{"id":4617,"date":"2021-11-01T13:45:54","date_gmt":"2021-11-01T13:45:54","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4617"},"modified":"2024-11-04T18:42:31","modified_gmt":"2024-11-04T18:42:31","slug":"seo-issues","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/seo-issues\/","title":{"rendered":"19 Common SEO Issues (And How to Fix Them)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even if you\u2019re a total beginner at SEO, you know the goal of SEO is to get more people to see your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More visitors means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More exposure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More sales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But what if you spend all that time and effort on optimizing your website, but the traffic doesn\u2019t start pouring in as you\u2019d hoped?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chances are high that you\u2019re experiencing some SEO issues that keep your website from reaching its full potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will discuss 19 common SEO problems that plague almost everyone at one point or another. We\u2019re also going to give you actionable steps to fix the issues and get that traffic boost you\u2019ve been looking for!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we&#8217;ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#types-of-seo-issues\">Types of SEO issues<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#technical-seo-problems\">Top 5 Technical SEO Problems<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#keyword-seo-problems\">Top 5 Keyword-Related SEO Problems<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#tracking-seo-issues\">Top 5 Tracking-Related SEO Issues<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#ux-seo-issues\">Top 4 UX-Related SEO Issues<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"types-of-seo-issues\"><strong>Types of SEO Issues<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing we need to settle is what exactly we\u2019re talking about when we say \u201cSEO issues.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There isn\u2019t just 1 area of SEO where all the problems occur. Unfortunately, it\u2019s a little more complicated than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is a broad field involving moving parts from all across your websites (and maybe even on other websites). So before we jump into our list of SEO issues, let\u2019s define 4 common areas where most people experience the biggest SEO problems.\u00a0<\/span><\/p>\n<h3><strong>Technical SEO Issues<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Some of the most common SEO problems are technical. But what exactly is a technical SEO issue?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO issues occur when there is something wrong with the way your website is set up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, technical SEO problems have to do with your website\u2019s code, organization, or structure. We\u2019ll look at 5 of the most common technical SEO problems that you\u2019re likely to experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, these issues are typically easy to fix. With a little bit of technical know-how (or with a programmer\u2019s help), you should be able to get past technical issues in no time.<\/span><\/p>\n<h3><strong>Keyword Problems<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When people think of SEO, one of the first things they think of is keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords form the backbone of any SEO strategy. If you can target and rank for keywords that people are using in their searches, you\u2019ll see a traffic increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, keyword-related SEO problems can occur when your keyword strategy isn\u2019t designed well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your keyword strategy might not be <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">specific enough<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You might be competing with yourself for specific keywords (keyword cannibalization).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You aren\u2019t targeting the right keywords for current trends.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll talk about all these issues and more in the keyword section of this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fixing keyword problems can take a lot of time and effort because your competitors will be targeting the same keywords. However, it\u2019s imperative to prioritize keyword success to see significant traffic increases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right tools and some patience, you can rank high on the SERP.<\/span><\/p>\n<h3><strong>Tracking Issues<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What if you target 10 excellent keywords, write 1 article for each of those keywords, then never look at them again? Will you start getting a ton of traffic?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, you probably won\u2019t see much of an increase in your traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes time and consistent effort to improve your rankings for different keywords. That effort typically comes in the form of <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">tracking your keywords<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is another set of issues that people experience when tracking keywords. Many people prioritize other issues over tracking keywords, which ultimately hurts their ranks significantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll talk about why you should prioritize tracking and how you can make the most of tracking software to improve your SEO success.<\/span><\/p>\n<h3>UX Issues<\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, many SEO hopefuls struggle with UX-related SEO issues like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to provide valuable content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not answering search intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poorly formatted content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You might be thinking, \u201cWhat\u2019s the big deal? What\u2019s important is getting people on my page.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire point of SEO is providing VALUE to searchers, so Google prioritizes content that offers more value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t believe me? Just take a look at <\/span><a href=\"https:\/\/about.google\/intl\/en\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google\u2019s mission statement<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4620\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1030x476.jpg\" alt=\"\" width=\"1030\" height=\"476\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1030x476.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-300x139.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-768x355.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1536x710.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-1500x694.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1-705x326.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/1.jpg 1771w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s stated reason for existence is to provide USEFUL content, so making the UX of your website as convenient and user-facing as possible is the key to ranking higher than your competitor\u2019s on Google\u2019s SERPs.<\/span><\/p>\n<h2 id=\"technical-seo-problems\"><strong>Top 5 Technical SEO Problems<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start by looking at some of the most common technical SEO problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your website grows and develops, you will continue to run into technical SEO problems, so you may have to fix some of these issues multiple times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might write a new blog article that doesn\u2019t get added to the sitemap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or you might delete a blog post after a couple of years, which means some of your internal and external links will break, which damages your SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both of these problems could present themselves multiple times, so make sure that you do regular <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-website-audit-checklist\/\"><span style=\"font-weight: 400;\">site audits<\/span><\/a><span style=\"font-weight: 400;\"> to keep these problems to a minimum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these problems you\u2019ll be able to fix yourself quickly. However, you may need the help of a more experienced programmer or web designer for other technical issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 5 common technical SEO problems and how to fix them!<\/span><\/p>\n<h3><strong>1. Duplicate Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If the content on your website is a duplicate of content found elsewhere on the web (or even elsewhere on your website), it could be damaging your SEO ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How likely is it that you could have duplicate content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><span style=\"font-weight: 400;\">25-30% of the internet<\/span><span style=\"font-weight: 400;\"> is duplicate content, so it\u2019s pretty likely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duplicate content might occur if you accidentally create 2 versions of the same page on your website. One common way for this to occur is by having the same page with \u201chttps:\/\/\u201d before it and another version with just \u201chttp:\/\/\u201d before it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some web hosts automatically generate both secured and non-secured versions of your page. You will have duplicate content if you forget only to allow the secured version.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To resolve this issue, look through all your pages on your hosting service to ensure that there aren\u2019t any duplicates. If you have a sitemap (which you should), look through it for repeated URLs and disable one of them.<\/span><\/p>\n<h3><strong>2. Spam Backlink<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hopefully, you\u2019re focused on getting and monitoring <\/span><a href=\"https:\/\/proranktracker.com\/blog\/13-tips-on-how-to-find-backlink-opportunities\/\"><span style=\"font-weight: 400;\">high-quality backlinks<\/span><\/a><span style=\"font-weight: 400;\"> to your site. High-quality backlinks not only give visitors another place to find your website, but they also give you an SEO boost as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can also get bad backlinks that hurt your website. These backlinks come from spammy, disreputable websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 steps you need to take when you notice that you have spammy backlinks to your site:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try to get the backlink removed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disavow the backlink.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">First, Google requires you to get in touch with the webmaster of the spammy website to ask them to remove the backlink. If you can\u2019t find contact information for them (which is likely), use a tool like Whois.com to look it up.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4622\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1030x470.jpg\" alt=\"\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1030x470.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-300x137.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-768x351.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1536x702.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-1500x685.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3-705x322.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/3.jpg 1594w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then, submit a disavow request on Google Search Console. Google will take your request into consideration. Then they will ignore the spam backlink for future SEO considerations.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4623\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-1.png\" alt=\"\" width=\"500\" height=\"378\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-1.png 500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/2-1-300x227.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3><strong>3. Speed Issues<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Slow page speed is both a UX issue and a technical issue, but we\u2019ll go ahead and discuss it here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your page is incredibly slow, it can be frustrating to use. When your page is frustrating to use, people don\u2019t want to use it, so it\u2019s less VALUABLE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Less value = worse SEO rank<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During your site audits, make sure that you check page speed with a tool like Google\u2019s <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4624\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1030x467.jpg\" alt=\"\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1030x467.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-300x136.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-768x348.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1536x696.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-1500x680.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4-705x320.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/4.jpg 1835w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If your page speed is slow, users are more likely to click off your page without interacting with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this issue, follow PageSpeed Insights\u2019 suggestions on how to increase your page speed. You can typically increase page speed by optimizing code, images, and videos.<\/span><\/p>\n<h3><strong>4. Google Penalties<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your site doesn\u2019t comply with Google\u2019s Webmaster Guidelines, you might get a Google penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google penalties mean that Google will manually reduce your website\u2019s SEO ranks until you can prove that you\u2019ve fixed whatever issue wasn\u2019t in compliance with the Webmaster Guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: SEO is all about providing value. Penalties are put in place to ensure that people don\u2019t take advantage of spammy SEO practices to rank higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">get rid of Google penalties<\/span><\/a><span style=\"font-weight: 400;\">, identify the issue by going to your Search Console dashboard. Follow the steps it gives you, then submit a review request through Search Console.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find Google Penalties against your website, click on \u201cSecurity and Manual Actions\u201d in the Search Console toolbar.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4625\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1030x414.jpg\" alt=\"\" width=\"1030\" height=\"414\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1030x414.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-300x121.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-768x309.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1536x618.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-1500x604.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5-705x284.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/5.jpg 1859w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If the reviewer finds that you\u2019ve corrected the error, Google will remove the penalty, and your SEO will return to normal.<\/span><\/p>\n<h3><strong>5. Missing Sitemap<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The last technical issue that we\u2019ll cover is a missing sitemap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Services like Squarespace and Wix will automatically generate a sitemap as you create your site. However, you might not have a sitemap if you made your website, hired someone to create one for you, or used WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A missing sitemap confuses Google\u2019s crawlers, which hurts their ability to rank your site correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this issue, make sure that you upload a sitemap in Search Console so Google can more effectively crawl your site.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4626\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1030x449.jpg\" alt=\"\" width=\"1030\" height=\"449\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1030x449.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-300x131.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-768x334.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1536x669.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-1500x653.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6-705x307.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/6.jpg 1743w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a sitemap, you can automatically generate a sitemap using the <\/span><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Yoast SEO plugin<\/span><\/a><span style=\"font-weight: 400;\"> or hire a developer to create one for you.<\/span><\/p>\n<h2 id=\"keyword-seo-problems\"><strong>Top 5 Keyword-Related SEO Problems<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re well on your way to fixing the technical SEO problems on your website let\u2019s talk about how to fix the SEO challenges you\u2019re facing with your keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people struggle to get the most out of their keyword strategies because they aren\u2019t sure what\u2019s wrong in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will focus on 5 common SEO issues that people experience with their keywords, and we\u2019ll show you exactly how to fix them.<\/span><\/p>\n<h3><strong>1. Imprecise Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The most common keyword-related SEO issue by far is the use of imprecise keywords. Unfortunately, there may be nothing that is hurting your SEO ranks more than the use of imprecise keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that you\u2019re in the business of selling <\/span><a href=\"https:\/\/proranktracker.com\/blog\/white-label-seo\/\"><span style=\"font-weight: 400;\">white-label SEO <\/span><\/a><span style=\"font-weight: 400;\">services. If you\u2019re targeting keywords like \u201cSEO,\u201d \u201cSEO business,\u201d and \u201cSEO seller,\u201d STOP!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These imprecise keywords get so much traffic each month that it\u2019s almost impossible to rank for them. In addition, people searching for such imprecise terms typically aren\u2019t ready to buy anything yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, focus on precise, long-tail keywords that bring in targeted traffic. You can use a tool like ProRankTracker\u2019s Keyword Suggestions tool to find super precise keywords.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4627\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7-1030x487.jpg\" alt=\"\" width=\"1030\" height=\"487\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7-1030x487.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7-300x142.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7-768x363.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7-705x334.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/7.jpg 1448w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re targeting imprecise keywords, move this to the top of your to-do list NOW!<\/span><\/p>\n<h3><strong>2. Keyword Cannibalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Do you have multiple pages on your site that are competing for the same keywords?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, you\u2019re probably suffering from keyword cannibalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds ugly, it\u2019s because it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword cannibalization is when you\u2019re shooting yourself in the foot by competing with yourself instead of with your competitors!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, this is a simple fix.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go through the keywords you\u2019re targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that you\u2019re targeting a few specific keywords instead of targeting all keywords on every page.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For example, you might have a page targeting \u201chow to buy SEO services\u201d and another one targeting \u201cwhy to hire an SEO reseller.\u201d These 2 pages won\u2019t compete with one another on the SERP, so you aren\u2019t cannibalizing yourself!<\/span><\/p>\n<h3><strong>3. Unoptimized Meta Titles and Descriptions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most neglected aspects of SEO is meta titles\/descriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The meta title is the big title that appears in blue letters for every search result on Google. The meta description is the small black text below the meta title that describes what\u2019s on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to provide value to searchers (which will help you rank higher), you need to have <\/span><a href=\"https:\/\/proranktracker.com\/blog\/optimize-websites-9-tips-on-how-to-use-metadata-effectively\/\"><span style=\"font-weight: 400;\">precise, actionable meta description<\/span><\/a><span style=\"font-weight: 400;\">s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, they need to be short and sweet. After I read your meta title and description, I should know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your page is about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why I should click on your page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What benefit I\u2019ll receive if I click on your page<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4628\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8.jpg\" alt=\"\" width=\"916\" height=\"611\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8.jpg 916w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8-300x200.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8-768x512.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/8-705x470.jpg 705w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t tell me all of those details, I\u2019m not clicking!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you go through all of your meta titles and descriptions and format them to target your most valuable keywords and to be precise and actionable.<\/span><\/p>\n<h3><strong>4. Sudden Traffic Drops<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever experienced a sudden drop in your web traffic, and you weren\u2019t sure why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, this type of traffic drop comes from a keyword problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords aren\u2019t a \u201cset it and forget it\u201d aspect of SEO. They\u2019re constantly changing, and you have to be changing with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, these changes in the keyword landscape can drastically affect the amount of traffic that you see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you fix it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, make sure that you\u2019re doing everything you can to monitor changes in your niche:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor <\/span><a href=\"https:\/\/proranktracker.com\/blog\/how-to-use-google-trends\/\"><span style=\"font-weight: 400;\">seasonal trends<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4629\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9-1030x608.jpg\" alt=\"\" width=\"1030\" height=\"608\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9-1030x608.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9-300x177.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9-768x454.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9-705x416.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/9.jpg 1317w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow influencers in your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep up with industry news to catch wind of changing trends.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adapt your keyword strategy as trends change, and you should see much more stable results.<\/span><\/p>\n<h3><strong>5. Competitor Keyword Attack<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You and your competitors are most likely targeting some of the same keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, you will experience a drop in traffic when a competitor starts trying to steal a valuable keyword away from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no way to stop a competitor attack (we tried asking nicely&#8211;it didn\u2019t work), but you can respond with attacks of your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye on the keywords that your competitors are targeting. If they\u2019re targeting one that you want, don\u2019t be afraid to go after it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitor tracking is an integral part of your SEO strategy, and we\u2019ll talk more about it later in this article.<\/span><\/p>\n<h2 id=\"tracking-seo-issues\"><strong>Top 5 Tracking-Related SEO Issues<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We mentioned earlier that keywords and SEO aren\u2019t the type of thing that you can just do once, then forget about. You have to constantly stay on top of changing keywords to beat your competitors and secure your traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where tracking comes into play. Unfortunately, however, many people neglect to track, and it becomes an SEO disease for them&#8211;slowly draining their websites of life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll cover the biggest SEO problems that people face when tracking their ranks.<\/span><\/p>\n<h3><strong>1. Untracked Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Almost everyone is already ranking for keywords that they don\u2019t know about yet. The consequences of untracked keywords can be disastrous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that you\u2019re ranking in the top 5 for the keyword \u201cwhy to buy SEO services,\u201d but you don\u2019t know it. Since you\u2019re not tracking that keyword, your competitor could steal it right from under your nose without you ever knowing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this, use ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">Rankings Discovery<\/span><\/a><span style=\"font-weight: 400;\"> tool to discover keywords for which you\u2019re already ranking.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4630\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-1030x431.jpg\" alt=\"\" width=\"1030\" height=\"431\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-1030x431.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-300x126.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-768x322.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-1536x643.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-1500x628.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10-705x295.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/10.jpg 1853w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can easily add new keywords to your list of tracked terms from this tool, making sure you stay one step ahead of your competitors.<\/span><\/p>\n<h3><strong>2. Imprecise Local Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that the internet is the primary source of information about local businesses for <\/span><a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/#local-seo-facts\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">97% of searchers<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, local SEO is critical, because it is your most important source of local traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if you aren\u2019t keeping up with your local SEO properly? This can happen in multiple ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring all local SEO tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking for an approximate location (by country instead of by city, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not tracking on Google Maps, Local Finder, and Snack Pack<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you track with precise location data, you can ensure that your SEO strategy is finely tuned for local searchers to discover you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this issue, make sure that you\u2019re using specific location data on all the URLs and keywords that you track. You can use ProRankTracker\u2019s Add Wizard to add location data to any tracked URL or keyword easily.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4631\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/11.jpg\" alt=\"\" width=\"736\" height=\"805\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/11.jpg 736w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/11-274x300.jpg 274w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/11-645x705.jpg 645w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><\/p>\n<h3><strong>3. Lack of Competitor Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your competitors are tracking your keyword strategies. Are you tracking theirs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, now is the time to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a rule of thumb, you should be tracking everything for your competitors that you\u2019re tracking for your own business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, most businesses fail to do enough competitor tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this issue, use ProRankTracker\u2019s tracking tools to track the same keyword for your own business and your competitors. Then you\u2019ll be able easily to compare your performance for a specific keyword to theirs.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4632\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12-1030x396.jpg\" alt=\"\" width=\"1030\" height=\"396\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12-1030x396.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12-300x115.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12-768x295.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12-705x271.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/12.jpg 1462w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you know your competitors\u2019 strategies as well as you know your own, you\u2019ll be better able to outrank them on their keywords.<\/span><\/p>\n<h3><strong>4. Ignoring Long-Term Ranking Trends<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ranks can sometimes change very slowly. Many people don\u2019t even realize when one of their ranks is trending up or down because they aren\u2019t tracking long-term trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can wreak havoc on your SEO strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that one of your pages has been on an upward trend for the last 6 months. However, you haven\u2019t noticed because its progress has been slow, so you decide to stop trying to rank for that keyword and move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, you could have made the top 5 for that keyword if you had been tracking the long-term trends of your keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this SEO issue, just make sure that you keep up with daily, weekly, and monthly changes for all your keywords. ProRankTracker makes this incredibly simple by giving you quick access to graphs of long-term changes in the Daily View tool.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4633\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13-1030x567.jpg\" alt=\"\" width=\"1030\" height=\"567\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13-1030x567.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13-300x165.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13-768x423.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13-705x388.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/13.jpg 1462w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><strong>5. Failure to Track Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The last tracking-related SEO problem that we see frequently is a total failure to track keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People write a blog post for a random keyword, then hope that their website makes it to the front page of Google. But, unfortunately, that\u2019s not how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to be tracking your keywords to know how to adjust your strategy. Tracking answers your most important questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s working?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What isn\u2019t working?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do I need to change?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have my ranks changed recently?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On the other hand, this is one of the most manageable SEO problems to fix. Just head over to <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">ProRankTracker\u2019s free trial<\/span><\/a><span style=\"font-weight: 400;\"> and start tracking your keywords right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you also experiment with the keyword discovery tools to start targeting better, more precise keywords as well.\u00a0<\/span><\/p>\n<h2 id=\"ux-seo-issues\"><strong>Top 4 UX-Related SEO Issues<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, SEO is all about providing the best user experience possible to the searcher on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply&#8211;you won\u2019t rank if you don\u2019t provide a high level of value to the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019re going to cover the most common SEO issues related to UX, and we\u2019re going to give you tips on how to increase the value that you\u2019re offering visitors.<\/span><\/p>\n<h3><strong>1. Not Answering Search Intent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Almost nothing is more frustrating than clicking on a search result only to find out that it doesn\u2019t answer your question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, many websites target keywords unrelated to their topics because they think it will help them pull in additional traffic (even if the traffic is looking for something else).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this type of practice will only hurt your website in the long run. One of the most significant factors in Google\u2019s assessment of your website\u2019s quality and usefulness is whether it answers search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, if someone searches, clicks on your page, and reads it, will their question be answered?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If yes, you\u2019re answering search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, you need to redesign your content to make sure that you\u2019re answering search intent.<\/span><\/p>\n<h3><strong>2. Fluff Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s possible to answer search intent without providing real depth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what we call \u201cfluff content.\u201d It TECHNICALLY answers the question, but it surrounds a short, simple answer in a blog post the size of Moby Dick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Searchers don\u2019t like to read. Most people only read any given search result for about <\/span><a href=\"https:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">15 seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your goal needs to be to provide as much value in as few words as possible. Condensed content is more valuable than fluff content, so Google ranks it higher on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fix this issue, go back through all your blog posts and website copy. Ask yourself, \u201cCould this be shorter and still provide the same amount of value?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the answer is \u201cyes,\u201d work through the content and condense it until it is laser-focused on answering the searcher\u2019s question.<\/span><\/p>\n<h3><strong>3. Lack of Value<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A post that lacks value is ultimately useless to a searcher, so Google doesn\u2019t want it to rank highly. Google\u2019s focus on value means that you need to ensure that everything you put on your website offers tremendous value!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does it mean to lack value?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The content is not helpful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articles aren\u2019t focused on helpful information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of visual aids or other helpful visual content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The article may attempt to answer the search intent but doesn\u2019t provide any real insight.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To fix this SEO problem, I recommend asking yourself one simple question before posting anything on your website:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWould I benefit from reading this article if I were in the searcher\u2019s shoes?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go back through all your old content and ensure that every word is helpful and valuable. If your website consistently provides more value than your competitors\u2019, you will begin to rank higher than them as well.<\/span><\/p>\n<h3><strong>4. Non-Scannable Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Remember how we said that internet users don\u2019t like to read?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not use that fact to your advantage?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You make it more likely that people will find value in your content when you make it easy to skim. Skimming means that readers will be able to hit the highlights of your content without spending much time reading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your content is in huge blocks of text, it is difficult to scan because there isn\u2019t anything to catch the reader\u2019s eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of just using text and the occasional picture, try other formatting techniques to improve your content\u2019s scannability:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bullet points and ordered lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headers and subheaders wherever applicable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A clear progression of ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Table of contents<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, look at the organization of the article below. Skimming through the significant points is easy because my eye is easily drawn to the headers and bullet points. In addition, the blue text makes it even more scannable.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4634\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14-1030x688.jpg\" alt=\"\" width=\"1030\" height=\"688\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14-1030x688.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14-300x201.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14-768x513.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14-705x471.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/11\/14.jpg 1140w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a question you can ask yourself to determine if your content is scannable:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCould I understand the main points of this article in 30 seconds or less?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to reformat old articles to improve scannability. Scannable content is more valuable to readers, which makes it more likely to rank high on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember these 4 questions to improve your UX:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I answering the searcher\u2019s question?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my content provide the answer in the shortest post possible?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would I benefit from the material I\u2019m posting?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could I understand the main points of the article in 30 seconds or less?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your answer to all 4 questions is \u201cYES!\u201d the UX likely isn\u2019t getting interfering with your SEO.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These 19 common SEO issues aren\u2019t the only problems you\u2019re likely to face, but they are some of the most significant and most common SEO issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the tips laid out in this article, you should be able to jump over these hurdles and consistently improve your SEO and your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, SEO isn\u2019t something that you do once and then forget&#8211;you have to work on it continually to make sure you\u2019re not sliding backward!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, remember that your top priority in SEO should always be to put value above everything else. If searchers find value in what you\u2019re creating, your ranks will improve!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you\u2019re a total beginner at SEO, you know the goal of SEO is to get more people to see your website. More visitors means: More exposure More leads More sales But what if you spend all that time and effort on optimizing your website, but the traffic doesn\u2019t start pouring in as you\u2019d [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to learn how to get the most of your SEO efforts? 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