{"id":6656,"date":"2023-01-09T23:17:05","date_gmt":"2023-01-09T23:17:05","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=6656"},"modified":"2023-01-12T17:19:01","modified_gmt":"2023-01-12T17:19:01","slug":"google-search-localization","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/google-search-localization\/","title":{"rendered":"How to Use Google Search Localization to Check Your Rankings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have a physical store, you probably want people to visit it, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, you should know about how Google searches change by location. Unfortunately, SEO beginners often don\u2019t realize how much the LOCATION of the searcher affects the search result they get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes searchers on two sides of the same city could get completely different SERPs! That\u2019s how much search localization matters to SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your business in Chicago wants to target searchers in Chicago, not Budapest!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will teach you how to do precisely that. We\u2019ll show you how vital location data is for searchers and how to track it and capitalize on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go!<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#how-google-changes-serps-by-location\">How Google Changes SERPs by Location<\/a><\/li>\n<li><a href=\"#why-tracking-location-based-search-is-important\">Why Tracking Location-Based Search Is Important<\/a><\/li>\n<li><a href=\"#how-to-track-local-google-search-results-with-proranktracker\">How to Track Local Google Search Results With ProRankTracker<\/a><\/li>\n<\/ul>\n<h2 id=\"how-google-changes-serps-by-location\"><strong>How Google Changes SERPs by Location<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Not EVERY Google search is location-dependent. For example, if you look up \u201cTaylor Swift album 1989,\u201d you\u2019ll get the same SERP as if I were to search the same keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you and I were to search \u201cCoffee shops,\u201d we would get different results (because I assume you\u2019re not sitting with me at this Starbucks).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, some Google searches depend on location, while others don\u2019t! But how can you tell the difference and target location-dependent searches to get more people into your store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about a few types of Google search results that change based on location.<\/span><\/p>\n<h3><strong>Local Finder<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Local Finder is one of the most important types of local Google searches. It\u2019s like the modern version of the Yellow Pages because it lists all local businesses that match your search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re searching for a coffee shop in Punxsutawney. You might search \u201cPunxsutawney coffee shop.\u201d The Local Finder shows you the local businesses relevant to your search.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6658\" title=\"The Local Finder\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1030x481.jpg\" alt=\"The Local Finder\" width=\"1030\" height=\"481\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1030x481.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-300x140.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-768x359.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1536x718.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-1500x701.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1-705x329.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg 1821w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t include a location keyword like \u201cPunxsutawney,\u201d your location will still determine the Local Finder results. For example, you could search \u201cbike repair,\u201d and you\u2019ll still get Local Finder results leading you to local businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can imagine, the Local Finder spots are coveted by businesses because they drive so much foot traffic to their stores!<\/span><\/p>\n<h3><strong>Google Maps<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google Maps has <\/span><a href=\"https:\/\/www.businessinsider.com\/google-services-with-1-billion-users-2015-10\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than a billion<\/span><\/a><span style=\"font-weight: 400;\"> users. Many users are making daily searches on the Google Maps app on their phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean for your business?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quite a lot, actually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you pull out your phone for directions and search \u201crestaurants near me,\u201d you\u2019re looking at local search results!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Maps is just a map version of the Local Finder list.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6659\" title=\"Google Maps\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1030x648.jpg\" alt=\"Google Maps\" width=\"1030\" height=\"648\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-1030x648.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-300x189.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-768x483.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2-705x443.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/2.jpg 1407w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Maps is just a search engine for all the Google Business Profiles in your area, so everybody will get an individualized SERP depending on their exact search location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to ensure that your business shows up when those searches are done!<\/span><\/p>\n<h3><strong>Snack Pack<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even though Snack Pack sounds like something you pack to go on a hike, it\u2019s an essential part of the SERP for local businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Local Finder is the Yellow Pages, Snack Pack is like the Michelin Guide. It shows you the BEST results for any given local search on Google. More specifically, it shows you the top 3 local results for your keyword and location combo.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6660\" title=\"Snack Pack\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3-1030x714.jpg\" alt=\"Snack Pack\" width=\"1030\" height=\"714\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3-1030x714.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3-300x208.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3-768x532.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3-705x489.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/3.jpg 1241w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And\u2013you guessed it\u2013it changes depending on where you search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These 3 examples aren\u2019t the only types of Google results that change depending on location, but they are some of the most important ones. If your business can rank on these types of local searches, you\u2019ll be well on your way to getting more traffic to your local business.<\/span><\/p>\n<h2 id=\"why-tracking-location-based-search-is-important\"><strong>Why Tracking Location-Based Search Is Important<\/strong><\/h2>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6674\" title=\"Why tracking location based search is important\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-1030x486.png\" alt=\"Why tracking location based search is important\" width=\"1030\" height=\"486\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-1030x486.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-300x142.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-768x363.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-1536x725.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-1500x708.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important-705x333.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/Why-tracking-location-based-search-is-important.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s obvious that location-based searches are essential, but does that mean you need to track them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, can knowing what ranks your site occupies help you improve your rank? Or is ignorance truly bliss?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer is that you ABSOLUTELY need to be tracking your ranks\u2013ESPECIALLY your local ranks. Not only does it help you understand if your strategies are working, but it gives you practical ways to improve your strategy and get more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the 3 biggest reasons you should track location-based search results.<\/span><\/p>\n<h3><strong>Access More Search Volume<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, your website is online so people will see it. After all, it doesn\u2019t do much good if you\u2019re on the 10th page of Google and get 2 clicks per year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking helps you move your page up the SERP by giving you a more detailed understanding of WHY your ranks are low in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your local business is 50th on Local Finder and moving down, tracking your ranks will help you quickly determine that your current strategy isn\u2019t working. You can then pivot to focus on different keywords or steal some of your competitors\u2019 strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After tracking your keywords for a while, you\u2019ll quickly notice an increase in search volume.<\/span><\/p>\n<h3><strong>Higher Ranking Accuracy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One difficulty with keeping track of your strategy\u2019s success without a tracking tool is that you will often run into inaccuracies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re trying to manually track your website\u2019s rank for the keyword \u201ccoffee shops near me,\u201d so you Google that keyword from your business and see that you\u2019re in 10th place on Local Finder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with this approach is that someone who searches for that keyword 3 miles away might get your coffee shop in 50th place!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a highly specialized rank-tracking tool to keep track of local ranks will allow you to pinpoint search locations. As a result, you\u2019ll know EXACTLY what different searchers will see depending on their location.<\/span><\/p>\n<h3><strong>Get Local Customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It would be nice if your store didn\u2019t come with all those pesky bills for rent, electricity, employees, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until that day, however, you need people to come to your store and buy stuff. And that won\u2019t happen unless you get the word out that your store exists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your local ranks on Google helps you get more people in your door in several different ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfect your strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steal your opponents\u2019 best keywords and strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand WHY your ranks are dropping (so you can stop it)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target particular locations where your searchers are most active<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are even more ways that tracking your ranks with a professional rank-tracking tool is helpful to your business, but hopefully, that lets you know just how important this is!<\/span><\/p>\n<h2 id=\"how-to-track-local-google-search-results-with-proranktracker\"><strong>How to Track Local Google Search Results With ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The key to tracing local Google search results is finding the right tool for the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be tempting to start tracking your ranks manually by searching for your keywords on Google, but that method leads to many problems, as discussed above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what tool should you use? A quick Google search for rank trackers will show you that hundreds of tools are available! Way more than you could ever reasonably test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is one of the best highly-specialized rank-tracking tools on the market (it also happens to be <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">one of the cheapest<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll show you how to keep track of your local ranks using ProRankTracker. If you want to follow along, sign up for ProRankTracker\u2019s 30-day <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can see how much it can help your business!<\/span><\/p>\n<h3><strong>Insta-Check<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s newest feature is the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/instant-rank-checker\/\"><span style=\"font-weight: 400;\">Insta-Check tool<\/span><\/a><span style=\"font-weight: 400;\">. It allows you to check the ranks for keywords you aren\u2019t regularly tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an excellent tool for when you want to run a quick check on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competitors\u2019 ranks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords you\u2019re considering adding to your long-term tracking list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/proranktracker.com\/blog\/what-are-seasonal-keywords\/\"><span style=\"font-weight: 400;\">seasonal keyword<\/span><\/a><span style=\"font-weight: 400;\"> that might only apply for a couple of weeks<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6661\" title=\"Insta-Check\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1030x541.jpg\" alt=\"Insta-Check\" width=\"1030\" height=\"541\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1030x541.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-768x403.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-1500x788.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4-705x370.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/4.jpg 1517w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about the Insta-Check tool is that you can easily add location data to your query, which means you\u2019ll only get results applicable to your target area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, we targeted searchers in Los Angeles, California, which you would do if you were interested in driving traffic to a local business in that area.<\/span><\/p>\n<h3><strong>Add Location Data to Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to adding location data in the Insta-Check tool, you can also add location data to the keywords you add to your long-term tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When adding keywords in the Add Wizard tool, type the location you want to target. The tool will autocomplete the location, allowing you to choose a precise target area for your keyword.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6662\" title=\"Add Location Data to Keywords\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1030x597.jpg\" alt=\"Add Location Data to Keywords\" width=\"1030\" height=\"597\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1030x597.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-300x174.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-768x445.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-1500x870.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5-705x409.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/5.jpg 1505w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, you can target exact locations like the University of California or the Los Angeles International Airport!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each location for your targeted keyword will appear as a separate keyword in your tracking list, helping you keep everything organized.<\/span><\/p>\n<h3><strong>Add Google Business Profile Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Since some of the main ways Google uses location in searches are through Google Business Profile, it\u2019s essential to be able to use that information in your tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you need to be able to track how your business profile ranks on the Snack Pack, Google Maps, and the Local Finder. You can do that by tagging your keywords with your Google Business Profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When adding keywords in Add Wizard, click the option that says, \u201cAlso track Google Snack Pack,\u201d then type in your exact Google Profile information.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6663\" title=\"Add Wizard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1030x563.jpg\" alt=\"Add Wizard\" width=\"1030\" height=\"563\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-1030x563.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-300x164.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-768x420.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6-705x386.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/6.jpg 1468w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Now ProRankTracker will track Snack Pack and Local Finder results, allowing you to see how your profile ranks on those <\/span><a href=\"https:\/\/proranktracker.com\/blog\/serp-features\/\"><span style=\"font-weight: 400;\">important Google Features<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Use Ranking Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Ranking Views are your command center on ProRankTracker. Each of the 5 Ranking Views gives you a slightly different understanding of your ranks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The dashboard gives you a broad overview of your ranking progress over a selected period.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL View shows each URL and which keywords are being tracked for that URL.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term View shows you each tracked keyword along with the URL (or multiple URLs) for which each term is being tracked.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6664\" title=\"The Ranking Views\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1030x606.jpg\" alt=\"The Ranking Views\" width=\"1030\" height=\"606\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-1030x606.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-300x176.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-768x452.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7-705x415.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/7.jpg 1498w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View shows you a graph of recent changes for any selected keyword\/URL combo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Full SERPs view shows you unlimited full SERPs as well as a graphical breakdown of how those SERPs have changed recently.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6665\" title=\"The Full SERPs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1030x557.jpg\" alt=\"The Full SERPs\" width=\"1030\" height=\"557\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-1030x557.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-768x416.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8-705x381.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/8.jpg 1473w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Each of these views is highly customizable and will allow you to quickly see how your ranks are performing in each of your target locations! You can even filter your results by location to ONLY see results that pertain to a certain location.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6666\" title=\"Filter your results\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-1030x574.jpg\" alt=\"Filter your results \" width=\"1030\" height=\"574\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-1030x574.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-300x167.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-768x428.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-1500x836.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9-705x393.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/9.jpg 1535w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Generate Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, ProRankTracker allows you to generate an unlimited number of reports, giving you the opportunity to select from <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">more than 20 types<\/span><\/a><span style=\"font-weight: 400;\"> of reports and notifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We won\u2019t go into all the reports here, but there is one report that is very pertinent to location tracking. You can use the \u201cComparison Report &#8211; Different Locations\u201d to compare how the same keywords perform when searchers from multiple locations make those searches.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6667\" title=\"Generate Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-1030x526.jpg\" alt=\"Generate Reports\" width=\"1030\" height=\"526\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-1030x526.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-300x153.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-768x392.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-1500x766.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10-705x360.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2023\/01\/10.jpg 1522w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you want to know why your traffic principally comes from one side of your city and not the other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can compare those two locations with this report and see how the ranks differ on either side of the city.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set your reports to send on an automatic schedule so you\u2019ll always be updated on how your ranks are changing!<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your local ranks can determine the success of your business, so it\u2019s essential to understand the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why they change<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they change<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to improve them<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By using ProRankTracker to track your local ranks, you\u2019ll quickly become more able to make better strategic decisions, improving your ranks and beating your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just don\u2019t neglect location when it comes to tracking your ranks! A rank with no location data is almost meaningless, so prioritize location when tracking your business\u2019s ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a physical store, you probably want people to visit it, right? If so, you should know about how Google searches change by location. Unfortunately, SEO beginners often don\u2019t realize how much the LOCATION of the searcher affects the search result they get. Sometimes searchers on two sides of the same city could [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn about Google search localization? This article will teach you all about local Google local results and how to boost your local ranks.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/google-search-localization\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google Search Localization to Check Your Rankings\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to learn about Google search localization? 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