{"id":4377,"date":"2021-06-30T23:01:39","date_gmt":"2021-06-30T23:01:39","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4377"},"modified":"2024-11-04T18:38:42","modified_gmt":"2024-11-04T18:38:42","slug":"google-penalty-removal","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/","title":{"rendered":"Google Penalty Removal: How to Recover From 25 SEO Penalties"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve spent weeks on your SEO strategy, and everything is finally in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excited, you check your ranks daily, waiting to for them shoot through the roof!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when they eventually change, it\u2019s not the change you\u2019d hoped for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ranks plummeted.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ay Yai Yai!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a good chance you\u2019ve been hit by a Google penalty for SEO practices that go against the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Webmaster Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">your SEO strategy could also not be up to par, in which case we recommend a review of the <\/span><\/i><a href=\"https:\/\/proranktracker.com\/blog\/20-advanced-seo-techniques-to-improve-your-search-rankings-in-2019\/\"><i><span style=\"font-weight: 400;\">best SEO strategies<\/span><\/i><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p>What is a Google penalty?<\/p>\n<p><span style=\"font-weight: 400;\">How do you get rid of it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it time to pack up, sell your house, and apply for unemployment?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Breathe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google SEO penalties are confusing and scary for business owners and we\u2019re here to help you understand what they are and how to recover from them.<\/span><\/p>\n<p>In this post we&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#what-is-google-penalty-in-seo\">What is a Google Penalty in SEO?<\/a><\/li>\n<li><a href=\"#worry-about-sites-getting-penalty\">Do You Need to Worry about Your Sites Getting a Penalty?<\/a><\/li>\n<li><a href=\"#consequences-of-google-penalty\">Consequences of a Google Penalty<\/a><\/li>\n<li><a href=\"#how-long-google-penalty-last\">How Long Does a Google Penalty Last?<\/a><\/li>\n<li><a href=\"#how-to-know-if-site-has-penalty\">How to Know If Your Site Has a Penalty<\/a><\/li>\n<li><a href=\"#google-penalties-and-how-to-fix-them\">All Google Penalties and How to Fix Them<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-google-penalty-in-seo\"><b>What is a Google Penalty in SEO?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google processes about <\/span><a href=\"https:\/\/www.statista.com\/statistics\/265796\/us-search-engines-ranked-by-number-of-core-searches\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">13 billion searches<\/span><\/a><span style=\"font-weight: 400;\"> per month, so it can\u2019t show everything that MIGHT be a relevant result to every search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It just isn\u2019t possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where SEO comes in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your site\u2019s pages helps Google know exactly what your page is about, increasing the chances that Google will show your page to people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, SEO is based on practices that use keywords, getting backlinks, and general website structure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there are ways to trick Google\u2019s algorithms into thinking your page is relevant when it actually, it\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spam websites, for example, stuff their pages with invisible blocks of keywords to rank higher on the SERP.<\/span><\/p>\n<p><b>That\u2019s where the penalties come in.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A Google SEO penalty (<\/span><i><span style=\"font-weight: 400;\">AKA a \u201cmanual action\u201d<\/span><\/i><span style=\"font-weight: 400;\">) is when Google identifies and penalizes a website that\u2019s using tricky tactics to grab the top spot of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/serp-analysis\/\"><span style=\"font-weight: 400;\">SERP<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a no-no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Google manually hurts a spammy website\u2019s rank.<\/span><\/p>\n<h2 id=\"worry-about-sites-getting-penalty\"><b>Do I Really Need to Worry About My Sites Getting a Penalty?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might be thinking, \u201cMy website\u2019s legit, so I\u2019m not sweating penalties.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If only it were that simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, most website owners will run into a Google penalty against their website eventually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google penalties can come from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad backlinks to your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User comments on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain mobile redirects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plenty of other sources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, you just can\u2019t always predict when a manual action might be taken against your <\/span><span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes you violate Google\u2019s guidelines by accident (<\/span><i><span style=\"font-weight: 400;\">more on that later<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p>However, you\u2019ve got plenty of options to prevent or remove Google penalties, and luckily, there are some great tools out there that can help, like the Google Sandbox and Penalty Checker Tool.<\/p>\n<p>Once you know which penalty you&#8217;re dealing with, you can begin to take the necessary steps to recovery.<\/p>\n<h2 id=\"\"><b>Consequences of a Google Penalty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Is a penalty really that bad?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you just ignore it if you get one?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure you can, but we don\u2019t recommend it if you\u2019re the least bit interested in creating a steady stream of website traffic funneled from Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Csite-abused-with-third-party-spam\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">consequences of Google penalties<\/span><\/a><span style=\"font-weight: 400;\"> can be severe, we\u2019ll address 3 here.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Rank Drop<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first consequence of a Google penalty is a manual lowering of your site\u2019s rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">News flash, if you get moved from page 1 to page 2, it\u2019s a big freaking deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Less than <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=54393f7944d3\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">6% of Google clicks<\/span><\/a><span style=\"font-weight: 400;\"> come from the 2nd page of search results.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hadcvt-df8beacb10d436868c0c0270449c71d8\">\n.avia-image-container.av-hadcvt-df8beacb10d436868c0c0270449c71d8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-hadcvt-df8beacb10d436868c0c0270449c71d8 av-styling- avia-align-center  avia-builder-el-0  el_before_av_image  avia-builder-el-first '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4380 avia-img-lazy-loading-not-4380 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/google-penalty-removal-1.png\" alt='google penalty removal 1' title='google penalty removal 1'  height=\"275\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/google-penalty-removal-1.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/google-penalty-removal-1-300x98.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/google-penalty-removal-1-768x250.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/google-penalty-removal-1-705x229.png 705w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<p><b>Less than 6% \u2014 let that sink in.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your site might as well not even be on Google if it gets moved to page 2 of the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve worked on your site\u2019s SEO, you know the value of the first 3 spots on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all your hard work, getting moved to page 2 is a major setback.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Removal of Site from the Google SERP<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second possible consequence of a Google penalty is even worse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google will altogether remove specific pages from the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Google removes a site from search results, they don\u2019t leave a placeholder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They don\u2019t leave an alert that says, \u201c<\/span><i><span style=\"font-weight: 400;\">This page has been hidden for violating Google Webmaster Guidelines. Show anyway?<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><b>It\u2019s just gone. Zilch. Nada.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In other words, a user could scroll to page 100 of the SERP and never find your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google site removal means your website visitors will have to come from direct traffic and referral traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until you work on Google penalty removal, you\u2019ll get ZERO organic search traffic to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ouch.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Lower Traffic<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It ought to go without saying that either of the above consequences will result in drastically reduced traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lower traffic means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fewer views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fewer sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less money<\/span><\/li>\n<\/ul>\n<h2 id=\"how-long-google-penalty-last\"><b>How Long Does a Google Penalty Last?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google SEO penalties are pretty severe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be hoping they don\u2019t last long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may think ignorance is bliss and instead of worrying about Google penalty removal, you\u2019ll be fine to stick your head in the sand until the penalty disappears on its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, that\u2019s not how it works.<\/span><\/p>\n<p><b>The penalty will last until your site is no longer in violation of the Google Webmaster Guidelines.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There may be exceptions to this rule, but most businesses don\u2019t recover from a Google penalty until they\u2019ve addressed their site\u2019s issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do address the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-website-audit-checklist\/\"><span style=\"font-weight: 400;\">site\u2019s issue<\/span><\/a><span style=\"font-weight: 400;\"> and submit a reconsideration request, the penalty should go away quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it may take a while for your site to go through a Google penalty recovery period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the faster you fix the issue, the faster the penalty will go away \u2014 but don\u2019t expect change until you\u2019ve addressed the issue.<\/span><\/p>\n<h2 id=\"how-to-know-if-site-has-penalty\"><b>How to Know If Your Site Has a Penalty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you\u2019re probably expecting to hear you need nuclear security clearance just to figure out if your site has any manual actions against it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, it\u2019s not that hard to figure out if there are penalties against your site if you\u2019re vigilant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 easy ways to know when something\u2019s up with your site\u2019s rankings.<\/span><\/p>\n<h3><b>1. Search Console Alert<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, Google will send you an alert in your Search Console telling you your site has been penalized and they\u2019ll tell you why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check by using the Google penalty checker tool within Search Console \u2014 click \u201c<\/span><i><span style=\"font-weight: 400;\">Manual Actions.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It looks like this:<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e5bkjd-cb593ee917c5d5c112aebc2b7cac0b22\">\n.avia-image-container.av-e5bkjd-cb593ee917c5d5c112aebc2b7cac0b22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-e5bkjd-cb593ee917c5d5c112aebc2b7cac0b22 av-styling- avia-align-center  avia-builder-el-1  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4382 avia-img-lazy-loading-not-4382 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-1030x521.jpg\" alt='2 1' title='2 1'  height=\"521\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-1030x521.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-300x152.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-768x388.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-1536x776.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-1500x758.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1-705x356.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-1.jpg 1769w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">There are 2 types of penalty alerts:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partial matches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site-wide matches<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Partial matches mean that only certain pages are affected by the penalty and that\u2019s good news!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When only certain pages are penalized, that means Google doesn\u2019t think your site is spam \u2014 they believe that only a few of your pages need work to be up to snuff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site-wide matches, on the other hand, are terrible news because your entire site has been penalized and possibly removed from search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re getting a site-wide match, Google has flagged your entire website as spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure your site provides enough value to its viewers, so this never happens to you.<\/span><\/p>\n<h3><b>2. Follow Your Ranks and Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t follow your search console, you can still identify when you\u2019ve got a manual action against you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is keep up with your pages\u2019 ranks and <\/span><span style=\"font-weight: 400;\">traffic<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, if you experience any sharp drops, go into your search console profile to find out if a manual action is the culprit.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> makes this process super easy \u2014 just set an alert that notifies you whenever one of your pages drops more than 2 ranks (<\/span><i><span style=\"font-weight: 400;\">or your chosen parameters<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c66p6h-974593816f0e17d7ddd9b3e2a749afcc\">\n.avia-image-container.av-c66p6h-974593816f0e17d7ddd9b3e2a749afcc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-c66p6h-974593816f0e17d7ddd9b3e2a749afcc av-styling- avia-align-center  avia-builder-el-2  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4383 avia-img-lazy-loading-not-4383 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-1030x546.jpg\" alt='3 2' title='3 2'  height=\"546\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-1030x546.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-300x159.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-768x407.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2-705x374.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-2.jpg 1492w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Setting alerts means you don\u2019t have to manually check all your pages every single day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, <\/span><a href=\"https:\/\/proranktracker.com\/tracker\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> will do that for you all day, every day.<\/span><\/p>\n<h2 id=\"google-penalties-and-how-to-fix-them\"><b>13 Google Penalties (<\/b><b><i>and How to Fix Them<\/i><\/b><b>)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So how do you get penalized?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what\u2019s the Google penalty removal process?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of today, there&#8217;s a total of 25 manual actions that Google can take against a website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until early 2021, there were only 13 manual actions that exclusively applied to Google search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the most recent additions to the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">webmaster guidelines<\/span><\/a><span style=\"font-weight: 400;\">, Google added 12 new manual actions specific to News and Discover results.<\/span><\/p>\n<p>We\u2019ll start with the original 13 penalties, then follow with the new 12 \u2014 we\u2019ll explain how you can get hit with each penalty and show you how to get rid of it and restore your site\u2019s ranks, however, if you are unsure about how to make the necessary changes, it is worth seeking out the help of a Google penalty consultant.<\/p>\n<h3><b>1. Third-Party Spam<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Third-party spam occurs when one of your website visitors (<\/span><i><span style=\"font-weight: 400;\">or, more likely, a bot<\/span><\/i><span style=\"font-weight: 400;\">) adds spammy content to your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever scrolled through online forums, you know third-party spam when you see it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spam doesn\u2019t just occur on forums, it can also be added through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guestbooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File uploaders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free hosting services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal search pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spam is essentially any content that doesn\u2019t provide the viewer with value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, irrelevant advertisements, links to adult content, and auto-generated text are all <\/span><a href=\"https:\/\/proranktracker.com\/blog\/helpful-content-update\/\"><span style=\"font-weight: 400;\">third-party spam<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you get a third-party spam alert on the Search Console, it means some of your pages have been attacked by this type of spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google will identify the affected URLs in the Search Console alert.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bd98w9-b02e4b0e7ccc08cc78a07549b7f5e4f2\">\n.avia-image-container.av-bd98w9-b02e4b0e7ccc08cc78a07549b7f5e4f2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-bd98w9-b02e4b0e7ccc08cc78a07549b7f5e4f2 av-styling- avia-align-center  avia-builder-el-3  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4384 avia-img-lazy-loading-not-4384 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1030x406.png\" alt='4' title='4'  height=\"406\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1030x406.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-300x118.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-768x303.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1536x606.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1500x592.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-705x278.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4.png 1600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First, locate and remove all third-party spam on your website\u2019s pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To locate the third-party spam, look at the URLs that Google identified in your Search Console alert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, go to those URLs on your website and remove anything that violates Google\u2019s guidelines.<\/span><\/p>\n<p><b>Especially look for adult links, bot posts, and gibberish text.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve removed the content, submit a reconsideration request through the Search Console alert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure to <\/span><a href=\"https:\/\/www.seroundtable.com\/google-news-manual-actions-search-console-30886.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">protect<\/span><\/a><span style=\"font-weight: 400;\"> against future spam attacks by adding a CAPTCHA, blocking inappropriate content, and regularly moderating all third-party content on your site.<\/span><\/p>\n<h3><b>2. User-Generated Spam<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">User-generated spam is similar to third-party spam, but it\u2019s solely limited to site visitors as opposed to third-party content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of spam content can be generated anywhere that your users can submit content on your website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comments sections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forums<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Advertisements disguised as usernames, comments, or profiles are familiar sources of spam \u2014 users will sometimes infiltrate the comment section with links to unrelated websites.<\/span><\/p>\n<p><b>These comments not only look awful on your site, but they\u2019ll catch Google\u2019s attention.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This type of content will be flagged by Google as spam and will result in the \u201c<\/span><i><span style=\"font-weight: 400;\">User-generated spam<\/span><\/i><span style=\"font-weight: 400;\">\u201d manual action in your Search Console.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ryhmx-c4a107a054b3b32763a8584a60bda485\">\n.avia-image-container.av-9ryhmx-c4a107a054b3b32763a8584a60bda485 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9ryhmx-c4a107a054b3b32763a8584a60bda485 av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4385 avia-img-lazy-loading-not-4385 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5.png\" alt='5' title='5'  height=\"793\" width=\"606\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5.png 606w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-229x300.png 229w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-539x705.png 539w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/div><\/div><\/div>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Fixing user-generated spam isn\u2019t complicated, but it does take time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take these 3 steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the URLs affected by user-generated spam (<\/span><i><span style=\"font-weight: 400;\">check the Search Console alert to start, but also make sure to check every area of your website that accepts user input<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delete anything that isn\u2019t a legitimate post, including users that appear to be bots or spam accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201c<\/span><i><span style=\"font-weight: 400;\">Reconsideration request<\/span><\/i><span style=\"font-weight: 400;\">\u201d on the Search Console alert.<\/span><\/li>\n<\/ol>\n<p><b>A word to the wise, the best defense is a good offense.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s some truth right there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With playing offense in mind, consider taking the following measures to avoid user-generated spam in the future:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish consistent moderation in forums and comments sections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Require approval before new comments are publicly posted.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a <\/span><a href=\"http:\/\/www.captcha.net\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">CAPTCHA<\/span><\/a><span style=\"font-weight: 400;\"> as a check before allowing users to post comments.<\/span><\/li>\n<\/ul>\n<h3><b>3.<\/b> <b>Spammy Free Host<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you provide free web hosting services, there\u2019s a chance that users or bots will create spammy websites using your service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has stated that it tries not to take action against the web hosting service if possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the majority of websites using your free hosting service are spammy, you might get slapped with a Google penalty as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Google\u2019s primary goal is to keep spam content from appearing to viewers, they\u2019ll address the source of the spam if necessary.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p>Again, removing spam from your web hosting service isn\u2019t complicated, but it can be time-consuming. (And expensive if you\u2019re using a Google penalty removal service.)<\/p>\n<p><span style=\"font-weight: 400;\">These 3 steps will point you in the right direction:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go through the list of accounts using your service and identify any spam accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request via the Search Console.<\/span><\/li>\n<\/ol>\n<p><b>While you\u2019re waiting on Google to review your site, improve your security systems to weed out future spam accounts.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google recommends taking the following actions to prevent spam on your hosting service:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">State clearly in your user policy that you don\u2019t allow spam on your hosting service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Require authentication via CAPTCHA during account creation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor all URLs using your hosting for malware and spam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor account creation patterns to identify possible spam accounts (<\/span><i><span style=\"font-weight: 400;\">things like account creation time, IP address, and usernames could all point to possible spam accounts<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<h3><b>4. Structured Data Issue<\/b><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/the-amazing-benefits-of-using-schema-markups-and-rich-snippets-on-your-websites\/\"><span style=\"font-weight: 400;\">Structured data and rich snippets<\/span><\/a><span style=\"font-weight: 400;\"> are fantastic for your search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can improve your rank by increasing the value your site offers to viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, adding structured data to your website that isn\u2019t compliant with Google\u2019s structured data guidelines can sink your rank faster than an anchor tied to your waist can drag you down to the ocean\u2019s floor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, with the goal of helping you stay afloat, let\u2019s address some structured data issues that can get you strapped with this Google penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, if the structured data tells Google that something is on your page that isn\u2019t actually there, you\u2019ll get this penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A JobPosting rich snippet for a page that doesn\u2019t contain job postings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding structured data to an element (<\/span><i><span style=\"font-weight: 400;\">headline, image\u2026<\/span><\/i><span style=\"font-weight: 400;\">) not visible to site visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using the Event rich snippet to promote rather than describe an event<\/span><\/li>\n<\/ul>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First, read through all of Google\u2019s <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/sd-policies\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">structured data guidelines<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 adding structured data to your website is a great idea, but only if you stick to Google\u2019s rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re familiar with the structured data guidelines, check over all the structured data elements on your website to ensure they follow the guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you find elements that don\u2019t comply, update them into compliance, then submit a reconsideration request from Search Console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, review the guidelines each time you add new structured data to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A quick review will ensure you don\u2019t get penalized for the same mistake twice \u2014 aka \u201c<\/span><i><span style=\"font-weight: 400;\">the penalty of shame<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<h3><b>5. Unnatural Links TO Your Site<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks to your site are good, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not always.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certain backlinks to your pages can hurt your rank and saddle you with a Google penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One common way that people end up with this penalty is by buying <\/span><span style=\"font-weight: 400;\">backlink<\/span><span style=\"font-weight: 400;\"> packages from sketchy SEOs online.\u00a0<\/span><\/p>\n<p><b>Spoiler alert, buying links to your site is a violation of the guidelines and Google will punish you with this penalty.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most of the people selling backlinks aren\u2019t getting you links from reputable sites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are sites that exist as link-selling farms, and their links to your site aren\u2019t helpful in the least.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one area where people accidentally violate Google\u2019s guidelines and get penalized, but don\u2019t panic, it\u2019s fixable.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Since you can\u2019t delete links on other people\u2019s websites, getting rid of bad links to your site can be a touch complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what Google penalty consultant recommends:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9049606\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Get a list<\/span><\/a><span style=\"font-weight: 400;\"> of all the pages that link back to your site from Search Console.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify spam or low-quality sites from that list.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact the owner of the site and ask them to kindly remove the link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you can\u2019t get it removed, use the disavow tool in Search Console to disavow bad links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The best way to avoid bad backlinks is NEVER to purchase links.<\/span><\/p>\n<h3><b>6. Unnatural Links FROM Your Site<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re selling backlinks from your site, you\u2019ll eventually earn this Google penalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might also get this penalty if you\u2019re using an excessive number of backlinks to certain websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, never participate in any kind of backlink scheme \u2014 it\u2019ll end up hurting both your site and the site that you\u2019re linking to.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First, avoid these 3 things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linking to spammy sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participating in link schemes<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already gotten this penalty, go through your list of links immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, do the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the problem links (<\/span><i><span style=\"font-weight: 400;\">links you sold, links to bad sites, or excessive links<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove any suspicious or low-quality links or add a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/10-basic-meta-tags-for-a-solid-seo-content-structure\/\"><span style=\"font-weight: 400;\">nofollow tag<\/span><\/a><span style=\"font-weight: 400;\"> so they don\u2019t affect page rank.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request on Search Console.<\/span><\/li>\n<\/ol>\n<h3><b>7. Thin Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sidenote \u2014 \u201c<\/span><i><span style=\"font-weight: 400;\">thin<\/span><\/i><span style=\"font-weight: 400;\">\u201d isn\u2019t a word you\u2019d want to be used when describing the content you\u2019re publishing on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there may be specific pages on your website that cause you to receive this penalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a low-quality guest blog post is one of the causes that <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Cthin-content-with-little-or-no-added-value\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google lists<\/span><\/a><span style=\"font-weight: 400;\"> for this penalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The others are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically generated content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicated <\/span><a title=\"24 Best Web Directories for SEO (That Still Have Value in 2021)\" href=\"https:\/\/proranktracker.com\/blog\/15-web-directories-that-still-have-seo-value-in-2020\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">affiliate pages<\/span><\/a><span style=\"font-weight: 400;\"> with no added content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stolen content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doorway pages (<\/span><i><span style=\"font-weight: 400;\">multiple pages designed to funnel users to a single destination<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, Google penalizes sites that aren\u2019t producing valuable content for their visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Low-quality sites rely on the squirmy methods above to trick people into visiting their site instead of using original content.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you get this penalty, it can be difficult to fix.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t too difficult to remove content from your website, but it\u2019s time-consuming to replace it with high-value content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to recover from the thin content penalty:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check all of your pages for thin content like the examples we mentioned above.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove any low-value or valueless content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Replace thin content with high-value content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before you invest the time that it\u2019ll take to redo all of your content, commit to value, first and foremost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t replace thin content with <\/span><span style=\"font-weight: 400;\">quality content<\/span><span style=\"font-weight: 400;\">, you\u2019re likely to get this penalty again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good rule of thumb \u2014 if your content isn\u2019t valuable, don\u2019t post it in the 1st place.<\/span><\/p>\n<h3><b>8. Cloaking\/Sneaky Redirects<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google decides what to show users based on the content that it thinks is present on a given page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s possible to trick Google into thinking that the page shows different content than it does in reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s called cloaking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s ugly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sneaky redirect accomplishes the same goal as cloaking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It tricks the search engine and then shows the visitor a different page than the one shown on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google penalizes pages employing these strategies because they show different content than the user was expecting, which reduces the value that Google offers.\u00a0<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The alert you get in Search Console should let you know what URLs on your site are affected by cloaking or sneaky redirects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you figure out what URLs you need to inspect:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the Search Console URL inspection tool to compare what Google sees to what users see when they click on your page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reprogram any page guiding users to an unexpected destination. Make sure that Google accurately represents the page\u2019s content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7rcoex-da5f8e65624f2b49b505237d636e9384\">\n.avia-image-container.av-7rcoex-da5f8e65624f2b49b505237d636e9384 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7rcoex-da5f8e65624f2b49b505237d636e9384 av-styling- avia-align-center  avia-builder-el-5  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4386 avia-img-lazy-loading-not-4386 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-1030x204.jpg\" alt='6 2' title='6 2'  height=\"204\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-1030x204.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-300x59.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-768x152.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-1536x304.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-1500x297.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2-705x139.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-2.jpg 1557w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">In general, redirects should only be used to redirect users to a newer version of the page they clicked on and should never be used to misrepresent content or trick users.<\/span><\/p>\n<h3><b>9. Pure Spam<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Cpure-spam\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google\u2019s words<\/span><\/a><span style=\"font-weight: 400;\">, pure spam is when a website has committed \u201c<\/span><i><span style=\"font-weight: 400;\">Repeated or egregious violations of Google\u2019s quality guidelines.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yikes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More simply, any site full of what most of us would already consider \u201c<\/span><i><span style=\"font-weight: 400;\">spam<\/span><\/i><span style=\"font-weight: 400;\">\u201d gets labeled as pure spam.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6b3gnd-32485a6a3aa0e960a9b9d8a29f84b81d\">\n.avia-image-container.av-6b3gnd-32485a6a3aa0e960a9b9d8a29f84b81d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6b3gnd-32485a6a3aa0e960a9b9d8a29f84b81d av-styling- avia-align-center  avia-builder-el-6  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4387 avia-img-lazy-loading-not-4387 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-1.png\" alt='7 1' title='7 1'  height=\"450\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-1.png 600w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-1-300x225.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Most often, the sites that get labeled as pure spam are run by black hat webmasters.<\/span><\/p>\n<p><b>They set up a site to make as much profit as possible before it gets shut down, then they move on.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Due to the business model often associated with pure spam sites, almost all websites with this penalty are removed from search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Very few ever submit reconsideration requests because they don\u2019t care.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s assume you find yourself in the unfortunate situation of having purchased a domain that was previously labeled with the pure spam penalty?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you get the penalty removed from your new domain?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure you review Google\u2019s webmaster guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a site following the guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request emphasizing the change of ownership and documenting the changes you\u2019ve made from previous owners.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Google is typically understanding when a pure spam domain changes hands, so you shouldn\u2019t fret much about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although, it can certainly be a hassle to go through when you\u2019re launching your new site.<\/span><\/p>\n<h3><b>10. Cloaked Images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned cloaking earlier \u2014 a site hiding its content from Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than being upfront as to the actual page content, it tricks <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-rank-tracker\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> into thinking it\u2019s something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a separate penalty for websites using this same sneaky tactic with images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0There are several ways to cloak images from Google:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Covering 1 image with another image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Covering images with text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showing Google different images than visitors see<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All 3 of these methods will earn the site the cloaked images penalty.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This one\u2019s a pretty simple fix:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine which are cloaked images by following the URL on the Search Console alert.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure that Google search results show the images actually displayed on the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There\u2019s an exception to this rule \u2014 you can opt out of image search online linking by completing a form on image cloaking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do so, just <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/prevent-images-on-your-page?visit_id=637602715300272559-3414076357&amp;rd=1\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">follow these steps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>11. Hidden Text\/Keyword Stuffing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just the other day, a website owner who wasn\u2019t familiar with SEO said, \u201c<\/span><i><span style=\"font-weight: 400;\">Couldn\u2019t we just put white text on a white background and fill our website with keywords?<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We shudder to hear those words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019ve thought the same thing \u2014 perhaps you\u2019re reading this because you tried it and got caught.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s called hidden text and it\u2019s similar to another practice called keyword stuffing, which involves creating unnatural blocks of keywords.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lng2h-71743990409872e8b585b185670bc6a1\">\n.avia-image-container.av-3lng2h-71743990409872e8b585b185670bc6a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3lng2h-71743990409872e8b585b185670bc6a1 av-styling- avia-align-center  avia-builder-el-7  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4388 avia-img-lazy-loading-not-4388 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2-1030x268.jpg\" alt='8 2' title='8 2'  height=\"268\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2-1030x268.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2-300x78.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2-768x200.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2-705x183.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-2.jpg 1104w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">It may seem like a quick way to rank for specific keywords, but your quick solution may very well get you penalized by Google.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you created content containing stuffed keywords or hidden text, it should be simple to remove.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just go into your website, take out the problem text, then submit a reconsideration request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you didn\u2019t create the website, it might be a tad involved, but we\u2019ve got steps for you to follow:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the URL inspection tool in Search Console to look for hidden text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the CSS on your website to make sure there is no hidden text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure that you only use <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">keywords<\/span><\/a><span style=\"font-weight: 400;\"> in natural ways \u2014 reword any unnatural text, even if it means losing a keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As you continue creating content, remember to strike a balance between good writing and keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excessive keywords hurt rather than help, so try targeting fewer keywords if your site got flagged for keyword stuffing.<\/span><\/p>\n<h3><b>12. AMP Content Mismatch<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AMP (<\/span><i><span style=\"font-weight: 400;\">Accelerated Mobile Pages<\/span><\/i><span style=\"font-weight: 400;\">) is Google\u2019s program to optimize web pages on mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get penalized if the AMP version of a page and its standard version are too different from one another.\u00a0<\/span><\/p>\n<p><b>There will always be differences between mobile and desktop pages, but they need to be essentially the same page.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other penalties, this Google penalty is only leveraged against the AMP version \u2014 This happens when the standard page version shows up for both mobile and desktop users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">over half of all web traffic<\/span><\/a><span style=\"font-weight: 400;\"> is now on mobile devices, showing the standard version could harm your traffic.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To fix the AMP content mismatch penalty, just make sure that the AMP version of a site references the correct pages throughout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare each AMP page with its standard equivalent and ask yourself, \u201c<\/span><i><span style=\"font-weight: 400;\">Are these two pages essentially the same?<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, move on to the next page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve ensured that all your AMP pages appear similar to the standard counterparts, submit a reconsideration request.<\/span><\/p>\n<h3><b>13. Sneaky Mobile Redirects<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We mentioned sneaky redirects earlier \u2014 we\u2019ll address the mobile version of the sneaky redirects penalty here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people have used mobile redirects so that mobile users see a completely different page than desktop users.\u00a0<\/span><\/p>\n<p><b>This scenario is the primary reason for this penalty.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An important note is that using redirects from your standard site to the mobile version is legitimate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you\u2019ve got to make sure that your mobile and standard pages are the same to avoid getting this penalty or the AMP content mismatch penalty.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Follow the same steps we used to get rid of the regular sneaky redirects by making sure the content shown on the SERP is the page that the user sees when they click through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve confirmed that none of your URLs redirect to unrelated pages on <\/span><a href=\"https:\/\/proranktracker.com\/blog\/find-out-how-your-website-ranks-on-mobile\/\"><span style=\"font-weight: 400;\">mobile<\/span><\/a><span style=\"font-weight: 400;\">, submit a reconsideration request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it for the search results penalties, now on to the newest set of penalties specific to Google News and Discover.<\/span><\/p>\n<h2><b>12 New Google Penalties: News and Discover Policy Violations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In early 2021, Google introduced 12 new penalties directed at pages ranking on Google News and Discover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These 12 penalties work precisely like the other 13, but they only affect a site\u2019s ranking in News and Discover instead of the Google SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these penalties solely apply to Discover, while others only apply to News, and still, others apply to both.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll mention what the penalty applies to at the top of each section.<\/span><\/p>\n<h3><b>1. Discover: Adult Themed Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you get this penalty, your site won\u2019t be appearing on Google Discover because it contains nudity, explicit sexual content, or other adult-themed content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t sure what Google Discover is, it\u2019s the stories from all across the web that Google shows on the mobile version of its app.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yxw3t-3a50626c06dc39383f8c3b9c8ffd29fc\">\n.avia-image-container.av-1yxw3t-3a50626c06dc39383f8c3b9c8ffd29fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1yxw3t-3a50626c06dc39383f8c3b9c8ffd29fc av-styling- avia-align-center  avia-builder-el-8  el_after_av_image  avia-builder-el-last '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4389 avia-img-lazy-loading-not-4389 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1-1030x686.jpg\" alt='9 1' title='9 1'  height=\"686\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1-1030x686.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1-300x200.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1-768x512.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1-705x470.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/9-1.jpg 1400w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To fix the adult-themed content penalty and allow your site to appear on Discover, take the following steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove the adult content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Read the <\/span><a href=\"https:\/\/support.google.com\/websearch\/answer\/9982767\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Discover policy, <\/span><\/a><span style=\"font-weight: 400;\">so you know precisely what material is allowed and what\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to continue to appear on Discover, make sure your future content contains no adult material.<\/span><\/p>\n<h3><b>2. News and Discover: Dangerous Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dangerous content is a bit harder to define than adult-themed content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google identifies <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Cnews-and-discover-policy-violations%2Cnews-and-discover-policy-violation-dangerous-content\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">dangerous content<\/span><\/a><span style=\"font-weight: 400;\"> as \u201c<\/span><i><span style=\"font-weight: 400;\">Content that could directly facilitate serious and immediate harm to people or animals.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To remove this penalty, you need to remove the content flagged as dangerous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The URL that Google lists in Search Console will help identify the content you need to remove.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After removing the dangerous content, submit a reconsideration request.<\/span><\/p>\n<p><b>Since it\u2019s difficult to know exactly what might be considered dangerous content, we recommend erring on the side of caution.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If the content you\u2019re posting could be construed as dangerous, just don\u2019t post it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caution will protect you from getting hit with this penalty twice.<\/span><\/p>\n<h3><b>3. News and Discover: Harassing Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Harassing content is more clearly defined by Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes any of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bullying<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Threats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sexualizing someone in an unwanted manner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divulging private information without permission<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disparagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The belittlement of tragedy victims<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Denial of atrocities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other forms of harassment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hopefully, none of these words could be used to describe any of your content, but shared third-party content on your website could get you in hot water.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you could still be penalized for third-party content as we discussed earlier.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and remove harassing content from all pages, making sure to look through user-submitted content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We\u2019d suggest taking a look at our recommendations for avoiding third-party spam mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll also help you avoid unknowingly allowing users to post harassing content on your site.<\/span><\/p>\n<h3><b>4. News and Discover: Hateful Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hateful content is defined as content promoting violence or hatred toward an individual or group of people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes discrimination of all types:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Race<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Religion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nationality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veteran status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sexual orientation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender identity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any other type of discrimination<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, any type of hateful content toward an individual or group will get your website penalized and removed from <\/span><span style=\"font-weight: 400;\">News and Discover<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove all hateful content, including that which appears in user-submitted portions of your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Like with harassing content, we recommend taking steps to increase control of third-party content on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These steps include adding CAPTCHAs and increasing control of third-party content on your site.<\/span><\/p>\n<h3><b>5. News and Discover: Manipulated Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re getting the manipulated media penalty, it means Google has decided that your content doesn\u2019t accurately reflect current events.\u00a0<\/span><\/p>\n<p><b>False news won\u2019t get shown on Google News or Discover.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s more involved than that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also falling under this category are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News representing things that did not verifiably take place<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News that may cause harm to individuals or groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News that might undermine trust or participation in electoral or civic processes<\/span><\/li>\n<\/ul>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There are a few options for getting rid of the misleading media penalty.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove the content that was flagged as misleading.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you intended to satirize or parody, make sure that\u2019s made clear.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify media manipulation to your audience.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done at least 1 of these steps (<\/span><i><span style=\"font-weight: 400;\">it certainly won\u2019t hurt to do all 3<\/span><\/i><span style=\"font-weight: 400;\">), make a reconsideration request in the Search Console.<\/span><\/p>\n<h3><b>6. News and Discover: Medical Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Medical content being posted by non-medical professionals can seriously harm public health, so Google no longer allows medical content on News and Discover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Medical content is <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Cnews-and-discover-policy-violations%2Cnews-and-discover-policy-violation-medical-content\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">defined<\/span><\/a><span style=\"font-weight: 400;\"> as content that aims to provide \u201c<\/span><i><span style=\"font-weight: 400;\">medical advice, diagnosis, or treatment.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are dedicated sites on the internet providing medical content and news, so if that isn\u2019t your site\u2019s specialty, we recommend staying away from it.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">According to Google\u2019s manual actions report, the only way to get rid of the medical content penalty is to entirely remove all medical content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify anything on your website that could be classified as medical content \u2014 especially anything that runs contradictory to scientific and evidence-based medicine \u2014 and remove it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After removing medical content, submit a reconsideration request.<\/span><\/p>\n<h3><b>7. Discover: Misleading Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Misleading content is designed to attract viewers by promising a story, but then it doesn\u2019t include the promised story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s what we\u2019d normally call \u201c<\/span><i><span style=\"font-weight: 400;\">clickbait<\/span><\/i><span style=\"font-weight: 400;\">\u201d on steroids when the headline doesn\u2019t relate to the content at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the good ole \u201c<\/span><i><span style=\"font-weight: 400;\">bait and switch<\/span><\/i><span style=\"font-weight: 400;\">\u201d of Google Discover.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The only way to get rid of the misleading content penalty is to modify or remove it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the URL provided by Google on the penalty in the Search Console to find the content that\u2019s been flagged as misleading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When none of your content is misleading, create a reconsideration request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, we\u2019d encourage only creating directly relevant headlines or titles \u2014\u00a0 misleading titles aren\u2019t a sustainable long term strategy anyway.<\/span><\/p>\n<h3><b>8. News and Discover: Sexually Explicit Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The sexually explicit material penalty is similar to the adult-themed content penalty, but targeted to imagery and videos that are \u201c<\/span><i><span style=\"font-weight: 400;\">primarily intended to cause sexual arousal.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas the adult-themed content penalty was aimed at nudity and sexual material in general, this penalty is leveraged against sexually explicit videos and images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site contains content that\u2019s been flagged as sexually explicit, it&#8217;ll no longer appear in Google News or Discover.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you want to appear on News and Discover, all of the sexually explicit content must be removed from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you are removing sexually explicit material, double-check user-submitted material, as there may be material you\u2019re unaware of on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once all of the material has been removed, submit a reconsideration request.<\/span><\/p>\n<h3><b>9. News and Discover: Terrorist Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you get penalized for terrorist content, <\/span><span style=\"font-weight: 400;\">Google<\/span><span style=\"font-weight: 400;\"> has decided you\u2019ve got content on your website promoting terrorist activity in some form, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruitment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extremist acts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Violence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrating terrorism\/terrorist acts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hopefully, you or your team aren\u2019t responsible for this type of material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you received this penalty, there\u2019s a possibility the posted material is from third-party visitors.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The only way to remove the terrorist content penalty is by removing all terrorist content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be certain to scour all areas on your site where users are able to submit their own content like forums and comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve deleted the terrorist content, submit a reconsideration request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid this problem in the future, establish security steps that keep terrorist posts from being posted by implementing these actions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Required CAPTCHA when signing up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moderated posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and delete all terrorist accounts<\/span><\/li>\n<\/ul>\n<h3><b>10. News: Transparency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re posting news on the internet, your readers must have access to info about each article\u2019s author.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google requires the following <\/span><a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">specific information<\/span><\/a><span style=\"font-weight: 400;\"> to be published along with each article:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bylines with author name and info<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publication and publisher info<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsoring company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact info<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you don\u2019t supply this information with every news article published on your site, you\u2019ll get hit with the transparency penalty.\u00a0<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is one of the few news or policy penalties that doesn\u2019t require complete removal of the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To address this issue, update any articles lacking transparency with the required info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get lazy and try to pass off generic information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t cite the author as your company and slap on a 1-800 number \u2014 you must provide specific author and contact details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve updated all the articles, submit a reconsideration request.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, prioritize including all necessary information with every published article or you could get penalized again.<\/span><\/p>\n<h3><b>11. News and Discover: Violence and Gore Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Violence and gore content includes the following material:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inciting violence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Glorifying violence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designed to disgust the viewer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google isn\u2019t completely clear on whether certain types of violent material are allowed if they don\u2019t incite or glorify violence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, err on the side of caution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of material isn\u2019t limited to certain types of media \u2014 it includes video, images, gifs, or text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also may include third-party material posted anywhere on your site.<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify any material (<\/span><i><span style=\"font-weight: 400;\">including third-party material<\/span><\/i><span style=\"font-weight: 400;\">) that could be considered violent or gory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delete the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">While waiting for the review of your site, we recommend taking the same steps mentioned above to increase security against third-party posts that may violate Google News and Discover guidelines.<\/span><\/p>\n<h3><b>12. News and Discover: Vulgar Language and Profanity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It may be difficult to clearly determine what\u2019s considered vulgar or profane language.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=637602715300272559-3414076357&amp;rd=2#zippy=%2Cnews-and-discover-policy-violations%2Cnews-and-discover-policy-violation-vulgar-language-and-profanity\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google defines it<\/span><\/a><span style=\"font-weight: 400;\"> as, \u201c<\/span><i><span style=\"font-weight: 400;\">gratuitous obscenities or profanities.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with some of the other News and Discover policies, it\u2019s not clear what material Google considers to fall under this definition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vulgar language could show up in your content or in the third-party sections of your site (<\/span><i><span style=\"font-weight: 400;\">notice a pattern?<\/span><\/i><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<h4><b>How to Fix It<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search through your content and user-generated content for profanities and vulgar language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove the content that contains excessive foul language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">By now it goes without saying, but we\u2019ll say it one more time \u2014 ESTABLISH STRONG SECURITY MEASURES CONCERNING USER-GENERATED CONTENT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of these News and Discover penalties result from user-generated or third-party content, having a security system in place will keep it from happening in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve reached the end of the manual actions that Google currently uses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The News and Discover penalties are new but pack just as much of a punch to your ranks as the OG 13 penalties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take them to heart.\u00a0<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You now know almost everything there is to know about Google penalties and Google penalty removal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a lot, we know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s summarize the most important points that\u2019ll get you out of almost any penalty:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the URLs Google mentions in the Search Console penalty alert to begin your investigation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove or modify content that violates guidelines until it\u2019s fully compliant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a reconsideration request detailing why you deserve to be back on the SERP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change the underlying issues with your website that led to a penalty in the first place.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Step 4 is probably the most important part of the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t change your practices, you\u2019ll continue to incur penalties (<\/span><i><span style=\"font-weight: 400;\">especially related to third-party and user-generated content<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p>If you follow those 4 steps and refer to this guide as needed, you should stay out of Google\u2019s penalty box from now on! You could also just use a Google penalty removal service &#8211; there are many reputable companies that offer this and can be a great option if you&#8217;re not sure how to remove the penalty yourself or don&#8217;t have the time to do it.<\/p>\n<p><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> is here to help you stay on top of it all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck on the SERP!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve spent weeks on your SEO strategy, and everything is finally in place. Excited, you check your ranks daily, waiting to for them shoot through the roof! But when they eventually change, it\u2019s not the change you\u2019d hoped for.\u00a0 Your ranks plummeted. Ay Yai Yai! Why? There\u2019s a good chance you\u2019ve been hit by a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google SEO penalties are confusing and scary for business owners and we\u2019re here to help you understand what they are and how to recover from them.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta 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