{"id":4421,"date":"2021-08-02T16:09:15","date_gmt":"2021-08-02T16:09:15","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4421"},"modified":"2024-11-04T18:38:56","modified_gmt":"2024-11-04T18:38:56","slug":"how-to-use-google-trends","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/how-to-use-google-trends\/","title":{"rendered":"How to Use Google Trends to Choose Hot &#038; Upcoming Keywords"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keyword strategies are a tricky business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many questions to answer to be successful:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are people searching for right now?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What will people be searching for in the future?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I outperform the other pages competing for these keywords?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a long time, there wasn\u2019t a reliable way to get answers to these questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, we have <\/span><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Google Trends, you can find people\u2019s past searches, what they\u2019re searching for now, and what they might be searching for tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pretty sweet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you wondering what the heck is Google Trends, and how to use it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve answered those questions in this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll show you just how to use Google Trends to improve your keywords, get more views, and land on top of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-most-accurate-way-to-serp-track-in-2017\/\"><span style=\"font-weight: 400;\">SERP<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-google-trends\"><span style=\"font-weight: 400;\">What is Google Trends?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#uses-fro-google-trends-data\"><span style=\"font-weight: 400;\">5 Uses for Google Trends\u2019 Data<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-use-google-trends-for-keywords-and-ranking\"><span style=\"font-weight: 400;\">How to Use Google Trends to Perfect Your Keywords and Top the SER<\/span><span style=\"font-weight: 400;\">P<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-use-google-trends-for-marketing\"><span style=\"font-weight: 400;\">How to Use Google Trends for Marketing<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-google-trends\"><b>What is Google Trends?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before we launch into the different uses of Google Trends, let\u2019s address what it is and what it does \u2014 understanding its purpose will help you get the most out of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends\u2019 primary purpose is to track the amount of interest for a given search term on Google\u2019s search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does that mean?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google collects and stores data about user searches made on their platform and makes that data available to the public in a structured format.\u00a0<\/span><\/p>\n<p><b>This structured format is the Google Trends dashboard.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, we searched \u201c<\/span><i><span style=\"font-weight: 400;\">Coffee<\/span><\/i><span style=\"font-weight: 400;\">\u201d on Google Trends to see how much search traffic that keyword has received in the last 12 months.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6ph1x-aaf0bdb5a1c090b9000b06e3e1ba3aca\">\n.avia-image-container.av-o6ph1x-aaf0bdb5a1c090b9000b06e3e1ba3aca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-o6ph1x-aaf0bdb5a1c090b9000b06e3e1ba3aca av-styling- avia-align-center  avia-builder-el-0  el_before_av_image  avia-builder-el-first '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4426 avia-img-lazy-loading-not-4426 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-1030x525.jpg\" alt='1' title='1'  height=\"525\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-1030x525.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-300x153.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-768x392.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-1536x784.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-1500x765.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1-705x360.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/1.jpg 1678w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Google Trends provides business owners with insight into Google search trends to help them make informed decisions when choosing their <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">keywords<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps users observe the public\u2019s reaction to the news, influencers, and current events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Google Trends shows you precisely how often people are searching for specific search terms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, how you use that data is up to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover the way to use Google Trends\u2019 data to your benefit.<\/span><\/p>\n<h2 id=\"uses-fro-google-trends-data\"><b>5 Uses for Google Trends\u2019 Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might look at Google Trends and think it provides interesting data without grasping how helpful it can be to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might get how you can gain insight from statistics but not realize how Google Trends\u2019 info can benefit your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/20-advanced-seo-techniques-to-improve-your-search-rankings-in-2019\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> and rank on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not already using Google Trends, you\u2019re missing out on valuable data that can help boost your business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different ways to utilize the data from Google Trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we sift through the varying uses of Google Trends, we\u2019re going to focus specifically on WHY you\u2019d use Google Trends in that particular way.\u00a0<\/span><\/p>\n<p><b>After all, obtaining data doesn\u2019t do a thing if you don\u2019t know how to use it.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone will use Google Trends for all of these purposes, but you\u2019ll probably find several to use regularly.<\/span><\/p>\n<h3><b>1. Gather Historical Keyword Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the classic uses of Google Trends is viewing historical keyword data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many keyword trackers will show you an average of how many times a keyword is searched per month. <\/span><span style=\"font-weight: 400;\">This is essential in keyword research review where you can determine which terms have the greatest impact on your performance in organic search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Google Trends can show you historical data back to 2004 \u2014 you can see specific trends over a span of years to answer questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have searches for the keyword increased or decreased over the years?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What has caused some of the spikes in search activity? What has caused the drops?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the keyword likely to last, or is it more likely to drop out of relevance?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Looking at a historic graph can help you answer these questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here is a 5-year graph for the search term \u201c<\/span><i><span style=\"font-weight: 400;\">Coffee<\/span><\/i><span style=\"font-weight: 400;\">\u201d (<\/span><i><span style=\"font-weight: 400;\">We like coffee, OK?<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmjfud-9df1bec7cbe91e131a8562fc4a674b82\">\n.avia-image-container.av-mmjfud-9df1bec7cbe91e131a8562fc4a674b82 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mmjfud-9df1bec7cbe91e131a8562fc4a674b82 av-styling- avia-align-center  avia-builder-el-1  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4427 avia-img-lazy-loading-not-4427 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2-1030x353.jpg\" alt='2' title='2'  height=\"353\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2-1030x353.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2-300x103.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2-768x263.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2-705x242.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/2.jpg 1443w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Here, we can see that the term has experienced a steady increase in <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">search traffic<\/span><\/a><span style=\"font-weight: 400;\"> over the last 5 years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There have been several peaks and valleys, but the general trend is upward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at this graph shows us there\u2019s continued interest in coffee-related topics on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you might not want to target that particular keyword, you now know that there are probably related keywords that\u2019ll continue to see traffic, and you can choose your keywords accordingly.<\/span><\/p>\n<h3><b>2. Understand Trending Searches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trends affect people\u2019s search activity on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, these searches will be reflected in Google Trends\u2019 collected data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I looked up \u201c<\/span><i><span style=\"font-weight: 400;\">Olympics<\/span><\/i><span style=\"font-weight: 400;\">\u201d on Google Trends, and it predictably shows a spike in search activity in the years when the games are taking place.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyhnrp-bb49c920166c431cec639dcb57aaa615\">\n.avia-image-container.av-kyhnrp-bb49c920166c431cec639dcb57aaa615 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyhnrp-bb49c920166c431cec639dcb57aaa615 av-styling- avia-align-center  avia-builder-el-2  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4428 avia-img-lazy-loading-not-4428 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-1030x542.jpg\" alt='3' title='3'  height=\"542\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-1030x542.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-768x404.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3-705x371.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/3.jpg 1444w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">If I\u2019m running a sports-related page, this trend tells me 2 essential things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olympics-related Google searches go gangbusters when the games are nearby.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Olympics-related keywords are worthless 75% of the time but highly valuable the other 25% of the time.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">That\u2019s some critical Google data, right there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s evident people search MORE for the Olympics every 4 years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Google Trends fills in our knowledge gaps of this trend by providing us with essential data about the other 3 years.<\/span><\/p>\n<h3><b>3. Follow Seasonal Keyword Trends in Your Niche<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most crucial decisions for an effective content strategy is WHEN to post WHICH keyword-based content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studying seasonal trends can help quickly answer that question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you run a fitness company and have articles about biking for health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A quick search on Google Trends will show you that searches about bicycles are MUCH more popular in the summer.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j78511-e824871fef16fc3839ad0f20ad6e191f\">\n.avia-image-container.av-j78511-e824871fef16fc3839ad0f20ad6e191f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-j78511-e824871fef16fc3839ad0f20ad6e191f av-styling- avia-align-center  avia-builder-el-3  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4429 avia-img-lazy-loading-not-4429 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4-1030x548.jpg\" alt='4' title='4'  height=\"548\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4-1030x548.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4-300x160.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4-768x409.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4-705x375.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/4.jpg 1446w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">On the other hand, you discover that searches for ellipticals are more prevalent in the winter months.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gwu6c5-b42d80f990dff19d413c739760cc8d8f\">\n.avia-image-container.av-gwu6c5-b42d80f990dff19d413c739760cc8d8f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-gwu6c5-b42d80f990dff19d413c739760cc8d8f av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4430 avia-img-lazy-loading-not-4430 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-1030x545.jpg\" alt='5' title='5'  height=\"545\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-1030x545.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-300x159.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-768x407.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5-705x373.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/5.jpg 1445w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">This information is invaluable when planning out your yearly <\/span><span style=\"font-weight: 400;\">content schedule<\/span><span style=\"font-weight: 400;\"> \u2014 you can push biking articles in the summer and articles about ellipticals in the winter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly every industry has a seasonal shift like this, and a few quick searches on Google Trends helps you plan your content to make maximum impact on your business.<\/span><\/p>\n<h3><b>4. Discover New Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Trends also allows you to discover new keywords by finding similar searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is perform a search for one of your keywords and then scroll down to see other related searches people are conducting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continuing with our coffee example, if we scroll down, we\u2019ll see similar keywords.<\/span><\/p>\n<p><b>Google Trends shows us both \u201c<\/b><b><i>Related topics<\/i><\/b><b>\u201d and \u201c<\/b><b><i>Related queries<\/i><\/b><b>.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Related topics are similar to your search term, but they don\u2019t always include the keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related queries are search queries that include your search term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In human speak, \u201c<\/span><i><span style=\"font-weight: 400;\">topics<\/span><\/i><span style=\"font-weight: 400;\">\u201d help you expand your keyword strategy into new areas, whereas \u201c<\/span><i><span style=\"font-weight: 400;\">queries<\/span><\/i><span style=\"font-weight: 400;\">\u201d help you refine your strategy for a single topic.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fd17t1-060bbe6fadae36313723505258a049af\">\n.avia-image-container.av-fd17t1-060bbe6fadae36313723505258a049af .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fd17t1-060bbe6fadae36313723505258a049af av-styling- avia-align-center  avia-builder-el-5  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4431 avia-img-lazy-loading-not-4431 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6-1030x350.jpg\" alt='6' title='6'  height=\"350\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6-1030x350.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6-300x102.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6-768x261.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6-705x240.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/6.jpg 1436w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Google Trends also shows you how the search volume for each topic and query has changed recently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, \u201c<\/span><i><span style=\"font-weight: 400;\">bicycle repair near me<\/span><\/i><span style=\"font-weight: 400;\">\u201d is up 1,050% at the time of writing this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizing Google Trends\u2019 keyword features is a great way to expand or refine your keyword strategy.<\/span><\/p>\n<h3><b>5. Compare Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Comparing keywords can help refine your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-seo-basics-you-might-be-neglecting-part-1\/\"><span style=\"font-weight: 400;\">keyword strategy<\/span><\/a><span style=\"font-weight: 400;\"> by allowing you to compare related keywords to decide on your target words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To compare 2 or more keywords using Google Trends, enter a new query in the \u201c<\/span><i><span style=\"font-weight: 400;\">Add comparison<\/span><\/i><span style=\"font-weight: 400;\">\u201d box at the top of the page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bonus \u2014 you can compare up to 5 different keywords at a time.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ef2811-1396918d3203cfa1bc8d95518944f2bb\">\n.avia-image-container.av-ef2811-1396918d3203cfa1bc8d95518944f2bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ef2811-1396918d3203cfa1bc8d95518944f2bb av-styling- avia-align-center  avia-builder-el-6  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4432 avia-img-lazy-loading-not-4432 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7-1030x517.jpg\" alt='7' title='7'  height=\"517\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7-1030x517.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7-300x151.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7-768x386.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7-705x354.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/7.jpg 1448w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Each new keyword will appear on the graph, allowing you to compare its performance over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you scroll down, you\u2019ll be able to see regional data and related queries for each search term.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-clsgz9-95e1872029f274a37b8061e982c2d748\">\n.avia-image-container.av-clsgz9-95e1872029f274a37b8061e982c2d748 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-clsgz9-95e1872029f274a37b8061e982c2d748 av-styling- avia-align-center  avia-builder-el-7  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4433 avia-img-lazy-loading-not-4433 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8-1030x505.jpg\" alt='8' title='8'  height=\"505\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8-1030x505.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8-300x147.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8-768x377.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8-705x346.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/8.jpg 1458w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Comparing keywords gives you valuable insight to make critical keyword decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparisons allow you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot seasonal differences between keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare the long-term success of multiple keywords to pick popular evergreen topics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify keywords that\u2019ll perform better in your region.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Taking advantage of all 5 of these uses of Google Trends will help you better understand your viewers\u2019 search habits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you\u2019ll be able to make a more effective keyword strategy by understanding Google Trends.<\/span><\/p>\n<h2 id=\"how-to-use-google-trends-for-keywords-and-ranking\"><b>How to Use Google Trends to Perfect Your Keywords and Top the SERP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We will focus specifically on using Google Trends to write better content, get more views, and rank up on the SERP.<\/span><\/p>\n<h3><b>1. Create Content Around New Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use new keywords from Google Trends to create unique content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content is the magnet that draws viewers to your website (<\/span><i><span style=\"font-weight: 400;\">where they can make purchases<\/span><\/i><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating better content around new keywords will help you inch your way up to the top of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/serp-analysis\/\"><span style=\"font-weight: 400;\">SERP<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29crid-d157df5aac33a285cdc6dcc333c9fffc\">\n.avia-image-container.av-29crid-d157df5aac33a285cdc6dcc333c9fffc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-29crid-d157df5aac33a285cdc6dcc333c9fffc av-styling- avia-align-center  avia-builder-el-8  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4441 avia-img-lazy-loading-not-4441 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-use-google-trends-1.png\" alt='how to use google trends 1' title='how to use google trends 1'  height=\"392\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-use-google-trends-1.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-use-google-trends-1-300x139.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-use-google-trends-1-768x356.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/how-to-use-google-trends-1-705x327.png 705w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">When writing your content, remember to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep seasonal trends in mind.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on keywords that are trending up instead of down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at Google Trends tools like regional data and related search queries.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s also vital to remember to look through the related keywords \u2014 take time to compare multiple keywords until you find the best fit for your content.<\/span><\/p>\n<p><b>Repeat this process for all of your keywords and commit to regularly create and post content according to your Google Trends analysis.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Proper Google Trends analysis will help you roll out the right content at the right time and land higher on the SERP.<\/span><\/p>\n<h3><b>2. Track Your Content\u2019s Success Using ProRankTracker<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You aren\u2019t going to get everything right on your first round of content, and that\u2019s OK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you know how well your strategy worked?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where ProRankTracker comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every time you launch new content based on your Google Trends searches, add the<\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-most-accurate-way-to-serp-track-in-2017\/\"><span style=\"font-weight: 400;\"> new URL to ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> using the Add Wizard.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type in the URL and the content\u2019s target keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add it to groups and tags if you want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201c<\/span><i><span style=\"font-weight: 400;\">Next Step<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select where you want to track (<\/span><i><span style=\"font-weight: 400;\">desktop, mobile, search engines, etc.<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toggle Snack Pack if you are targeting local searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201c<\/span><i><span style=\"font-weight: 400;\">Save<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/li>\n<\/ol>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ay6c6d-9d2ebc7e09a08d0d80625717de042ed7\">\n.avia-image-container.av-ay6c6d-9d2ebc7e09a08d0d80625717de042ed7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ay6c6d-9d2ebc7e09a08d0d80625717de042ed7 av-styling- avia-align-center  avia-builder-el-9  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4434 avia-img-lazy-loading-not-4434 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9-1030x568.jpg\" alt='9' title='9'  height=\"568\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9-1030x568.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9-300x165.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9-768x424.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9-705x389.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/9.jpg 1465w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">After adding your new URLs, you\u2019ll be able to easily keep track of them in ProRankTracker\u2019s URL view, simply navigate to the URL View tab on the left-side toolbar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the URL View, you can see how each piece of content is ranking for each target keyword.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8wanpx-8c1364c223e4ff26bdfcbcec7437af45\">\n.avia-image-container.av-8wanpx-8c1364c223e4ff26bdfcbcec7437af45 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8wanpx-8c1364c223e4ff26bdfcbcec7437af45 av-styling- avia-align-center  avia-builder-el-10  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4435 avia-img-lazy-loading-not-4435 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10-1030x547.jpg\" alt='10' title='10'  height=\"547\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10-1030x547.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10-300x159.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10-768x408.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10-705x375.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/10.jpg 1479w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Use this tool to keep track of your ranks over time because understanding how each piece of content performs is critical in refining your keywords.<\/span><\/p>\n<h3><b>3. Refine Your Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After you\u2019ve completed your first round of content and tracked your ranks for each piece, it\u2019s time to reevaluate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What worked?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What didn\u2019t work?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did some content perform well and then peter out (<\/span><i><span style=\"font-weight: 400;\">or vice versa<\/span><\/i><span style=\"font-weight: 400;\">)?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asking yourself these questions helps you gain insight as you refine your keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to do your refining:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go back to Google Trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><b>We recommend using both options simultaneously for the best results.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you use Google Trends, repeat the same process as before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know more about how your content performed, you can make more informed decisions in choosing new keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using ProRankTracker, navigate to the \u201c<\/span><i><span style=\"font-weight: 400;\">Keyword Suggestions<\/span><\/i><span style=\"font-weight: 400;\">\u201d tab on the left-side toolbar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re in the Keyword Suggestions menu, find your URL in the dropdown menu, then click \u201c<\/span><i><span style=\"font-weight: 400;\">View<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7u7k5h-1416620f1446b52701b696a6efb33c77\">\n.avia-image-container.av-7u7k5h-1416620f1446b52701b696a6efb33c77 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7u7k5h-1416620f1446b52701b696a6efb33c77 av-styling- avia-align-center  avia-builder-el-11  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4436 avia-img-lazy-loading-not-4436 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-1030x551.jpg\" alt='11' title='11'  height=\"551\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-1030x551.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-300x161.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-768x411.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-1500x803.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11-705x377.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/11.jpg 1502w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">A list of keyword suggestions will appear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, take the keywords you get from ProRankTracker to Google Trends to get more info about how they might best be used in your content strategy.<\/span><\/p>\n<h3><b>4. Repeat<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Rinse and repeat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat those 3 steps to continue climbing your way up the SERP.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends and <\/span><a href=\"https:\/\/proranktracker.com\/sample_reports\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> are a dynamic combo to use for perfecting your keyword strategy.<\/span><\/p>\n<p><b>Each time you repeat this process, you\u2019ll find your content getting steadily higher ranks.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, you should only continue to refine keywords that aren\u2019t ranking highly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a post performing well and driving traffic to your website, add it to your list of evergreen content and recycle it seasonally \u2014 no keyword refining necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it ain\u2019t broke, don\u2019t fix it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends is a helpful tool, but it\u2019s only half the ranking battle \u2014 if you don\u2019t track your ranks, you\u2019ll never get the whole picture, and your ranks will suffer.<\/span><\/p>\n<h2 id=\"how-to-use-google-trends-for-marketing\"><b>How To Use Google Trends for Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve focused a lot in this article on how to use Google Trends for your content strategy, but there are plenty of other uses for the tool as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most popular uses for Google Trends is for <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers use Google Trends tools to understand their niche better, which helps target groups more specifically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends allows marketers to know exactly what people in their niche are searching for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding search trends in your niche helps you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make more targeted ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep up with current events and their effect on internet searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep up with the most influential people in your niche.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This section will go into a bit more detail on how to use Google Trends for marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of the same skills apply here, but you need to know a couple of additional things.<\/span><\/p>\n<h3><b>Focus on Seasonal Trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers know the power of seasonality in marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The holiday season alone can be a massive driving force behind purchases, with around <\/span><a href=\"https:\/\/www.livechat.com\/success\/always-ready-seasonal-ecommerce-rush\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> completing their holiday shopping online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the holidays aren\u2019t the only significant seasonal shift in marketing \u2014 Google Trends shows seasonal swings in almost every search term.<\/span><\/p>\n<p><b>Even the keyword \u201c<\/b><b><i>Marketing<\/i><\/b><b>\u201d shows seasonal shifts.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, it experiences a sharp downturn every December, followed by a quick recovery in January. <\/span><span style=\"font-weight: 400;\">This means that a popular keyword with huge monthly searches can be overtaken by trending, hot keywords that are more relevant to the current season.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-67v2v9-82f45e0d212e95d261bf44076b62e568\">\n.avia-image-container.av-67v2v9-82f45e0d212e95d261bf44076b62e568 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-67v2v9-82f45e0d212e95d261bf44076b62e568 av-styling- avia-align-center  avia-builder-el-12  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4437 avia-img-lazy-loading-not-4437 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12-1030x537.jpg\" alt='12' title='12'  height=\"537\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12-1030x537.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12-300x156.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12-768x401.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12-705x368.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/12.jpg 1457w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">As a marketer, you MUST be paying attention to seasonal swings in your niche so that you know to increase ad spending in weeks leading up to a seasonal upturn, and wind down when interest dwindles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding shifts on seasonal keywords is essential to making the right marketing decisions, and Google Trends can help you fully understand seasonality in your niche.<\/span><\/p>\n<h3><b>Follow Influencers\u2019 Popularity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A second significant use for Google Trends in marketing is following influencer and celebrity popularity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there any major influencers in your niche?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track interest in them by looking at Google search trends over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses typically generate <\/span><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/influencer-marketing-for-businesses\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$6.50 for every $1<\/span><\/a><span style=\"font-weight: 400;\"> spent on influencer marketing, so the influencers you choose to include in your strategy can have a massive impact on your success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I looked up Neil Patel on Google Trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The graph shows sporadic changes, which may influence marketing decisions in the SEO niche.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jca9x-c2f946fc9db6a714955b705a13a7459d\">\n.avia-image-container.av-3jca9x-c2f946fc9db6a714955b705a13a7459d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3jca9x-c2f946fc9db6a714955b705a13a7459d av-styling- avia-align-center  avia-builder-el-13  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4438 avia-img-lazy-loading-not-4438 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-1030x543.jpg\" alt='13' title='13'  height=\"543\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13-705x371.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/13.jpg 1450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">You can also use the \u201c<\/span><i><span style=\"font-weight: 400;\">Compare<\/span><\/i><span style=\"font-weight: 400;\">\u201d feature to compare multiple influencers in your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This informs you of each influencer\u2019s long-term popularity, which should be considered in your choice of influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We compared three influencers in the YouTube gaming niche below.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparing their graphs helps marketers make better decisions when utilizing influencer marketing.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zcjs5-8fdbb71a8ce7970e9532b1084a94b6ac\">\n.avia-image-container.av-2zcjs5-8fdbb71a8ce7970e9532b1084a94b6ac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2zcjs5-8fdbb71a8ce7970e9532b1084a94b6ac av-styling- avia-align-center  avia-builder-el-14  el_after_av_image  avia-builder-el-last '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4439 avia-img-lazy-loading-not-4439 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-1030x543.jpg\" alt='14' title='14'  height=\"543\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14-705x372.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/07\/14.jpg 1446w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Trends is a powerful tool at your disposal once you know how to use it correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following this guide, you can get robust data from Google Trends and perfect your keyword strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining Google Trends with a rank tracking tool like ProRankTracker will pave the way on your road to successful online marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing to remember is to continuously refine your keyword strategy until you\u2019ve staked your claim at the top of the SERP!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 3 spots on Google get over<\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> 75% of the clicks<\/span><\/a><span style=\"font-weight: 400;\">, so don\u2019t stop until you\u2019re there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us know in the comments how you have used Google Trends to perfect your keyword strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword strategies are a tricky business. There are so many questions to answer to be successful: What are people searching for right now? What will people be searching for in the future? How can I outperform the other pages competing for these keywords? For a long time, there wasn\u2019t a reliable way to get answers [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn more about Google Trends and how to use seasonal keywords, as well as popular and hot keywords to promote your brand.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/how-to-use-google-trends\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" 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