{"id":4312,"date":"2021-06-19T09:15:50","date_gmt":"2021-06-19T09:15:50","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4312"},"modified":"2024-11-04T18:29:16","modified_gmt":"2024-11-04T18:29:16","slug":"how-to-use-amazon-keywords","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/how-to-use-amazon-keywords\/","title":{"rendered":"How to Use Amazon Keywords to Sell More Than Ever"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We focus so much on SEO for our websites because<\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> 68% of online experiences begin with a search<\/span><\/a><span style=\"font-weight: 400;\"> on a search engine (<\/span><i><span style=\"font-weight: 400;\">with over 90% coming through Google<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But do you put the same effort into your Amazon listings?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gulp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that Amazon sells more than <\/span><a href=\"https:\/\/www.repricerexpress.com\/amazon-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$17 MILLION<\/span><\/a><span style=\"font-weight: 400;\"> worth of products every single hour, which means 2 things for you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a great place to make sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is the fiercest online marketplace in the world.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We\u2019ll focus on that second point in this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you get your products seen, clicked on, and purchased on Amazon?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a trick from your SEO playbook and focus on your listings\u2019 keywords.<\/span><\/p>\n<p>In this post, we&#8217;ll have a look at:<\/p>\n<ul>\n<li><a href=\"#how-seo-on-amazon-works\">How does SEO on Amazon work<\/a><\/li>\n<li><a href=\"#how-to-do-amazon-keyword-research\">How To Do Amazon Keyword Research<\/a><\/li>\n<li><a href=\"#how-to-use-keywords-for-selling-on-amazon\">How Can We Use Keywords for Selling on Amazon?<\/a><\/li>\n<li><a href=\"#how-to-track-amazon-product-rank-with-proranktracker\">How To Track Your Amazon Product\u2019s Rank with ProRankTracker<\/a><\/li>\n<\/ul>\n<h2 id=\"how-seo-on-amazon-works\"><b>How Does SEO on Amazon Work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO on Google is a complex process \u2014 in fact, <\/span><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than 200 factors<\/span><\/a><span style=\"font-weight: 400;\"> affect your Google ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is fundamentally a search engine just like Google, but its ranking system is customized to increase profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/how-to-track-amazon-ranks-correctly-efficiently-and-with-100-accuracy\/\"><span style=\"font-weight: 400;\">difference<\/span><\/a><span style=\"font-weight: 400;\"> between the two?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s focus is relevancy, while Amazon focuses on relevancy as well as displaying search results to entice a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This focus on sales sets Amazon SEO apart from standard SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the factors that\u2019ll affect your ranking on Amazon.<\/span><\/p>\n<h3><b>Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need a list of keywords relevant to the product you\u2019re selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords work a little differently on Amazon than other search engines, but the foundation is the same:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find relevant keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your target keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plug the keywords into your title, product description, and your meta description.<\/span><\/li>\n<\/ul>\n<p><b>When writing your product description, put yourself in your buyer\u2019s shoes.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do you read the full product description for every item that pops up in your search, or do you just read the first 3 words of the title like the average human?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people only read a portion of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/23-tips-on-how-to-write-better-titles-for-your-ads-and-web-pages\/\"><span style=\"font-weight: 400;\">title<\/span><\/a><span style=\"font-weight: 400;\"> to help them decide whether or not to click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once they click, they usually stick to the top bullet points, so focus your keywords there to get the most bang for your buck.<\/span><\/p>\n<h3><b>Product performance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since Amazon\u2019s primary goal is to sell products, they want to show products that are actually getting sold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This might seem beyond your control, but there are 3 things you can do to boost your product performance, which, in turn, can increase your rank.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be competitive on price.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with reviewers to make sure you have satisfied customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post awesome product photos (<\/span><i><span style=\"font-weight: 400;\">they REALLY help!<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If your product isn\u2019t selling as well as you\u2019d like (<\/span><i><span style=\"font-weight: 400;\">i.e., you\u2019re getting loads of impressions but few sales<\/span><\/i><span style=\"font-weight: 400;\">), try editing your product title and description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of trial and error in this process, but it\u2019s worth it.<\/span><\/p>\n<h3><b>Product page optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, make sure your <\/span><span style=\"font-weight: 400;\">product page<\/span><span style=\"font-weight: 400;\"> offers everything you look at when buying something on Amazon.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are your bullet points descriptive and helpful?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your brand name relevant?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you answer the main questions your buyer is likely to have before purchasing?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimizing your product page is an essential part of turning CLICKS into SALES.<\/span><\/p>\n<h2 id=\"how-to-do-amazon-keyword-research\"><b>How To Do Amazon Keyword Research<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably done a ton of keyword research for your website, and you may be tempted to use the exact same keywords in your Amazon listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d highly discourage you from reusing keywords from other <\/span><span style=\"font-weight: 400;\">search engines<\/span><span style=\"font-weight: 400;\"> in Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now\u2019s not the time to be lazy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords on Amazon often wildly differ from Google\u2019s, so it\u2019s essential to redo keyword research with Amazon-specific parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figuring out what keywords should make it onto your product page can seem like a daunting task.<\/span><\/p>\n<p><b>Below are 3 practices that\u2019ll make this task way easier.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">1. <\/span><b>Scout out your competition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, take a look at your <\/span> competition\u2019s target keywords<span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">especially if they\u2019re crushing it with their sales)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re trying to sell a mat for fire pits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do a quick Amazon search for \u201c<\/span><i><span style=\"font-weight: 400;\">fire pit mat.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g1ammg-2439bbf3876ca1d100d3958d8d75fc59\">\n.avia-image-container.av-g1ammg-2439bbf3876ca1d100d3958d8d75fc59 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-g1ammg-2439bbf3876ca1d100d3958d8d75fc59 av-styling- avia-align-center  avia-builder-el-0  el_before_av_image  avia-builder-el-first '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4316 avia-img-lazy-loading-not-4316 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3-1030x520.jpg\" alt='1 3' title='1 3'  height=\"520\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3-1030x520.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3-300x151.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3-768x388.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3-705x356.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/1-3.jpg 1500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Instantly, it\u2019s easy to see the top competitors are targeting keywords like \u201c<\/span><i><span style=\"font-weight: 400;\">fireproof<\/span><\/i><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><i><span style=\"font-weight: 400;\">BBQ<\/span><\/i><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also include key descriptive terms like the size and shape of their mat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this type of keyword research doesn\u2019t take long, but the payoff can be huge if you\u2019re able to nab some of your competition\u2019s sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. <\/span><b>Use a keyword research tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got an idea of your competition\u2019s target keywords, use a keyword research tool like <\/span><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to fill in the gaps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since people search differently on Amazon than on Google, the keywords will be different as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs offers a dedicated Amazon keyword research tool that\u2019ll help you determine the best keywords for your product.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e5dhxk-fc44e16aa326b5f91160ff3de41333b9\">\n.avia-image-container.av-e5dhxk-fc44e16aa326b5f91160ff3de41333b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-e5dhxk-fc44e16aa326b5f91160ff3de41333b9 av-styling- avia-align-center  avia-builder-el-1  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4317 avia-img-lazy-loading-not-4317 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-1030x497.jpg\" alt='2 2' title='2 2'  height=\"497\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-1030x497.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-300x145.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-768x371.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-1536x742.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-1500x724.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2-705x340.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/2-2.jpg 1657w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Looking through the keyword list provided by a keyword research tool allows you to see how often people search each keyword on Amazon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><b>Optimize over time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your first round of keywords may not hit the nail on the head.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have to go through a few rounds of trial and error before you start seeing some real improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s okay \u2014 it\u2019s just part of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some suggestions for assessing whether your keywords are working or not:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at your conversion rate (<\/span><i><span style=\"font-weight: 400;\">Unit Session Percentage in Seller Central<\/span><\/i><span style=\"font-weight: 400;\">). If your conversion rate is low, it might mean your page is targeting the wrong keywords or isn\u2019t optimized properly.<\/span><\/li>\n<\/ul>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ozko-a5ef80cd66dd3009777f89956d1203e6\">\n.avia-image-container.av-4ozko-a5ef80cd66dd3009777f89956d1203e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4ozko-a5ef80cd66dd3009777f89956d1203e6 av-styling- avia-align-center  avia-builder-el-2  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4318 avia-img-lazy-loading-not-4318 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-1030x413.png\" alt='7' title='7'  height=\"413\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-1030x413.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-300x120.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-768x308.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7-705x283.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/7.png 1190w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your rankings for several keywords over time. If they\u2019re trending upward, your strategy is working. If they\u2019re trending downward, reassess your keyword strategy. We\u2019ll cover more specifics of rank tracking toward the end of this article.<\/span><\/li>\n<\/ul>\n<h2 id=\"how-to-use-keywords-for-selling-on-amazon\"><b>How Can We Use Keywords for Selling on Amazon?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve chosen your list of target keywords, prioritize them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prioritizing your keywords serves as your guideline as to where to put each keyword in your description and title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Amazon keywords isn\u2019t as simple as just stuffing them all into your description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specific best practices amplify the effectiveness of your keywords.<\/span><\/p>\n<h3><b>Only use relevant keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve all seen awful Amazon posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re generally full of keywords and nothing else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes the post nearly impossible to read and it doesn\u2019t inspire buyer confidence because it just feels spammy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to target keywords that are actually <\/span><a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\"><span style=\"font-weight: 400;\">relevant to your product<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No more. No less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re selling bicycle chains, for the love of Pete, please don\u2019t include terms like \u201c<\/span><i><span style=\"font-weight: 400;\">motorcycle<\/span><\/i><span style=\"font-weight: 400;\">\u201d in hopes that it&#8217;ll bring in more traffic.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bdm3t4-9c451c33e061379565701eb72c3e3595\">\n.avia-image-container.av-bdm3t4-9c451c33e061379565701eb72c3e3595 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-bdm3t4-9c451c33e061379565701eb72c3e3595 av-styling- avia-align-center  avia-builder-el-3  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4319 avia-img-lazy-loading-not-4319 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-1030x538.jpg\" alt='3' title='3'  height=\"538\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-1030x538.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-300x157.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-768x401.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-1536x802.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-1500x783.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3-705x368.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/3.jpg 1553w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Including irrelevant keywords can harm your ranking over time.\u00a0<\/span><\/p>\n<p><b>Let\u2019s stick to our bike chain example to illustrate our point.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you include the word \u201c<\/span><i><span style=\"font-weight: 400;\">motorcycle,<\/span><\/i><span style=\"font-weight: 400;\">\u201d you might get more traffic&#8230;initially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as more motorcyclists click on your chain, realize it\u2019s a bicycle chain, and instead of buying, they bounce, your conversion rate will drop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next thing you know, your chain will be buried on page 10 of the Amazon SERP, which might as well be page 100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid that, just stick to relevant keywords.<\/span><\/p>\n<h3><b>Place high-value keywords in your title<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve prioritized your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/seo-basics-how-to-know-how-many-keywords-you-need-to-track\/\"><span style=\"font-weight: 400;\">keywords<\/span><\/a><span style=\"font-weight: 400;\">, now it\u2019s time to put that list to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick your top 2 or 3 highest-value keywords and put those little gems at the very beginning of your product title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people will choose which products to click on by looking at 2 key locations:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your product picture featured on the SERP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first 3-5 words of your product\u2019s title<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For example, take a look at this Amazon search for the term \u201c<\/span><i><span style=\"font-weight: 400;\">electric drill.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the highest-ranking results have their highest value terms right at the beginning of their title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some have \u201c<\/span><i><span style=\"font-weight: 400;\">cordless drill,<\/span><\/i><span style=\"font-weight: 400;\">\u201d while others have \u201c<\/span><i><span style=\"font-weight: 400;\">electric drill,<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u201c<\/span><i><span style=\"font-weight: 400;\">hammer drill,<\/span><\/i><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><i><span style=\"font-weight: 400;\">power drill.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a searcher, this helps me identify what I want to click on without wasting time.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-95jay0-88b897693bb46ddaf725e6ca31e55613\">\n.avia-image-container.av-95jay0-88b897693bb46ddaf725e6ca31e55613 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-95jay0-88b897693bb46ddaf725e6ca31e55613 av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4320 avia-img-lazy-loading-not-4320 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-1030x511.jpg\" alt='8' title='8'  height=\"511\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-1030x511.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-300x149.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-768x381.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-1500x745.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8-705x350.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/8.jpg 1507w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">As a seller, use this knowledge to your advantage \u2014 people rarely read the full title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They look at the picture, and they read a few words of your title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make those first couple of words count by putting high-value keywords there.<\/span><\/p>\n<h3><b>DON\u2019T use Amazon restricted keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another surefire to NOT make any sales on Amazon is to use Amazon-restricted keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using these words and characters can result in your listings being removed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Amazon <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=YTR6SYGFA5E3EQC&amp;ref=nslp_at_5548436902472086875_1_YTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Seller Central<\/span><\/a><span style=\"font-weight: 400;\">, there are 4 basic rules to follow when writing your product\u2019s title:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid promotional words and phrases like \u201c<\/span><i><span style=\"font-weight: 400;\">FREE,<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u201c<\/span><i><span style=\"font-weight: 400;\">Quality Guaranteed,<\/span><\/i><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><i><span style=\"font-weight: 400;\">Buy one get one free.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never use more than 200 characters in a product title (<\/span><i><span style=\"font-weight: 400;\">including spaces!<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t use $# special characters &amp;@ to decorate your title. Avoid asking questions, using emojis, or strange punctuation marks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your title MUST contain product identifying information. In other words, say what your product IS (<\/span><i><span style=\"font-weight: 400;\">like \u201cbike chain\u201d or \u201cfire pit mat\u201d<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ol>\n<h3><b>DON\u2019T exceed the character limit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a specific limit of 200 bits for every Amazon title, which is about 200 characters, including spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though you\u2019re allowed 200 characters, you should try to keep your titles shorter than that if you want customers to read them.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=YTR6SYGFA5E3EQC&amp;ref=nslp_at_5548436902472086875_1_YTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Amazon recommends<\/span><\/a><span style=\"font-weight: 400;\"> using fewer than 80 characters.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7527h4-5effadaefabdbcf0899e3405bbe68633\">\n.avia-image-container.av-7527h4-5effadaefabdbcf0899e3405bbe68633 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7527h4-5effadaefabdbcf0899e3405bbe68633 av-styling- avia-align-center  avia-builder-el-5  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4321 avia-img-lazy-loading-not-4321 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/how-to-use-amazon-keywords.png\" alt='how to use amazon keywords' title='how to use amazon keywords'  height=\"186\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/how-to-use-amazon-keywords.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/how-to-use-amazon-keywords-300x66.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/how-to-use-amazon-keywords-768x169.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/how-to-use-amazon-keywords-705x155.png 705w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Remember, Amazon wants your product to sell, so their recommendations are probably the ideal best practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The longer, more complicated, and more challenging to read your title, the less likely people will read it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, a short, concise, and accurate title creates an attractive listing that shoppers are more likely to click on and buy.<\/span><\/p>\n<h2 id=\"how-to-track-amazon-product-rank-with-proranktracker\"><b>How To Track Your Amazon Product\u2019s Rank with ProRankTracker<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve done the heavy lifting and you might be thinking now\u2019s the time to sit back and relax!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not quite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s still a lot to be done toward making sure your Amazon SEO strategy actually works!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you put all that work into creating an awesome Amazon listing, and it doesn\u2019t rank well, you\u2019ll want to know how to fix it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <\/span><a href=\"https:\/\/proranktracker.com\/tracker\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<h3><b>Add your ASIN\u2019s<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to tell ProRankTracker what to rank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every Amazon listing has a specific ASIN, which is what you\u2019ll use to track it on ProRankTracker.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ekc3s-9543d5f57ee44012cb85bd69e9f89ff4\">\n.avia-image-container.av-5ekc3s-9543d5f57ee44012cb85bd69e9f89ff4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5ekc3s-9543d5f57ee44012cb85bd69e9f89ff4 av-styling- avia-align-center  avia-builder-el-6  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4322 avia-img-lazy-loading-not-4322 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1030x512.jpg\" alt='4' title='4'  height=\"512\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-1030x512.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-300x149.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-768x382.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4-705x351.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/4.jpg 1478w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Select \u201c<\/span><i><span style=\"font-weight: 400;\">Amazon Results,<\/span><\/i><span style=\"font-weight: 400;\">\u201d then copy and paste your listing\u2019s URL (<\/span><i><span style=\"font-weight: 400;\">including your product\u2019s ASIN<\/span><\/i><span style=\"font-weight: 400;\">) into the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following steps will prompt you to fill out the search terms to track for your product.<\/span><\/p>\n<h3><b>Track using URL view<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve added your ASINs and search terms to ProRankTracker, they\u2019ll automatically be <\/span><span style=\"font-weight: 400;\">tracked and updated<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is check them and make changes when needed.<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rja0-ce0c9fb18920831e6badc1087878f4f5\">\n.avia-image-container.av-1rja0-ce0c9fb18920831e6badc1087878f4f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1rja0-ce0c9fb18920831e6badc1087878f4f5 av-styling- avia-align-center  avia-builder-el-7  el_after_av_image  el_before_av_image '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4323 avia-img-lazy-loading-not-4323 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-1030x188.jpg\" alt='5' title='5'  height=\"188\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-1030x188.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-300x55.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-768x140.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-1536x281.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-1500x274.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5-705x129.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/5.jpg 1566w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">As more competition enters your field, you\u2019ll periodically need to update your Amazon SEO strategy, including product descriptions, meta keywords, and titles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <\/span><a href=\"https:\/\/proranktracker.com\/sample_reports\"><span style=\"font-weight: 400;\">ProRankTracker\u2019s reports<\/span><\/a><span style=\"font-weight: 400;\"> feature comes in handy.<\/span><\/p>\n<h3><b>Set up automatic reports<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Setting up automatic notifications whenever one of your listings experiences a significant change is the best way to stay up-to-date on your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create an automatic notification, just go to \u201c<\/span><i><span style=\"font-weight: 400;\">Reports,<\/span><\/i><span style=\"font-weight: 400;\">\u201d then \u201c<\/span><i><span style=\"font-weight: 400;\">Automated Reports,<\/span><\/i><span style=\"font-weight: 400;\">\u201d then \u201c<\/span><i><span style=\"font-weight: 400;\">Notifications.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2us5hk-c5bc76d105ebcc73c55a994f872e1507\">\n.avia-image-container.av-2us5hk-c5bc76d105ebcc73c55a994f872e1507 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2us5hk-c5bc76d105ebcc73c55a994f872e1507 av-styling- avia-align-center  avia-builder-el-8  el_after_av_image  avia-builder-el-last '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-4324 avia-img-lazy-loading-not-4324 avia_image' src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-1030x545.jpg\" alt='6' title='6'  height=\"545\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-1030x545.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-300x159.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-768x407.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-1536x813.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-1500x794.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6-705x373.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/06\/6.jpg 1554w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Fill out the details however you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose to set up notifications for ranking increases, decreases, or many other parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve chosen the parameters that will trigger a notification, assign it to any ASIN for which you want updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you\u2019ll automatically be notified whenever those specific changes occur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll never have to wonder what\u2019s going on with your Amazon rankings ever again!<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO on Amazon is entirely different from other types of SEO, but it can be a crucial part of your overall sales strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the Amazon keyword strategy in this article, you\u2019ll increase impressions, clicks, and sales \u2014 that\u2019s what it\u2019s all about, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a rank tracking application, like <\/span><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">, that can track your Amazon products\u2019 rankings on the Amazon SERP, is important to maintain and grow your sales on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll allow you to make adjustments, assess your progress, and improve your ranking over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck and happy selling!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve had a website for more than a minute, you probably know how to optimize your website for web searches on Google, Bing, and Yahoo. We focus so much on SEO for our websites because 68% of online experiences begin with a search on a search engine (with over 90% coming through Google). But [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Need help figuring out how to use Amazon Keywords to boost your sales? 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