{"id":4641,"date":"2021-11-03T21:18:56","date_gmt":"2021-11-03T21:18:56","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4641"},"modified":"2021-11-10T12:21:27","modified_gmt":"2021-11-10T12:21:27","slug":"performance-based-seo","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/","title":{"rendered":"Performance-Based SEO: Pros and Cons"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most of us start working on SEO with dreams of uncovering the perfect keyword, shooting to the top of the SERP, or beating our competitors and winning tons of traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, your very first SEO decision is whether you\u2019re going to do your SEO or if you\u2019ll hire someone to do it for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this first step is much less glamorous, it\u2019s one of the most important decisions you\u2019ll make in SEO. It determines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of time and money you\u2019ll spend on SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The keywords you\u2019ll target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And sometimes even the success of your campaign!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re even considering purchasing SEO services from a provider, you\u2019ve already heard the term \u201cperformance-based SEO.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering what performance-based SEO is and whether it\u2019s worth your time and money, you\u2019ve come to the right place!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will explore:<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-performance-based-seo\"><span style=\"font-weight: 400;\">What is performance-based SEO<\/span><\/a><\/li>\n<li><a href=\"#how-much-performance-based-seo-costs\">How much does <span style=\"font-weight: 400;\">performance-based SEO cost?<\/span><\/a><\/li>\n<li><a href=\"#pros-performance-based-seo\">Pros of <span style=\"font-weight: 400;\">performance-based SEO<\/span><\/a><\/li>\n<li><a href=\"#cons-of-performance-based-seo\">Cons\u00a0of <span style=\"font-weight: 400;\">performance-based SEO<\/span><\/a><\/li>\n<li><a href=\"#how-to-measure-performance-based-seo\">How to Measure Performance from an SEO Vendor<\/a><\/li>\n<li><a href=\"#proranktracker-a-way-to-measure-performance\">ProRankTracker: A Better Way to MEASURE Performance<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">the pros and cons of performance-based SEO and help you make the best decision for your business.<\/span><\/p>\n<h2 id=\"what-is-performance-based-seo\"><strong>What Is Performance-Based SEO?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Performance-based SEO (also known as \u201cpay for performance SEO,\u201d Pay per results SEO,\u201d and other similar names) is a type of SEO in which the customer only pays if the provider can provide the desired result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what exactly does that mean?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In regular SEO, you pay a flat fee based on time, keywords, or campaigns. Even if the provider doesn\u2019t deliver the results you were hoping for, you still have to pay the agreed amount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you choose a performance-based SEO program and you agree that you will pay a specific fee for each keyword that the provider can rank in the top 3 within 1 year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If 12 months go by and the results-based SEO company doesn\u2019t get any of your keywords into the top 3, you don\u2019t pay a dime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you\u2019re starting to see why performance-based SEO is an attractive option for many companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you sign on the dotted line, there are a few more things you should know about pay-for-performance SEO.<\/span><\/p>\n<h2 id=\"how-much-performance-based-seo-costs\"><strong>How Much Does Performance-Based SEO Cost?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For most people thinking about hiring an SEO provider, the cost will be the most critical factor in their decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how much does performance SEO cost?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is a little disappointing: It depends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like almost anything, performance-based SEO depends on many different factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The quality of the service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The reputation of the provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The size of the job<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even though it\u2019s impossible to nail down a specific price range, we can give you a few general ideas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starting, you won\u2019t pay anything.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will pay a high premium if your vendor delivers results (more on this in a minute)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You may pay a commission-based fee for the sales made after hiring the vendor (which could result in very high costs).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Since it\u2019s impossible to nail down a specific price range, we\u2019ll be looking at both the pros and cons of the performance-based SEO pricing model throughout this article.<\/span><\/p>\n<h2 id=\"pros-performance-based-seo\"><strong>Pros of Performance-Based SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start out by talking about the pros of results-based SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though this type of SEO isn\u2019t for everyone, there are some benefits that you should know about before making your decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019re going to focus on 2 significant benefits of pay-on-performance SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#lower-start-up-cost\"><span style=\"font-weight: 400;\">It has lower start-up costs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#pay-for-results\"><span style=\"font-weight: 400;\">You will only pay for results<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3 id=\"lower-start-up-cost\"><strong>Lower Start-Up Cost<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you hear the words \u201clow start-up costs,\u201d what do you think?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">$500? $250? $100?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How about $0?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned before, performance-based SEO normally has a start-up cost of $0! That\u2019s one of the things that attracts so many people to this type of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses will benefit the most from the low start-up costs of performance-based SEO. If your SEO budget is low because you aren\u2019t currently making many sales, you can still hire a professional to work on your SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the pay-per-results SEO firm starts generating sales for you, your SEO budget can grow to pay the fees that come with positive results.<\/span><\/p>\n<h3 id=\"pay-for-results\"><strong>Only Pay for Results<\/strong><\/h3>\n<p><a href=\"https:\/\/www.webfx.com\/SEO-Pricing.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Most SEO projects<\/span><\/a><span style=\"font-weight: 400;\"> cost more than $5000, and hiring an SEO consultant can often cost upwards of $100\/hour!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s whether they deliver results or not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, pay-for-performance SEO only requires you to pay if the terms of the original agreement are met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When establishing an agreement with a results-based SEO firm, make sure that the goals and fees associated with those goals are CRYSTAL CLEAR before signing on the dotted line!<\/span><\/p>\n<h2 id=\"cons-of-performance-based-seo\"><strong>Cons of Performance-Based SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve looked at some of the pros of performance-based SEO let\u2019s look at some of the reasons why you should think carefully before making your decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will focus on 3 cons of performance SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#incentivize-back-hat-seo\">It can sometimes incentivize black hat SEO practices<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#short-term-results\">Some results may be short-term<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#log-run-cost\">It can actually cost MORE in the long run<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n<h3 id=\"incentivize-back-hat-seo\"><strong>It Could Incentivize Black Hat SEO Practices<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to SEO, you may not yet know that not all SEO practices are made equal. Some SEO can break Google\u2019s rules. These are called \u201cblack hat SEO practices.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, some low-quality performance-based SEO providers will use these black hat practices to increase the speed of the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From their end, this makes financial sense. Faster results = faster payment (because they don\u2019t get paid unless you get results).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these black hat practices can destroy your SEO ranks over time, and they can even earn you a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google penalty<\/span><\/a><span style=\"font-weight: 400;\"> that can remove your site from search results altogether!<\/span><\/p>\n<h3 id=\"incentivize-back-hat-seo\"><strong>Possible Short Term Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even if the SEO vendor doesn\u2019t use black hat practices, that doesn\u2019t necessarily mean everything is well and good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an effort to make things go faster, vendors can also use low-quality SEO techniques that lead to short-term spikes in traffic but don\u2019t create lasting results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, they could use low-quality backlinks or keyword-stuffed web pages. Both can generate a temporary surge in traffic, but neither will improve your ranks over time.<\/span><\/p>\n<h3 id=\"log-run-cost\"><strong>It Can Be More Expensive in the Long-Term<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, performance-based SEO can be more expensive than traditional SEO in the long term. This isn\u2019t always the case, but it is a possibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your vendor manages to rank all your keywords, you could be required to dish out thousands of dollars for their efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but a commission-based contract could lead to long-term costs, which can eat into your profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you decide to work with performance-based SEO vendors, make sure you count the cost of a successful campaign before committing. Ensure that you can afford it, or you could end up regretting your new high ranks!<\/span><\/p>\n<h2><strong>Is It Worth Paying for SEO Based on Performance?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether working with a performance-based SEO vendor is worth it is ultimately up to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to consider both the pros and cons before making any decisions about the vendor you choose to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performance-based SEO can be a massive waste of time and effort if the vendor you choose leads to low-quality results or a Google penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a small business that wants to rank for a couple of keywords might benefit significantly from performance-based SEO. The low upfront costs can give the company a ranking boost to jump-start organic traffic before costs escalate too much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our recommendation is to contact a few different vendors to explore their pricing options. Then, read online reviews for any company before even considering hiring them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, run from any company that has received complaints about black hat SEO!<\/span><\/p>\n<h2 id=\"how-to-measure-performance-based-seo\"><strong>How to Measure Performance from an SEO Vendor<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you choose to work with a vendor, you should always ensure that you\u2019re measuring the results produced by their work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measuring SEO results can seem complicated, but you must keep track of only a few key metrics to stay on top of your SEO results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at 3 metrics you should be measuring to ensure your vendor is providing the results you\u2019re looking for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#conversions-and-sales\"><span style=\"font-weight: 400;\">Conversions and sales<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#rankings\"><span style=\"font-weight: 400;\">Rankings<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#traffic\"><span style=\"font-weight: 400;\">Traffic<\/span><\/a><\/li>\n<\/ul>\n<h3 id=\"conversions-and-sales\"><strong>Conversions and Sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s your SEO 101 lesson for the day: if your SEO isn\u2019t generating sales, it\u2019s not working!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why the very first things you need to measure are your conversions and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, it should be straightforward to notice an increase in conversions and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can measure sales by the total number of sales and the total value of all sales. By measuring both, you get a good picture of how your income and customer base change month-to-month.<\/span><\/p>\n<h3 id=\"rankings\"><strong>Rankings for Important Keywords (Especially Bottom of the Funnel keywords)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of your keyword strategy isn\u2019t necessarily to show your website to the maximum number of people. Instead, you\u2019re trying to get exposed to people who are ready to buy whatever you\u2019re selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The keywords that bring in these customers are highly targeted long-tail keywords. Your ranks for these long-tail keywords are much more important than your ranks for general keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measuring your ranks for these bottom-of-the-funnel keywords will give you a good idea of how successful your SEO strategy is at the moment. If you\u2019re ranking highly for important keywords, you can expect to see an increase in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your number of keywords is very low (if you\u2019re a small business), it\u2019s possible to keep track of your ranks for your most important keywords manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you sell running shoes for older runners. You can just search \u201crunning shoes for men over 40\u201d to see how high you rank for that search term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll talk about a much easier way to track your ranks for these keywords in just a moment.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4643\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2.jpg\" alt=\"\" width=\"920\" height=\"900\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2.jpg 920w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-300x293.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-768x751.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-36x36.jpg 36w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-705x690.jpg 705w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/a><\/p>\n<h3 id=\"traffic\"><strong>Traffic (&amp; Traffic Quality)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you work with a performance-based SEO vendor, you should see an increase in traffic and traffic quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a measurement of traffic from most web hosts. For example, Squarespace offers traffic analytics to all its users:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4644\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1-1030x662.jpg\" alt=\"\" width=\"1030\" height=\"662\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1-1030x662.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1-300x193.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1-768x493.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1-705x453.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1.jpg 1401w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, an increase in traffic doesn\u2019t necessarily mean that your business is getting healthier. For example, if your bounce rate is <\/span><a href=\"https:\/\/zerogravitymarketing.com\/good-bounce-rate\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">higher than around 30-40%<\/span><\/a><span style=\"font-weight: 400;\"> (like the website pictured here), it means that your traffic isn\u2019t very specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s low-quality traffic that isn\u2019t very interested in your content or product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measuring both traffic and traffic quality gives you a more accurate picture of your website\u2019s health.\u00a0<\/span><\/p>\n<h2 id=\"proranktracker-a-way-to-measure-performance\"><strong>ProRankTracker: A Better Way to MEASURE Performance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring keyword performance is a crucial part of any SEO strategy. Even if you\u2019re working with a performance-based SEO vendor, you should be keeping up with your ranks!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you keep up with your ranks, you will have a better idea about your website\u2019s health and your vendor\u2019s success. It also helps you avoid getting hoodwinked by seedy vendors (which, unfortunately, do exist).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 3 areas where ProRankTracker can make tracking keyword performance more manageable and <\/span><a href=\"https:\/\/proranktracker.com\/blog\/serp-tracking\/\"><span style=\"font-weight: 400;\">more accurate<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h3><strong>Discover and Track Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before anything else, you need to make sure that you\u2019re targeting the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">best keywords<\/span><\/a><span style=\"font-weight: 400;\">. More specific keywords will help you get higher-quality traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only problem is that it\u2019s challenging to develop a list of great keywords off the top of your head.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help solve this problem, you can use ProRankTracker\u2019s Keyword Suggestion tool. All you have to do is enter your current keywords, and ProRankTracker will generate a list of highly-specific, long-tail keywords that you can add to your strategy.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4645\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-1030x639.jpg\" alt=\"\" width=\"1030\" height=\"639\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-1030x639.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-300x186.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-768x476.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1-705x437.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1.jpg 1454w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you find a keyword you want to track, just click on it to add it to your tracking list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then use ProRankTracker\u2019s URL View and Term View to track your keywords. It gives you valuable information like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the rank has changed in the last day, week, and month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your current rank<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4646\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1-1030x548.jpg\" alt=\"\" width=\"1030\" height=\"548\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1-1030x548.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1-300x160.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1-768x408.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1-705x375.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1.jpg 1459w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>Track Your Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another benefit of using ProRankTracker is the ability to track your competitors\u2019 keyword strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitor tracking ensures that your competitors don\u2019t start beating you on some of your most valuable keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your competitors is just as easy as monitoring your keywords. Using the Add Wizard, just add your competitors\u2019 URLs and keywords that you want to track:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4647\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1-1030x582.jpg\" alt=\"\" width=\"1030\" height=\"582\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1-1030x582.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1-300x170.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1-768x434.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1-705x398.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1.jpg 1476w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you can use the same tracking tools you use for your keywords to keep an eye on your competitors.<\/span><\/p>\n<h3><strong>Save Time and Money<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, ProRankTracker is a great tracking solution because it can save you a ton of time and money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We mentioned earlier that it\u2019s possible to keep track of your ranks. That\u2019s true, but it can take hours to manually search all of your keywords and scroll through the results until you find yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker simplifies this process by making all your ranks available in one place. It also gives vital historical data that will keep you up-to-date on your progress.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4648\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1-1030x586.jpg\" alt=\"\" width=\"1030\" height=\"586\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1-1030x586.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1-300x171.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1-768x437.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1-705x401.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1.jpg 1458w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Finally, ProRankTracker is cost-effective compared to other tools. But, even more importantly, it can save you the lost income of a poorly executed keyword strategy!<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in performance-based SEO, you must weigh the pros and cons before you commit to anything!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reading the positives and the negatives above and contacting companies for quotes, you can make the best decision for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, you should never neglect to keep up with your SEO progress. ProRankTracker can make it easier to keep up with your ranks whether you decide to hire an SEO vendor or not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try out <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">ProRankTracker for free<\/span><\/a><span style=\"font-weight: 400;\"> and see how much of a difference it can make!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of us start working on SEO with dreams of uncovering the perfect keyword, shooting to the top of the SERP, or beating our competitors and winning tons of traffic. However, your very first SEO decision is whether you\u2019re going to do your SEO or if you\u2019ll hire someone to do it for you. While [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/performance-based-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Performance-Based SEO: Pros and Cons\" \/>\n\t\t<meta property=\"og:description\" content=\"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/proranktracker.com\/blog\/performance-based-seo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"845\" \/>\n\t\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-11-03T21:18:56+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-11-10T12:21:27+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SEORankTracking\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@ProRanktracker\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Performance-Based SEO: Pros and Cons\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#article\",\"name\":\"Performance-Based SEO: Pros and Cons\",\"headline\":\"Performance-Based SEO: Pros and Cons\",\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/performance-based-SEO.png\",\"width\":845,\"height\":321,\"caption\":\"performance based SEO\"},\"datePublished\":\"2021-11-03T21:18:56+00:00\",\"dateModified\":\"2021-11-10T12:21:27+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#webpage\"},\"articleSection\":\"Articles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#listItem\",\"name\":\"Performance-Based SEO: Pros and Cons\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#listItem\",\"position\":3,\"name\":\"Performance-Based SEO: Pros and Cons\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/prt\\\/articles\\\/#listItem\",\"name\":\"Articles\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\",\"name\":\"ProRankTracker Blog\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/seo_proranktracker\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/pro_ranktracker\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ProRankTracker-videos\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/proranktracker\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/\",\"name\":\"Jacob Statler\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jacob Statler\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#webpage\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/\",\"name\":\"Performance-Based SEO: Pros and Cons\",\"description\":\"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/author\\\/jacob\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/performance-based-SEO.png\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#mainImage\",\"width\":845,\"height\":321,\"caption\":\"performance based SEO\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/performance-based-seo\\\/#mainImage\"},\"datePublished\":\"2021-11-03T21:18:56+00:00\",\"dateModified\":\"2021-11-10T12:21:27+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/\",\"name\":\"ProRankTracker Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/proranktracker.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Performance-Based SEO: Pros and Cons","description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","canonical_url":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#article","name":"Performance-Based SEO: Pros and Cons","headline":"Performance-Based SEO: Pros and Cons","author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png","width":845,"height":321,"caption":"performance based SEO"},"datePublished":"2021-11-03T21:18:56+00:00","dateModified":"2021-11-10T12:21:27+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#webpage"},"isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#webpage"},"articleSection":"Articles"},{"@type":"BreadcrumbList","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/proranktracker.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","position":2,"name":"Articles","item":"https:\/\/proranktracker.com\/blog\/prt\/articles\/","nextItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#listItem","name":"Performance-Based SEO: Pros and Cons"},"previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#listItem","position":3,"name":"Performance-Based SEO: Pros and Cons","previousItem":{"@type":"ListItem","@id":"https:\/\/proranktracker.com\/blog\/prt\/articles\/#listItem","name":"Articles"}}]},{"@type":"Organization","@id":"https:\/\/proranktracker.com\/blog\/#organization","name":"ProRankTracker Blog","url":"https:\/\/proranktracker.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/seo_proranktracker\/","https:\/\/www.pinterest.com\/pro_ranktracker\/","https:\/\/www.youtube.com\/c\/ProRankTracker-videos","https:\/\/www.linkedin.com\/company\/proranktracker"]},{"@type":"Person","@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author","url":"https:\/\/proranktracker.com\/blog\/author\/jacob\/","name":"Jacob Statler","image":{"@type":"ImageObject","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/92f5ef97bc77dccf7fd9e34d2dde62d1151ea8436c79c270ec6b51299dd4be85?s=96&d=mm&r=g","width":96,"height":96,"caption":"Jacob Statler"}},{"@type":"WebPage","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#webpage","url":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/","name":"Performance-Based SEO: Pros and Cons","description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/proranktracker.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#breadcrumblist"},"author":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"creator":{"@id":"https:\/\/proranktracker.com\/blog\/author\/jacob\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png","@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#mainImage","width":845,"height":321,"caption":"performance based SEO"},"primaryImageOfPage":{"@id":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/#mainImage"},"datePublished":"2021-11-03T21:18:56+00:00","dateModified":"2021-11-10T12:21:27+00:00"},{"@type":"WebSite","@id":"https:\/\/proranktracker.com\/blog\/#website","url":"https:\/\/proranktracker.com\/blog\/","name":"ProRankTracker Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/proranktracker.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"ProRankTracker Blog","og:type":"article","og:title":"Performance-Based SEO: Pros and Cons","og:description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","og:url":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/","og:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png","og:image:secure_url":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png","og:image:width":845,"og:image:height":321,"article:published_time":"2021-11-03T21:18:56+00:00","article:modified_time":"2021-11-10T12:21:27+00:00","article:publisher":"https:\/\/www.facebook.com\/SEORankTracking\/","twitter:card":"summary","twitter:site":"@ProRanktracker","twitter:title":"Performance-Based SEO: Pros and Cons","twitter:description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","twitter:image":"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/performance-based-SEO.png"},"aioseo_meta_data":{"post_id":"4641","title":null,"description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"Performance-Based SEO: Pros and Cons","og_description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"featured","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"Performance-Based SEO: Pros and Cons","twitter_description":"Wondering if performance-based SEO is worth the time and money? This article will help you make the best decision for your business.","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"#aioseo-article-6420419c5e08e","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-11-03 20:54:45","updated":"2025-08-18 03:25:07","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/proranktracker.com\/blog\/prt\/articles\/\" title=\"Articles\">Articles<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPerformance-Based SEO: Pros and Cons\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/proranktracker.com\/blog"},{"label":"Articles","link":"https:\/\/proranktracker.com\/blog\/prt\/articles\/"},{"label":"Performance-Based SEO: Pros and Cons","link":"https:\/\/proranktracker.com\/blog\/performance-based-seo\/"}],"_links":{"self":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/comments?post=4641"}],"version-history":[{"count":3,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/4641\/revisions"}],"predecessor-version":[{"id":4829,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/posts\/4641\/revisions\/4829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/media?parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/categories?post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proranktracker.com\/blog\/wp-json\/wp\/v2\/tags?post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}