{"id":5671,"date":"2022-06-24T07:23:20","date_gmt":"2022-06-24T07:23:20","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=5671"},"modified":"2022-06-30T15:13:04","modified_gmt":"2022-06-30T15:13:04","slug":"serp-features","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/serp-features\/","title":{"rendered":"Google SERP Features You Should Be Tracking &#038; Optimizing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Way back when SEO was first getting started (in the dark ages), tracking your ranks on Google was as simple as figuring out where your URL landed on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, many business owners\u2019 ranks are suffering these days because they think rank tracking is still that simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, Google has added dozens of SERP features that ALL change the way your sites are indexed and ranked on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How should you handle these new SERP features and incorporate them into your ranking strategy? What are the most important SERP features that you should be tracking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll look at those questions (and more) in this article. Let\u2019s get started!<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#what-are-serp-features\">What Are SERP Features and Why Should You Care?<\/a><\/li>\n<li><a href=\"#why-serp-features-are-important\">Why SERP Features Are Important<\/a><\/li>\n<li><a href=\"#why-to-track-serp-features\">Why You Need to Track SERP Features<\/a><\/li>\n<li><a href=\"#google-serp-features-to-track\">4 Google SERP Features You NEED to Be Tracking<\/a><\/li>\n<li><a href=\"#how-to-track-serp-features-with-proranktracker\">How to Track SERP Features Using ProRankTracker<\/a><\/li>\n<li><a href=\"#other-serp-features\">6 Other SERP Features to Consider Optimizing for<\/a><\/li>\n<\/ul>\n<h2 id=\"what-are-serp-features\"><strong>What Are SERP Features and Why Should You Care?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What exactly do I mean by \u201cSERP features\u201d?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A SERP feature is any type of Google result that doesn\u2019t look like the \u201ctraditional\u201d Google results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at this standard Google result:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5690 size-full\" title=\"Google result\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1.jpg\" alt=\"Standard Google result\" width=\"891\" height=\"168\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1.jpg 891w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1-300x57.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1-768x145.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/1-705x133.jpg 705w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s just the standard meta title and meta description. There\u2019s nothing other than a simple description of the page and a link to the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now take a look at this enriched Google result:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5673 size-full\" title=\"Google result\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/2.jpg\" alt=\"Enriched Google result\" width=\"537\" height=\"725\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/2.jpg 537w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/2-222x300.jpg 222w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/2-522x705.jpg 522w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This Google result shows pictures and an answer to a common question about the search term.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SERP features come in a lot of different variations\u2013many of which we\u2019ll look at in this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why does that matter to you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SERP features are important because they offer chances to distinguish yourself from the other results on the search page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, imagine you see 10 results that look the exact same and 1 result that looks different in some way. Which will you be more likely to interact with?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one that\u2019s different, of course!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By utilizing SERP features, you can take advantage of that increased attention from your viewers.<\/span><\/p>\n<h2 id=\"why-serp-features-are-important\"><strong>Why SERP Features Are Important<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is cut-throat. It\u2019s all about distinguishing your results from your opponents\u2019 results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The core reason that SERP features are important is that it offers a distinction between your URL and all the other URLs that are competing against you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the primary benefit of SERP features is that it helps you stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are 2 specific benefits that we need to look at before we move on:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP features offer higher visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP features get more clicks<\/span><\/li>\n<\/ol>\n<h3><strong>Higher Visibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to get more traffic to your website, the first thing you need is more impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An impression is any time your search result appears on a Google searcher\u2019s screen (whether or not they click on it).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More impressions mean that your website is getting more recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you utilize SERP features, people are more likely to see your post because it is set apart from the other results on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When more people see your website\u2019s URL, you\u2019re more likely to make money off of that interaction.<\/span><\/p>\n<h3><strong>Better CTR<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest though\u2013impressions don\u2019t pay the bills. For that, you need clicks!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where SERP features really shine. They get more clicks per view than standard results, and it\u2019s not even close.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you\u2019ll get about <\/span><a href=\"https:\/\/searchengineland.com\/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">30% more clicks<\/span><\/a><span style=\"font-weight: 400;\"> with structured markup (rich snippets) than with normal Google results.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5697\" title=\"SERP features statistics\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics.png\" alt=\"SERP features statistics\" width=\"845\" height=\"347\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics-300x123.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics-768x315.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/SERP-features-statistics-705x290.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s HUGE! Getting 30% more clicks could drastically increase the size of your business over time. Each type of SERP feature has different CTRs, but you can rest assured that they\u2019re typically much higher than standard Google results.<\/span><\/p>\n<h2 id=\"why-to-track-serp-features\"><strong>Why You Need to Track SERP Features<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, you\u2019re convinced that you need to incorporate multiple SERP features into your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But do you need to track SERP features, or should you just stick with good ol\u2019 standard rank tracking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should absolutely track SERP features that you utilize in your SEO strategy. If you don\u2019t you won\u2019t get a very accurate look at the success of your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 3 specific ways that tracking SERP features will help your business.<\/span><\/p>\n<h3><strong>Rank Higher<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, tracking SERP features helps you rank higher on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To figure out how, let\u2019s imagine 2 different websites: one with tracking and the other without it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first website doesn\u2019t track its SERP features, but it spends a lot of time researching all the best keywords. Unfortunately, it can\u2019t monitor long-term trends and adjust its strategy accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second website tracks all its SERP features and is able to notice the ranking trends based on different SEO strategies. Over time, they\u2019re able to improve their strategy and continue on an upward trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking SERP features ranks makes a HUGE difference in how well you can adjust your strategy and how high you\u2019ll be able to rank on the SERP.<\/span><\/p>\n<h3><strong>Monitor Competition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t tracking your own SERP feature ranks, you can\u2019t compare your competitors\u2019 ranks to your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without competitor monitoring:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You won\u2019t notice your competitors\u2019 strategic developments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competitors will more easily be able to pass you on the SERP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll miss out on learning from your opponents\u2019 strategies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitoring competition is an important part of SEO, but you have to be tracking your ranks for different search features to do it effectively!<\/span><\/p>\n<h3><strong>Avoid Catastrophe<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes catastrophe will strike on the SERP. You\u2019ll get hit by a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google penalty<\/span><\/a><span style=\"font-weight: 400;\">, your competition will launch a new keyword campaign and overtake you, or a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-product-reviews\/\"><span style=\"font-weight: 400;\">Google update<\/span><\/a><span style=\"font-weight: 400;\"> wrecks your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way you can stay on top of your ranks when disaster strikes is to be tracking them using a rank tracking tool. The same is true for SERP features. You need to know when things are going wrong so you can fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rank tracking tools notify you when things are going wrong so you can quickly adapt and fix the issue before it gets too serious.<\/span><\/p>\n<h2 id=\"google-serp-features-to-track\"><strong>The 4 Most Crucial Google SERP Features You NEED to Tack<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know you should DEFINITELY be tracking Google SERP features, let\u2019s get into some specifics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll talk about 4 types of SERP features that you should start tracking ASAP.<\/span><\/p>\n<h3><strong>Featured Snippet<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The featured snippet for a given Google search is the top result that is displayed in more detail than all subsequent results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at this featured snippet for the search term, \u201cHow can I learn landscape photography?\u201d<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5675\" title=\"Featured snippet sample\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4-1030x594.jpg\" alt=\"Featured snippet sample\" width=\"1030\" height=\"594\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4-1030x594.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4-300x173.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4-768x443.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4-705x406.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/4.jpg 1053w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It includes the first several bullet points from the article as well as a featured photo. These features make it much more attractive for viewers, which means it gets a much higher CTR than other SERP results.<\/span><\/p>\n<p>Featured snippets are won by the page that answers search intent in the quickest and most easy-to-digest way.<\/p>\n<p><span style=\"font-weight: 400;\">Your site should use schema markup to increase the chance of winning a featured snippet. Tracking those URLs for featured snippets is a must if you want the coveted real estate at the top of the first page.<\/span><\/p>\n<h3><strong>Local Finder<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Local Finder is a Google feature that shows searchers a list of local businesses related to their search term.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5676\" title=\"Local Finder feature\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-1030x571.jpg\" alt=\"Local Finder feature\" width=\"1030\" height=\"571\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-1030x571.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-300x166.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-768x426.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-1536x851.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-1500x831.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5-705x391.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/5.jpg 1597w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You must have a Google Business profile to make it into Local Finder. You can use a rank tracking tool to track your URLs with the location data attached.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker allows you to specifically track Local Finder results, as well as the local Snack Pack (which we\u2019ll talk about next).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.safaridigital.com.au\/blog\/local-seo-statistics\/#:~:text=1.,search%20marketing%20for%20Google%20searches.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">little less than half<\/span><\/a><span style=\"font-weight: 400;\"> of all Google searches include local intent, so the Local Finder is extremely important. Make sure you track this SERP feature if you want to get more of those local searchers!<\/span><\/p>\n<h3><strong>Snack Pack<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Snack Pack is comprised of the top 3 Local Finder results for any local Google search. Unlike the Local Finder, Snack Pack results are displayed at the very top of the Google SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their position at the top of the SERP makes the Snack Pack an extremely desirable target for any local business.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5677\" title=\"Snack Pack\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6-1030x601.jpg\" alt=\"Snack Pack\" width=\"1030\" height=\"601\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6-1030x601.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6-300x175.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6-768x448.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6-705x412.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/6.jpg 1492w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, getting from the Local Finder to the Snack Pack involves a lot of strategy. To develop that strategy, you\u2019ll need to track your Google Business profile and make adjustments as necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should start tracking your Google Business profile right away to give yourself a chance of making it into the Snack Pack as soon as possible.<\/span><\/p>\n<h3><strong>Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many people don\u2019t realize that they can <a href=\"https:\/\/proranktracker.com\/blog\/how-to-easily-track-your-youtube-ranks-with-100-accuracy-using-prt\/\">track their YouTube videos<\/a> just like any other URL. Google even has a special SERP feature dedicated to relevant videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can get your YouTube video into the Google video feature, your view count will skyrocket due to the increased volume of impressions.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5679\" title=\"Cycling videos\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8-1030x747.jpg\" alt=\"Cycling videos\" width=\"1030\" height=\"747\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8-1030x747.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8-300x218.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8-768x557.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8-705x511.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/8.jpg 1062w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The key to getting your video into those valuable positions is to track your ranks. An <a href=\"https:\/\/proranktracker.com\/blog\/advanced-rank-tracking\/\">advanced rank tracker<\/a> will track your video ranks on YouTube and Google, giving you a more complete look at how your ranks are performing.<\/span><\/p>\n<h2 id=\"how-to-track-serp-features-with-proranktracker\"><strong>How to Track the Most Crucial SERP Features Using ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The SERP features we have just discussed can all be tracked with <\/span><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is a highly specialized rank tracking tool that can help you track your ranks across Google\u2019s different SERP features. It can use specific local tracking data to help you access local ranking data as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we go through this section, we recommend signing up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\">. Use it to follow these steps and see how much it can help you and your business.<\/span><\/p>\n<h3><strong>Add URLs and Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First thing\u2019s first: you have to add URLs and keywords for tracking in the ProRankTracker system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to add URLs and keywords is with the Add Wizard tool. Just click on the Add Wizard tab on the left-side toolbar, then fill in the required information.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5685\" title=\"Add URLs and Keywords\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14-1030x561.jpg\" alt=\"Add URLs and Keywords\" width=\"1030\" height=\"561\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14-1030x561.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14-300x163.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14-768x418.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14-705x384.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/14.jpg 1491w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want more control over the details of how your ranks will be tracked, you can use the Advanced Add tool. It allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access more tracking types<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload multiple URLs simultaneously<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add notes and other details to URLs and keywords<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5686\" title=\"Advanced Add tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15-1030x575.jpg\" alt=\"Advanced Add tool\" width=\"1030\" height=\"575\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15-1030x575.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15-300x167.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15-768x429.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15-705x393.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/15.jpg 1455w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Group SERP Features Using Tags and Groups<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important parts of tracking SERP features is the ability to keep them all organized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker allows you to add URLs and keywords to groups and tags for easy filtering later. You can use this feature to group URLs by which SERP feature you\u2019re tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could gather all your YouTube videos into a group and name it, \u201cVideos.\u201d Doing so allows you to have more control over how you view your ranking data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to add groups and tags is to add them while you\u2019re adding your URLs in the Add Wizard or Advanced Add tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can also group and tag them after the fact by using the Groups or Tag tabs on the left-side toolbar.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5687\" title=\"Groups &amp; Tags\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-1030x445.jpg\" alt=\"Groups &amp; Tags\" width=\"1030\" height=\"445\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-1030x445.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-300x130.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-768x332.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-1536x664.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-1500x648.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16-705x305.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/16.jpg 1902w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Filter Your Rankings Views Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tags and groups won\u2019t do you any good if you can\u2019t later filter your results to analyze a specific tag or group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, ProRankTracker has powerful filtering options that enable you to look at 1 or 2 tags or groups at a time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 different ways to filter your results.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The eye-icon in the top left corner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The filter options at the top of each Rankings View<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The eye gives you various options to quickly find a certain tag or group. This quick finder is also used to narrow search results by term, URL, and report.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5688\" title=\"Filter Your Rankings Views Results\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17-1030x557.jpg\" alt=\"Filter Your Rankings Views Results\" width=\"1030\" height=\"557\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17-1030x557.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17-768x415.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17-705x381.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/17.jpg 1352w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The filtering options at the top of each page filter only the results of that page. You can filter by tag, group, or any other number of options.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5689\" title=\"Filters\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-1030x464.jpg\" alt=\"Filters\" width=\"1030\" height=\"464\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-1030x464.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-300x135.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-768x346.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-1500x676.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18-705x318.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/18.jpg 1533w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you find yourself repeatedly using the same filters, you can save them on the \u201cSaved Filters\u201d tab on the left-side toolbar.<\/span><\/p>\n<h2 id=\"other-serp-features\">6 Other SERP Features SEOs Should Know and Optimize for<\/h2>\n<p>Tracking featured snippets, videos, Local Finders, and Snack Packs will be all 99% of SEO marketers need to track.<\/p>\n<p>However, there are other SERP features that you should still optimize for \u2014 depending on your SEO goals.<\/p>\n<h3><strong>Rich Snippets<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/the-amazing-benefits-of-using-schema-markups-and-rich-snippets-on-your-websites\/\"><span style=\"font-weight: 400;\">Schema markup<\/span><\/a><span style=\"font-weight: 400;\"> (for creating rich snippets) is a great step for people looking to up their SERP game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different types of rich snippets, from recipe cards to reviews.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5674\" title=\"Biscuit recipe Google result\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3.jpg\" alt=\"Biscuit recipe Google result\" width=\"927\" height=\"656\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3.jpg 927w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3-300x212.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3-768x543.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3-260x185.jpg 260w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/3-705x499.jpg 705w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Schema markup allows you to embed code in your site that tells Google to display that search result in a specific way.<\/span><\/p>\n<h3><strong>Related Questions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The \u201cPeople Also Ask\u201d section of Google is one of the most popular sections on the Google SERP. It helps people expand their research and learn more about the topic they\u2019re searching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some estimates show that <\/span><a href=\"https:\/\/www.practicalecommerce.com\/seo-for-googles-people-also-ask#:~:text=One%20of%20the%20most%20useful,more%20than%2085%25%20of%20searches.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">up to 85%<\/span><\/a><span style=\"font-weight: 400;\"> of all Google searches show a People Also Ask box on the SERP. That means it\u2019s an ideal target for getting more exposure.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5680\" title=\"People Also Ask\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9-1030x653.jpg\" alt=\"People Also Ask\" width=\"1030\" height=\"653\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9-1030x653.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9-300x190.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9-768x487.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9-705x447.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/9.jpg 1133w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To rank on the People Also Ask box, it helps to include schema markup on your page and target specific questions.\u00a0<\/span><\/p>\n<h3><strong>Shopping<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you sell a product online, Google is probably one of your biggest referring sites. However, you can get even more attention from searchers if you include the appropriate markup on your product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marking up your product pages allows them to appear on the shopping Google SERP feature, making it much more likely that you\u2019ll make sales from organic searches.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5681\" title=\"Shopping Google results\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10-1030x533.jpg\" alt=\"Shopping Google results\" width=\"1030\" height=\"533\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10-1030x533.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10-300x155.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10-768x397.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10-705x365.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/10.jpg 1183w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can (and should) include schema markup that allows Google to include additional information on your search result. It can include details like colors and price to help shoppers click on the right results.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5682\" title=\"Shopping Google results -details\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11-1030x213.jpg\" alt=\"Shopping Google results -details\" width=\"1030\" height=\"213\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11-1030x213.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11-300x62.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11-768x158.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11-705x145.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/11.jpg 1042w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Tweet<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your tweets could be a source of referral traffic to your website, which means they could be earning your money. Most smaller businesses don\u2019t realize that their tweets can also rank on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has special results formatting for tweets that shows the full text of the tweet to the searcher. This unique formatting makes it more likely that users will pause to look at and click on the tweet.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5683\" title=\"Tweets on Google\u2019s SERP\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12.jpg\" alt=\"Tweets on Google\u2019s SERP\" width=\"1020\" height=\"630\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12.jpg 1020w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12-300x185.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12-768x474.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/12-705x435.jpg 705w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/p>\n<h3><strong>AdWords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Not every company uses AdWords marketing on Google, but those who do get access to a special Google feature. The AdWords Google feature is always displayed at the top or bottom of the page no matter how your search result is actually ranked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you can buy the top slot on the Google SERP with AdWords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5684\" title=\"Google SERP &amp; AdWords\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13-1030x389.jpg\" alt=\"Google SERP &amp; AdWords\" width=\"1030\" height=\"389\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13-1030x389.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13-300x113.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13-768x290.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13-705x266.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/13.jpg 1062w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can customize your ad to show certain details like phone numbers, product details, special links, and other details.<\/span><\/p>\n<h3><strong>News<\/strong><\/h3>\n<p><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/01\/12\/more-than-eight-in-ten-americans-get-news-from-digital-devices\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">More than 80%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans get their news from digital sources like Google. That means the news is a huge opportunity for businesses to attract new visitors to their site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">News snippets are a SERP feature that display near the top of the Google SERP, showing searchers the top stories about their search terms.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5678\" title=\"Cycling news\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7-1030x493.jpg\" alt=\"Cycling news\" width=\"1030\" height=\"493\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7-1030x493.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7-300x144.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7-768x367.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7-705x337.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/06\/7.jpg 1202w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you write a news piece on your site, it has the potential to appear in the news section of the Google search.\u00a0<\/span><\/p>\n<p>But to alert Google that this is your goal, you&#8217;ll need to include the <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/article\">proper schema markup<\/a> so you have a chance.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google SERP features are an important part of tracking your ranks and getting more attention on the SERP! They offer a unique search result that is more likely to get noticed (and clicked!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By targeting SERP features and tracking them with ProRankTracker, you should quickly start to see your ranks improving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Way back when SEO was first getting started (in the dark ages), tracking your ranks on Google was as simple as figuring out where your URL landed on the SERP. Unfortunately, many business owners\u2019 ranks are suffering these days because they think rank tracking is still that simple. It\u2019s not! In recent years, Google has [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn more about Google SERP features? 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