{"id":5705,"date":"2024-01-21T16:12:36","date_gmt":"2024-01-21T16:12:36","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=5705"},"modified":"2024-01-22T02:39:35","modified_gmt":"2024-01-22T02:39:35","slug":"serp-competition-rank-tracker","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/serp-competition-rank-tracker\/","title":{"rendered":"How to Analyze the SERP Competition with a Rank Tracker"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many businesses think that the most significant obstacle to getting more traffic on their website is technical SEO or targeting the right keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While those things are both important, the biggest obstacle in most circumstances is your competitors. Your SERP competitor ranking is the major obstacle you must overcome to reach a higher rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you do that? Should you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find new keywords?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your on-page SEO?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write more articles?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Those strategies are essential, but success on the SERP starts with successful competitor tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will show why tracking your competitors\u2019 ranks is essential and how to do it well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll learn:<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-a-serp-competitor\">What Is a SERP Competitor?<\/a><\/li>\n<li><a href=\"#why-is-serp-competition-tracking-important\">Why Is SERP Competition Tracking Important?<\/a><\/li>\n<li><a href=\"#best-competitor-tracker\">What Is the Best Competitor Tracker?<\/a><\/li>\n<li><a href=\"#serp-analysis\">How to Use SERP Analysis to Dominate the Competition<\/a><\/li>\n<li><a href=\"#proranktracker\">How to Use ProRankTracker to Track Your SERP Competition<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-a-serp-competitor\"><strong>What Is a SERP Competitor?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What does it mean for someone to be your competitor on the SERP?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In business, we usually discuss our competitors as other businesses fighting over the same customers. For example, Android and Apple are competitors because they\u2019re both trying to sell phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, SERP competition is different. You might compete with someone on the SERP even though they\u2019re targeting completely different customers than you are. On the other hand, if you\u2019re targeting the same search terms, you\u2019re competitors on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a seller of whole-bean coffee and a seller of coffee grinders might both target the keyword \u201cbest grind size for cold brew.\u201d So even though these 2 businesses aren\u2019t competitors, they become SERP competitors because they\u2019re targeting the same keywords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5706\" title=\"1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1030x648.jpg\" alt=\"SERP competitor\" width=\"1030\" height=\"648\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1030x648.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-300x189.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-768x483.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-705x444.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1.jpg 1351w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h2 id=\"why-is-serp-competition-tracking-important\"><strong>Why Is SERP Competition Tracking Important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Who cares about competition on the SERP? If you\u2019re targeting different customers with the same keywords, does it matter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YES!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every position you go down on the SERP means losing clicks. Losing clicks means losing customers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You NEED to track your competition on the SERP so you can strategize on how to get ahead of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 3 specific reasons why tracking your competition on the SERP is necessary.<\/span><\/p>\n<h3><strong>Get More Clicks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t want more clicks? More clicks mean more traffic, which means more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can\u2019t get clicks on page 2 of the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t believe me?<\/span><\/p>\n<p><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Over 27% of searchers<\/span><\/a><span style=\"font-weight: 400;\"> click on the very first result on the first page. Fewer than 1% click on any results on the second page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, 100 people can search for the keyword you\u2019re targeting, and you might not get a single click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you track your competitors\u2019 rankings on the SERP, you can see what\u2019s working well for them and steal their best ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use ProRankTracker\u2019s Rankings Discovery tool to find out what new keywords your competitors are targeting.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5707\" title=\"2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1030x516.jpg\" alt=\"2\" width=\"1030\" height=\"516\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1030x516.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-300x150.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-768x385.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1500x751.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-705x353.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2.jpg 1518w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Steal Your Opponents\u2019 Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you start tracking competitor SERP rankings, you\u2019ll notice their strategies. Using those strategies with your websites, you can start stealing some of their traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you have an opponent competing with you on 5 search terms. Unfortunately, before you start tracking their SERP rankings, they\u2019re beating you on all 5 terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you start tracking their strategies, you pass them on the SERPs of 2 of the 5 terms. That means you\u2019re now stealing a large percentage of their traffic!<\/span><\/p>\n<h3><strong>Adapt Your Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Discovering a keyword your competitors aren\u2019t yet targeting is great. But what happens when they discover that word (probably because they\u2019re tracking you) and target it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For people who aren\u2019t tracking their competitors, this can be devastating. Their opponents will quickly pass them on the few words where they\u2019re ahead, leading them to lose all their traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, tracking your competitors on the SERPs allows you to know EXACTLY when they start coming after your terms. As a result, you can adapt your strategy quickly to ensure they don\u2019t pass you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can beef up the articles that target those terms or improve your on-page SEO.<\/span><\/p>\n<h2 id=\"best-competitor-tracker\"><strong>What Is The Best Tool for Competitor Tracking?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A competition rank tracker is an essential piece of equipment for your business. But how can you decide which SERP rank checker tool is the best for your company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the number of tools available on the market, it can be a tough decision. However, there are a few critical factors that you should consider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at 5 features you should look for in ANY competition rank tracker you\u2019re considering for your business. They aren\u2019t in any particular order\u2013the most critical factors will depend on your business and goals.<\/span><\/p>\n<h3><strong>Local Tracking<\/strong><\/h3>\n<p><a href=\"https:\/\/www.safaridigital.com.au\/blog\/local-seo-statistics\/#:~:text=46%25%20of%20all%20searches%20on%20Google%20include%20local%20intent&amp;text=With%20more%20than%203.5%20billion,them%20that%20include%20local%20intent.\"><span style=\"font-weight: 400;\">46% of all searches<\/span><\/a><span style=\"font-weight: 400;\"> on Google include local intent. Since Google receives about <\/span><a href=\"https:\/\/99firms.com\/blog\/google-search-statistics\/#gref\"><span style=\"font-weight: 400;\">2.8 trillion searches <\/span><\/a><span style=\"font-weight: 400;\">annually, that comes out to about 1.3 trillion searches for local businesses.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5800\" title=\"Google statistics\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics.png\" alt=\"Google statistics\" width=\"845\" height=\"311\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics-300x110.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics-768x283.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/Google-statistics-705x259.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Why does that matter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means that local businesses should DEFINITELY be tracking keywords with PRECISE location data attached. If your tracking tool isn\u2019t capable of tracking keywords with specific location data, it isn\u2019t worth your money (and it\u2019s certainly not worth your time).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same is true with competition tracking. Don\u2019t waste your time on a tracker that can\u2019t tell how your searchers\u2019 location impacts your competitors\u2019 SERPs.<\/span><\/p>\n<h3><strong>Keyword Tools<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Discovering new keywords is an essential part of developing your SEO strategy. Stealing your opponents\u2019 keywords is a vital part of tracking them in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking for a tracking tool to help you monitor your competition, make sure it can do the following with keyword tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover keywords your competitors are tracking that you don\u2019t know about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest new keywords based on keywords you and your competitors are already tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly add or remove keywords from your tracking list when necessary<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t settle for a tool with second-rate keyword tools!<\/span><\/p>\n<h3><strong>Full SERPs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many rank trackers will show you what rank you and your competitors are, but they don\u2019t show you the entire SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t see the entire SERP, you\u2019re only getting half the picture (if that much).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing the full SERP allows you to visualize the other results and how they affect your ranking on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A genuinely advanced tool will show you how the SERP has changed over time, allowing you to see ranking trends and respond as necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a side note, some tools will try to charge you extra to look at full SERPs. I\u2019ve found some tools that only allow you to generate a few complete SERP monthly reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s ridiculous! You should have access to unlimited full SERPs because it\u2019s crucial to the success of your business.<\/span><\/p>\n<h3><strong>Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Who wants a SERP competitor ranking tool that you have to check constantly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not me!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tool that can\u2019t notify you about important things happening to your ranks and your competitors\u2019 ranks causes 2 problems:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s annoying (not that big a deal).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It can cause you to miss significant developments and ruin your ranks (a massive deal).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Any tool you consider should have customizable notifications. For example, you should be able to set it to send you an alert whenever ANYTHING changes on your SERP.<\/span><\/p>\n<h3><strong>Accurate Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Cars have engines. It\u2019s their most important part because it\u2019s what makes them go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rank tracking tools have rank-fetching algorithms. It\u2019s the tool&#8217;s engine because it provides the data that EVERY other part of the tool uses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You wouldn\u2019t buy a Lamborghini with a lawn mower engine, so you shouldn\u2019t buy a rank tracking tool with an inaccurate algorithm. It simply doesn\u2019t make any sense!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How accurate should your tool be?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really, that\u2019s totally up to you. But we\u2019re not going to settle for anything less than 100% accuracy (and we don\u2019t think you should either)!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you look carefully into the accuracy (and refresh frequency) of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/best-rank-trackers\/\"><span style=\"font-weight: 400;\">any tool you\u2019re considering<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"serp-analysis\"><strong>How to Perform SERP Analysis to Dominate the Competition<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding your audience and ranking on the SERP is essential if you want to have an advantage over your competition. One way to achieve this is by performing SERP analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/proranktracker.com\/blog\/serp-analysis\/\" target=\"_blank\" rel=\"noopener\">SERP analysis<\/a> is the process of analyzing the top ranking results on search engines to gain insight into the content and keywords that your competitors are using to attract web traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s briefly discuss how to perform SERP analysis to dominate the competition.<\/span><\/p>\n<h3><strong>Check for Search Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to dominating your competition is to check for search intent. Search intent is the REASON why someone searches for a particular keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if I search \u201ccoffee beans,\u201d my search intent is to find listings for delicious coffee that I can purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google delivers results that match the user\u2019s intent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, to rank high on search engines, you need to understand user intent when searching for a keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to understand search intent for a keyword you\u2019re examining is to look at what content is already ranking for that keyword. They content that\u2019s at the top of the first page will give you a good idea of what people are looking for when they enter that keyword into Google (or Bing or Yahoo!).<\/span><\/p>\n<h3><strong>Analyze the Top Ranking Articles<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve understood search intent, the next step is to analyze the top-ranking pages in SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, just click through the top pages for your keyword and see what their articles look like. Ask the following questions of yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long are the articles?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does the headings and subheadings discuss?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What tone\/style are the articles written in?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What pain points do the articles discuss?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Analyzing top-ranking pages enables you to gain insight into what your competitors are doing right and what they\u2019re doing wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you identify gaps in the market, such as topics that your competitors might not have covered extensively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, it gives you insight into the mind of the people that are searching for those keywords and helps you understand how you can reach them better.<\/span><\/p>\n<h3><strong>Use Tools to See What Content Is Rising on the SERPs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are various tools available to help you gain further insight into what content is rising on the SERPs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best tools you can use to get a visual representation of movements on the SERP is ProRankTracker\u2019s Full SERPs tool. It shows you exactly how the SERP has changed recently, giving you clear insight into what types of content are doing well (moving up the SERP) and which are doing poorly (moving down the SERP).<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8326\" title=\"1 (1)\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-1030x485.png\" alt=\"Full SERPs\" width=\"1030\" height=\"485\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-1030x485.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-300x141.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-768x361.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-1536x723.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-1500x706.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1-705x332.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/1-1.png 1817w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using these tools can help you further understand the dynamics of the keywords you\u2019re targeting, which can help you write better articles to more closely target your ideal customer.<\/span><\/p>\n<h3><strong>Optimize Your Content for Search Engines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed your SERP analysis, you can start optimizing your content for search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the information you\u2019ve gathered to create content that is well-structured, visually appealing, and original.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, ensure that your content matches user intent with direct answers to users&#8217; question. A complete SERP analysis should reveal holes in your competitors\u2019 content that you can exploit to demolish them on the SERP.<\/span><\/p>\n<h2 id=\"proranktracker\"><strong>How to Use ProRankTracker to Track Your Competition<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand how to find the best competition-tracking tool for your business and how to properly perform SERP analysis, let\u2019s talk about how to use a rank-tracking tool to keep up with your competition long-term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll talk about how to use ProRankTracker to track your competition on the SERP. Keeping track of your competitors allows you to turn your <\/span><a href=\"https:\/\/proranktracker.com\/serp-checker\"><span style=\"font-weight: 400;\">SERP analysis<\/span><\/a><span style=\"font-weight: 400;\"> into real gains on the SERP over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is a highly specialized rank-tracking tool, making it the perfect option for people wanting to track their competition on the SERP. It\u2019s also an excellent option for smaller businesses because of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">small plan options<\/span><\/a><span style=\"font-weight: 400;\"> that don\u2019t compromise quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not already signed up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">14-day free trial<\/span><\/a><span style=\"font-weight: 400;\">, sign up now so you can follow along with this section!<\/span><\/p>\n<h3><strong>Input Keywords and URLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you can use your tool to track any data, you have to input the keywords and URLs that you want to follow. As you execute this first step, ensure that you\u2019re inputting your URLs and keywords as well as your competitors\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the Add Wizard tool to quickly add URLs and keywords. It\u2019s the easiest and fastest way to add a few new keywords and URLs.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5708\" title=\"3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-1030x477.jpg\" alt=\"3\" width=\"1030\" height=\"477\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-1030x477.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-300x139.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-768x356.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-1500x695.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3-705x326.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/3.jpg 1516w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want to add more URLs and keywords at a time (or if you just want some more control over how you add them), you can use the Advanced Add tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5709\" title=\"4\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4-1030x609.jpg\" alt=\"Advanced add ProRankTracker\" width=\"1030\" height=\"609\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4-1030x609.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4-768x454.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4-705x417.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/4.jpg 1491w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you add your URLs and keywords into groups and tags as you create them so you can keep your data more organized later.<\/span><\/p>\n<h3><strong>Include Location Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many of your SERP competitors might also compete with you on the local level. That means adding location data to any terms that people might be searching locally is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add location data while you\u2019re adding your keywords in the Add Wizard or the Advanced Add tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5710\" title=\"5\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5-1030x437.jpg\" alt=\"PRT Location Data\" width=\"1030\" height=\"437\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5-1030x437.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5-300x127.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5-768x326.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5-705x299.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/5.jpg 1422w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker can track keywords with exact location data. Adding location to your keywords and your competitors\u2019 helps you determine how you compare to them on local searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t skip this step! SERP tracking without location information is nearly worthless!<\/span><\/p>\n<h3><strong>Analyze Keyword Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This step is where you\u2019ll take a peek under the hood of your competitors\u2019 ranking strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s Rankings Discovery tool allows you to see any keywords that your competitors rank in the top 100. In other words, you can put your competitors\u2019 URLs into ProRankTracker and INSTANTLY uncover their entire keyword strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will also give you detailed info about the rank:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5711\" title=\"6\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-1030x598.jpg\" alt=\"6\" width=\"1030\" height=\"598\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-1030x598.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-300x174.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-768x446.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-1500x871.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6-705x409.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/6.jpg 1502w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After you uncover your opponents\u2019 strategies (and steal some of their keywords), use the Keyword Suggestion tool to generate HUNDREDS of keyword suggestions based on the keywords you took from your competitors.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5712\" title=\"7\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-1030x524.jpg\" alt=\"7\" width=\"1030\" height=\"524\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-1030x524.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-300x152.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-768x390.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-1500x762.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7-705x358.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/7.jpg 1507w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Analyze Full SERPs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You have a good idea of where you and your competitors are fighting over keywords. However, you still don\u2019t know exactly how you stack up against each other on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers a highly detailed Full SERPs tool that allows you to analyze the SERPs of any keyword that you track for yourself or your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also gives you essential information like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long each URL has occupied its current rank on the SERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A link to the Whois page for each rank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top and bottom positions of each URL<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5713\" title=\"8\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-1030x557.jpg\" alt=\"8\" width=\"1030\" height=\"557\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-1030x557.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-768x415.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-1500x811.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8-705x381.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/8.jpg 1510w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, you can change the view of the Full SERPs tool to show you a graph of the historical changes to that individual SERP. This view allows you to see how your competition has changed over time.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5714\" title=\"9\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9-1030x521.jpg\" alt=\"Full SERP Graph\" width=\"1030\" height=\"521\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9-1030x521.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9-300x152.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9-768x388.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9-705x356.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/9.jpg 1498w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Use Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Staying up-to-date is critical to your SEO success for 2 reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows you to change your strategy to keep trending upwards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps you avoid catastrophes by notifying you when any sudden changes occur<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some tools charge you to use a lot of notifications, but ProRankTracker isn\u2019t one of them. Instead, every plan gets unlimited notifications and reports.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5715\" title=\"10\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-1030x368.jpg\" alt=\"\" width=\"1030\" height=\"368\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-1030x368.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-300x107.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-768x274.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-1500x536.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10-705x252.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/10.jpg 1503w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can set many different notification triggers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A term reaching the number 1 SERP position<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A word entering a specified threshold on the SERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A term dropping or jumping by a specified number of ranks (or rank percentage)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A keyword reaching or leaving a specified position on the SERP (such as position number 3, 10, or 12)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use notifications regularly to keep yourself totally up-to-date as to what\u2019s going on with your ranks.<\/span><\/p>\n<h3>Use Reports to Measure Progress<\/h3>\n<p><span style=\"font-weight: 400;\">Another great way to stay up-to-date on your ranks without spending hours studying them every day is through reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">more than 20<\/span><\/a><span style=\"font-weight: 400;\"> types of customizable reports that consolidate the most critical information into an easy-to-read format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might want to generate a daily summary report, a weekly report summarizing rank changes, and a monthly report comparing this month\u2019s performance to last month.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5716\" title=\"11\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11-1030x555.jpg\" alt=\"ProRankTracker Reports\" width=\"1030\" height=\"555\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11-1030x555.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11-768x414.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11-705x380.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/11.jpg 1500w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can put your URLs and your opponents\u2019 on the same report to compare the two quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All reports are also <\/span><a href=\"https:\/\/proranktracker.com\/blog\/white-label-seo-report\/\"><span style=\"font-weight: 400;\">white-label<\/span><\/a><span style=\"font-weight: 400;\"> ready if you use them to help a client beat a competitor.<\/span><\/p>\n<h3><strong>Insta-Check<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What if you need to check some ranks, but you don\u2019t want to add them to your long-term tracking list? There are plenty of reasons why people want to run a quick SERP ranking check:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scouting new keywords and wanting to see what the competition is like<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking at competitor keyword strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluating whether a potential keyword might conflict with your current keyword strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For times like these, ProRankTracker offers the <a href=\"https:\/\/proranktracker.com\/serp-checker\" target=\"_blank\" rel=\"noopener\">Insta-Check tool<\/a>, which is a credit-based system that allows you to check as many SERPs as you want without adding those terms to a long-term tracking list.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8325\" title=\"2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1030x491.png\" alt=\"Insta-Check\" width=\"1030\" height=\"491\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1030x491.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-300x143.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-768x366.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1536x732.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-1500x715.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2-705x336.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/07\/2.png 1832w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Just buy the credits you need, run the SERP check, and save any credits that are left over until the next time you need them.<\/span><\/p>\n<h2><strong>FAQ<\/strong><\/h2>\n<h3><strong>What is SERP competition?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SERP competition is anybody who is trying to rank for the same keywords as you are. It also includes location whenever the keyword is local. For example, if there are two coffee shops in your city both fighting for \u201ccoffee shop near me,\u201d they would be in competition with one another for the best spot on the SERP.<\/span><\/p>\n<h3><strong>What does SERP stand for?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SERP stands for Search Engine Results Page. This is the page that shows all the results from a search engine query. It&#8217;s the page that appears when you go to Google, Bing, Yahoo!, or any other search engines and type something in the search box.<\/span><\/p>\n<h3><strong>How do I check my SERP ranking?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to check your SERP ranking is by using a rank-tracking tool like ProRankTracker. If you don\u2019t use a tool, you will not be able to accurately check your ranks, which hurts your ability to effectively improve them.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your SERP competition can be tricky, but gaining more views, clicks, and customers is worth the effort!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the information in this article, you should quickly gain a better understanding of your competitors on the SERP. Using that knowledge, you\u2019ll be able to adapt your strategy and beat them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is an excellent tool for businesses looking for an edge on the SERP\u2013especially those looking to best a competitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many businesses think that the most significant obstacle to getting more traffic on their website is technical SEO or targeting the right keywords. While those things are both important, the biggest obstacle in most circumstances is your competitors. Your SERP competitor ranking is the major obstacle you must overcome to reach a higher rank. But [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[463,473],"class_list":["post-5705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-serp-analysis","tag-serp-competition-rank-tracker"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how to crush your SERP competition? 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