{"id":6027,"date":"2022-08-29T08:26:19","date_gmt":"2022-08-29T08:26:19","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=6027"},"modified":"2022-08-29T19:42:07","modified_gmt":"2022-08-29T19:42:07","slug":"metrics-for-content-marketing","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/metrics-for-content-marketing\/","title":{"rendered":"Top 11 Metrics to Measure Content Marketing Performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you spend much time researching how to get more traffic to your website, you know that content is king.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content does 2 essential jobs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It shows readers what your brand offers them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It alerts search engines to the value of your site, allowing them to rank your site higher.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But how do you know if your content strategy is working?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most people, the answer to that question is \u201cYou don\u2019t.\u201d They don\u2019t have a reliable way to measure their content marketing performance, which keeps them from improving it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss why content marketing is essential and how to measure your content\u2019s performance (so you can write even better content next time).<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#why-content-marketing-is-important\">Why Content Marketing Is Important<\/a><\/li>\n<li><a href=\"#top-metrics-to-measure-content-marketing-performance\">Top 11 Metrics to Measure Content Marketing Performance (and what they mean)<\/a><\/li>\n<li><a href=\"#how-to-use-proranktracker-to-track-content-ranks\">How to Use ProRankTracker to Track Your Content\u2019s Ranks<\/a><\/li>\n<\/ul>\n<h2 id=\"why-content-marketing-is-important\"><strong>Why Content Marketing Is Important<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your content forms the backbone of customers&#8217; impression of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s essential!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using your content well can produce fantastic benefits for your website and your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at the 3 main benefits of content marketing. Then, we\u2019ll discuss how to measure your performance.<\/span><\/p>\n<h3><strong>Get More Targeted Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">People always talk about getting more traffic to your website, but not all traffic is good traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say your company sells coffee beans, and someone looking for coffee tables lands on your website. Unfortunately, that traffic doesn\u2019t help you or them!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-executed content marketing plan can ensure that mistakes like that don\u2019t happen. You can get more targeted traffic by writing specific content around targeted keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted traffic means your website\u2019s content closely matches the searchers\u2019 intent. In other words, you have what they\u2019re looking for!<\/span><\/p>\n<h3><strong>Rank for Important Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Content is excellent, but not if nobody ever sees it. That\u2019s why one of the significant goals of content marketing is to rank for targeted keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you rank on the SERP for highly-specific keywords, you increase the chances that searchers will find and click on your URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just how important is a high SERP ranking? For example, the top Google position&#8217;s average CTR (click-through rate) is <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#:~:text=Sistrix%20analyzed%20over%2080%20million,%25%20click%2Dthrough%20rate%20respectively.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">28.5%<\/span><\/a><span style=\"font-weight: 400;\">, but the average CTR of the 10th position is less than 3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your rank matters tremendously for your traffic. If you can find specialized keywords to target, you will see your CTR go through the roof! We\u2019ll discuss how to find those keywords later in this article.<\/span><\/p>\n<h3><strong>Distinguish Yourself From Your Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to make sales, your potential customers need to know what sets you apart from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why should I buy your product instead of your competitor\u2019s product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What extra value do you offer that they don\u2019t have?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you better than they are in service, quality, or price?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content helps you outline those distinguishing factors clearly. You can write content that highlights all the reasons why you\u2019re better than your competitors.<\/span><\/p>\n<h2 id=\"top-metrics-to-measure-content-marketing-performance\"><strong>Top 11 Metrics to Measure Content Marketing Performance (and what they mean)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing is important, so you want to make sure that you have a solid strategy in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you tell whether your strategy is successful? How do you know if your content brings in targeted traffic or empty clicks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where metrics come in. Metrics tell you the critical data points about your strategy, so you know what\u2019s working and what needs to change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will break down the 11 most important metrics for content marketing and show you how to use them well. Then, we\u2019ll ask 3 questions about each metric:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does this metric mean for your content marketing effectiveness?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you measure this metric?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you improve this metric?<\/span><\/li>\n<\/ol>\n<h3><strong>Impressions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Impressions are like a precursor to clicks. Any time someone sees your URL on Google (whether they click it or not), it counts as an impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, you need lots of impressions to get clicks, so impressions tell you which direction your pages are trending on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your impressions are going up, you know that your page\u2019s rank on Google is getting better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest methods to measure impressions is using <\/span><a href=\"https:\/\/search.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\">. After you set up your Google business account, you can see your impressions for free in Search Console.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6031\" title=\"Google Search Console\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2-1030x485.jpg\" alt=\"Google Search Console\" width=\"1030\" height=\"485\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2-1030x485.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2-300x141.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2-768x362.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2-705x332.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/1-2.jpg 1496w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Improve this metric by writing better content that is more focused on laser-focused keywords.<\/span><\/p>\n<h3><strong>CTR<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through rate is a measure of what percentage of your impressions turn into clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you get 100 impressions and 5 clicks, you have a 5% CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR tells you how effective your metadata is. Metadata is your title and description on Google. So the meta title of the first result below is \u201cCoffee House Cafe in Dallas, Texas\u2026\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The meta description is \u201cYour local community coffeehouse serving breakfast\u2026\u201d<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6032\" title=\"Clicks and Impressions\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2.jpg\" alt=\"Clicks and Impressions\" width=\"952\" height=\"545\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2.jpg 952w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2-300x172.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2-768x440.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/2-2-705x404.jpg 705w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You should get more clicks for each impression if your metadata is good. Again, you can check CTR with Google Search Console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your CTR is low, try <\/span><a href=\"https:\/\/proranktracker.com\/blog\/10-basic-meta-tags-for-a-solid-seo-content-structure\/\"><span style=\"font-weight: 400;\">reworking your metadata<\/span><\/a><span style=\"font-weight: 400;\"> to include more enticing details and to more concise and relevant.<\/span><\/p>\n<h3><strong>Ranks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your rank on the SERP is one of the most important metrics you can measure. It tells you how well your keyword and content strategies work and whether you match search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check your ranks with a specialized tool like ProRankTracker (which we\u2019ll talk more about later in this article).<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6033\" title=\"Rank tracking with ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-1030x487.jpg\" alt=\"Rank tracking with ProRankTracker\" width=\"1030\" height=\"487\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-1030x487.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-300x142.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-768x363.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-1536x727.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-1500x710.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2-705x334.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/3-2.jpg 1832w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A tool will also give you detailed, actionable information you can use to improve your ranks. For starters, take a closer look at your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">keyword strategy<\/span><\/a><span style=\"font-weight: 400;\"> to ensure you\u2019re targeting highly relevant keywords that show buyer intent.<\/span><\/p>\n<h3><strong>Sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sales are the end goal of all content marketing, so it\u2019s essential to keep track of how your content affects your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of tools in Google Analytics to help you measure your sales. For example, to measure direct conversions, you can use the Assisted Conversions report to see what channels contribute to your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the Model Comparison and Linear Model tools to see how your marketing channels are working together to generate sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the Model Comparison Tool, set the model to Last Interaction and First Interaction and the source to the landing page URL. Then, you\u2019ll see who clicked on the blog post and instantly converted versus those who converted after clicking around for a while.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6034\" title=\"Model Comparison Tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-1030x476.jpg\" alt=\"Model Comparison Tool\" width=\"1030\" height=\"476\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-1030x476.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-300x139.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-768x355.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-1536x710.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-1500x693.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2-705x326.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/4-2.jpg 1882w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To improve sales, go through your sales funnel and ensure that the content is concise, easy to read, and enticing. If you use paid ads, update them with accurate details and appealing language.<\/span><\/p>\n<h3><strong>Web Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Web traffic is another critical indicator of your content\u2019s success. If your content is working, you should see increased numbers of site visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should be able to measure web traffic using your site\u2019s hosting service. For example, you can see how many people visit your site, your bounce rate, page views, and other essential metrics.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6035\" title=\"Google Search Console Metrics\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2-1030x614.jpg\" alt=\"Google Search Console Metrics\" width=\"1030\" height=\"614\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2-1030x614.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2-300x179.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2-768x458.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2-705x421.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/5-2.jpg 1470w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To improve web traffic metrics, ensure your website is optimized for various users. Google Search Console makes usability recommendations to help improve metrics like this one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving your keyword strategy will also increase the web traffic you get.<\/span><\/p>\n<h3><strong>Advertising ROI<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Advertising is great, but only if you earn more money from it than you spend on it. In other words, you want a good ROI when you spend money on advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your advertising ROI will tell you how effective your Google Ads are. If it\u2019s high (or increasing), it means your ads are effective. If it\u2019s low, it means your ads aren\u2019t driving customers to your sales funnel as they should.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To check ROI, go to your Google Ads dashboard and see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many impressions turn into clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many clicks turn to conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much money you spend on ads versus how much they earn for you<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6036\" title=\"Advertising ROI\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2-1030x446.jpg\" alt=\"Advertising ROI\" width=\"1030\" height=\"446\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2-1030x446.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2-300x130.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2-768x333.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2-705x305.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/6-2.jpg 1263w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To improve this metric, ensure that your ads are up-to-date with your most recent offerings. For example, include sales, recent product launches, and easy-to-understand language to increase your advertising ROI.<\/span><\/p>\n<h3><strong>On-Site Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Getting people to your website is only half the battle. Once they\u2019re there, you have to get them to buy something! That\u2019s where on-site engagement comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Google Analytics\u2019 Engagement Tool to see your customers&#8217; actions when they\u2019re on your site.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long do they stay on your site?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many pages do they visit when they\u2019re on your site?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do most visitors return after they click away from your site?<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6037\" title=\"On-Site Engagement\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-1030x408.jpg\" alt=\"On-Site Engagement\" width=\"1030\" height=\"408\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-1030x408.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-300x119.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-768x304.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-1536x609.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-1500x595.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2-705x279.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/7-2.jpg 1872w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To improve this metric, improve your site\u2019s attractiveness, functionality, and usability. Make it intuitive and easy to use. Improve loading speed by following Google\u2019s recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engagement is a crucial precursor to sales, so spend some time making sure your site is engaging your customers!<\/span><\/p>\n<h3><strong>Bounce Rate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Bounce rate tells you how many visitors navigate away from your site after viewing only 1 page. In other words, it tells you how many visitors take one look at your site and then leave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use your hosting service\u2019s metrics or Google Analytics to measure this metric.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6038\" title=\"Bounce Rate\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2-1030x620.jpg\" alt=\"Bounce Rate\" width=\"1030\" height=\"620\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2-1030x620.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2-300x180.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2-768x462.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2-705x424.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/8-2.jpg 1433w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your bounce rate should fall below 50%, although some industries have higher bounce rates than others. Your main goal should be reducing your bounce rate rather than trying to reach a certain number.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve bounce rate, target more specific keywords to match search intent and enhance your metadata so viewers know what your site holds.<\/span><\/p>\n<h3><strong>Backlinks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks are when another website links to content on your site. In other words, someone in your industry thinks your content is good enough to share with their visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can measure backlinks in Google Analytics by going to Acquisition &gt; All Traffic &gt; Referrals. The Referrals tool will show you all the ways users are being referred to your site.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6039\" title=\"Backlinks\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-1030x398.jpg\" alt=\"Backlinks\" width=\"1030\" height=\"398\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-1030x398.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-300x116.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-768x297.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-1536x594.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-1500x580.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2-705x273.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/9-2.jpg 1905w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks most often result from having great content, but you can also make a backlink deal with other companies in your industry. For example, you could reach out to another business and agree to create 5 backlinks for one another\u2019s sites.<\/span><\/p>\n<h3><strong>Shares on Social Media<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No one can deny that social media\u2019s influence on sales is growing daily. As a result, businesses can\u2019t afford to ignore social media&#8217;s impact on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people consistently share your content on social media, it can draw targeted traffic to your site, increasing sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Google Analytics to measure social media shares using its social tools to measure social media referrals and conversions.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6040\" title=\"Shares on Social Media\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-1030x404.jpg\" alt=\"Shares on Social Media\" width=\"1030\" height=\"404\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-1030x404.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-300x118.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-768x301.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-1536x602.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-1500x588.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2-705x276.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/10-2.jpg 1881w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To get more shares on social media, write engaging content using plenty of visual components like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gifs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you write valuable content, people will share it!<\/span><\/p>\n<h3><strong>Dark Social<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Dark social includes anything that your customers are saying about your brand OFFLINE.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since these interactions happen away from the all-seeing eye of the internet, it\u2019s impossible to track them completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can get a good idea of your performance in this metric by talking to your customers. Get customer feedback from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Face-to-face interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get customer suggestions, then follow them! The only way to improve what people say about your business is to follow their advice to improve your service and product.<\/span><\/p>\n<h2 id=\"how-to-use-proranktracker-to-track-content-ranks\"><strong>How to Use ProRankTracker to Track Your Content\u2019s Ranks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the trickiest (and most important) content marketing metrics is your content\u2019s ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you rank high on the SERP, it improves your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, your ranks affect EVERYTHING about your content marketing success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at how ProRankTracker can help you improve your ranks by tracking them. If you aren\u2019t subscribed to ProRankTracker, sign up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can follow along with the steps below.<\/span><\/p>\n<h3><strong>Add URLs and Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You first need to add all the URLs you want to track, including the keywords you\u2019re targeting for each URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add URLs one at a time using the Add Wizard tool or bulk add using the Advanced Add tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6041\" title=\"Advanced Add tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1-1030x607.jpg\" alt=\"Advanced Add tool\" width=\"1030\" height=\"607\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1-1030x607.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1-768x453.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1-705x416.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/11-1.jpg 1472w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When adding URLs, make sure to include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adding this info for every URL\/keyword combo will significantly enhance the accuracy of your tracking.<\/span><\/p>\n<h3><strong>Use Rankings Views to Track Ranks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">5 Rankings Views show you different aspects of your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Dashboard shows you an overview of your ranks, including which have dropped, jumped, or stayed the same.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6042\" title=\"Ranking Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-1030x464.jpg\" alt=\"Ranking Dashboard\" width=\"1030\" height=\"464\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-1030x464.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-300x135.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-768x346.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-1500x676.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1-705x318.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/12-1.jpg 1525w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The URL View and Term View organize your ranks by URL or keyword. For example, you can see all the keywords being tracked for a specific URL or all the URLs being tracked for a given keyword.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6043\" title=\"Keyword Ranking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-1030x582.jpg\" alt=\"Keyword Ranking\" width=\"1030\" height=\"582\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-1030x582.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-300x169.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-768x434.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-1500x847.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1-705x398.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/13-1.jpg 1517w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Daily View shows you a graph of your rank changes over a selected period.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6044\" title=\"Daily View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-1030x593.jpg\" alt=\"Daily View\" width=\"1030\" height=\"593\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-1030x593.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-300x173.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-768x442.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-1500x864.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1-705x406.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/14-1.jpg 1528w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the Full SERPs page gives you a detailed list and graph of the SERPs where your URLs rank.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6045\" title=\"Full SERPs page\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15-1030x553.jpg\" alt=\"Full SERPs page\" width=\"1030\" height=\"553\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15-1030x553.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15-300x161.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15-768x413.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15-705x379.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/15.jpg 1500w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use all 5 Rankings Views to maximize your understanding of your ranks!<\/span><\/p>\n<h3><strong>Adjust Your Keyword Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After you start tracking your keywords, you\u2019ll be better equipped to adjust and improve your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 of the best ways to improve your keyword strategy are the Rankings Discovery and Keyword Suggestions tools that ProRankTracker offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Rankings Discovery tool shows you keywords that your URLs already rank on the SERP. You can also use the Rankings Discovery tool as a powerful competitor analysis tool to reveal their strategy.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6046\" title=\"The Rankings Discovery tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-1030x543.jpg\" alt=\"The Rankings Discovery tool\" width=\"1030\" height=\"543\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-1500x791.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16-705x372.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/16.jpg 1512w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Keyword Suggestions tool recommends new keywords based on your current strategy. Unlike other keyword tools, it doesn\u2019t just make random recommendations. Instead, it recommends relevant keywords that you can use to grow a highly specific strategy.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6047\" title=\"The Keyword Suggestions tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-1030x589.jpg\" alt=\"The Keyword Suggestions tool\" width=\"1030\" height=\"589\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-1030x589.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-300x172.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-768x439.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-1500x858.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17-705x403.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/08\/17.jpg 1517w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Set Up Reports and Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, you should make sure that you set up reports and notifications to stay on top of any developments in your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers more than 20 reports that provide different angles of your keyword strategy. You can schedule them to send automatically at the right time. They\u2019re also fully white-label friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notifications are triggered by events of your choosing. For example, you can set up a notification to send when one of your ranks drops by 3 or more positions on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notifications are a great way to get super fresh updates about your ranks so you always stay informed.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your content marketing metrics is a crucial part of developing a great content strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 11 metrics we outlined in this article form the backbone of any content marketing strategy. By tracking them, you\u2019ll have a better understanding of your content\u2019s performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also be able to make better strategic decisions to improve your content moving forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to check out ProRankTracker\u2019s line of tools to help you track and improve your ranks on the SERP!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you spend much time researching how to get more traffic to your website, you know that content is king. Content does 2 essential jobs: It shows readers what your brand offers them. It alerts search engines to the value of your site, allowing them to rank your site higher. But how do you know [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn about the most important metrics for content marketing? 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