add Wizard section, which allows you to quickly add new URLs and keywords for tracking, including the ability to tag multiple different data points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device type (desktop, iPhone, Android)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (setting your location is crucial for mobile tracking because results vary based on location)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine (<\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-rank-tracking-worth-it-yes-heres-why\/\"><span style=\"font-weight: 400;\">Bing<\/span><\/a><span style=\"font-weight: 400;\"> can get your page traffic, too!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local Finder and Snack Pack (for tracking keyword ranks on desktop)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6711\" title=\"Local Finder and Snack Pack\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1-1030x558.jpg\" alt=\"Local Finder and Snack Pack\" width=\"1030\" height=\"558\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1-1030x558.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1-300x163.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1-768x416.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1-705x382.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1.jpg 1498w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Since we\u2019re specifically looking to track mobile features, we would check the iPhone or Android boxes. Doing so will create separate data points to track that allow us to see our mobile Google feature performance separate from other ranks.<\/span><\/p>\n<h3><strong>Use the Rankings Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers 5 different Rankings Views that help you visualize your ranking success in different ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each ranking view gives you a different perspective and can help you make strategic decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll clarify by talking about 2 specific Rankings Views: the URL View and the Full SERPs view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The URL view shows you each of your tracked URLs. Under each URL, it shows you the list of keywords you\u2019re tracking for that URL, along with essential data about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re tracking the Android and iPhone results for a specific keyword, those would show up as 2 lines under the same URL. This allows you to see how you\u2019re performing for the same keyword, but for 2 different mobile platforms.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6712\" title=\"Rankings Views\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-1030x541.jpg\" alt=\"Rankings Views\" width=\"1030\" height=\"541\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-1030x541.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-768x403.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-1500x788.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1-705x370.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1.jpg 1508w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p>And if you rank for a Featured Snippet, ProRankTracker will tell you automatically:<\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6787\" title=\"10 Featured Snippet tracking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking-1030x343.png\" alt=\"10 Featured Snippet tracking\" width=\"1030\" height=\"343\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking-1030x343.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking-300x100.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking-768x256.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking-705x235.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10_Featured-Snippet-tracking.png 1231w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Full SERPs view shows you a detailed SERP for any keyword\/location\/device type combo you\u2019re tracking. This is extremely helpful for seeing EXACTLY the same SERP that your searchers see.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6713\" title=\"Full SERPs view\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-1030x548.jpg\" alt=\"Full SERPs view\" width=\"1030\" height=\"548\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-1030x548.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-300x160.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-768x409.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-1500x799.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1-705x375.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1.jpg 1508w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><br \/>\n<\/a><\/p>\n<h3><strong>Generate Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, the ability to generate reports can help you understand your mobile SERP feature ranks even better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, ProRankTracker offers more than <a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\">20 types of reports<\/a> and notifications that allow you to stay completely up-to-date on anything that changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that you want to generate a report every week showing you all the important changes for your 10 most valuable keywords. You can use the Overview Report for that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also might want a notification that alerts you whenever your rank drops out of the top 10 iPhone SERP spots.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6714\" title=\"Notifications\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-1030x535.jpg\" alt=\"Notifications\" width=\"1030\" height=\"535\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-1030x535.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-300x156.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-768x399.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-1500x779.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1-705x366.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1.jpg 1506w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can use the Trigger Notification pictured above to ensure you never miss an important move on your ranks.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile rank tracking adds a layer of complexity to SEO, and mobile Google features can be even more challenging. However, using ProRankTracker and following the tips outlined in this article should make it easy to become a mobile SERP tracking pro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember to constantly reevaluate your strategy. If what you\u2019re doing isn\u2019t working, change it! Tracking helps you see what works and what doesn\u2019t so you can make the best strategic decisions possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, go ahead and sign up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> and see how much it can help your business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15 years ago, looking something up on the internet almost always meant that you needed to sit down at your computer at home and type something out with your keyboard. Those days are long gone. Over 60% of all Google searches are now made on mobile devices. That comes out to around 720 BILLION mobile [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[333,427,61,10],"class_list":["post-6704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mobile-rank-tracker","tag-mobile-rank-tracking","tag-mobile-seo","tag-rank-tracking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn more about mobile SERP features that can affect your site\u2019s traffic? This article will show you how to use a mobile rank tracker to keep up with your competitors and dominate the SERP.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"mobile rank tracker,mobile rank tracking,mobile seo,rank tracking\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/mobile-serp\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Check Mobile SERP Features\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn more about mobile SERP features that can affect your site\u2019s traffic? 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