{"id":4751,"date":"2021-12-23T14:41:01","date_gmt":"2021-12-23T14:41:01","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4751"},"modified":"2021-12-24T00:55:47","modified_gmt":"2021-12-24T00:55:47","slug":"google-business-profile-seo","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/google-business-profile-seo\/","title":{"rendered":"Google Business Profile Update: SEO Strategies to Win"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What would you say if I asked you for the 5 most essential tools for business owners?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chances are high that 10 different business owners would have 10 different answers to the same question. There are just so many good tools out there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, almost everyone would put Google My Business somewhere on their list. It has played an essential part in SEO for years, and it\u2019s not showing any signs of letting up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google My Business has gone through several significant updates, the most recent in November 2021. Tons of people are asking important questions about this update:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Should I still focus on Google My Business SEO?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I need to change my GMB profile for the update?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Google My Business updates should I know about?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This article will answer those questions and help you learn exactly how to do GMB SEO like a pro.<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#google-my-business-updates\">Google My Business Updates: What&#8217;s New?<\/a><\/li>\n<li><a href=\"#why-google-business-profile-is-important\">Why Is Google Business Profile Important?<\/a><\/li>\n<li><a href=\"#how-to-rank-google-business-profile\">How to Rank Your Google Business Profile<\/a><\/li>\n<li><a href=\"#why-tracking-google-business-profile-is-necessary\">Why Tracking Your Google Business Profile Is Necessary<\/a><\/li>\n<li><a href=\"#how-to-track-google-business-profile-with-proranktracker\">How to Track Your Google Business Profile with ProRankTracker<\/a><\/li>\n<\/ul>\n<h2 id=\"google-my-business-updates\"><strong>Google My Business Updates: What\u2019s New?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we dive into our new Google My Business best practices, let\u2019s look at some of the most significant changes that\u2019ll affect the way you use GMB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that Google My Business and Google local SEO haven\u2019t changed all that much. It\u2019s still an essential tool, and you don\u2019t need to start from the ground up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there were some key UX and functionality changes that you should know about to use Google My Business features to the fullest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll focus on those changes and show you how to navigate the new areas of GMB.<\/span><\/p>\n<h3><strong>GMB Is Now Called Google Business Profile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First (and most obviously), GMB has been renamed \u201cGoogle Business Profile.\u201d Alongside this name change, Google is trying to rebrand the GMB tool to keep it fresh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the tool\u2019s name has changed, it is the same tool. It looks and functions in almost the same way, so don\u2019t let the name change fool you into thinking that it\u2019s a brand new system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, GMB is still GMB. It\u2019s still a vital part of Google local SEO, and you should still prioritize learning and using it.<\/span><\/p>\n<h3><strong>Make Edits Directly from the Search Page<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the old GMB, you had to enter the GMB account page to make any edits to your GMB profile. When searching for your own business on Google, you would see exactly what any other searcher saw.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Google Business Profile update, business owners can now search for their own business directly in Google\u2019s search bar. Even if your business doesn\u2019t rank on the top page, Google will show you your Business Profile on the first page (as long as you\u2019re logged into the Google account affiliated with the Business Profile).<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4753\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1.jpg\" alt=\"\" width=\"977\" height=\"705\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1.jpg 977w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1-300x216.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1-768x554.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/1-705x509.jpg 705w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In addition to showing you your Business Profile, you can now make edits to your profile directly from the SERP. Just click \u201cEdit Profile\u201d to edit your profile without navigating to the Google Business Profile platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also promote your profile, change your ads, and view customers from the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This significant UX change makes it easier to find your profile online and see what it looks like from the searchers\u2019 perspectives. Even if you don\u2019t rank on the first page yet, you can find your GMB profile and make edits directly from the SERP.<\/span><\/p>\n<h3><strong>Map Changes<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google has also updated how you can interact with your business listing in Google Maps. You can now search for your business in maps and make edits from maps (if you\u2019re logged into the email affiliated with that Business Profile).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to making edits, you can also see how many views your Business Profile has gotten in the last month. Maps will also show you a trend arrow to indicate if your Business Profile views are going up or down.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4754\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2-1030x679.jpg\" alt=\"\" width=\"1030\" height=\"679\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2-1030x679.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2-300x198.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2-768x506.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2-705x465.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/2.jpg 1374w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Other than making it easier to find and edit your business in Google Maps, your Business Profile will appear almost the same as always.<\/span><\/p>\n<h3><strong>Call History in Search and Maps<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, call history has also been added to the search page and maps. So when you look for your business on Google search or Maps, you will also be able to see how many people called you directly from your GMB profile.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4755\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3.jpg\" alt=\"\" width=\"958\" height=\"881\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3.jpg 958w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3-300x276.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3-768x706.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/3-705x648.jpg 705w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To add this data to your profile, you just need to turn on the call history feature. First, click on call history, then click \u201cTurn On.\u201d Google will now start collecting data about people who call you from your Business Profile, and you can find this data from search or Maps.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4756\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4.jpg\" alt=\"\" width=\"877\" height=\"453\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4.jpg 877w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4-300x155.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4-768x397.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/4-705x364.jpg 705w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google made more updates to Google Business Profiles with this update, but these 4 are the most significant changes to how you use this tool for your business.<\/span><\/p>\n<h2 id=\"why-google-business-profile-is-important\"><strong>Why Is Google Business Profile Important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Do you need to use Google Business Profile for your business online? Can you get by without using it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone uses Google My Business, so these are essential questions for every business owner to ask\u2013especially if you\u2019re on the fence about making a Business Profile on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We think that a Google Business Profile is highly advantageous for your business, so we recommend that every business get an account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll cover 3 of the most significant benefits of creating and using a Google Business Profile:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get discovered online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase local traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with customers and get reviews<\/span><\/li>\n<\/ul>\n<h3><strong>Get Discovered Online<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">More and more business is being done online each year. About <\/span><a href=\"https:\/\/wpforms.com\/the-ultimate-list-of-online-business-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">half of all consumers<\/span><\/a><span style=\"font-weight: 400;\"> say that they look for a company online before purchasing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if they can\u2019t find your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Google Business Profile makes it easier to discover your business online because of local SEO targeting. Local searchers are more likely to find your business with a business profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to Google searches, you will also become discoverable on Google Maps. If you don\u2019t have a Google Business Profile, it will be impossible for users to discover you through Google Maps searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Business Profile may never be your most significant traffic source, but it makes it easier for searchers to discover you, so we recommend making a profile immediately!<\/span><\/p>\n<h3><strong>Increase Local Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mom &amp; pop shops are great, but they have traditionally relied almost exclusively on word-of-mouth advertising. What if you could open your brick-and-mortar store up to the possibilities of online marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Google Business Profile can help you do just that. As we mentioned above, a Business Profile on Google makes it easier for local searchers to discover you on search and maps. However, it also makes it easier for them to visit your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Google Business Profile will hold helpful information about your business, like location, phone number, and store hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a potential customer discovers your business on maps or through search, they will be more likely to visit your physical location as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t miss out on that extra foot traffic!<\/span><\/p>\n<h3><strong>Interact With Customers and Get Reviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A third massive benefit of getting a Google Business Profile is the ability to interact with customers online\u2013including getting reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messaging is a newer, popular form of communication for businesses to connect with customers. For example, people who discover your business through Google Search or Google Maps can instant message you directly through your GMB profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is easier for many people to message than to call or visit your store, so this form of communication allows you to get more contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Reviews are also critical. <\/span><a href=\"https:\/\/websitebuilder.org\/blog\/online-review-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">97% of all customers<\/span><\/a><span style=\"font-weight: 400;\"> say that reviews impact their buying decisions!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Google Business Profile will also house your reviews, so it\u2019s an excellent opportunity to put your best foot forward and get positive recommendations!<\/span><\/p>\n<h2 id=\"how-to-rank-google-business-profile\"><strong>How to Rank Your Google Business Profile<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">By now, we\u2019ve hopefully convinced you that you should sign up for a Google Business Profile as soon as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the rest of this article, we\u2019ll show you specific steps that you can take to ensure that you\u2019re getting the most out of your Business Profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tons of different things you can do to rank your GMB profile, but we\u2019re going to focus on just a few high-impact steps that you can execute reasonably quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow these 6 steps, you should quickly see your GMB profile rank increase and more traffic flowing to your website.<\/span><\/p>\n<h3><strong>Make Sure Your Profile is Accurately and Completely Filled Out (NAP)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you do anything, you need to ensure that your GMB profile is filled out with accurate information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost nothing is worse than inaccurate info on your Business Profile. Not only can it keep people from getting in touch with you, but it also reflects poorly on your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To update your info, go to your Business Profile account, then click \u201cInfo.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4757\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-1030x537.jpg\" alt=\"\" width=\"1030\" height=\"537\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-1030x537.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-300x157.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-768x401.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-1536x801.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-1500x783.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5-705x368.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/5.jpg 1750w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">At the very least, you should make sure that you have the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location of your store (if you have a physical location)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone number and other contact info if available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Available hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cover photo and logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concise business description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link to your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any info relevant to your business (menu if your business is a restaurant, product pictures, etc.)<\/span><\/li>\n<\/ul>\n<h3><strong>Keep Your Profile Up-to-Date and Active<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Whenever any details about your business change, you should make sure that you update your Business Profile on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes if your hours change for holidays or other events. It\u2019s a good idea to publish modified times either days or weeks in advance, so your customers know what to expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A stagnate Business Profile doesn\u2019t look very good either, so we recommend posting to your GMB profile whenever you have relevant offers or updates. Go to your Busines Profile, click \u201cPosts,\u201d and create your post.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4758\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-1030x543.jpg\" alt=\"\" width=\"1030\" height=\"543\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-1536x810.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-1500x791.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6-705x372.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/6.jpg 1703w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Creating regular posts will make your Business Profile more engaging and relevant for searchers.<\/span><\/p>\n<h3><strong>Target Specific Locations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google My Business is helpful for almost any business, but it\u2019s most beneficial for companies looking to gain more local traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re creating your profile, make sure that you target specific locations in 3 ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a service location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a business address (if you have one)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use location-specific keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First, every business should have a service location. For example, you might serve the greater Portland area, so you should make Portland your area of service in the \u201cInfo\u201d tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding a service location will make it more likely for Google to show your profile to searchers in that area.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4759\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7-1030x760.jpg\" alt=\"\" width=\"1030\" height=\"760\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7-1030x760.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7-300x221.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7-768x567.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7-705x520.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/7.jpg 1056w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Second, adding a business address helps you narrow your targeting even more. <\/span><a href=\"https:\/\/seoexpertbrad.com\/local-seo-stats\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">More than 50%<\/span><\/a><span style=\"font-weight: 400;\"> of searches on Google that include the words \u201cnear me\u201d result in a store visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you want to make sure you appear on as many of those searches as possible! The best way to do that is to include accurate location info on your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, ensure that you\u2019re targeting location-specific keywords on your website and your GMB profile. Instead of targeting \u201cshoe store,\u201d target \u201cshoe store in Charlotte.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a keyword research tool to find the best location-specific keywords for your location.<\/span><\/p>\n<h3><strong>Ask for Reviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Do you have happy customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope so!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy customers are one of the best sources of referrals available to your business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, many people have trouble getting reviews. It seems like most people\u2013even if they\u2019re pleased with your service\u2013don\u2019t leave a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to get reviews is to reach out to your customers with a personal email, text, or phone call to ask if they would be willing to leave you a positive review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve found that happy customers usually are more than willing to help you out by leaving a good review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to make it as personal as possible! Don\u2019t copy\/paste a pre-written email. Instead, write them a personal thank you for doing business with you, and invite them to help you out by leaving you a 5-star review on Google.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4760\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/8.jpg\" alt=\"\" width=\"740\" height=\"707\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/8.jpg 740w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/8-300x287.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/8-705x674.jpg 705w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/websitebuilder.org\/blog\/online-review-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Over 95% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say those reviews affect their buying decisions, so getting positive reviews is crucial for your success!<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4767\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3.png\" alt=\"\" width=\"845\" height=\"275\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3-300x98.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3-768x250.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/google_business_profile_seo_1.3-705x229.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<h3><strong>Target High-Value Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common SEO mistakes we see is people targeting generic keywords. They think that keywords with more search volume must be better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, 4000 searches a month is better than 150, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not necessarily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you target the word \u201cshoe store,\u201d you will have a tough time getting even 1% of the searches. However, it will be relatively easy to get 30% of the searches for the keyword \u201cshoe store in Charlotte for joint pain.\u201d What\u2019s better, 1% of 4000 or 30% of 150?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll leave the math to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will you get more impressions, but the traffic is also more targeted for long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research long-tail keywords using <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">ProRankTracker\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> Keyword Discovery tool, then target those keywords on your website and your GMB profile. Doing so will help you get better traffic and a higher CTR.<\/span><\/p>\n<h3><strong>Use Ads as Necessary<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Some people run when they hear the word \u201cAds,\u201d but ads can play an essential role in getting traction on GMB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your profile won\u2019t have much chance of getting ranked with no reviews and very little organic search traffic. If you use targeted ads for your location, you can generate paid traffic, which can result in higher organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to run ads if you don\u2019t see the organic results you were hoping for. Just remember not to rely on ads and forget to work on the organic aspects of your SEO as well.<\/span><\/p>\n<h2 id=\"why-tracking-google-business-profile-is-necessary\"><strong>Why Tracking Your Google Business Profile Is Necessary<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve gone through the steps above to rank your Business Profile on Google, you\u2019ll want to keep track of how high it ranks on Google Search and Maps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s imperative not to overlook this step. Tracking your Google Business Profile rank helps you make improvements faster, leading to more traffic and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll highlight 3 reasons why you should be tracking your GMB profile rank for various keywords:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay up-to-date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make strategic adjustments as necessary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid SEO disasters<\/span><\/li>\n<\/ul>\n<h3><strong>Stay Up-to-Date<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Tracking is the best way to stay up-to-date on your GMB profile ranks for different keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know how well your profile ranks, it\u2019s impossible to make improvements, outrank your competitors, and strategically grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tracking, you will know every time your profile\u2019s rank changes (positively or negatively).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the same tool to track both your ranks and the ranks of your competitors, which will allow you to stay up-to-date on their progress as well. Then, you can compare your strategies with theirs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing your rank is half the battle of improving it, so staying up-to-date on any changes in your GMB profile rank is incredibly helpful for business owners.<\/span><\/p>\n<h3><strong>Make Strategic Adjustments<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re up-to-date on any rank changes, it\u2019s time to put that knowledge to good use by adjusting your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without tracking, it\u2019s challenging to know whether your strategies are working or not. Tracking your GMB profile allows you to measure your success and make changes as necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re targeting the keyword \u201corganic dog treats.\u201d Because you\u2019re tracking your profile, you know that posting an article targeting that keyword caused your rank to increase to the top 3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going forward, you\u2019ll probably choose to target other, similar keywords that you can rank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you might be targeting keywords that aren\u2019t affecting your rank at all. Tracking will expose that, giving you the chance to spend that time on more productive keywords.<\/span><\/p>\n<h3><strong>Avoid Disasters<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know your rank can drop dramatically in a single day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scary, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your competitors might maliciously attack you with bad backlinks, or you might get a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google Penalty<\/span><\/a><span style=\"font-weight: 400;\">, which can even cause your business to get suspended from searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t tracking your ranks, it\u2019s much harder to discover these drastic rank changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with tracking, you will notice any sudden changes and recover before they inflict too much damage.<\/span><\/p>\n<h2 id=\"how-to-track-google-business-profile-with-proranktracker\"><strong>How to Track Your Google Business Profile with ProRankTracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know about all the benefits of tracking your Business Profile ranks, let\u2019s talk about HOW to track them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is the <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">most accurate rank tracking tool<\/span><\/a><span style=\"font-weight: 400;\"> on the market, making it a great option for tracking your GMB profile. It\u2019s also easy to learn and use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following these 4 simple steps, you can quickly take your Google Business Profile SEO to the next level.<\/span><\/p>\n<h3><strong>Add Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your first step is to add the keywords you want to track for your Google Business Profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to add keywords for tracking in ProRankTracker is to use the Add Wizard.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the URL of your business site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type all the keywords you want to track for your GMB profile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Input the location where you want to track your Business Profile ranks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cAlso track Google Snack Pack (top 3 maps) and Local Finder (top 100 maps).\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your business\u2019s GMB profile name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201cSave.\u201d<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4761\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9-1030x651.jpg\" alt=\"\" width=\"1030\" height=\"651\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9-1030x651.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9-300x190.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9-768x485.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9-705x446.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/9.jpg 1457w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Use Location-Specific Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your business operates in a particular area, you must add location data for your tracking. Otherwise, you won\u2019t get ranking data relevant to your specific location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 ways to add a location to your GMB profile on ProRankTracker.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add Wizard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced Add<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To use the Add Wizard to add location data, just add keywords in the same way described above, making sure to include location data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have multiple locations and want to receive specific data for each one, click the \u201c+\u201d icon and add another location for your GMB profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advanced add allows you to be a bit more precise. You can select from 4 different location-specific tracking options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic local<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local Finder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snack Pack<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only \u201cLocal Finder\u201d and \u201cSnack Pack\u201d will track your GMB profile results. \u201cOrganic local\u201d and \u201cMobile\u201d track results for your website URL.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4762\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10-1030x335.jpg\" alt=\"\" width=\"1030\" height=\"335\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10-1030x335.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10-300x98.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10-768x250.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10-705x229.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/10.jpg 1443w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unlike in the Add Wizard, you can choose to track just Local Finder or just Snack Pack. If you only want to track Snack Pack (and don\u2019t care about Local Finder tracking), you need to add your GMB profile through the Advanced Add tool instead of Add Wizard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you choose local tracking in the Advanced Add tool, make sure you also include your GMB profile name and the locations where you want to track it.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4763\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11-1030x271.jpg\" alt=\"\" width=\"1030\" height=\"271\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11-1030x271.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11-300x79.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11-768x202.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11-705x186.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/11.jpg 1432w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Use Different Rankings Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After you\u2019ve added your location-specific keywords, you\u2019re ready to start using ProRankTrackers rankings views to track your data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 5 different rankings views for you to get different perspectives on your data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL View<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term View<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full SERPs<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4764\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12-1030x593.jpg\" alt=\"\" width=\"1030\" height=\"593\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12-1030x593.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12-300x173.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12-768x442.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12-705x406.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/12.jpg 1481w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Each of these views helps you visualize your data in slightly different ways. By using all 5 regularly, you can get a very clear picture of your ranks\u2019 overall health.<\/span><\/p>\n<h3><strong>Set Up Reports and Notifications<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The final ProRankTracker feature that we\u2019ll cover is the use of Reports and Notifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reports are sets of data that are sent out at predetermined times. For example, you might set a report of the Dashboard view to be sent out every Monday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 19 different reports that you can set up. We highly recommend using a variety of reports regularly, as they will help you understand various aspects of your strategy.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4765\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13-1030x585.jpg\" alt=\"\" width=\"1030\" height=\"585\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13-1030x585.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13-300x170.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13-768x436.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13-705x400.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/12\/13.jpg 1479w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Notifications are like reports, but they are sent out when a particular condition is met. For example, you might set notifications for when one of your ranks moves up or down by 3 positions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both reports and notifications are extremely valuable. They help you stay up-to-date, and they make sure you never miss a beat\u2013even if you aren\u2019t checking on your ranks every day.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even though Google My Business is going through another big update, you shouldn\u2019t expect it to become any less important for your business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping an active and accurate GMB profile is a great way to get exposed to new potential customers and connect with searchers in new ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the steps and advice in this article, you should find your GMB profile quickly rising through the ranks on Google Search and Maps! Tracking your ranks with ProRankTracker will help you make sound strategic decisions and beat your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our last piece of advice: don\u2019t wait! Get on Google NOW and get your GMB profile up and running!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What would you say if I asked you for the 5 most essential tools for business owners?\u00a0 The chances are high that 10 different business owners would have 10 different answers to the same question. There are just so many good tools out there! However, almost everyone would put Google My Business somewhere on their [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for help with your Google Business Profile? 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